戛纳国际创意节的公关类奖项被用于奖励那些与声望相关的营销战役,参赛者需要说明创新理念的实际影响,即创意实实在在地在品牌或者组织和其公众之间建立信任或者增进相互了解。

今年有239件入围作品(参赛总数2224件),由Edelman加拿大总裁、北美创意与内容总监John Clinton作为评审团主席领衔遴选。最终,84件作品获奖,其中Forsman & Bodenfors为零售企业Coop打造的“The Organic Effect”一举夺得全场大奖。

在获奖名单中我们发现一件来自中国的作品。由百比赫上海(BBH Shanghai)为联合利华创作的“Anti-Bacterial Red Packet”获得公关类铜狮奖。

那么,麦迪逊邦就与大家一起欣赏今年戛纳公关类全场大奖金奖作品。

公关类(PR Lions)全场大奖

Title:THE ORGANIC EFFECT
Client:COOP
Agency:FORSMAN & BODENFORS


公关类金奖作品

Title:THE HOUSE OF CLICKS
Client:HEMNET
Agency:PRIME

 

Title:THE LAST MASK
Client:NATALIA PONCE DE LEON FOUNDATION
Agency:J. WALTER THOMPSON COLOMBIA

pr-lions-20160622-1

 

Title:PAPER GLASSES
Client:SAVE THE CHILDREN AND SANTILLANA
Agency:GREY MÈXICO

 

Title:THE SWEDISH NUMBER
Client:SWEDISH TOURIST ASSOCIATION
Agency:INGO

 

Title:EDIBLE SIX PACK RINGS
Client:SALTWATER BREWERY
Agency:WE BELIEVERS

 

Title:SL BENFICA SAFETY DEMONSTRATION
Client:SL BENFICA, EMIRATES
Agency:O ESCRITORIO

 

Title:MARRIAGE MARKET TAKEOVER
Client:SK-II
Agency:FORSMAN & BODENFORS

 

Title:THE DILEMMA
Client:HEINEKEN
Agency:PUBLICIS ITALY

 

Title:VAN GOGH BNB
Client:ART INSTITUTE OF CHICAGO
Agency:LEO BURNETT CHICAGO

 

Title:BEES CAN FIND SUGAR WHERE YOU LEAST SUSPECT IT
Client:NÁŠ GRUNT
Agency:McCANN ERICKSON PRAGUE

 

Title:NIVEA DOLLS
Client:BDF NIVEA BRASIL
Agency:FCB BRASIL

 

Title:PURITY TEST
Client:VALVIS HOLDING
Agency:COHNANDJANSEN J. WALTER THOMPSON

 

Title:MANBOOBS
Client:MACMA
Agency:DAVID

 

Title:WAITING LINES
Client:RE-BORN TO BE ALIVE
Agency:DUVAL GUILLAUME

 

Title:POCKET MONEY — EQUAL FUTURE
Client:ANZ
Agency:TBWA MELBOURNE

 

Title:THE BULLETPEN
Client:MINISTRY OF NATIONAL EDUCATION COLOMBIA
Agency:McCANN COLOMBIA

 

Title:STARDUST FOR BOWIE
Client:STUDIO BRUSSEL
Agency:DDB BRUSSELS

pr lions-20160622-12

By: Xinxin Li


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