Weber Shandwick, Shanghai, Healthcare, Account Coordinator

What will you do:
Client and Industry Understanding:
• Be familiar with the client’s business operation and industry updates
• Build a strong working relationship with key client contacts
• Schedule and coordinate client meetings
• Interact with client as deemed necessary by account team leader
• Research and maintain speaking/editorial opportunities and calendars
• Draft press releases, press kits, content for the web and social media platforms as and when required
• Build a strong working relationship with international media
• Develop and maintain media contact lists and databases
• Scan daily, weekly, monthly and on-line publications to identify client-relevant media coverage, including competitive market and industry information
• Support Media Relations team in other ad-hoc requests
• Proof and edit internal and external documents
• Prepare reports and meeting minutes as needed by team and client
Team Support:
• Actively participate in agency development by assisting with new business and volunteering to assist other staff with urgent client needs
• Balance workload between accounts to ensure that all work is accurate and completed within predetermined deadlines
• Continually update manager on progress of activities
Administrative Support:
• Perform other administrative tasks as assigned
What we are looking for:
• Impeccable English and Chinese skills – written and oral
• Mature and Presentable
• Competent in handling international media inquiries
• Great analytical skills and an inquisitive mind to write stories that project the clients’ key messages.
• Attention to detail
• Can solve problems
• Desire to pursue learning and self development
• Can ask for assistance from other team members
• Proficient in Microsoft Suite, Internet, on-line services.
• Competent in set up of presentation tools such as projectors and laptops.


Account Director – Technology, Shanghai

Position Profile

Account Director is responsible for managing the client relationship and substantial account portfolio.  This includes recommending programs and activities that coordinate with client’s goals.  Account Directors are accountable for delivering contracted work on time and within budget, staffing accounts appropriately and producing high-quality work and excellent results.  S/he is also responsible for developing and soliciting new business, including presentations and fee estimates.

Primary Responsibilities

• Serve as strategic counsel to clients and provide consistent results for clients
• Earn the confidence of senior client contacts and other executives within a client’s organization
• Demonstrate a thorough understanding of a client’s business and industry
• Develop long-term plans and program recommendations for clients
• Grow/penetrate existing accounts by selling additional projects, services, and divisions
• Responsible for client relations, review meetings, entertaining, and client budget approval
• Addresses any issues, trouble shoots problems and provides strategic counsel.
New Business Development
• Organize new business research and information gathering
• Assess new business leads
• Develop new business initiatives
• Participate in new business pitch development and/or presentations
Media/Digital/Industry Associations
• Demonstrate a well-developed knowledge of client relevant media/digital platforms/KOLs/Industry Associations
• Involved in agency marketing, community, and civic activities
• Know the industry’s issues that directly and indirectly affect the client
• Persuasively pitch media/KOL/industry associations, evaluate/counsel team member’s pitching skills
• Make pitch recommendations
• Accountable and have control over final review of all letters, memos, meeting reports, and client materials
• Work closely with the senior management to develop strategic plans for clients and draft strategic client documents
Team Management
• Generate new business from existing clients and new clients by developing programs, making credentials presentations, presenting programme recommendations and pursuing new business leads Conduct performance reviews
• Contribute to work plan of junior team members
• Manage account staff group profitability

Team Management
• Ensure quality work from team in order to meet/exceed client expectations
• Responsible for training and development of staff
• Make recommendations regarding salary increases, promotions, etc.
• Attend account reviews and staff meetings – provide ongoing communications and feedback
• Involved in staffing of team including reviewing resumes and interviewing candidates
• Serve as a role-model to other team members
• Successfully grow existing accounts

Administrative Support
• Negotiate fees with clients/prospective clients
• Create and execute accurate budget estimates for clients for a long term and short term programs
• Manage time spent by each team member to ensure team is on budget
• Manage accounts to assure a minimum of 20% profitability
• Review monthly financial and productivity reports
• Authorize billing invoices and follow-up with past-due invoices to clients
• Track/enter time in a precise and timely manner


• Bachelor’s Degree
• Professional Experience
• 8 years or more related professional experience

• Excellent oral and written English is a must

Success Factors
• Can turn ideas into workable plans
• Skill in conveying ownership of assigned projects to junior team members
• Demonstrate Can solve conflict
• Adeptness in mobilizing and motivating teams
• Can work independently
• Excellent oral and written business communication skills
• Aptitude for financial analysis
• Can complete challenging projects within set parameters
• Demonstrate exceptional judgment when working with team members, client contacts and vendors
• Expertise in successfully “selling” additional services or negotiate additional funding for projects
• Show commitment and dedication to the agency’s success as well as individual career
• Skill in anticipating client and team needs
• Attention to detail and quality
• Can solve problems
• Can impress new business prospects
• Proficient in Microsoft Suite, Internet and on-line services
Utilization of Responsibilities
• The utilization allocations listed below are normalized for all Weber Shandwick locations.  Offices may vary from this norm.

• Account Work (Billable): 75%
• Administrative (Non-Billable) : 25%


Account Manager, Auto, Beijing

As a leading global communications firm, and best places to work in China according to China, Weber Shandwick works with clients to address a broad range of challenges across diverse geographies, product categories and audiences. Our ability to harness this collective experience and knowledge and apply it to each assignment is an important ingredient in our success.

Currently, our Beijing office is seeking a position with 5+ plus years of agency experience to join our growing Automotive Practice as Account Manager.

What we are looking for?
– Bachelor's Degree and 6+ plus years related professional, automotive communications experience (preferably within a PR agency environment).
– Expertise in not only traditional media strategies but new media strategy and campaigns as well
– S/he should have successfully achieved client goals in the areas of automotive, lifestyle, issues, and crisis PR. Proficiency in client strategy.
– S/he must be proficient in Microsoft Office Suite, on-line services.
– S/he should possess sophisticated writing ability, exemplary client service skills, and desire to lead by example.
– Excellent in English/Mandarin (both speaking and writing).

What you will do?
– Assist the Auto Practice Head to lead the Automotive Practice for the WS Beijing office
– Maintain regular client contact and prospect information
– Develop long term plans and program recommendations for clients
– Generate new ideas and opportunities to ensure client program success
– Stay abreast of China automotive insight and trends
– Instruct staff in the areas of writing and editing as necessary
– Contribute to the development of strategic client plans
– Contribute to work plan of junior team members
– Ensure quality work from team in order to meet/exceed client expectations
– Training and development of staff
– Attend account reviews and staff meetings – provide ongoing communications and feedback
– Successfully grow existing accounts
– Assist with new business


Senior Associate Auto-Consumer Beijing

Manage daily PR activities including press release, interviews, reports, etc. Act as a daily contact for our clients' media. Proactively track media opportunities and recommend internally/to client Generate high-quality, on-time deliverables to our client.

The job in detail:

Manage client supplies, publications and resources materials
Work with client on tactical issues
Participate in client meetings and presentations (as needed)
Prepare client-meeting reports.

– Draft media relations materials
– Review consumer, trade and/or business media and data searches for client-related activity and information. Draw conclusions based on coverage
– Conduct media outreach and follow-up
– Manage external vendors
– Research speakers bureau.

– Draft pitch letters, abstracts, profiles, press kit materials, speeches, features and releases
– Media co-op content draft, planning and execution
– Draft briefing books and media Q&As
– New media content draft and revision
– Proof and edit client related documents as needed
– Compose basic media plans and contribute to plan development processes as needed.

Team Participation:
– Actively participate in agency development and assist with new business
– Balance workload between accounts and account staff to ensure that all work is accurate and completed within established deadlines
– Continually communicate with manager.

– Has a strong sense of ownership and responsibility
– Has a dedicated passion for PR
– Quick and eager to learn
– 3+ years in PR
– Strong English ability
– Strong Microsoft Office (Excel, Word, PPT) skills.


Associate – Technology, Shanghai

Position Profile
Associates work on multiple accounts, helping to handle core public relations tasks ranging from building media relationships, to conducting industry research, to writing and developing client updates, and drafting media materials. Associates have the opportunity to ground themselves with a solid foundation in public relations. They should demonstrate strong communication and time management skills, show initiative and an ability to manage deadlines consistently. Associates should also be resourceful task managers who are counted on for tactical program execution for our clients.

Primary Responsibilities

Performance leadership
• Contribute to plan development as needed
• Understand clients’ top-tier traditional and social media outlets; be able to create comprehensive media lists
• Be able to identify trade reporters, business reporters and bloggers; proactively read traditional and social media news that are relevant to client business
• Secure traditional and social media placements, actively pitch media and track media hits related to client news
• Monitor traditional and social media outlets for coverage of client news, competitor and industry developments; analyse coverage results and flag for appropriate team members
• Write, proof and edit client-related documents based on outline or direction from supervisor; may include pitch letters, press kit materials and releases
• Prepare initial draft of client updates, as needed and requested; demonstrate solid record-keeping ability; prepare accurate contact reports and recaps
• Assist in managing event logistics up to and including the execution of event
• Participate in client meetings and presentations, as needed
• Stay abreast of the latest trends in digital communications
• Manage client supplies, publications and resource materials

Workplace leadership
• Adhere to the IPG Code of Conduct in all business interactions, and conduct self in a manner that reflects the agency’s vision and values at all times, in all forums
• Be able to balance workload between accounts; proactively flag issues and communicate with supervisors for resolution
• Provide updates on projects and responsibilities to ensure all work is accurate and completed within established deadlines
• Demonstrate understanding of how social media channels can be activated in client programs; implement initiatives as appropriate to further clients’ communications objectives
• Participate in colleague feedback review process by providing specific constructive input on experiences with supervisors or colleagues, as relevant for each account team
• Attend agency staff meetings and group meetings, as well as appropriate L&D sessions
• Own and Drive their performance management process with their supervisors
Market Leadership
• Support agency leadership opportunities and assist with new business, as needed
• Demonstrate fundamental understanding and ability to communicate about agency internally and externally
• Actively participate and contribute to agency brainstorms as needed

Operational Leadership
• Track/enter time with precision on a day-to-day basis and submit expense reports in a timely manner
• Understand and facilitate purchase order and other administrative processes
• Initiate and track vendor billing accurately
• Maintain out-of-pocket expense trackers for accounts
• Perform other administrative tasks, as assigned

Strategic Leadership
• Solid team player. Work effectively with team members in-market and across the network; foster solid intercompany relations as relevant
• Assist client teams with tactical issues
• Identify opportunities for agency/team learning and development tools; make suggestions to expand agency knowledge and understanding as needed


Admin, Guangzhou

• Handling all incoming calls professionally, taking messages upon necessity and urgency.
• Responsible for receiving all the visitors in good manner, make sure all visitors are registered in the log book. Representing company images as the first contact for visitors.
• Manage in and out delivery/magazine and make proper record.
• Office daily management including security, public area cleaning, facility repair and maintenance, office environment management and property management communication etc.
• Responsible for meeting room reservation.
• Manage general office supply ordering and purchasing incl. water, coffee, stationary, name card printing, envelop etc.
• Update the internal telephone directory on timely basis.
• Order medicine on monthly basis.
• Responsible for office regular PO creation on monthly basis and seek proper approval.
• Assist to arrange client meetings/internal meetings/trainings in the office, including meeting room setup, F&B, conference call number arrangement etc.
• Organize GZ office activity, including team building, Outing, Company trip under supervision of CMG admin head.
• New staff on board preparation, leave application tracking and employment termination support
• Support GZ office head on travel booking and expense claim if necessary
• Other work assigned by admin officer.


By: Summer Zheng


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