Senior Account Director/ 资深客户总监

Job Summary:

Overall, the Senior Account Director (SAD) is the most involved account person on the business. The SAD has Account Management responsibility for the day-to-day growth and vitality of the business, as well as leads the development and execution of the Brand Vision, strategies and creative. The SAD builds and strengthens Client relationships across all levels and provides strong leadership and initiative in leveraging the full range of Y&R’s resources to address the Client’s domestic and global needs. The SAD shares in the responsibility of the financial commitments of the account.

More specifically, the SAD is responsible for: bringing one unsolicited idea and solution to the Client once a quarter; acting as knowledge officer of the category; writing concise strategies; involvement in new business development; ensuring neither a timetable nor budget are missed by the account group; driving creative excellence; presentation skills should be of the highest caliber.

Major Responsibilities:

1. Internal: The Senior Account Director is managing the growth and development of the team as a partnership with Creative and Planning. The internal contacts include:
• General Manager
• Brand Team Leader
• Group Account Directors
• Creative Directors
• Planning Director

2. External: The Senior Account Director works to build and maintain relationships across all levels of Client Management. The SAD is also responsible for resolution of significant Client/Agency issues at any level that may arise.

More specifically, the Senior Account Director has eight key areas of responsibility:

1. Ensure Strong Client Relationships
• Build and maintain partnership with Clients at all management levels.
• Involve multiple Client contacts where appropriate.
• Involve senior Y&R management at appropriate times.
• Listen and understand Client’s business and objectives.
• Monitor Client satisfaction with Agency performance.

2. Provide Strategic Marketing Counsel to Clients at all Management Levels
• Adopt a broad perspective in viewing Client’s businesses and integrate that into the day-to-day management.
• Maintain stewardship of the Brand Vision.
• Identify most critical issues or problems.
• Manage best Agency resources to solve Client’s problems.
• Work closely with senior Clients to steward Brand and product positioning and strategies.
• Initiate business building ideas.

3. Understand and Communicate Client’s Business Objectives
• Develop and maintain “intimate” knowledge of Client’s business and key Client personnel.
• Remain closely in touch with day-to-day Client needs and long term Brand/business strategies and visions.
• Ensure understanding of Client’s objectives/needs, while working with the Agency Brand Team.

4. Identify and Cultivate Business-Building Opportunities (for Y&R and the Client)
• Stay ahead of the Client.
• Develop recommendations to advertise and/or promote new products or services via incremental funding or expansion into other Y&R subsidiaries.
• When applicable, play an important role in the development of new business proposals.

5. Represent Agency Objectives and Initiatives to Account Team
• Clearly communicate Agency objectives, policy and focus.
• Understand and convey Agency priorities.
• Manage the application of Agency initiatives to Client’s business.

6. Lead Agency Account Team towards Strategic and Creative Excellence
• Work with Planning and Creative Groups to identify and establish correct strategic direction for Brand(s).
• Ensure all work is strategically sound.
• Transfer understanding of consumer trends and behavior to strategic and creative work.
• Work with Creative Directors to facilitate creative excellence in all work.
• Maintain highest quality of execution.
• Provide support for position which is in Client’s and Agency’s best interests.
• Monitor individual and/or account performance.

7. Be a Mentor and Role Model for Account Management
• Provide clear and consistent feedback to all Account Management personnel.
• Work with Brand Team Leader, GAD to insure that proper training is available for Account Team.
• Have an “open door” policy that encourages open and frank communication with all members of the Agency Account Team.
• Always act with integrity and in the Agency’s best interest.
• Responsible for the career development, motivation and guidance of the members of the Agency Account Team.
• Establish performance objectives and provide evaluations.
• Work with Business Director or Brand Team Leader to identify compensation and advancement within Agency Account Team.

8. Manage Financial Performance of Account
• Work with Business Director or Band Team Leader to establish operating budgets and set profit goals for the account.
• Assist Business Director or Band Team Leader in negotiating agreements with top-level Clients to ensure financial goals are achievable.
• Shares in delivery of financial goals.

Qualifications / Specific Skill Requirements:

• BA/BS degree.
• 7 years relevant working experience in 4A agency.
• Excellent business development and project management skills.
• Successful track record managing multiple client assignments.
• Knowledge of all agency functional areas.
• Proven track record of developing client business.
• Agency and account management experience required.
• Man-management experience essential.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.
• Have physical and mental requirements to meet the above listed job responsibilities.

资深客户总监:

职责简介:

总体来说,资深客户总监是公司业务中参与度最高的客户部成员。SAD需负责并保持业务的日常进度,并领导品牌维度、战略及创意的发展与执行。SAD需建立并加强与客户之间的各层关系,充分利用公司的各方面资源来加强领导力与创新力,以满足客户的内外需求。此外,SAD还负责客户部的财务规划。

具体来说,SAD负责:每季度为客户主动提供想法及解决方案;熟悉各方面的业务知识,能为其他员工答疑解惑;能够写出简明的策划方案;参与新的业务拓展;保证客户组不弄错任何一个时间表或预算;促进创意部制作出优秀的创意作品;表达能力一流。

主要职责:

1. 内部职责:SAD与创意部和策划部一起合作,负责管理团队的发展。与公司内的联络人员包括:
• 总经理
• 品牌团队组长
• 群客户总监
• 创意总监
• 策划总监

2. 外部职责:资深客户总监需建立并加强与客户之间的各层关系,同时还需负责处理重要客户/公司中可能出现的各种事务。

具体来说,资深客户总监需要负责八个方面的公司事宜:

1. 确保与客户关系密切
• 建立并加强与客户之间的各层关系。
• 适时保持与多名客户的联系。
• 适时参加公司的高层管理。
• 学会聆听且理解客户的业务与目标。
• 监管客户对公司成果的满意度。

2. 为客户提供各个管理层面的策略营销咨询
• 以广阔的视角来审视客户的业务,并将其加入到日常管理工作中。
• 管理品牌愿景。
• 处理最重要的事务或问题。
• 使用最好的公司资源来解决客户问题。
• 与重要客户紧密合作,共同管理品牌与产品的定位及策划。
• 提出拓展业务的思路与想法。

3. 理解并传达客户的业务目标
• 对客户的业务了如指掌,及客户保持“亲密”关系。
• 时刻了解客户需求,并熟知长期的品牌/业务的战略与愿景。
• 与公司品牌团队一起工作时,确保熟知客户的目标/需求。

4. 发现并创造拓展业务的机会(为公司和客户)
• 行动先于客户
• 通过增长资金或延伸到Y&R子公司,为产品或服务的广告和/或推销提供建议。
• 适时在新业务提议的过程中充当一个重要的角色

5. 对客户部提出公司目标及方案
• 清楚地传达公司目标、政策及侧重点
• 理解并传达公司的优先选择
• 管理客户业务的方案应用

6. 引导客户部,制作出卓越的策略及创意
• 与策划部及创意团队合作,为品牌辨认并确立正确的策划方向。
• 保证所有的工作在策划上力臻完美。
• 洞察消费者趋势及行为,并将其很好地体现在策划及创意工作中。
• 与创意部总监们合作,协助他们创作出优秀的作品。
• 保持一流的执行能力。
• 为有益于客户及公司的地方提供支持。
• 监管个人和/或部门工作绩效。

7. 为客户部成员充当指导者及先锋模范作用
• 为客户部所有成员提供明确且一致的反馈意见。
• 与品牌领导人、客户群总监一起合作,确保客户部成员得到恰当的培训。
• 制定“门户开放”政策,鼓励公司客户部所有成员进行开放、坦诚的交流沟通。
• 始终诚信正直,保证公司最佳利益。
• 负责客户部成员的职业规划,激励并引导他们。
• 设定工作目标并进行评估。
• 与业务总监或品牌领导人一起合作,确认客户部成员的薪金及职位提升。

8. 管理客户部的财务业绩
• 与业务总监或品牌领导人一起合作,为客户部设立运营预算以及利润目标。
• 协助业务总监或品牌领导人,与顶级客户达成协议,以确保达到财务目标。
• 有义务传达财务目标。

职位要求/专业技能要求:

• 文学学士学位/理学学士学位
• 至少七年的4A广告公司的工作经验。
• 业务拓展与团队管理能力卓越。
• 能灵活处理各种客户问题。
• 熟悉公司各部门的职责。
• 服务卓越、业绩可靠。
• 具备公司管理与客户管理的经验。
• 必须具备人员管理的经验。
• 书面及口头表达流利。
• 优秀的组织能力,能有效处理各类项目。
• 体力与脑力都能满足上述各项职责需求。


Senior Designer/ 资深设计师

职位描述:
 根据客户诉求、广告目标,全面实施客户项目的创意设计;
 确定广告的基调和表现形式,以及要达到的营销与传播效果,提供具有创意的方案;
 负责平面设计工作,包括品牌视觉设计、平面应用设计、包装设计、网页规划设计等;
 能独立完成各项项目设计提案,提升比稿的成功率;
 协助其他创作人员对设计及美学方面的工作顺利完成;
 协助网页设计人员对网站风格的把握,色调搭配,布局合理性处理等;
 与客户方沟通,保证各类平面项目的质量及其时间的把握及成功的验收;
 在项目设计的过程中提供合理的科学化建议,不断提升创作团对的整体服务水准;
 负责设计控制的执行和维护,不断提升设计水平,以达到公司日益提高的要求;
 负责协助创意总监控制创作部的客户文件和作品的建档管理;
 监督、指导后期制作部门,与客户部门总监及后期制作总监共同严格把控作品质量;
 向本部门创意总监及时汇报项目实施的平面设计进程,保证各项任务顺利完成。

任职要求:
 大学本科及以上学历,艺术设计专业、广告学专业;
 受过广告美术、广告制作、等方面的专业知识培训;
 具有3年以上广告创意工作经及设计工作经验;
 具有1年以上4A广告公司创意及设计工作经验;
 有较新的创意理念,资深的美术功底,创意新颖,思维丰富;
 精通广告设计流程,具有丰富的色彩、图形设计能力;
 具备独立的广告创意设计能力,且能与团队高效协作;
 熟练使用Photoshop、Illustrator、Coledraw 、FreeHand等设计软件。


Account Manager

Job Summary:
The Account Manager will work closely with other team members to develop innovative, cost-effective concepts, ideas and solutions for clients as well as manage to the day to day aspects of the account.

Major Responsibilities:
·Development and presentation of program ideas and strategies to client and stakeholders.
·Responsible for the day-to-day management of the account ensuring the campaigns are on brief, on time, on budget and delivered to a high level of quality.
·Briefing, debriefing and presenting creative – being able to confidently assess creative.
·Evaluate creative, studio and production output – manage both client and internal expectations.
·Maintain thorough up-to-date knowledge of client’s business and develop strong client relationships.
·Proactively seek out innovative solutions for clients.
·Become an expert on the clients brand and products, as well as the industry, market trends and competitors.
·Ensure financial management and control, including client budget, expense reporting, campaign profits/losses and monthly agency forecasting, tracking and billing.
·Shows enthusiasm for their client’s business.
·Regularly monitors and analyses competitive advertising and competitive product activity.
·Answers all client queries promptly.

Qualifications / Specific Skill Requirements:
·3 years relevant working experience in 4A agency.
·Excellent project execution and client management skill.
·Good presentation, verbal and writing skills – both Chinese and English.
·Microsoft Office competent.
·Team player, respect for process.
·Show initiative.

SEND YOUR CV TO amy.chen@yr.com

客户经理

职责简介:
客户经理需与部门其他成员一起合作,为客户提供创新性强、性价比高的想法、观点及解决方案。同时,客户经理还需管理客户部的日常事宜。

主要职责:
·为客户及相关人士提供并展示与项目有关的想法及策划。
·负责管理客户部的日常工作,保证各项活动与计划吻合、能按时完成并符合预算,为顾客提供高质量的作品。
·简述、解说并展示创意—能够自信地评价创意。
·评估创意、录制作品、影视出品—能满足客户及公司的期望。
·熟悉客户最新的业务,跟客户有良好的关系。
·积极主动地为客户寻求创新性的解决方法。
·对客户的品牌与产品,以及行业、市场动向和竞争者都了如指掌。
·负责财务管理与控制,包括客户预算、费用报表、活动盈利/亏损以及每月的公司预算、资金走向及每月结算。
·热爱客户的工作。
·定期记录并分析竞争对手的广告及产品活动。
·迅速回应客户的所有疑问。

职位要求/专业技能要求:
·至少三年的4A广告公司的工作经验。
·执行力与客户管理能力一流。
·中英文书面及口头表达流利。
·熟练运用微软办公软件。
·注重过程,团队合作能力强。
·对工作积极主动。


实习生(Creative/Planning/Account)

 大四在读学生;
 每周至少可实习4天,实习6个月以上;
 要求广告,设计,美术,新闻等相关专业;
 良好的学习和沟通能力,并具有奇思妙想的精神。

扬罗必凯将2014年的实习生计划于9月份正式启动,届时欢迎同学们发邮件及作品到 amy.chen@yr.com 报名参加,名额有限哦!

发送你的简历至:amy.chen@yr.com

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