Marketing Communications Manager

• 2 Year Contract (with potential for extension)
• City of Shanghai based
• Salary commensurate with experience

Reporting to Regional Manager China, the position is responsible for developing targeted, effective and measurable activities for seamless and integrated marketing campaigns that will increase awareness of and leisure visitation to South Australia from China on Chinese social media and other digital platforms.

Responsibilities will include:
• Identifying key consumer behavior trends, providing input into the social media and digital promotional strategy of SATC and Chinese website
• Managing a social media agency on generating day-to-day social media content, generating advertorial/press releases, and reporting
• Identifying and implementing marketing activities with media, airlines, Tourism Australia and other partners
• PR and communication with traditional media in key Chinese cities
• Planning, targeting and negotiating with media for familiarisations including the International Media Hosting Program (IMHP) organized by Tourism Australia from China and hosting the visit when necessary
• Executing effective marketing activities in accordance with an annual business plan

Key Requirements:
• Tertiary qualifications in Consumer Marketing, Digital Marketing, Public Relations, Communications or business relevant discipline
• A minimum of three years’ experience in the PR, social media, or digital fields
• Ability to develop inspiring content/ copywriting skills in Chinese
• Sound knowledge of the Chinese consumer market
• Experience in developing and implementing consumer marketing activities
• Experience and ability to monitor and manage the performance of an agency
• Excellent presentation and public speaking skills
• Strong administrative and organizational skills
• English language skills

Desirable Requirements:
• Tertiary qualifications in Tourism or Marketing
• Experience in tourism destination marketing
• Experience in organizing functions, shows or similar events
• Negotiation skills
• Demonstrated use of initiative and flexibility in challenging situations.
• Overseas travel experience

Please send a detailed CV, stating current and expected salary to email address recruitment@sagov.org

Applications close: 5pm Friday 10 April 2015

南澳大利亚旅游局简介
南澳大利亚旅游局(South Australian Tourism Commission,简称南澳旅游局)是南澳大利亚州推广旅游观光的官方机构,负责研究拟定并执行南澳旅游发展的政策和规划。同时,也负责整个州的各种赛事,节日和庆祝活动的安排以及运作。

南澳旅游局通过营销策略的执行,积极与当地的旅行供应商以及媒介合作,开展各种形式的对话,交流,合作和互访,并参加或举办各种交易会和展会。同时,南澳旅游局也针对广大消费者开展各种线上线下的互动推广活动和目的地推介活动。通过这些活动,让广大游客了解南澳的自然风光,野生动物资源,以及当地的特色产品,美食,美酒,树立南澳作为休闲旅游,美食美酒旅游,家庭旅游以及自驾旅游等多种旅游方式的首选目的地, 从而增强南澳旅游的品牌影响力。

南澳旅游局的主要职能:
• 向旅行社,媒体,游客提供南澳的旅游资讯
• 保持与旅行社,媒体的积极对话
• 组织旅行社及媒体的培训,推介和考察访问
• 组织或参加相关的展会和交易会
• 帮助南澳当地的旅行供应商更好的了解国外市场
• 组织各种消费者推荐活动以及网络营销项目
• 设计各种旅游路线,介绍南澳新的旅行景点和旅行方式

By: Andrea Hou


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