本届戛纳国际创意节共收到高达5365件户外类参赛作品,这个数字远高于今年其他类别奖项的参赛作品数量。最终495件作品入围,129件作品获奖。Colenso BBDO为喜力(Heineken New Zealand)打造的“BREWTROLEUM”摘得全场大奖——品牌建了60座汽车加油站专门提供10%乙醇和90%无铅汽油产品。

值得注意的是,在获奖名单上,我们看到Y&R Shanghai的作品继健康类(Health & Wellness Lions)后再登获奖名单,将一座户外类银奖和一座铜奖收入囊中。

无法将今年所有优秀的户外类作品一一列出,麦迪逊邦只能先带大家围观今年的全场大奖金奖。更多户外类获奖作品讯息,请点击官网链接

户外类全场大奖

Title:BREWTROLEUM
Client:HEINEKEN NEW ZEALAND
Agency:COLENSO BBDO

outdoorlions020160623-2.1


户外类金奖作品

Title:PORTRAITS/SMILING/THINKING
Client:THAI HEALTH PROMOTION FOUNDATION
Agency:SAATCHI & SAATCHI

(重口味预警!)

outdoorlions-20160623-3

outdoorlions-20160623-4

outdoorlions-20160623-5

 

Title:MA PLACE EST DANS LA SALLE
Client:PRODISS
Agency:FRED & FARID PARIS

outdoorlions-20160623-6

 

Title:THE FAIREST NIGHT OF ALL
Client:AB INBEV
Agency:DEL CAMPO SAATCHI & SAATCHI

outdoorlions-20160623-7

 

Title:THE NEXT REMBRANDT
Client:ING
Agency:J. WALTER THOMPSON AMSTERDAM

outdoorlions-20160623-8

outdoorlions-20160623-9.1

 

Title:SUGAR DETOX
Client:INTERMARCHÉ
Agency:MARCEL

outdoorlions-20160623-10.1

 

Title:VAN GOGH BNB
Client:ART INSTITUTE OF CHICAGO
Agency:LEO BURNETT CHICAGO

outdoorlions-20160623-11.1

 

Title:PEOPLE/PROBLEMS/WALLS
Client:JORGE CASTAÑEDA
Agency:WING

outdoorlions-20160623-26

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outdoorlions-20160623-21

 

Title:BED/BOOKCASE/TABLE/LAMP/NIGHTSTAND
Client:IKEA – SAUDI ARABIA
Agency:MEMAC OGILVY

print&publing lions-20160621-15

outdoorlions020160623-1

print&publing lions-20160621-12

print&publing lions-20160621-14

print&publing lions-20160621-13

 

Title:AIRBNB ANIMALS | ARMADILLO/OCTOPUS/PIG/SPIDER
Client:AIRBNB
Agency:TBWA\LONDON, TBWA\CHIAT\DAY NEW YORK

outdoorlions-20160623-13

outdoorlions-20160623-14

outdoorlions-20160623-15

outdoorlions-20160623-12

 

Title:ACTUAL REALITY
Client:JAGUAR LAND ROVER NEW ZEALAND
Agency:Y&R NZ

 

Title:SURVIVAL BILLBOARD
Client:MICROSOFT
Agency:McCANN LONDON

 

Title:LADY/MAN/OFFICE
Client:DUTCH MILL CO.
Agency:MONDAY

print&publing lions-20160621-4

print&publing lions-20160621-5

print&publing lions-20160621-6

 

Title:ANGELA/CHARLES/FRANCIS
Client:GETTY IMAGES
Agency:ALMAPBBDO

print&publing lions-20160621-11

print&publing lions-20160621-8

print&publing lions-20160621-10

 

Title:HUMILIATION/ISOLATION/TORTURE/VOICELESSNESS
Client:AMNESTY INTERNATIONAL
Agency:OGILVY GERMANY

outdoorlions-20160623-19

outdoorlions-20160623-18

outdoorlions-20160623-20

outdoorlions-20160623-17

 

Title:BED/GRILL/SOFA
Client:IKEA AUSTRIA 
Agency:DDB GROUP, DDB GROUP DÜSSELDORF, DDB GROUP GERMANY

outdoorlions-20160623-22

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By: Xinxin Li


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