Weber Shandwick, Shanghai, Healthcare, Account Coordinator

What will you do:
Client and Industry Understanding:
• Be familiar with the client’s business operation and industry updates
• Build a strong working relationship with key client contacts
• Schedule and coordinate client meetings
• Interact with client as deemed necessary by account team leader
• Research and maintain speaking/editorial opportunities and calendars
• Draft press releases, press kits, content for the web and social media platforms as and when required
• Build a strong working relationship with international media
• Develop and maintain media contact lists and databases
• Scan daily, weekly, monthly and on-line publications to identify client-relevant media coverage, including competitive market and industry information
• Support Media Relations team in other ad-hoc requests
• Proof and edit internal and external documents
• Prepare reports and meeting minutes as needed by team and client
Team Support:
• Actively participate in agency development by assisting with new business and volunteering to assist other staff with urgent client needs
• Balance workload between accounts to ensure that all work is accurate and completed within predetermined deadlines
• Continually update manager on progress of activities
Administrative Support:
• Perform other administrative tasks as assigned
What we are looking for:
• Impeccable English and Chinese skills – written and oral
• Mature and Presentable
• Competent in handling international media inquiries
• Great analytical skills and an inquisitive mind to write stories that project the clients’ key messages.
• Attention to detail
• Can solve problems
• Desire to pursue learning and self development
• Can ask for assistance from other team members
• Proficient in Microsoft Suite, Internet, on-line services.
• Competent in set up of presentation tools such as projectors and laptops.


Account Manager, Auto, Beijing

As a leading global communications firm, and best places to work in China according to China, Weber Shandwick works with clients to address a broad range of challenges across diverse geographies, product categories and audiences. Our ability to harness this collective experience and knowledge and apply it to each assignment is an important ingredient in our success.

Currently, our Beijing office is seeking a position with 5+ plus years of agency experience to join our growing Automotive Practice as Account Manager.

What we are looking for?
– Bachelor's Degree and 6+ plus years related professional, automotive communications experience (preferably within a PR agency environment).
– Expertise in not only traditional media strategies but new media strategy and campaigns as well
– S/he should have successfully achieved client goals in the areas of automotive, lifestyle, issues, and crisis PR. Proficiency in client strategy.
– S/he must be proficient in Microsoft Office Suite, on-line services.
– S/he should possess sophisticated writing ability, exemplary client service skills, and desire to lead by example.
– Excellent in English/Mandarin (both speaking and writing).

What you will do?
– Assist the Auto Practice Head to lead the Automotive Practice for the WS Beijing office
– Maintain regular client contact and prospect information
– Develop long term plans and program recommendations for clients
– Generate new ideas and opportunities to ensure client program success
– Stay abreast of China automotive insight and trends
– Instruct staff in the areas of writing and editing as necessary
– Contribute to the development of strategic client plans
– Contribute to work plan of junior team members
– Ensure quality work from team in order to meet/exceed client expectations
– Training and development of staff
– Attend account reviews and staff meetings – provide ongoing communications and feedback
– Successfully grow existing accounts
– Assist with new business


Senior Associate Auto Consumer Beijing

Manage daily PR activities including press release, interviews, reports, etc. Act as a daily contact for our clients' media. Proactively track media opportunities and recommend internally/to client Generate high-quality, on-time deliverables to our client.

The job in detail:

Manage client supplies, publications and resources materials
Work with client on tactical issues
Participate in client meetings and presentations (as needed)
Prepare client-meeting reports.

– Draft media relations materials
– Review consumer, trade and/or business media and data searches for client-related activity and information. Draw conclusions based on coverage
– Conduct media outreach and follow-up
– Manage external vendors
– Research speakers bureau.

– Draft pitch letters, abstracts, profiles, press kit materials, speeches, features and releases
– Media co-op content draft, planning and execution
– Draft briefing books and media Q&As
– New media content draft and revision
– Proof and edit client related documents as needed
– Compose basic media plans and contribute to plan development processes as needed.

Team Participation:
– Actively participate in agency development and assist with new business
– Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
– Continually communicate with manager.

– Has a strong sense of ownership and responsibility
– Has a dedicated passion for PR
– Quick and eager to learn
– 3+ years in PR
– Strong English ability
– Strong Microsoft Office (Excel, Word, PPT) skills.


By: Summer Zheng


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