对于九十一岁却依旧年轻的它而言,将其打动很难,也很简单
正如你熟知的那些出色公司一样,作品与信念永远是发声的标准
这一点,你应该知道,而且深表赞同
除却奖项的数量与赢得客户的速度不谈,我们仍然缺少一起坚定信念的伙伴
用你的画笔或者文笔,甜言蜜语也罢,三言两语也行

Senior Art Director
Art Director
你知道软件只是辅助,而风格才能与人区隔。人数,越多越好。
Senior Copywriter
Copywriter
你相信文字的力量,而且坚信自己运用文字的力量。人数,同样。

请把你的情书发往amy.chen@yr.com


Account Director 客户总监

Major Responsibilities:
1. Internal: The Account Director is managing the growth and development of the team as a partnership with Creative and Planning. The internal contacts include:
• General Manager
• Brand Team Leader
• Group Account Directors
• Creative Directors
• Planning Director

2. External: The Account Director works to build and maintain relationships across all levels of Client Management. The AD is also responsible for resolution of significant Client/Agency issues at any level that may arise.

More specifically, the Account Director has eight key areas of responsibility:

1. Ensure Strong Client Relationships
• Build and maintain partnership with Clients at all management levels.
• Involve multiple Client contacts where appropriate.
• Involve senior Y&R management at appropriate times.
• Listen and understand Client’s business and objectives.
• Monitor Client satisfaction with Agency performance.

2. Provide Strategic Marketing Counsel to Clients at all Management Levels
• Adopt a broad perspective in viewing Client’s businesses and integrate that into the day-to-day management.
• Maintain stewardship of the Brand Vision.
• Identify most critical issues or problems.
• Manage best Agency resources to solve Client’s problems.
• Work closely with senior Clients to steward Brand and product positioning and strategies.
• Initiate business building ideas.

3. Understand and Communicate Client’s Business Objectives
• Develop and maintain “intimate” knowledge of Client’s business and key Client personnel.
• Remain closely in touch with day-to-day Client needs and long term brand/business strategies and visions.
• Ensure communication/understanding of Client’s objectives/needs, while working with the Agency Brand Team and within the Agency’s objectives.

4. Identify and Cultivate Business-Building Opportunities (for Y&R and the Client)
• Stay ahead of the Client.
• Develop recommendations to advertise and/or promote new products or services via incremental funding or expansion into other Y&R subsidiaries.
• When applicable, play an important role in the development of new business proposals.

5. Represent Agency Objectives and Initiatives to Account Team
• Clearly communicate Agency objectives, policy and focus.
• Understand and convey Agency priorities.
• Manage the application of Agency initiatives to Client’s business.

6. Lead Agency Account Team towards Strategic and Creative Excellence
• Work with Planning and Creative Groups to identify and establish correct strategic direction for Brand(s).
• Ensure all work is strategically sound.
• Transfer understanding of consumer trends and behavior to strategic and creative work.
• Work with Creative Directors to facilitate creative excellence in all work.
• Maintain highest quality of execution.
• Provide support for position which is in Client’s and Agency’s best interests.
• Establish and monitor indicators of individual and/or account performance.

7. Be a Mentor and Role Model for Account Management
• Provide clear and consistent feedback to all Account Management personnel.
• Work with Brand Team Leader, GAD to insure that proper training is available for Account Team.
• Have an “open door” policy that encourages open and frank communication with all members of the Agency Account Team.
• Always act with integrity and in the Agency’s best interest.
• Responsible for the career development, motivation and guidance of the members of the Agency Account Team.
• Establish performance objectives and provide evaluations.
• Work with Business Director or Band Team Leader to identify compensation and advancement within Agency Account Team.

8. Manage Financial Performance of Account
• Work with Business Director or Band Team Leader to establish operating budgets and set profit goals for the account.
• Assist Business Director or Band Team Leader in negotiating agreements with top-level Clients to ensure financial goals are achievable.
• Shares in delivery of financial goals.

Qualifications / Specific Skill Requirements:
• BA/BS degree.
• 6 years relevant working experience in 4A agency.
• Excellent business development and project management skills.
• Successful track record managing multiple client assignments.
• Knowledge of all agency functional areas.
• Proven track record of developing client business.
• Agency and account management experience required.
• Man-management experience essential.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.
• Have physical and mental requirements to meet the above listed job responsibilities.

请将简历发送至:amy.chen@yr.com

By: Andrea Hou


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