About MSLGROUP China and Publicis WorldWide

(As a Business-Driven Communications Consultancy, we’re focused on delivering INTEGRATED, creative
programs through data-based INSIGHTS, and driven by making a real IMPACT on business through strategic communications in the digital age.

MSLGROUP China is Publicis Groupe’s strategic communications and engagement group with more than

3,500 people across close to 100 offices worldwide. Advisors in all aspects of communication strategy, we deliver multi-channel creative programs for more than 25 of the world’s top 100 brands, as well as advise them on critical business issues. In 2013, The Holmes Report recognized MSLGROUP China as the “Best Corporate Consultancy in the World” and “Asia Pacific Consultancy of the Year”. In the same year, Campaign
Asia named MSLGROUP China PR Agency Network of the Year for the second consecutive years (2012 and 2013).

MSLGROUP China has the largest PR, social media and events teams in Greater China (12 offices and 700+ professionals) and includes brands MSLGROUP China, Genedigi MSLGROUP China, Luminous Experiential MSLGROUP China, and King Harvests MSLGROUP China. MSLGROUP China is a full-serve strategic communications and social engagement consultancy with more than 200 staff in Beijing, Shanghai,

Guangzhou and Chengdu delivering business results for some of the world’s most valuable brands. We were named “China Agency of the Year” twice within four years by The Holmes Report. MSLGROUP China also won accolades from SABRE, the International PR Association, the China PR Association, the International Business

Awards, and China’s New Media Festival.

Learn more about us at: | Sina Weibo: @mslgroup )

Senior Associate, Digital Team

• Develop and implement data collection systems and other strategies that optimize statistical efficiency and data quality.
• Interpret data, analyze results using statistical techniques and provide ongoing reports.
• Acquire data from primary or secondary data sources and maintain databases /data systems.
• Identify, analyze, and interpret trends or patterns in complex data sets.
• Filter and “Clean ”data, and review computer reports, printouts, and performance indicators to locate and correct code problems.
• Present data, insights and information in a clean manner through PPT or other formats.
• Locate and define new process improvement opportunities.
• Develop comprehensive understanding of the whole industry, also essential understanding of client products and business model. Identify the market position of client’s products accurately
• Be a team player, identifying personal issues and providing solutions to promote the standard of work;

• BS/Master in mathematics, Economics, Computer Science, Information Management or Statistics.
• Technical expertise regarding data models database design development, data mining and segmentation techniques.
• At least 2 years of experience preferable with consulting agency with proven results.
• Mature, initiative, responsible and result oriented. Be able to work under pressure and work independently in a short time.
• Excellent verbal and written communications skills both in Chinese and English.


Consultant – Healthcare


• Demonstrate proficiency in writing key strategic documents (e.g., key messages, FAQ);
• A coach who leads in a respectful, caring way that allows for pride, growth and satisfaction of junior Team members, tutor subordinates to become proficient in the written and verbal communication appropriate to their level;
• Independently handle one or more Client Teams in large projects and/or retainer clients; lead internal meetings, set strategy, plan and coordinate daily work. Build trust with the client and be regularly consulted for opinions and ideas;
• Responsible to effectively manage one large/complex client account to achieve client results or objectives;
• Responsible for strategic client service documents and processes such as the Monthly work plan, Yearly work plan, Quality follow-up and Quarterly/yearly reviews;
• Develop PR plans with integrated social media elements and overall media strategy; proficient in using various media tools for individual client needs;
• Expand network of journalists and influencer networks, demonstrate in-depth knowledge of journalists/ influencers' interest and work preference;

• At least 5-7years PR or related working experience.
• Experience of managing 3-4 clients/projects simultaneously or an international client.
• Strong strategic thinking, planning and writing ability, solid event organization skills.
• Ability to handle and manage stressful situations. Strong logical thinking and analyzing skills.
• Ability to develop and present new business pitches.
• Fluent in English and Chinese, proficient in MS office operation.


Graphic Designer

Key Responsibilities of the Position:
• Serve as the visual storytellers/brand communicators for team
• Develop design concepts for programs/campaigns, and specialize in one or both of the following:
• Graphic Designer – Design for static media formats including layout and design of logos, PowerPoint or other presentations, flyers, postcards, posters, brochures, print collateral, etc.
• Generate innovative ideas and engage audiences through effective design against client communications and business objectives
• Understand brand personalities, corporate cultures, corporate identity standards for the clients you serve
• Work effectively in a team environment and be able to collaborate with all members of the Creative team and Catalyst client liaisons
• Communicate design strategy, time schedule, budget and progress updates to account services
• Participate in Creative development sessions, advising and contributing to the overall ideation process

• BA/BS design, or similar field of study; or equivalent on-the-job training and professional coursework
• Provide design support, obtain vendor bids, coordinate logistics, own portion of design deliverable, etc.
• Graphic Designer – Proficiency in PPT, Adobe Creative Suite CSx: including Photoshop, Illustrator, InDesign, Acrobat etc; understand basic file prep for all types of print production, vendors’ and journalists’ needs
• Modify designs based on feedback from Catalysts/developers
• Create design deliverables in line with program objectives
• Proofread and edit design, as needed
• Meet your designated utilization target
• Liaise with Catalyst and other specialist groups to discuss and anticipate client needs, identify barriers or client requests, identify solutions
Open minded and optimistic
• working with sense of responsibility
• fast learner full of curiosity and courage to push the limit


Senior Associate (Marcom):

We are looking for a public relations professional to join MSLGROUP China ,The person must possess at least 2 years’ experience, be keen to learn and contribute to the team. Strong writing skills are a must and previous experience in FMCG/Food Beverage field would be advantageous. Previous agency experience is preferred.

Primary Responsibilities
This role will involve managing existing client work, and supporting business development for the practice as a whole. For content and marcom based.

He/she will manage the following:
• Provide client service support: attend meetings, meet deadlines, troubleshoot problems, draft recaps
• Government relationship management
• Write, edit and proofread materials ensuring quality and consistency with appropriate writing styles
• Manage projects working with staff and vendors, including tracking financial details
• Demonstrate understanding of and implement public engagement and social media tools
• Identify and work with media; demonstrate network of traditional and online media contacts
• Supervise staff junior to you on marcom projects
• Participate in new business process and industry association

Skills and qualification required
• 2 years related professional experience, proficient in FMCG/Food and Beverage industry services
• Bachelor Degree or above
• Strong oral and written business communication skills
• Strong sense with copywriting skill
• Strong media relations and skillset on marcom communications
• Demonstrates potential to lead projects and interact with clients
• Can anticipate client and team needs
• Complete challenging projects within set parameters
• Exceptional judgment when working with team members, client contacts and vendors
• Strong commitment and dedication to the agency’s success as well as personal career Consistently meets deadlines
• Attentive to detail and quality


Senior Consultant 高级顾问

• Responsible to effectively manage two large/complex client accounts to achieve client results or objectives; ensure high-quality service/deliverables, maintain positive client relationship, and expanding business offering with reasonable profitability;
• Understand the main trends in the client industry and relate them to the PR strategy, use knowledge to advance clients’ program and build thought leadership;
• Make realistic and sound recommendations that takes into consideration short and long-term perspectives, and client’s constraints;
• Supervise the team performance, coach and tutor members to help them to learn and grow, identify team members with different levels of performance & potentials and manage them that will result in an effective retention;
• Expand and own network of senior journalist and influencer relationships and introduce them to clients where needed;
• Able to write pitch proposal of such quality that no further revision and polishing is needed;

• At least 6 years working experience in public relations agency or related, more than 2 years’ experience in managing team work.
• Capabilities to understand the key concept of a brand and how to develop creative ideas based on the concept or key message.
• Have big picture and strategic thinking in PR management. Better to coordinate in business development planning.
• Team management skill, has passion and sense to coach and grow the members.
• Able to write pitch proposal of such quality that no further revision and polishing is needed;
• Best have experience in cross-office cooperation, familiar with the regional status of market.
• Fluent in English and Chinese, good skills in PPT and proposal writing.


Senior Designer 资深互动设计师

•Designing solutions that meet or exceed the project’s stated objectives.
•collaborating on ideas for websites and digital and social media campaigns with all team members supervised by CD.
•Ensure the physical look is appropriately executed and that visual look communicates the message as effectively as possible.
•Cooperating with business unit to produce the work of high quality and present to the client.
•Keeping a steady eye on the process and pulling in the right people at the right time to ensure the work meets the client’s demand.
•Supporting account team so they fully understand the creative work in order to better sell it to client.

•3+ years art design and interactive work experience preferred.
•Ability to articulate and present thoughts and creative ideas.
•Ability to multi-task and work efficiently under pressure with careful attention to detail.
•A solid working knowledge of the latest versions of applicable programs — Mac OS, Photoshop and Illustrator, etc.
•A solid understanding of interactivity and the Web.
•Passion for design and eagerness to collaborate with other creative people.
•Self-motivated, organized and accountable.

Marketing Manager, MSLGROUP China and Publicis Worldwide in China

Based in Shanghai

This role is a highly strategic role for MSLGROUP China and Publicis WorldWide in China, and the right person will be able to learn and grown tremendously in this position. The role includes being a strategic business partner to Group agency MD:s and CEOs, as well as to conceive, lead and implement impactful communications programs that are strong enough to impress within our own industry of experts. The right person will get exposure to several of the company’s highest leaders, and the career opportunities are very good for mature, result-driven high achievers. At MSLGROUP China and at PWW in China, we are convinced that we have the right talent and capabilities onboard to truly drive and lead our respective industries in mainland China, and the role of the Marketing Manager is to work closely with the leadership to make sure that this is communicated also to clients, talent and other stakeholders in this dynamic and fast changing communications landscape.

Job Description
• Reporting to MSLGROUP China Marketing Leader
• Drive MSLGROUP China external and internal PR communications and marketing activities for the network’s MSLGROUP China offices, working closely with the key executive leaders of MSLGroup China and regional and other agencies of Publicis Groupe
• Drive media relations for Publicis Worldwide in China
• Leading the marketing initiatives for MSLGROUP China transformation to marketing and communications group. Activities include but are not limited to:
• Proactively implement media strategies
• Coordinate and consolidate media inquiries and direct to respective key leaders accordingly
• Timely launch and announcements of PR and marketing campaign launches, new business wins and key executive appointments
• Setting up and planning MSLGROUP China Social Media presence including but not limited to WeChat and Weibo
• Creation and/or management of events (Leading industry event, MSLGROUP China’s events and tailored events for client marketers)
• Pursuit of speaking opportunities and awards judging opportunities for MSLGROUP China’s key leaders
• Proactively create relevant content about MSLGROUP China and its operation, philosophy and culture via different channels targeting key stakeholders
• Creation of marketing campaigns for MSLGROUP China
• Awards submission (authoring and/or coordination of regional submissions), effectiveness awards shows.
• Monitoring of media, intelligence on competitors and industry news
• Driving role in development of thought leadership: both content wise and communications wise
• Ensure a strategic perspective on all marketing and communications activities, always looking through the lens of “how are we improving our business through these activities”. This includes a willingness to try out new approaches to better support the business.

Qualities we are looking for:
• Minimum 5 years of experience in PR, Marketing or Corporate Communication
• Fluent in written and spoken Mandarin and English
• Working experience in agency (PR or advertising agency) is a must, solid digital experience is a plus
• Strong network in both regional and local trade and mass media outlets
• Good team player who can work independently and under pressure
• Positive, mature personality with can-do attitude towards challenges
• Interest in creativity strategy on marketing sector
• Result driven: willing to do what it takes to achieve results for MSLGROUP China and PWW in China entrepreneurial mindset


By: Summer Zheng


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