Recruiter: Y&R
Location: Shanghai
Positions: Account Director , Account Manager

Job Title: Account Director

Job Summary:

Overall, the Account Director (AD) is the most involved account person on the business. The AD has Account Management responsibility for the day-to-day growth and vitality of the business, as well as leads the development and execution of the Brand Vision, strategies and creative. The AD builds and strengthens Client relationships across all levels and provides strong leadership and initiative in leveraging the full range of Y&R’s resources to address the Client’s domestic and global needs. The AD shares in the responsibility and delivery of the financial commitments of the account.

More specifically, the AD is responsible for: bringing one unsolicited idea and solution to the Client once a quarter; acting as knowledge officer of the category; an expert on integration; writing crisp, concise strategies; involvement in new business development; ensuring neither a timetable nor budget are missed by the account group; driving creative excellence; presentation skills should be of the highest caliber.

Major Responsibilities:

1. Internal: The Account Director is managing the growth and development of the team as a partnership with Creative and Planning. The internal contacts include:
· General Manager
· Brand Team Leader
· Group Account Directors
· Creative Directors
· Planning Director

2. External: The Account Director works to build and maintain relationships across all levels of Client Management. The AD is also responsible for resolution of significant Client/Agency issues at any level that may arise.

More specifically, the Account Director has eight key areas of responsibility:

1. Ensure Strong Client Relationships
· Build and maintain partnership with Clients at all management levels.
· Involve multiple Client contacts where appropriate.
· Involve senior Y&R management at appropriate times.
· Listen and understand Client’s business and objectives.
· Monitor Client satisfaction with Agency performance.

2. Provide Strategic Marketing Counsel to Clients at all Management Levels
· Adopt a broad perspective in viewing Client’s businesses and integrate that into the day-to-day management.
· Maintain stewardship of the Brand Vision.
· Identify most critical issues or problems.
· Manage best Agency resources to solve Client’s problems.
· Work closely with senior Clients to steward Brand and product positioning and strategies.
· Initiate business building ideas.

3. Understand and Communicate Client’s Business Objectives
· Develop and maintain “intimate” knowledge of Client’s business and key Client personnel.
· Remain closely in touch with day-to-day Client needs and long term brand/business strategies and visions.
· Ensure communication/understanding of Client’s objectives/needs, while working with the Agency Brand Team and within the Agency’s objectives.

4. Identify and Cultivate Business-Building Opportunities (for Y&R and the Client)
· Stay ahead of the Client.
· Develop recommendations to advertise and/or promote new products or services via incremental funding or expansion into other Y&R subsidiaries.
· When applicable, play an important role in the development of new business proposals.

5. Represent Agency Objectives and Initiatives to Account Team
· Clearly communicate Agency objectives, policy and focus.
· Understand and convey Agency priorities.
· Manage the application of Agency initiatives to Client’s business.

6. Lead Agency Account Team towards Strategic and Creative Excellence
· Work with Planning and Creative Groups to identify and establish correct strategic direction for Brand(s).
· Ensure all work is strategically sound.
· Transfer understanding of consumer trends and behavior to strategic and creative work.
· Work with Creative Directors to facilitate creative excellence in all work.
· Maintain highest quality of execution.
· Provide support for position which is in Client’s and Agency’s best interests.
· Establish and monitor indicators of individual and/or account performance.

7. Be a Mentor and Role Model for Account Management
· Provide clear and consistent feedback to all Account Management personnel.
· Work with Brand Team Leader, GAD to insure that proper training is available for Account Team.
· Have an “open door” policy that encourages open and frank communication with all members of the Agency Account Team.
· Always act with integrity and in the Agency’s best interest.
· Responsible for the career development, motivation and guidance of the members of the Agency Account Team.
· Establish performance objectives and provide evaluations.
· Work with Business Director or Band Team Leader to identify compensation and advancement within Agency Account Team.

8. Manage Financial Performance of Account
· Work with Business Director or Band Team Leader to establish operating budgets and set profit goals for the account.
· Assist Business Director or Band Team Leader in negotiating agreements with top-level Clients to ensure financial goals are achievable.
· Shares in delivery of financial goals.

Qualifications / Specific Skill Requirements:
· BA/BS degree.
· 6 years relevant working experience in 4A agency.
· Excellent business development and project management skills.
· Successful track record managing multiple client assignments.
· Knowledge of all agency functional areas.
· Proven track record of developing client business.
· Agency and account management experience required.
· Man-management experience essential.
· Excellent written and verbal communication skills.
· Ability to handle multiple projects through effective organizational skills.
· Have physical and mental requirements to meet the above listed job responsibilities.


客户经理(Account Manager)

Job Summary:

The Account Manager will work closely with other team members to develop innovative, cost-effective concepts, ideas and solutions for clients as well as manage to the day to day aspects of the account.

Main responsibilities:
· Development and presentation of program ideas and strategies to client and stakeholders
· Be responsible for the day-to-day management of the account ensuring the campaigns are on brief, on time, on budget and delivered to a high level of quality
· Briefing, debriefing and presenting creative – being able to confidently assess creative
· Evaluate creative, studio and production output – manage both client and internal expectations
· Maintain thorough up-to-date knowledge of client’s business and develop strong client relationships.
· Proactively seek out innovative solutions for clients .
· Become an expert on the clients brand and products, as well as the industry, market trends and competitors.
· Ensure financial management and control, including client budget, expense reporting, campaign profits/losses and monthly agency forecasting, tracking and billing.

Qualifications / Specific Skill Requirements:
· 3 years relevant working experience and BTL experience in 4A agency,.
· Excellent project execution and client management skill.
· Good presentation, verbal and writing skills – both Chinese and English.
· Microsoft Office competent.
· Team player, respect for process.
· Show initiative!


By: admin


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