•        2015-03-24
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⊙ Senior Manager, Digital Communications
⊙ Research Analyst
⊙ Copywriter
⊙Technology Associate
⊙Healthcare Consultant
⊙Account Manager/Senior Consultant/Digital
⊙(Senior) Associate/Digital
⊙Associate/Consumer
⊙Catalyst/Consumer
⊙Creative Director/Consumer
⊙Designer/Consumer
⊙Media Associate/Consumer
⊙Community Manager/Consumer
⊙Consultant/Technology
⊙Account Director/Technology

简历发送到:SChen@cmgrp.com
工作地点:上海


Senior Manager, Digital Communications

Direct Reporting line: Director of Digital Communications

Role:
• Create engaging online campaigns and experiences that generate conversations among media, other online influencers, and customers to support client communication objectives
• Understand client target audiences and how to reach them with creative narratives, messages and campaigns
• Establish and maintain relationships with online influencers and other relevant audiences
• Advise client teams on blogger engagement, including generating ideas for outreach, counsel or ethics and transparency
• Apply tools and technologies to meet specific business needs, and clearly articulate the value of digital communications across integrated communications programs
• Manage the complete lifecycle (or contribute to parts) of multiple digital activities, such as: community management; social media marketing, engagement and promotions; social analytics, monitoring & measurement; word-of-mouth amplification; search engine marketing; online media buys; digital research, etc.
• Manage social media program timelines, project budgets and strategic partner/vendor relationships
• Support new business development and thought leadership activities, such as: research, writing for company blog, speaking, participation at events and conferences
• Pitch concepts to online influencers and/or create online content, working with Creators to influence communities of interest
• Work effectively in a team environment and collaborate with all members of the Connector team and other specialist groups
• Communicate online strategy and provide ongoing social media counsel and project updates to colleagues and clients
Competencies: Media Savvy, Informed, Convincing, Live Online, Trend Watcher, News Junkie, Nimble, Persistent
Education: BA/BS Marketing, or similar field of study; or equivalent on-the-job training experience and professional training.
Skills: Proficiency in Microsoft Office Suite; understanding the current and future social media universe, such as Weibo, Weixin, BBS, Facebook, YouTube, Wikis, blogs, etc; familiarity with online monitoring and measurement tools

Experience :
• Desired above 3 years AAD experiences in China digital agency or digital creative agency.
• Need strong planning & presentation skills.
• Experience in creative & insight/technology focus projects is a plus.
• Excellent business development and project management skills.
• Dynamic leadership, management and team building skills.
• Ability and proven track record of new business development.
• Strong client facing skills and react quickly.
• Successful track record managing multiple client assignments.
• Sound qualitative & quantitative analytical skills.
• Knowledge of all agency functional areas; including production, media, research and database.
• Marketing experiences or strong marketing sense is a plus.
• Fluency in Chinese and English


Research Analyst

Job Description
The research analyst will be principally responsible for interpreting data, formulating reports and making recommendations based upon the research findings. To accomplish this task, the research analyst works with internal team or client to understand, define and document the overarching given objects. The research analyst applies qualitative and quantitative techniques to interpret the data and produce substantiated recommendations. Research analyst can also work with identified digital partner to combine digital analysis into one finding report.
Reporting to the Head of the OS, the Research Analyst will be responsible for the following:
1. Formulating analysis plans
2. Designing or assisting in the development of questionnaires and moderator guides to ensure the necessary data is captured
3. Conducting in-depth data analyses using traditional and advanced methods
4. Authoring reports containing actionable recommendations
5. Making presentations—answering questions and instilling confidence
6. Collaborate with regional and global teams, assess capabilities across the network
7. Behave in a professional and ethical manner, while upholding the values of quality, integrity, respect, entrepreneurial spirit and mutual benefit and complying with all company Policies and Procedures

Requirements:
1. A minimum of 4 to 6 years within the Market Research industry
2. Strong analytic and critical thinking skills
3. Exceptional written, oral, and presentation communication abilities
4. Full working knowledge of Microsoft applications (Word, Excel, PowerPoint, etc.)
5. Experience with client management
6. Multinational research experience;
7. Native Chinese with good command of English, bachelors or advanced degree in business, mathematics, or the sciences


文案Copywriter

职位描述及要求:
1. 2-3年互动及社交媒体文案经验,文笔流畅,有4A公司经验佳。
2. 能驾驭大量文字的耐心,对社交媒体及公共关系关系领域的文案创作感兴趣。
3. 本科及以上学历;敏锐的码字嗅觉触角。
4. 有较强的人际交流能力和良好的团队合作精神,能承担较大的工作压力;
5. 请附作品下载链接。


Associate – Technology

Position Highlight:

We are looking for a public relations professional to join Weber Shandwick ,The person must possess at least 3 years’ experience, be keen to learn and contribute to the team. Strong writing skills are a must and previous experience in Technology field would be advantageous. Previous agency experience is preferred.

Primary Responsibilities

This role will involve managing existing client work, and supporting business development for the practice as a whole. For Social content based.

He/she will manage the following:

Account servicing: Work with client on tactical issues, participate in client meetings and presentations, provide basic client counsel, conduct research as necessary to analyze client issues, demonstrate understanding of industry issues that directly and indirectly affect the client, develop an in-depth understanding of clients ‘business and products, generate new ideas for clients; conduct brainstorms; evaluate and analyze programs and social content taking, copywriting.

Media relations: Draft media materials, generate story ideas/angles, pitch to clients ‘target media, counsel clients on media strategy and provide insights, demonstrate knowledge of media in China and capability in pitching, compose media plans and contribute to plan development processes.

Writing: Develop proposals, releases, customer profiles, bylined articles and other press materials, proof and edit client related documents as needed.

Team Participation: Serve as a role model to team members, actively participate in agency development and assist with new business, balance workload to ensure that all work is accurate and completed within established deadlines.

Skills and qualification required
•2 years related professional experience, proficient in Technology industry services
•Bachelor Degree or above
•Strong oral and written business communication skills
•strong social sense with digital copywriting skill
•Strong media relations and skillset on digital communications
•Demonstrates potential to lead projects and interact with clients
•Can anticipate client and team needs
•Complete challenging projects within set parameters
•Exceptional judgment when working with team members, client contacts and vendors
•Strong commitment and dedication to the agency’s success as well as personal career
•Consistently meets deadlines
•Attentive to detail and quality
•Solves problems


Consultant – Healthcare(Content and digital specialist)

Location: Shanghai preferred
Direct reporting: Account Director

Qualifications:
• 3 – 5 years related professional experience, International PR agencies or media background preferred
• Extensive experiences and know-how on health communications, corporate communications and digital communications
• Strong oral and written communication skills in English and/or Chinese, native speaker preferred.
• Good sense about the healthcare industry and media landscape in China, as well as international media landscape.
• Strong client service and account management skills
• Team work spirit and can work independently with supports

JD:
• Serves as a primary day to day client contact for regional/global accounts (40%): including Celgene, Ocean Spray and Abbott. Manage the flow of work and information to account team and possess an in-depth understanding of the client’s business, industry and PR issues.
• Acts as a primary windows for regional/global teams of new business pitches (20%): Coordinate with regional/global affiliates on new business pitches, and with team’s support to develop in-market research analysis or recommendations.
• Assists in content development (20%): Strong research, press materials developing, writing and editing skills. Also provide proofreading service to multiple account teams simultaneously.
• Works with Horace on the digital health communication strategy and campaign planning and implementation (20%)


Account Manager/Senior Consultant – Digital

The Account Manager/Senior Consultant will lead the key client service team to provide digital/social media comm service to our incredible lineup of global brands.

Responsibilities:
• Maintain the good relationship with current clients. Responsible for organic business growth.
• To develop comprehensive/inline campaign plan and lead generation programs independently, and also to develop campaign review based on data analysis
• Lead team work on MNC clients to offer ongoing digital counsel; manage client’s digital/social media comm strategy, content development and social media programs.
• Finance management & evaluate the response in terms of revenue
• New business development support.
• Team leader of a team with 2-3 members. Coach, guide, evaluate, and develop team members to be capable in meeting market challenges in strategy development, tactics planning and execution. Maintain the team’s stability.
Qualification:
• 3-6+ years’ experience in digital/social media communications in China. 3+ years’ 4A digital agency experience in account service, planning or project management is preferred.
• Digital/social media consulting experience for MNC brands.
• Experience in IT/Consumer electronics/FMCG/Automotive/Luxury/Fashion for top global brands is a plus.
• Digital savvy. Passionate about Digital/social media communications as well as technology/trends.
• Outstanding knowledge/experience in digital/social media marketing tools and methodologies.
• Excellent capability of drafting lively, imaginative but substantive presentations in both English and Mandarin
• Strong planning skill and strategic thinking
• Strong creativity and out-of-box ideas generator.
• Strong team leader with proven record.
• Good communication skill and presentation skill
• Language skill: Native Chinese, Good command of English
• Have a positive working attitude. Ability to work under pressure.


(Senior) Associate – (Digital & Social media communications)

The (Senior) Associate will support the client service team on daily executions and new biz pitches.

Responsibilities:
• Maintain the good relationship with current clients. Responsible for organic business growth.
• To develop comprehensive/inline campaign plan and lead generation programs independently, and also to develop campaign review based on data analysis
• Lead team work on MNC clients to offer ongoing digital counsel; manage client’s digital/social media comm strategy, content development and social media programs.
• Finance management & evaluate the response in terms of revenue
• New business development support.
• Team leader of a team with 2-3 members. Coach, guide, evaluate, and develop team members to be capable in meeting market challenges in strategy development, tactics planning and execution. Maintain the team’s stability.

Qualification:
• 1-3+ years’ experience in digital/social media communications in China. 1+ years’ 4A digital agency experience in account service, planning or project management is preferred.
• Digital/social media consulting experience for MNC brands.
• Experience in IT/Consumer electronics/FMCG/Automotive/Luxury/Fashion for top global brands is a plus.
• Digital savvy.Passionate about Digital/social media communications as well as technology/trends.
• Outstanding knowledge/experience in digital/social media marketing tools and methodologies.
• Excellent capability of drafting lively, imaginative but substantive presentations in both English and Mandarin
• Strong creativity and out-of-box ideas generator.
• Strong team player with proven record.
• Good communication skill and presentation skill
• Language skill: Native Chinese, Good command of English
• Have a positive working attitude. Ability to work under pressure.


Associate – Consumer

Role:
• Create engaging online campaigns and experiences that generate conversations among media, other online influencers, and customers to support client communication objectives
• Understand client target audiences and how to reach them with creative narratives, messages and campaigns
• Establish and maintain relationships with online influencers and other relevant audiences
• Advise client teams on blogger engagement, including generating ideas for outreach, counsel or ethics and transparency
• Apply tools and technologies to meet specific business needs, and clearly articulate the value of digital communications across integrated communications programs
• Manage the complete lifecycle (or contribute to parts) of multiple digital activities, such as: community management; social media marketing, engagement and promotions; social analytics, monitoring & measurement; word-of-mouth amplification; search engine marketing; online media buys; digital research, etc.
• Manage social media program timelines, project budgets and strategic partner/vendor relationships
• Support new business development and thought leadership activities, such as: research, writing for company blog, speaking, participation at events and conferences
• Pitch concepts to online influencers and/or create online content, working with Creators to influence communities of interest
• Work effectively in a team environment and collaborate with all members of the Connectorteam and other specialist groups
• Communicate online strategy and provide ongoing social media counseland project updates to colleagues and clients
Competencies: Media Savvy, Informed, Convincing, Live Online, Trend Watcher, News Junkie, Nimble, Persistent
Skills: Proficiency in Microsoft Office Suite; understanding of the current and future social media universe, such as Facebook,YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc.; familiarity with online monitoring and measurement tools
Education: BA/BS in liberal arts, English, history, communications or related field; or on-the-job experience and professional training


Catalyst – Consumer

 

Role:
• Serve as part of the client relationship team addressing the varied and changing needs of your client(s), proactively leading them in changing times with solid counsel and program creation
• Maintain a big-picture strategic view of your client encompassing business goals, competitive issues and constituent considerations, along with the breadth of ever-changing communication tools and techniques to tell your client’s story
• Develop and sell in client and prospective client plans
• Actively leverage existings planning tools including Brand Story briefs, Brandguage; Anthrographics and TMI research tools, etc.
• Assemble, lead and work in teams based on client need – regardless of geographic location
• Provide client counsel (written & verbal), manage client expectations against results, troubleshoot and address issues before they become problems, and ensure flawless execution of day-to-day client activities
• Set and manage the budget, manage timely billing and reporting, and utilize team members’ time efficiently (from all specialty groups)
• Understand digital and social media solutions and position them with clients in collaboration with subject matter experts
Understand and apply word of mouth, experiential and constituent advocacy programs
• Stay on top of industry best practices, client and competitor brand activity,and ensure GH delivers game-changing ideas and solutions
• Create and manage all details of event planning and program execution
• Manage daily monitoring, communications and reporting to your clients on industry developments, the results you are securing, progress against objectives/plans/tactics; apply learnings as real-time diagnostics of account activity to address challenges or leverage opportunities
• Establish client feedback channels for account improvement through formal report card processes and ongoing client check-ins and dialogue
• Anticipate client needs and requests and serve them before asked; nimbly adapt plans and tactics to changes and opportunities in the world around us
• Serve as the Catalyst/change agent across the agency and IPG to create introductions to new practices and products that can provide value to your client; similarly, serve as the Catalyst to work across a client’s organization and departments to create value for the client and a broader, more meaningful relationship for agency and client through integrated counsel and execution
Competencies: Proactive, Determined, Motivating,Highly Collaborative, Problem Solver, Detail Oriented, Politically Savvy, Growth Driver, Change Agent
Skills: Proficiency in Microsoft Office Suite
Education: BA inbusiness, public relations, communications, journalism, English, or related field


Creative Director – Consumer

 

We are seeking a creative director to work in close partnership with regional managing directors, practice leaders, specialty community leaders, and client relationship leaders to drive creative innovation across work and programs .

The creative director will lead creative ideation, working in concert with our agency’s key strategists (those who are industry experts, researchers and account planning experts) and catalysts (account leaders) to develop BIG platform ideas that will work across all channels: Earned (traditional earned media and bloggers), Owned (web, collateral), Bought (primarily digital media buys) and Shared (social sites). We are seeking an executive who is smart about brand strategies, keen on changing demographics and media consumption patterns, understands new technologies, stays on top of what is hot and what is not, knows what is in and out of the news, and can think BIG. Oh, and isn’t afraid of some structure in terms of GH’s proprietary processes, tools and products.

The creative director will use our BRAND STORY process and BLACK SWAN tools to develop ownable, actionable ideas (strategies and executable tactics) that will be sold in to clients in programs that specifically address business objectives and the metrics we will hold ourselves accountable for achieving results.

As the creative director, you will put your refined conceptual, strategic, and leadership skills to work producing compelling customer brand experiences, marketing, branding and advertising. You are the custodian of the vision and are thoroughly engaged in aligning the resources to realize it. You will drive the strategies that address customer needs and business goals across creative channels, facilitate brainstorming, mentor creative staff, collaborate with our partners and sell your vision to our clients.

Qualifications
• 10+ years of experience in advertising or digital marketing moving the needle on big brands (some agency experience is a must).
• Entrepreneurial: Wants to come to GH and be a BIG fish in a smaller pond, building something exciting for a firm bent on doing things differently.
• A copy editing background with proven ability to lead art direction to best effect
• Strong, seasoned digital experience.
• Strong presentation skills, with the ability to articulate, present, and sell ideas.
• Experience managing creative or digital associates and overseeing production.
• Experience with and/or passion for social/emerging media and mobile technologies to address client business challenges and opportunities.
• Proven innovation, creativity, “big idea” conceptual ability.
• Self starter – knows what needs to be done and how to get it done.
• Team player – high energy level, and willingness to do “whatever it takes.”


Designer – Consumer

Key Responsibilities of the Position:
• Serve as the visual storytellers/brand communicators for the agency
• Develop design concepts for programs/campaigns, and specialize in one or both of the following:
• Graphic Designer – Design for static media formats including layout and design of logos, PowerPoint or other presentations, flyers, postcards, posters, brochures, print collateral, etc.
• Generate innovative ideas and engage audiences through effective design against client communications and business objectives
• Understand brand personalities, corporate cultures, corporate identity standards for the clients you serve
• Work effectively in a team environment and be able tocollaborate with all members of the Creative team and Catalyst client liaisons (buyers of your services)
• Communicate design strategy, time schedule, budget and progress updates to account Catalysts
• Develop storytelling assets quickly and efficiently, supporting dynamic communication
• Participate in Creative development sessions, advising and contributing to the overall ideation process
Career Path
• Provide design support, obtain vendor bids, coordinate logistics, own portion of design deliverable, etc.
• Modify designs based on feedback from Catalysts/developers
• Create design deliverables in line with program objectives
• Proofread and edit design, as needed
• Work on multiple projects at one time
• Meet your designated utilization target
• Liaise with Catalyst and other specialist groups to discuss and anticipate client needs, identify barriers or client requests, identify solutions

Qualification & Requirement:
• Graphic Designer – Proficiency in PPT, Adobe Creative SuiteCSx: including Photoshop, Illustrator, InDesign, Acrobat etc; understand basic file prep for all types of print production, vendors’ and journalists’ needs
Education: BA/BS design, or similar field of study; or equivalent on-the-job training and professional coursework


Media Associate – Consumer

Location: Shanghai

Basic Requirements:
1. strong English and Chinese communication skills- both written and verbal
2. relative internship in PR/ media/ digital or other related fields

Primary Responsibilities:
1. Client
(1) Proactive in understanding the clients’ business
(2) Familiar with key client contacts and clear understanding of clients’ organizational structure
(3) Have a clear understanding of clients’ organizational structure
(4) Schedule and coordinate client meetings; keep participants advised of any changes
(5) Maintain adequate supply of client-related materials and documents
(6) Interact with client as deemed necessary by account team leader
2. Media
(1) Draft media relations materials
(2) Develop and maintain media contact lists and databases
(3) Assemble press kits
(4) Continually update knowledge of new media
(5) Research and maintain speaking/editorial opportunities and calendars
(6) Scan daily, weekly, monthly and on-line publications to identify client-relevant media coverage, including competitive market and industry information
3. Writing
(1) Proof and edit internal and external documents
(2) Prepare clip reports and summaries as needed by team and client
4. Team Support
(1) Actively participate in agency development by assisting with new business and volunteering to assist other staff with urgent client needs
(2) Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
(3) Continually update manager on progress of activities

We really do appreciate that you can send your resume to the email address schen@cmgrp.com and subject “Name-for this position” directly.


Community Manager – Consumer

Role:
• Build, maintain and/or participate in interactive communities for clients and their brands
• Create, nurture and monitor conversations and relationships with individual members of online communities on behalf of clients
• Set and enforce community guidelines that empower stakeholders to participate, while minimizing risks to clients and maintaining proper focus
• Identify opportunities and threats in user-generated content surrounding client’s brand
• Create compelling content and experiences that spur conversation and foster brand engagement
• Help assess the performance and value of the community to clients over time
• Work effectively in a team environment and collaborate with all members of the Connector team and with other specialist groups
• Work with Catalyst and client teams to effectively route and/or address customer service issues that surface within online communities
• Communicate online strategy and provide ongoing community management counsel to colleagues and clients
Competencies: Media Savvy, Informed, Convincing, Live Online, Trend Watcher, News Junkie, Nimble, Persistent
Skills: Proficiency in Microsoft Office Suite; understanding the current and future social media universe, such as Facebook, YouTube, StumbleUpon, Delicious, Digg, Reddit, Flickr, Forums, Twitter, Wikis, blogs, etc;knowledge of best practices in online community management and writing for the web

Education: BA/BS in liberal arts, English, history, communications or related field, or equivalent on-the-job training


Consultant – Technology

Consultant level: PVL
Requirements:
• 3~4+ years of experience n B2C or auto industry, and with solid understanding/knowledge of the industry
• International PR agency experience preferred
• Strong account/client management capability and communication strategic/tactic planning capability
• With solid understanding of current China media landscape, especially with auto market and passenger vehicle related trade media
• Eager to learn, proactive and can handle pressure
• Excellent English language capability, especially in writing and presentation
• Digital background nice to have

Associate: work across EM account/MIL
Requirements:
• Native English speaker
• 1~2 years of working experience in PR & marketing communications
• Good IT skills – word, powerpoint, excel, and photoshop preferred
• Bachelor above

Associate (working for VARTA, an auto battery manufacturer)
Requirements:
• 1-2 year working experience in PR & marketing communications
• Auto background preferred, good understanding of passenger vehicle and commercial vehicle in China
• Good writing skills both in English and Chinese
• Digital experience needed, good knowledge of running Weibo and WeChat
• Good IT skills – Word, PowerPoint, Excel, and Photoshop preferred
• Fluent oral English
• Bachelor above


Account Director – Technology

Account Profile
Join a dynamic global team and leverage your strategic B2b and B2C marketing expertise and experience to help an international marketer of engine oils and other vehicle and equipment lubricant products transform its brand storytelling and marketing efforts. Be part of the transformation! Shape content creation programs to garner earned media attention and establish brand differentiation and thought leaders, as well as engage opinion leaders and influencers and social networks of brand fans and aficionados. Leverage your knowledge of the dynamics that define the Chinese marketplace and work with an integrated team of clients and agency partners.
Job Description
The Director will play a critical role in determining the future and long-term success of the Technology practice in China. He/she must have a demonstrated track record of developing and executing successful public relation strategies and provide strategic counsel to clients. The Director manages client revenue and these revenues are balanced against responsibility in terms of complexity, scope, and business development.
Reporting to the Head of the China Technology practice, the Director will be responsible for the following:
1) Your role is to direct effectively client team(s) and client programs, keeping senior management appraised of any issues or opportunities at all times
2) Demonstrate an excellent understanding of the client’s business, show a high level of integrity in counselling and consulting and develop relationships with all critical decision makers at client companies
3) Demonstrate leadership in managing multiple stakeholders while maintaining good relationship with them
4) Drive new business and marketing including identifying and acting on opportunities, developing credentials and effectively creating and presenting creative winning proposals
5) Collaborate with regional and global teams, assess capabilities across the network that can be brought to the account
6) Actively cross-sell existing clients across other capabilities, practices and geographies
7) Behave in a professional and ethical manner, while upholding the values of quality, integrity, respect, entrepreneurial spirit and mutual benefit and complying with all company Policies and Procedures
8) Demonstrate sound financial management, ensuring profitability of programs and projects, minimizing write-offs and over-servicing, aiding collection of receivables and ensuring team billability/revenue targets are met
9) Contribute to the recruitment, interviewing and selection of team staff
10) Develop direct reports through effective delegation, coaching and feedback and carry out honest performance appraisals which contain realistic personal development plans
11) Act as the quality champion in the client team driving the pursuit of excellence and continuously improving the client servicing process
Additional
• Develop quality standards and ensure client satisfaction
• Ability to work with other integrated agencies (advertising, media buy, digital, etc…)
• Proactively handle client problems and issues quickly and adeptly
• Develop and deliver client proposals and presentations
New Business Development
• Organize new business research and information gathering
• Assess new business leads
• Develop new business initiatives
• Participate in new business pitch development and/or presentations
Media/Influencers
• Provide leadership in the areas of total account management, media/influencer relations and the provision of strategic guidance and counsel
• Establish relationship with media and influencers
Writing
• Supervise all writing and editing
• Edit work and provide direction to ensure quality control
Team Management
• Provide leadership, direction and guidance to account teams
• Develop and coach account teams for peak performance
• Work with peers to further the mission, goals and culture of the agency
• Mentor individuals so that they are able to achieve their professional goals
• Key contact for internal staff to address issues
• Ensure quality work from team in order to meet/exceed client expectations
• Attend account reviews and staff meetings – provide ongoing communications and feedback
• Structure and staff new and existing project teams, including reviewing resumes and interviewing candidates
• Ensure that account team members adhere to agency time reporting and financial guidelines


Send Your CV to: SChen@cmgrp.com

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