Recruiter: Razorfish 睿域营销

Positions:
Art Director
Account Executive
Account Manager
Senior Account Manager
Program Manager

Applicants please send your resume to Echo.zhao@razorfish.com


Art Director
Location : Beijing & Shanghai

Division/Discipline: Creative

JOB SUMMARY
• You are a fresh creative thinker, with a passion for design in all media and a love of making things.
• You live for interactive, have a contagious work ethic with a maniacal attention to detail, strive to produce the work at the highest quality standards and absorb design knowledge and trends.
• You are a talented Art Director who is responsible for concept development and the translation and extension of concepts into effective visual designs for interactive marketing, online campaigns, web and motion-based projects. Under the direction of a Creative Lead (CD, ACD, Sr Art Director), you will work on several projects at a time and will be involved in all phases of creative development. You may also be responsible for planning and executing portions of projects independently or in conjunction with junior creative staff or freelancers. • • You may also be involved in new business projects. You work independently, with moderate oversight from your manager.

CORE DUTIES AND RESPONSIBILITIES

CONCEPTING
• In partnership with copy lead, contributes to the creation of breakthrough, on-strategy concepts through leadership of and active participation in brainstorms and other idea-generating sessions.
• Helps establish look and feel of concepts.
• Has an advanced knowledge of client’s business objectives, brand, consumer and competitive landscape to inform design concepts and execution.
• Understands role of creative brief, how work should flow from it, and how to develop ideas against it.
• Presents creative concepts and designs and communicates rationale to team.

DESIGN
• Leverages an advanced understanding of technology, user interface design and visual design in generating/leading a project’s creative team to generate an effective range of designs/layouts for all elements of the creative solution that address program objectives, and are visually appealing and motivating.
• Stays current on and strategically applies the latest industry and design trends and state-of-the-art techniques. Has strong understanding of many digital best practices.
• Designs and begins to direct others to design mood boards, comps (with and without wireframes), concept sketches, presentation decks and storyboards. May also contribute content to decks.
• Assists in asset creation and developing a production plan.
• May begin to direct still photo and video shoots. Recommends suitable illustrations, photography, video and/or sound.
• Prepares and presents layouts/samples to supervisor for direction and approval. Incorporates revisions per client and/or team feedback as appropriate. Ensures their layouts and the team’s conform to creative brief and style guides.
• Manages the creation and maintenance of style guides/online design libraries to accompany final deliverables.


Account Executive

Location: Beijing
Division/Discipline: Client Engagement
Reports to Title: Client Partner

JOB SUMMARY
The Account Executive position supports the account team in development and execution of digital marketing programs from concept through completion ensuring creative is on strategy and meeting client’s objectives. Account Executive should have experience in online marketing.

CORE DUTIES AND RESPONSIBILITIES
• Assisting account team with project related tasks such as:
• Conference reports
• Creative reviews
• Invoicing
• Ownership of client communication on select marketing projects or select tasks
• Internal team support and communication:
• Working with agency Project Managers as well as discipline leads (creative, technology, media) to keep projects on track
• Clearly communicates to team when assigned tasks will be complete
• Organizes client materials for all client meetings
• Print and organize documents, take notes, send meeting recaps
• Understands the internal goals of the team, and the goals of the client
• Prioritizes tasks as deemed important by the team
• Proactively responds to team members (phone, email, IM)

QUALIFICATIONS & EXPERIENCE
• Ability to multi-task in a fast-paced environment.
• Strong verbal and written communication skills.
• Ability to develop strong relationships with clients and internal teams.
• Experience working with creative production and digital media.
• Experience with multi-channel marketing projects.
• BA in marketing, advertising or related field.
• 3-5 years experience.
• Excellent attention to detail and follow-up.
• Proficient in Microsoft Office applications such as Outlook, Word, Excel and PowerPoint.
• Passion for consumer products.
• Understanding of Marketing.
• Excellent Client Service skills.


Account Manager

Location: Shanghai

JOB SUMMARY
The Account Manager, under direction of the Account Director, services the needs of his/her client throughout the length of an engagement, and acts as a liaison among the internal departments to gather and communicate all relevant facts needed to deliver on the clients needs. He/she is responsible for reviewing all major milestone deliverables prior to client submission, and shares in accountability for all client deliverables.

CORE DUTIES AND RESPONSIBILITIES
• Manages tactical initiatives for the Client’s business; maintains a focus on the short-term deliverables, concurrent with a firm understanding of client’s long-term goals.
• Communicate regularly with client on status, time-line, budget, deliverables, performance reporting, competitive intelligence analysis and other follow-up items.
• Assists Account Director in preparation of presentations and other materials needed for client meetings or demonstrations.
• Work with his/her Account Director to develop recommendations, and strategic and tactical online marketing communication plans.
• Coordinating client/brand team meetings, including project kick-off meetings, weekly update meetings and periodic update meetings with the client.
• Submits advertising/marketing campaign proposals, suggested concepts, and estimated budgets to client for approval in conjunction with Account Director.

INTERNAL FOCUS:
• Coordinate and participate in all internal client-related meetings, keeping on top of client’s projects and current status; responsible for related internal follow-up.
• Work closely with internal Media and Experience Design Group departments to monitor and direct as necessary the day-to-day project flow. Provide clear and timely direction to all other agency departments: team meetings, work order process with Project Managers, banner checking, creative/media briefs, task/status reports, contact reports, planning documents, or similar communication vehicles.
• Works with Customer Insights Group to ensure timely, insightful client reporting, campaign flighting and relevant research opportunities.
• Lead team in campaign / Web site optimization process and lessons learned analysis.
• Responsible for competitive intelligence research.
• Supports billing and financial reconciliation activities, including monthly revenue recognition and projection direct responsibility.
• Responsible for maintaining internal client files on company network and updating information sharing archive.
• Performs other duties as assigned.

SKILLS/KNOWLEDGE/EXPERIENCE
• Should be specifically seeking knowledge and experience in online advertising, website development, and email/relationship marketing initiatives.Must possess strong verbal and written communication skills, interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment.
• The ability to successfully organize, prioritize and manage multiple projects in a deadline-driven environment is a must.
• Effective problem-solving skills, specifically the ability to assess situations, evaluate options, make decisions, draw conclusions, and exercise judgment, are required.
• Must be able to motivate and lead others in the development, direction and execution of marketing projects/campaigns.

Required Experience:
• Bachelor’s degree (BA/BS) from a four year, accredited college or university; and three to five years of relevant experience in the account services field within the advertising industry, or a similar industry, required.
• A history of client service and developing relationships that lead to long-term engagements is required.
• Prior experience as an Account Manager strongly preferred. Equivalent combination of education and experience may be considered.
• Experience with MS Word, Excel, and PowerPoint is required.
• Marketing/promotion experience with consumer packaged goods brands is a plus.


Senior Account Manager

Location: Shanghai

The Senior Account Manager (SAM) is the lead Account Manager on a client’s business working in conjunction and taking direction from the Account Director to execute, manage, and analyze their clients’ online campaigns. They are the primary point of contact for the Account Director, client(s), and other campaign stakeholders. The Sr. Account Manager leverage their comprehensive understanding of Atlas, Razorfish’s products/services, and advanced data analysis capability to provide excellent client service and results. This is a leadership role in the department that may manage multiple pieces of business and is designed for someone with at least 4 – 6 years of experience.

This role works closely with Account Managers, Media Planners, Client Service Engineers, websites, and client/agency stakeholders requiring experience managing cross-functional groups, strong project management skills, the ability to multi-task and problem solve, a ‘can-do’ attitude, and a proven ability to manage and work in a team environment.

Core Duties and Responsibilities:

Leadership/Team
• Ability to delegate and utilize account team resources
• Can own multiple pieces of business and manage the resources to achieve this
• Over time has demonstrated thought leadership with clients and within the agency specific to client service and operations
• Involvement in new business development as necessary
• Work cross-functionally with Razorfish management and Account Directors as needed
• Actively train/mentor new hires when necessary
• Models behavior and sets an example for team
• Fill in for the absence of team members
• Participates in service delivery improvement projects; training; develops best practices guidelines

Client Service
• Demonstrates “bigger picture” understanding of client’s marketing strategy and can communicate how current data insights associate with longer-term strategy objectives
• Anticipates client questions and has thought out answers/solutions
• Ability to take complex ideas and explain to clients
• Always thinking about how we can better serve clients and grow their business
• Ability to manage difficult and complex issues and partner w/Account Director
• Owns area of expertise and can confidently answer client/team questions
• Presents at client meetings and industry events as needed
• Willing to go above and beyond the call of duty to delight the client and deliver excellent service
• Demonstrates thinking/communicating from the client’s perspective as well as Avenue A – Razorfish’s

Account Management:
• Lead/performs day-to-day client contact
• Coordinate deliverables for weekly status reports (projects, due dates, etc
• Facilitates/leads weekly status calls
• Provide project management of all projects with the account team
• Prioritizes & sets expectations on deliverables
• Manages all tactical client communication and cross team coordination
• Multiple channel management as needed (branding, affiliate, search, email, web media, etc.)
• Provide POV’s in weekly client status calls/meetings
• Specific client requests: CIG, Competitive analysis, Research, Sample budget, Media analysis
• Knowledge and application of aQuantive Services where relevant including:
-Atlas DMT
-iFrontier
-eon Media (agency)
-Atlas One (advertiser)
-NetConversions
-Drive

Campaign Management skills/responsibilities should include:
• Forecasting & budget allocation
• Campaign planning
• Campaign execution
• Creative optimization
• Site optimization
• Action tag strategy
• Delivery of Q/A

Strategy/Analysis skills/responsibilities should include:
• Campaign analysis
• Forecasting
• Support Media strategy
• Advanced data analysis and campaign reviews
• Building reports that pull multiple sources of data (Atlas, publisher, extended data)

Creative skills should include:
• Internal or agency creative needs:
• Development
• Strategy
• Approval process
• Customer targeting approval process

Accounting
• Quality assurance
• Accounting reconciliation
• Organize Pricing Riders, Buy Authorizations
• Create BA Recap
• Input publisher counts
• Publisher accounts

Required Skills/Knowledge/Experience:

• Advanced Excel, PowerPoint and MS Office proficiency required
• Familiarity with Access
• Familiarity with accounting/math principles
• Exceptional written and verbal communication skills
• Strong time-management and organizational skills
• Strong client-service orientation, seen as a team player
• Flexible to evolving responsibilities and last minute changes
• At least 4 – 6 years of experience on an account

Education and/or Experience:
• Bachelor’s degree or equivalent experience required.
• Education in web development, internet and/or traditional marketing preferred.


Program Manager

Location:Shanghai
Division/Discipline: Delivery Management

JOB SUMMARY
Program Managers provide structure and support the overall vision for a collection of projects with multiple workstreams (e.g. web development, advertising, media, strategy, technology, etc). They are responsible for overseeing the project management of multiple projects at a time across multiple brands or clients by a team of project managers, and ensuring the overall health of the projects in their portfolio (financials, resources, risks, relationships). The Program Manager serves as “Lead” on client accounts and is accountable for the delivery mgmt team’s organization, operational efficiencies and health within their assigned projects. Within that role the Program Manager will be responsible for supervising one or more project managers and/or senior project managers. They will interface heavily with senior marketing, technical, and executive management within the client to assure that the solution is understood and addresses the customer’s business requirements. Program Managers will directly manage at least one of the projects in their collection of projects. They will also ensure that the challenge and requirements are understood by the team and will participate in the solution developed by the team. They will also be responsible for delivering accurate financial management of the accounts/brands to which they are assigned and for delivering improved account margins. In addition to the project responsibilities, Program Managers will also participate in the business development process.

CORE DUTIES AND RESPONSIBILITIES

PLANNING
• Has a solid understanding of the client’s business, their needs, expectations, and requirements.
• Collaborates with the project team in determining the approach, deliverables, schedule and tools to deliver the project within established constraints. Develops processes for project delivery, from scoping through execution and closure.
• Works with client team as well as any and all members of assigned project teams to estimate costs and timing for tasks such as project strategy, functional design, visual design, technology requirements, etc., utilizing established estimating process and tools.
• Ensures the feasibility of project delivery given scope, time and budget constraints across collection of projects
• Works with Client Engagement to obtain and document client signoff at key points during projects.

PROJECT EXECUTION
• Coordinates activities of the project management team and has overall responsibility for delivery health of projects in the collection of projects (whether by managing projects directly or by managing project managers on projects). Ensures that project management team is handling core functions of the PM role, such as: scheduling and facilitating project-related team meetings (i.e. kick-offs, status, internal/client reviews, etc,), communicating action steps to team, and delivering weekly status reports to project team, the client and management.
• Coordinates all activities of the team for any projects being managed directly and ensures that project tasks are completed by: scheduling and facilitating project-related team meetings (i.e. kick-offs, status, internal/client reviews, etc,), communicating action steps to team, and delivering weekly status reports to project team, the client and management.
• Develops, maintains, reviews and/or disseminates all project documentation and ensures that the project management team is developing, maintaining, reviewing and/or disseminating all project documentation including status reports, invoices, change orders, project schedules, budgets, and post mortem reviews. Ensures that all project documentation is produced in the standard format, follows internal documentation processes and is reviewed and approved.
• Manages vendor/third party relationships (i.e. such as photographers, stock photo services, and video production).

MONITORING – SCHEDULING, FINANCIALS, RISK MANAGEMENT
• Manages and controls project scope and the change control process to ensure that projects are completed according to schedule and within budget. Oversees project management team to ensure that projects in the assigned accounts are completed according to schedule and within budget.
• Responsible for delivering work within sold margins. Also responsible for identifying and communicating issues causing margin changes and proposing solutions to margin challenges for the collection of projects.
• Responsible for raising and maintaining awareness and identifying and driving solutions to issues and risks across the collection of projects.
• Responsible for accuracy throughout the project financial lifecycle for all projects within the collection, including estimates, revenue forecasts, invoicing, payables, receivables, etc. Is also responsible for developing processes for project and account financial management.

STAFFING
• Responsible for staffing of assigned Delivery team members within collection of projects.
• Responsible for optimizing team utilization, working with leads across all disciplines in the assigned accounts. Responsible for ensuring that the project management team in the assigned accounts follow internal processes and adjust staffing needs in a timely manner based on project shifts.
• Identifies Delivery staffing needs for collection of projects and works with delivery lead on solutions.
• May participate and develop expertise in interviewing potential job candidates.

DELIVERABLE QUALITY
• Is a contributor on the content and presentation of key client deliverables as required to ensure relevancy, strategy, quality and timeliness.

CLIENT COMMUNICATION
• Acts as a client point-of-contact for all day-to-day project related issues
• Is a point of escalation for issues within the collection of projects
• Establishes relationships with key client team members within the collection of projects

TEAM MANAGEMENT
• Supervises 1-3 employees within the Delivery group.
• Carries out supervisory responsibilities in accordance with AARF policies and employment laws, including: planning, assigning, and directing work; on-boarding new employees; working with direct reports to ensure they understand expectations of their performance and to help them identify commitments; providing direction and feedback via regular meetings and as needed; fostering employees’ ongoing skill and career development; conducting mid-year and annual performance reviews; recognizing good performance; and addressing performance issues.
• Mentors junior team members and provides employee on-boarding and training.
• Ensures direct reports follow standard policies and procedures. Proactively identifies and recommends improvements.

QUALIFICATIONS & EXPERIENCE
• 7-10 years of experience managing interactive projects, preferably in a consulting or agency environment.
• Bachelor’s degree required, Master’s degree preferred.
• Advanced knowledge of one or more of the following: software development life cycles, web technologies, web development processes and the delivery of solutions with creative and engineering components, media and advertising projects, digital strategy projects.
• Advanced understanding of project management methodology including the ability to identify and resolve issues, manage risk, develop detailed work plans and specifications, perform resource allocations and run team meetings.
• Ability to work on multiple projects and manage multiple project coordinators, leads and/or managers at one time
• Excellent verbal and written communication skills
• Excellent organizational and time management skills
• Demonstrated ability to motivate staff/project team, inspire teamwork and take a leadership role
• Ability to solve complex problems with keen instincts and organizational experience
• Expert Microsoft Project and MS Office skills
• Must be able to simultaneously focus on big picture, details and driving results
• Strong knowledge of contract interpretation and negotiation
• 2-4 years of people management experience

By: Andrea Hou


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