随着移动客户端以及可穿戴设备的使用在营销战役中越来越普遍,互动类(Cyber Lions)奖项在戛纳国际创意节中的意义是否会变得越来越薄弱?互动类奖项评审团主席, R/GA NY的执行创意总监Chloe Gottlieb不这么认为。她说今年的参选作品很好地体现出互动类奖项的作用,用数字化平台来传达品牌信息。

今年共有2886件作品参与互动类奖项的评选中,其中309件入围,最终评选出23座金狮、31座银狮和40座铜狮。而两座全场大奖分别归属于LOTERÍAS Y APUESTAS DEL ESTADO的“JUSTINO”,由Leo Burnett马德里选送;以及J. Walter Thompson阿姆斯特丹为ING打造的“The Next Rembrandt”,后者同时也是今日颁出的另一奖项,创意数据(Creative Data Lions)的全场大奖获得者。

互动类全场大奖

Title:JUSTINO
Client:LOTERÍAS Y APUESTAS DEL ESTADO
Agency:LEO BURNETT

Title:THE NEXT REMBRANDT
Client:ING
Agency:J. WALTER THOMPSON AMSTERDAM


互动类金奖

Title:I AM A WITNESS
Client:AD COUNCIL
Agency:GOODBY SILVERSTEIN & PARTNERS

 

Title:THE FIELD TRIP TO MARS
Client:LOCKHEED MARTIN
Agency:McCANN NEW YORK

 

Title:MAGIC WORDS – THE UNWRITTEN STORIES
Client:HP
Agency:ALMAPBBDO

 

Title:IVINE AND PILLOW/MALAK AND THE BOAT/MUSTAFA GOES FOR A WALK
Client:UNICEF
Agency:180LA

 

Title:MANBOOBS
Client:MACMA
Agency:DAVID

 

Title:DREAMS OF DALÍ
Client:THE DALÍ MUSEUM
Agency:GOODBY SILVERSTEIN & PARTNERS

 

Title:MTV VMA GREEN-SCREENS
Client:MTV
Agency:MTV

 

Title:THE SUPER BOWL DUNK
Client:GATORADE
Agency:VML

 

Title:HELLO
Client:NZ TRANSPORT AGENCY
Agency:CLEMENGER BBDO

 

Title:GIGA SELFIE
Client:TOURISM AUSTRALIA
Agency:TBWA\HAKUHODO

 

Title:VAN GOGH BNB
Client:ART INSTITUTE OF CHICAGO
Agency:LEO BURNETT CHICAGO

 

Title:VERIZON IN MINECRAFT
Client:VERIZON
Agency:WIEDEN+KENNEDY

 

Title:CLEVER KASH
Client:ASB BANK
Agency:SAATCHI & SAATCHI

 

Title:#OPTOUTSIDE
Client:REI
Agency:VENABLES BELL & PARTNERS

 

Title:COLORMAPS
Client:PPG COMEX
Agency:J. WALTER THOMPSON MEXICO, GOOGLE

 

Title:GE PODCAST THEATRE PRESENTS THE MESSAGE
Client:GE
Agency:BBDO

 

Title:CHECK IT BEFORE IT'S REMOVED: NAKED BREASTS ON FACEBOOK AGAINST BREAST CANCER.
Client:PINK RIBBON GERMANY
Agency:DDB GROUP GERMANY

cyberlions-20160624-1

 

Title:"THE MOST DANGEROUS TOWN ON THE INTERNET" ORIGINAL DOCUMENTARY SERIES
Client:NORTON BY SYMANTEC
Agency:GREY SAN FRANCISCO

cyberlioins-20160624-2

 

Title:THE SWEDISH NUMBER
Client:SWEDISH TOURIST ASSOCIATION
Agency:INGO

 

Title:SLIDE AMAZING IN MOTION
Client:LEXUS INTERNATIONAL
Agency:CHI & PARTNERS

更多资料请点击互动类奖项戛纳官网链接

By: Xinxin Li


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