扬罗必凯上海急招以下职位,请将简历发送至邮箱: winnie.wang@yr.com


1. Art Director – Digital

Job Summary:
Help create communications that will deliver client’s message in the most persuasive manner possible.

Major Contacts:
· Must be a skilled art director who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
· Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
· Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
· Create concept for Web-based products, optimizing the use of screen design and user interface.
· Work as a team with Copy partner.
· Contribute to the new business activities of the agency.
· Recommend measures to improve work process methods and quality of product.
· May include other duties as assigned.
· Has great knowledge of the latest digital trends.
· Coordinate team and direct how final art is visually implemented.
· Able to originate ideas and integrate for ATL, activation and must have experience in film print and digital.
· Actively participates and work together with Art Directors, Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
· Works with the ACD to fulfill the CD’s vision of the group, follows established work processes, identifies and mitigates team issues, escalates issues when necessary.

Qualifications / Specific Skill Requirements:
· Bachelor’s degree preferred.
· Must have strong writing abilities–articulate and persuasive across advertising disciplines.
· Ability to work under pressure and meet deadlines.
· Strong presentation and negotiation skills.
· Proven track record of managing multiple Creative assignments;
· Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
· At least 2+ years of relevant working experience in agency, with a thorough understanding of Art Direction/Design.
· A command of Typography, Color, Composition, Hierarchy and an understanding of how they need to work together in developing on-brand, on-target solutions.
· Have physical and mental requirements to meet the above listed job responsibilities.


2. Copywriter 文案

Job Summary:
Help create communications that will deliver client’s message in the most persuasive manner possible.

Major Responsibilities:
· Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
· Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
· Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
· Create concept for Web-based products, optimizing the use of screen design and user interface;
· Work as a team with Art partner.
· Contribute to the new business activities of the agency.
· Recommend measures to improve work process methods and quality of product.
· May include other duties as assigned.
· Has great knowledge of the latest digital trends.
· Coordinate team and direct how final copy is visually implemented;

Qualifications / Specific Skill Requirements:
· Bachelor’s degree preferred.
· Must have strong writing abilities–articulate and persuasive across advertising disciplines.
· Ability to work under pressure and meet deadlines.
· Strong presentation and negotiation skills.
· 2 years Agency experience, with a comprehensive understanding of Direct Marketing; 2 years team management experience;
· Proven track record of managing multiple Creative assignments;
· Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
· Have physical and mental requirements to meet the above listed job responsibilities.


3. Senior Copywriter 资深文案

Job Summary:
Help create communications that will deliver client’s message in the most persuasive manner possible.

Major Responsibilities:
· Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
· Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
· Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
· Create concept for Web-based products, optimizing the use of screen design and user interface;
· Work as a team with Art partner.
· Contribute to the new business activities of the agency.
· Recommend measures to improve work process methods and quality of product.
· May include other duties as assigned.
· Has great knowledge of the latest digital trends.
· Coordinate team and direct how final copy is visually implemented;

Qualifications / Specific Skill Requirements:
· Bachelor’s degree preferred.
· Must have strong writing abilities–articulate and persuasive across advertising disciplines.
· Ability to work under pressure and meet deadlines.
· Strong presentation and negotiation skills.
· 5+ years Agency experience, with a comprehensive understanding of Direct Marketing; 2 years team management experience;
· Proven track record of managing multiple Creative assignments;
· Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
· Have physical and mental requirements to meet the above listed job responsibilities.


4. Associate Account Director 客户副总监

Job Summary:
· The Associate Account Director is the key contact between Y&R and the Client and has primary day to day responsibility for the delivery of all program activity.
· They work across multiple lines of an account developing and executing synergistic solutions which help our · Clients to grow their business and gain market share.
· A key member of the account team assisting in strategy development through to solution delivery, the · · Associate Account Director ensures that solutions provided can meet Y&R standards and client expectations.
· They will also lead & manage other Account Management resources on specific Client business.

Major Responsibilities:
· Strengthen and expand relationships with their key Y&R clients.
· Lead and manage the other members of the Account team on a day-to-day basis, ensuring a high quality of output and team morale.
· Day to day lead for account team, planning and creative teams in implementing class-leading solutions and ensure agency resources are used effectively.
· Maintain thorough up-to-date knowledge of client’s business. Keep abreast of all facets of the business.
· Is the creative “teams” main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work.
· Is a sound judge of creative work and is able to coherently argue the case for working being on or off brief.
· Is responsible for overseeing the production of all campaigns produced.
· Ensure financial management and control, including client budget, expense reporting, and campaign profits/losses and monthly agency forecasting, tracking and billing.
· Grow a dynamic, knowledgeable and pro-active Y&R team. Conduct performance management and goal assessment of direct-reports.

Qualifications / Specific Skill Requirements:
· BA/BS degree.
· 5 years relevant working experience in 4A agency.
· Excellent business development and project management skills.
· Successfully managing multiple client assignments.
· Knowledge of all agency functional areas.
· Proven track record of developing client business.
· Agency and account management experience required.
· Man-management experience essential.
· Excellent written and verbal communication skills.
· Ability to handle multiple projects through effective organizational skills.
· Have physical and mental requirements to meet the above listed job responsibilities.


5. Senior Designer 资深设计师

Job Summary:
Help create communications that will deliver client’s message in the most persuasive manner possible.

Major Responsibilities:
· Design layouts/finished work for print ads, TV.
· Responsible for consistency of look across media from original concept through final release.
· Translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
· Work as a team with copywriter.
· Take creative direction and turn work around quickly to meet deadlines.
· Recommend measures to improve work process methods, equipment performance, and quality of product.
· Able to original and conceptualize creative ideas.
· Ensure art and design are of highest quality.
· May include other duties as assigned.

Qualifications / Specific Skill Requirements:
· Bachelor’s Degree in Graphic Design major.
· At least 4 years of relevant working experience in agency.
· Must have the ability of managing the designing work.
· Possess an in-depth knowledge of print reproduction techniques and limitations.
· Ability to manipulate design skills with print production skills to maximize impact/budget.
· MAC literacy required.
· Thorough proficiency with Photo Shop, AI, AB.
· Experience across disciplines preferred.
· Must have an eye for detail in design typography and art.
· Have physical and mental requirements to meet the above listed job responsibilities.


6. Account Executive 客户主任

Job Summary:
· This is the position within Account Management with the primary responsibility of overseeing the effective administration of a piece of business from all perspectives.
· The Account Executive is the lynch-pin of the account handling team and is relied upon to conduct the administrative side of an account with the minimum of fuss and the maximum of efficiency.
· The Executive is also responsible for the prompt and accurate dissemination of information to all relevant departments within the agency.
· As a client-facing member of the agency team, the Account Executive is expected to show enthusiasm for the client’s business at all times and to show a desire to produce outstanding advertising.
· In the light of this, he/she should also endeavor to foster excellent relationships with all competencies and to create a stimulating atmosphere within which the best work can be developed.
· Once the Executive has mastered the administration side of the job, he/she should look to develop the strategic and management skills expected of Account Supervisors.

Major Contacts:
Administration
· Produces a regular status report on each of his/her accounts.
· Organizes regular internal status meetings.
· Responsible for organizing client meetings and requirements thereof (e.g. booking rooms, lunch, room layout/presentation, etc.).
· Records all client meetings in accurate contact reports, distributed within 24 hours.
· Maintains a central filing system for documentation and tapes.
· Checks the quality of all work leaving the agency.
· Assists the Account Manager in anticipating problems before the arise.
· Develops a reputation with clients and within the agency for total reliability.

Client
· Shows enthusiasm for their client’s business.
· Regularly monitors and analyses competitive advertising and competitive product activity.
· Answers all client queries promptly.

Creative
· Provides creative teams with help to produce stimulus to assist generation of top quality work.
· Works with creative teams to help produce the most relevant presentation materials for new work.
· Collects competitive work and shares it with the Client Team.
· Shadows Account Manager.
· Develops an expert understanding of the agency’s financial systems.
· Takes over specific financial responsibility delegated by the Account Manager.

Management
· Delegates effectively to members of their team/other departments.

Creative Services
· He/she must learn and understand the production process and how work progresses from a written brief to the finished creative product.
· Management, with the team, of the day to day delivery of jobs is a critical area.
· He/she must learn the agency systems and how to assist in implementing them to ensure sound management of projects.

KNABS
· Acts as a central point of contact for all client team issues.
· Is a trusted and effective team administrator.
· Collects and maintains information required by the client team (brand, product, internal procedures, brand guidelines, etc.).

Qualifications / Specific Skill Requirements:
· Bachelor’s Degree in Advertising or Marketing major.
· At least 1 years of Account Executive experience.
· Proven track record of exceptional service.
· Excellent written and verbal communication skills.
· Ability to handle multiple projects through effective organizational skills.
· Have physical and mental requirements to meet the above listed job responsibilities.


客户部实习生(Intern)

Key Responsibilities:
· 热爱广告,富有工作激情;
· 每周工作至少4个工作日
· 较强理解能力和沟通能力,自信,能自我激励,在较强的压力下工作;
· 英语能力优异(听,说,读,写), 专业六级或中级口译笔译通过以上。


有意者请将简历发送至:winnie.wang@yr.com,请注明信息来源于麦迪逊邦。

By: forest.liu


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