WPP集团旗下传立媒体任命Kevin Rooney为亚太区首席发展官,任命即时生效。

He takes on this new role in addition to his current position as Managing Director, m/six Asia Pacific, the group’s boutique agency, which has seen rapid growth since opening their doors in 2013. With over 50 clients, across their four markets (Malaysia, Indonesia, India & Singapore), m/six has been pound for pound the most successful agency in GroupM, and this move will bring the highly successful growth model that m/six cultivated to Mindshare.

Rooney’s new role will have him overseeing all aspects of growth across the agency, and he will work closely with Mindshare’s leadership team to optimize their product development, business plans, and create new revenue streams.

With nearly 12 years’ experience within WPP roles across North America, Global and APAC, in both management and business development positions, Rooney is well placed to drive Mindshare’s growth in the region.

Rooney takes over from Wendy Walker, who left the agency to become CMO of Manulife in July of 2015.

Rooney’s role is effective immediately.

By: Sunny Lee


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