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IPG盟博广告公司介绍:
IPG盟博广告是一家新兴的全球代理机构,以动态营销为核心。公司旗下的媒体机构包括优盟媒体(UM)、极致传媒(Initiative)等。IPG 盟博广告公司,Dynamic by Design。
盟博广告由IPG集团于2007年创立,全球媒体承揽额达370亿美元,于130多个国家拥有 8500 余名营销传播专家,帮助客户实现营销投资收益最大化。盟博中国创造着年均30亿人民币的营业额,在北京、上海和广州办公室拥有300余名员工。
了解更多“新鲜事”请见官方微信→ 

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招聘职位:

工作地点:上海 Shanghai
• Business Director 业务总监
• Planning Director 媒介策划总监

• Planning Manager 媒介策划经理
• Planning Supervisor 媒介策划主管
• Senior Planner 资深媒介策划

• Digital Planning Manager 数字媒介策划经理
• Portfolio Partner
, Content  内容营销总监
• ​Investment Manager 媒介经理
• SEM Manager SEM经理

• Associate Research Director 媒介调研副总监

工作地点:北京 Beijing

• Associate Digital Planning Director 数字媒介策划副总监
• Associate Planning Director 媒介策划副总监
• Associate Planning Manager 媒介策划副经理

有意者请将简历发送至:jessica.ding@mbww.com,并注明消息来源于麦迪逊邦。


Business Director 业务总监

工作地点:上海 

职位描述:
1.Demonstrate strong understanding, trust and relationship with senior level Clients;
2.Participate in the development of broad-ranging analysis and presentations across all businesses for China;
a)Develop high-level data driven analyses based on business needs and opportunities;
b)Develop informative and impactful presentations;
c)Concisely articulate story and recommendations within presentations;
3.Initiative on media opportunity seeking and evaluate to client;
4.Delivery client’s request exactly and track to make sure all revision will be followed to action;
5.Be sensitive to new business opportunity and supportive to new business development. Demonstrate ability to delegate the planning team’s understanding and execution of resources within a Media Agency and it’s relationships;
6.Demonstrate ability to manage and coach a Planning team on personal and work issues;
7.Help identify opportunities, processes or systems that could lead to the improvement of on-going business operations; 
8.Mainly focus on Fiat client. But also need spend some time for service of other clients.

任职要求:
1.Minimum 9+ years media experience (preferably in Planning) in 4As agency;
2.Solid interpretation and competency of media concepts, of media research software programs and of system, ie monitoring, invoicing, placement of orders, briefing etc;
3.Bachelor degree and above.
4.Sharp business mind.
5.Ability to build effective working relationships and credibility with staff at all levels, and all functional and cultural backgrounds
6.Superior written and verbal communication skills


Planning Director 媒介策划总监

工作地点:上海 

职位描述:
1.Demonstrate strong understanding, trust and relationship with senior level Clients;
2.Produce, seeks and able to sell quality plans and media opportunity to contribute to Client’s business;
3.Capable of being a persuasive presenter to clients;
4.Initiative on media opportunity seeking and evaluate to client;
5.Delivery client’s request exactly and track to make sure all revision will be followed to action;
6.Takes the initiative to learn media strategy to be a proactive Media Specialist instead of being a reactive Media specialist;
7.Be sensitive to new business opportunity and supportive to new business development for Planning Directors Demonstrate ability to delegate the planning team’s understanding and execution of resources within a Media Agency and it’s relationships;
8.Demonstrate ability to manage and coach a Planning team on personal and work issues;
9.Focus on team member growth with business.

任职要求:
1.Minimum 8+ years media experience (preferably in Planning) in 4As agency;
2.Solid interpretation and competency of media concepts, of media research software programs and of system, ie monitoring, invoicing, placement of orders, briefing etc;
3.Fluency in English oral and written, familiar in computer operation;
4.Bachelor degree and above


Planning Manager 媒介策划经理

工作地点:上海

职位描述:
1.Responsible for day to day planning on assigned brands;
2.Play active support roles in ensuring quality service and delivery;
3.Maintain quality control of all projects and plans of clients;
4.Supervise and instruct Media Planner/Senior Planner’s document writing;
5.Assist the (Associate) Planning Director in creation and implementation of a holistic communication plan and architecture for their brands
6.Have an in-depth knowledge of the client's business and its competitors to determine sufficient advertising and media needs and to ensure plans are properly executed and delivered
7.Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency

任职要求:
1.Excellent general education with 4-5 years relevant experience;
2.Must have excellent communication and presentation skills;
3.Proficiency in Mandarin, English both in conversation & writing Computer knowledge, especially PPT in English is a must;
4.Always keep a cool head when facing numbers and pressure;
5.Detail-oriented, patient, independent and responsible for work;
6.Be a frequent user of OFFICE software and media tools software.


Planning Supervisor 媒介策划主管

工作地点:上海

职位描述:
1.Direct report to Planning Director
2.Assist to set media objective, analyze market/consumer dynamics, and formulate media strategy
3.Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy
4.Brief buying team to ensure an effective implementation of the approved media plan
5.Co-ordinate with clients and creative agencies in day-to-day account handling and media servicing

任职要求:
1.3-4 media planning experience with 4A agencies, good understanding of the work flow of advertising and preferably experience 
2.Experience in handling big FMCG clients and strong in TV planning skill
3.Good communication and presentation skills.  Able to convince and influence other effectively
4.Able to prioritize jobs & communicate these priorities to the team and motivate all members
5.Proficiency in Mandarin, English both in conversation & writing
6.Computer knowledge, especially PPT in English is a must


Senior Planner 资深媒介策划

工作地点:上海

职位描述:
1. Data support and deck embellishment for the various reports and plans
2. Internal co-ordination in day-to-day account handling and brief buying team to ensure an effective implementation of the approved media plan
3. Assist to set media objective, analyze market/consumer dynamics, and formulate media strategy
4. Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy

任职要求:
1. 2-year media planning experience with 4A agencies, good understanding of the work flow of advertising and preferably experience 
2. A pleasant team player with carefulness, patience and passion
3.Good communication and presentation skills.  Able to convince and influence other effectively
4. Able to work under pressure with multiple tasks
5. Proficiency in Mandarin, English both in conversation & writing


Digital Planning Manager 数字媒介策划经理

工作地点:上海

职位描述:
1. Overseeing day to day digital strategy and execution for Campaign 
2. Manage and grows the client relationship and business under the direction of  Digital Director 
3. Understands clients businesses and identifies potential services/products to maximize client ROI 
4. Provides leadership, support and ongoing guidance to members of the project team 
5. Has a point of view on industry structure, trends, initiatives, and issues
6. Develops detailed proposals and statements of work to win projects

任职要求:
1. More than 5 years’ experience in digital media planning.
2. Knowledge of all media planning functional areas; IUsertracker, CMMS ,DSP,OTV,SEM, Mobile.
3. Passion to work in digital or advertising industry
4. Solid experience in managing digital campaigns
5. Target-oriented, keen sense of creative thinking and problem solving
6. Strong presentation skills in both English and Mandarin


Portfolio Partner, Content  内容营销总监

工作地点:上海

职位描述:
Business Director, Content is positioned to be the last point of contact for day to day management of assigned client business, building first class branded content campaigns to achieve client objectives. The candidate must be a seasoned branded content professional who can capture the best of branded content opportunities to create innovative relationships between client and consumer.
• Building and leading a team in developing strategically grounded content plan as part of integrated plan providing key business insights and growth potential ideas for assigned business and internal agency thinking
• Insuring the team are fully trained on all aspects of branded content service including planning processes, use of research tools, as well as the development of writing and presentation skills
• Partnering with strategic planning teams, creative agency and other partners, research, strategic planning, and business development to ensure client objectives are met leveraging the. Providing proactive contribution to clients' business growth by identifying new media opportunities
• Fostering a collaborative, team focused environment empowering all media staff to be the experts in their fields
• Contributing strategic insight in new business efforts
• Determine optimal staffing assignments for existing clients as well as for new business efforts
• Assist Deputy GM, Content in day to day and overall business management

任职要求:
• Minimum 10 + years solid experience in branded content industry within an advertising agency, media, or similar media environment.
• Leadership – ability to drive the application of branded content service throughout the assigned client business and act as an evangelist for branded content within IPG
• Strong business sense and understanding of marketing/business strategy and the contribution of branded content opportunity to business success
• Well-versed in all forms of branded content including variety shows, preferred experience in sports and games
• Resourceful in branded content industry, not limited to leading movie/drama production team, online drama/variety production team and other emerging branded content sub-categories
• Experience in growing, managing and inspiring internal content teams; strong leadership and administrative skills 
• Senior level client negotiation and management skills with the ability to write clearly and to make lively, imaginative but substantive presentations
• Consult, collaborate, and support business account teams to develop integrated media communication strategies and plans
• Excellent presentation, writing and communication skills in English and Mandarin 
• Working knowledge of branded content performance tracking and able to drive review 

Accordingly essential Competencies are  
• Flexibility in thinking , adaptable under significant pressure
• Able to influence others especially clients thinking but also other within the agency, able to convince others
• Ability to juggle conflicting priorities and demands and a good sense of humour
• Above-all a “Can-Do” sense


Investment Manager 媒介经理

工作地点:上海

职位描述:
1、协助部门总监进行所有比稿统筹以及与部门间的对接,负责推动所管理项目,做好整体把握,持续沟通协调项目运行,保证项目健康发展;
2、在内容营销方面,针对各种媒介机会,负责为客户提供各类项目的媒介分析和策略建议;准确把握客户意图,参与负责客户的所有策划案,并且能独立提案的能力
3、挖掘、拓展、整合、维护媒介资源,完善媒介资源库,与战略性媒体建立长期稳定的合作关系

任职要求:
1、本科及以上学历,广告、传媒、新闻等相关专业,英语六级以上水平,优秀的听说读写能力;
2、五年以上4A广告公司或国内大型广告公司策划专业经验,两年以上管理工作经验;
3、具有较深的媒介理论及丰富的实际操作经验;熟悉媒体操作及媒体环境 
4、思维缜密、逻辑性强、富有创新性,具备良好的文字功底;
5、具有独立提案能力,较强的沟通能力和创新能力; 具备全媒体策划能力;
6、具备两年以上独立客户策划经验;
7、有良好的职业道德、组织观念及团队精神;


SEM Manager SEM经理

工作地点:上海

职位描述:
1.为客户提供专业SEM (SEO) 服务
2.领带团队工作,管理团队多行业客户的投放需求,确保团队工作效率及效果,带领团队成长
3.领导团队参与新客户SEM业务的比稿,帮助公司拓展Digital业务客户
4.与策划团队紧密合作提供客户整合营销方案及策略支持
5.与各大搜索引擎媒体沟通协调投放及政策事宜

任职要求:
1.大学本科以上学历
2.4年以上SEM管理优化经验,2年以上团队管理经验
3.充分了解各大搜索引擎(百度、Google、搜狗、搜搜等)系统及产品,并能熟练操作后台
4.对搜索引擎未来发展有清晰见解;了解搜索引擎产品发展动态及竞争对手情况
5.熟悉GA,百度统计等广告监测系统,并能结合客户的实际投放需求制定数据追踪策略
6.有丰富的创意策划能力和敏锐的营销市场洞察力,善于数据分析
7.能承受压力,有良好的团队合作能力,具有很强的沟通协调能力和商务谈判能力,思维开阔,性格活跃,学习能力强。


Associate Research Director 媒介调研副总监

工作地点:上海

职位描述:
•Provide data driven strategic thinking across client engagements by deriving customer insights from research and data and lead the development of measurement platforms 
•Consult and develop proprietary research to track brand health performance or consumer pathway studies 
•Independently manages specific research projects and new business pitches
•Collaborates with Planning and Special Business Unit teams to procure all inputs needed to produce research deliverables 
•Oversee all research related programs, including data collection, cross-channel data integration, reporting and insights, media tools, data visualization, data mining, ad tracking, audience measurement, brand and competitive intelligence, site surveys etc. 
•Supervises researchers and assigns tasks to fulfill both department and individual development goals 
•Makes recommendations for marketing ROI improvement and spending optimization and leads marketing mix learning agenda
•Leads projects and performs analysis to test alternative media investment strategies, gain competitive intelligence 
•Influences and leverages IPG Mediabrands’ best practices, benchmarks and policies 
•Consult clients on how to leverage databases for targeting, response and recall modelling
•Provides regular, ongoing media investment scenarios to address business issues and opportunities

任职要求:
•7+ Years in media or marketing research 
•Knowledge of marketing research concepts
•Advanced knowledge of relational database concepts with ability to transform raw internal or client data into formats that facilitate data processing 
•Experience incorporating demographic and behavioral variables into analyses 
•Advanced knowledge of segmentation applications 
•Excellent quantitative/qualitative ability required 
•Able to develop objective point-of-view, be seen as strategic thought leader on team, and build constructive rapport with internal clients and outside research suppliers


Associate Digital Planning Director 数字媒介策划副总监

工作地点:北京

职位描述:
1. Develop the digital side of clients business through good strategic thinking and leadership. This covers everything from developing deeper brand experiences through to advising on how to best use their data to deliver the most effective results. 
2. Mentor and develop the team by providing inspiration and helping develop their planning skills.
3. Project managing key client campaigns across all digital channels
4.Ensuring best practice is adhered to across all aspects of the digital work

任职要求:
1.6+ years of experience in Digital / Strategic Planning of working with digital media and will need to demonstrate understanding of everything from digital display right through to creative technologies, data analytics methodology and tools, SEM, mobile, website development, emerging media platforms
2.Have a passion for interesting and varied digital work and developing clients' businesses through a strategic approach to their needs 
3.Need to advise clients on all aspects of the digital landscape and be able to deliver tangible results. Proactivity, the need to enjoy challenging situations and a can do attitude are essential
4.Be a broad thinker who isn't afraid to get their hands dirty, self-starting, imaginative and have the ability to see projects through to the end
5.Proven track record on great client service skill


Associate Planning Director 媒介策划副总监

工作地点:北京

职位描述:
1. Demonstrate strong understanding, trust and relationship with senior level Clients;
2. Responsible for day to day planning on assigned brands. Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency;
3. Delivery client’s request exactly and track to make sure all revision will be followed to action. Play active support roles in ensuring quality service and delivery;
4. Maintain quality control of all projects and plans of clients;
5. Takes the initiative to learn media strategy to be a proactive Media Specialist instead of being a reactive Media specialist;
6. Have an in-depth knowledge of the client's business and its competitors to determine sufficient advertising and media needs and to ensure plans are properly executed and delivered;
7. Supervise and instruct manager and other team member’s’ document writing. Demonstrate ability to manage and coach a Planning team on personal and work issues;
8. Assist the Business Director in creation and implementation of a holistic communication plan and architecture for their brands

任职要求:
1. Excellent general education with above years relevant experience;
2. Solid interpretation and competency of media concepts, of media research software programs and of system, ie monitoring, invoicing, placement of orders, briefing etc;
3. Must have excellent communication and presentation skills;
4. Proficiency in Mandarin, English both in conversation & writing Computer knowledge, especially PPT in English is a must;
5. Always keep a cool head when facing numbers and pressure;
6. Detail-oriented, patient, independent and responsible for work;
7. Be a frequent user of OFFICE software and media tools software.


Associate Planning Manager 媒介策划副经理

工作地点:北京

职位描述:
1. Responsible for day to day planning on assigned brands;
2. Play active support roles in ensuring quality service and delivery;
3. Maintain quality control of all projects and plans of clients;
4. Supervise and instruct Media Planner/Senior Planner’s document writing;
5. Assist the (Associate) Planning Director in creation and implementation of a holistic communication plan and architecture for their brands
6. Have an in-depth knowledge of the client's business and its competitors to determine sufficient advertising and media needs and to ensure plans are properly executed and delivered
7. Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency

任职要求:
1. Excellent general education with 3-4 years relevant experience;
2. Must have excellent communication skill;
3. Proficiency in Mandarin, English both in conversation & writing Computer knowledge, especially PPT in English is a must;
4. Always keep a cool head when facing numbers and pressure;
5. Detail-oriented, patient, independent and responsible for work;
6. Be a frequent user of OFFICE software and media tools software.

By: Summer Zheng


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