•        2015-10-12
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APAC – Mindshare(传立媒体) has appointed Amy Kean to the role of Regional Strategy Director for Asia Pacific.

Amy joins Mindshare after 5 years with the Havas Media Group in the UK, where she lead the digital media, social and innovations strategies, driving the online and ‘change agenda’ across the agency. She was also founder and MD of Havas Media Labs, helping to future-proof business such as AXA, Pernod Ricard and Channel 5 through modern insight and technology.

Kean was responsible for shaping the media strategies of some of the world’s leading brands, including Paco Rabanne, Clarks shoes, Penguin Random House, Nando's and the BBC. Amy also helped launch the social media proposition across three Havas agencies and prior to that headed up the PR, marketing, social media and events outputs for the Internet Advertising Bureau.
 

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