NEW YORK — Ogilvy & Mather announced today that it has come together with Hogarth Worldwide, a sister WPP company, to launch H&O (Hogarth & Ogilvy) – a new company that brings the resources and technology of the world’s leading production agency into the world’s most creative agency.

Headquartered in London, H&O will stand alongside Hogarth with a presence in 48 Ogilvy offices. This will create the largest marketing implementation group in the world.

Through this venture, Ogilvy’s production unit, RedWorks, will be consolidated into this new entity, giving clients access to the traditional strengths and global network of RedWorks in addition to Hogarth’s unique offerings – full broadcast and moving image capability, a market leading language and transcreation service and proprietary technology solutions.

Hogarth opened for business in 2008 with 14 people operating out of an attic room above a shop near London’s Carnaby Street. Since then, the agency has undergone rapid expansion, growing to over 1,200 employees servicing such major clients as Dyson, GSK, Mattel, Vodafone and others across 21 offices in all four regions of the world. They have made a major impact on the production world since launch: in Television Post Production their Gramercy Park Studios facility in London is one of the newest and most advanced in Europe; in print production they offer global production at scale; in digital Hogarth has developed a range of innovative technologies in-house (including the asset management platform ZONZA and web publishing technology I/AM in partnership with Microsoft) and in transcreation Hogarth is generally recognized as the world’s largest provider.

Jonathan Adler will join the group to serve as H&O’s Global CEO. Ginny Maycox, currently COO of O&M West will be Global CFO. Duncan Stokes, who as Global CEO of RedWorks for the last two years has grown RedWorks into the world’s largest creative production company, will lead H&O in EAME as well as taking global responsibility with Jonathan Adler for the change management. RedWorks veterans Xavier Carou and Michael Burgess will be CEO in Latina America and Asia Pacific respectively. While in North America, Matt Bonin will be Chief Production Officer and Jonathan Parker will be Chief Operations Officer.

By: admin


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