YR-HRLOGOIN-2012

Y&R Shanghai seeks you
If you are interested in the opportunity at Y&R Shanghai, please send your resume to shanghai.hr@yr.com and let us know it’s from MadisonBoom. For positions at Creative department, please provide your portfolio by mail or web link.

Creative Department:
• 创意副总监  Associate Creative Director (Copy/Art Base)
• 资深美术指导 Senior Art Director
• 资深文案  Senior Copywriter

Account Department:
• 客户总监  Account Director
• 客户经理  Account Manager
• 资深客户执行 Sr. Account Executive

Planning Department:
• 策略总监 Planning Director
• 资深策划/策划经理   Sr. Planner / Planning Manager


Associate Creative Director (Copy base)     
                 
Major Responsibilities:
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface;
• Work as a team with Art partner.
• Contribute to the new business activities of the agency.
• Recommend measures to improve work process methods and quality of product.
• May include other duties as assigned.
• Has great knowledge of the latest digital trends.
• Coordinate team and direct how final copy is visually implemented;

Qualifications / Specific Skill Requirements:
• Bachelor’s degree preferred.
• Must have strong writing abilities–articulate and persuasive across advertising disciplines.  
• Ability to work under pressure and meet deadlines.
• Strong presentation and negotiation skills.
• At least 8+ years of relevant working experience in agency, with a comprehensive understanding of Direct Marketing; 2 years team management experience;
• Proven track record of managing multiple Creative assignments;
• Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
• Have physical and mental requirements to meet the above listed job responsibilities.


Associate Creative Director (Art base)

Major Contacts:
• Must be a skilled art director who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface.
• Work as a team with Copy partner.
• Contribute to the new business activities of the agency.
• Recommend measures to improve work process methods and quality of product.
• Has great knowledge of the latest digital trends.
• Coordinate team and direct how final art is visually implemented.
• Able to original ideas and integrate for ATL, activation and must have experience in film print and digital.
• Actively participates and work together with Art Directors, Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
• Works with the ACD to fulfill the CD's vision of the group, follows established work processes, identifies and mitigates team issues, escalates issues when necessary.
• May include other duties as assigned.

Qualifications / Specific Skill Requirements
• Bachelor’s degree preferred.
• Must have strong writing abilities–articulate and persuasive across advertising disciplines.  
• Ability to work under pressure and meet deadlines.
• Strong presentation and negotiation skills.
• Proven track record of managing multiple Creative assignments;
• Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
• At least 8+ years of relevant working experience in agency, with a thorough understanding of Art Direction/Design
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions.
• Have physical and mental requirements to meet the above listed job responsibilities.


Sr. Art Director

Major Responsibilities:  
• Responsible for securing approval for all work from their CD.
• Create own concepts, words and visual ideas for agency clients that are responsive to marketing/creative objectives and strategies.
• Actively work with Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
• Produce the final assets necessary for sending over to the Studio. This includes preparing and directing files for mock-ups and presentation boards.
• Create and document final design parameters, style guides and visual standards
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor of Fine Arts in Design preferred.
• At least 5 years agency experience desired, with a thorough understanding of Art Direction/ Design.
• Demonstrate conceptual and design skills.
• Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
• A command of Typography, Color, Composition, Hierarchy.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously.
• Knowledgeable of branding and conceptual development.
• Knowledge of Illustrator, PhotoShop, and related Mac creative programs.
• Have physical and mental requirements to meet the above listed job responsibilities.


Senior Copywriter

Major Responsibilities:  
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (print, TV, etc.)
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications
• Work as a team with art director
• Contribute to the new business activities of the agency
• Recommend measures to improve work process methods and quality of product
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor’s degree preferred
• At least 3 years of relevant working experience in agency
• Must have strong writing abilities–articulate and persuasive across advertising disciplines
• Ability to work under pressure and meet deadlines
• Word processing skills–able to use Microsoft Word or other word processing programs
• Strong presentation and negotiation skills
• Have physical and mental requirements to meet the above listed job responsibilities


Associate Account Director  

Major Responsibilities:
• Strengthen and expand relationships with their key Y&R clients.
• Lead and manage the other members of the Account team on a day-to-day basis, ensuring a high quality of output and team morale.
• Day to day lead for account team, planning and creative teams in implementing class-leading solutions and ensure agency resources are used effectively.
• Maintain thorough up-to-date knowledge of client’s business. Keep abreast of all facets of the business.
• Is the creative “teams” main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work.
• Is a sound judge of creative work and is able to coherently argue the case for working being on or off brief.
• Is responsible for overseeing the production of all campaigns produced.
• Ensure financial management and control, including client budget, expense reporting, and campaign profits/losses and monthly agency forecasting, tracking and billing.
• Grow a dynamic, knowledgeable and pro-active Y&R team.  Conduct performance management and goal assessment of direct-reports.

Qualifications / Specific Skill Requirements:
• BA/BS degree.
• 8 years relevant working experience in 4A agency.
• Excellent business development and project management skills.
• Successfully managing multiple client assignments.
• Knowledge of all agency functional areas.
• Proven track record of developing client business.
• Agency and account management experience required.
• Man-management experience essential.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.
• Have physical and mental requirements to meet the above listed job responsibilities.


Account Director  

Major Responsibilities:
• Strengthen and expand relationships with their key Y&R clients.
• Lead and manage the other members of the Account team on a day-to-day basis, ensuring a high quality of output and team morale.
• Day to day lead for account team, planning and creative teams in implementing class-leading solutions and ensure agency resources are used effectively.
• Maintain thorough up-to-date knowledge of client’s business. Keep abreast of all facets of the business.
• Is the creative “teams” main day to day contact, providing direction on creative briefs and generating enthusiasm/trust from the team with which they work.
• Is a sound judge of creative work and is able to coherently argue the case for working being on or off brief.
• Is responsible for overseeing the production of all campaigns produced.
• Ensure financial management and control, including client budget, expense reporting, and campaign profits/losses and monthly agency forecasting, tracking and billing.
• Grow a dynamic, knowledgeable and pro-active Y&R team.  Conduct performance management and goal assessment of direct-reports.

Qualifications / Specific Skill Requirements:
• BA/BS degree.
• Over 6 years relevant working experience in 4A agency.
• Excellent business development and project management skills.
• Successfully managing multiple client assignments.
• Knowledge of all agency functional areas.
• Proven track record of developing client business.
• Agency and account management experience required.
• Man-management experience essential.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.
• Have physical and mental requirements to meet the above listed job responsibilities.


Account Manager

Major Responsibilities:
• Development and presentation of ideas and strategies to client and stakeholders.
• Responsible for the day-to-day management of the account ensuring the campaigns are on brief, on time, on budget and delivered to a high level of quality.
• Briefing, debriefing and presenting creative – being able to confidently assess creative.
• Evaluate creative, studio and production output – manage both client and internal expectations.
• Maintain thorough up-to-date knowledge of client’s business and develop strong client relationships.
• Proactively seek out innovative solutions for clients.
• Become an expert on the client’s brand and products, as well as the industry, market trends and competitors.
• Ensure financial management and control, including client budget, expense reporting, campaign profits/losses and monthly agency forecasting, tracking and billing.
• Shows enthusiasm for their client’s business.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly.

Qualifications / Specific Skill Requirements:
• 3-5 years relevant working experience in 4A agency.
• Excellent project execution and client management skills.
• Good presentation, verbal and writing skills – both Chinese and English.
• Microsoft Office competent.
• Excellent team player, respect for process.
• Experience with Sports or FMCG brands will be highly regarded.


Senior Account Executive

Major Responsibilities:  
• Prepare accurate call reports and distribute to applicable client and internal team members.
• Effective execution of relationship marketing programs including written communication of program changes and updates to all team members.
• Consult with Creative, Account Management and other internal departments to communicate client objectives and to develop strategic solutions. Develop draft of creative and/or project brief.  Submit to Supervisor for review/approval.
• Participate in creative development and reviews to ensure that concepts and execution are on strategy and meet objectives. Review and approve copy, layouts and proofs for assigned projects prior to presentation.  Submit to Account Supervisor for approval.
• Job files and completion of various process-related forms.
• Set agendas for scheduling and running meetings.
• Prepare estimates, estimate revisions, work orders and other critical financial checkpoints to keep projects on time and on budget.
• Maintain schedules and ensuring timely completion of projects.
• Help provide recommendations to Manager for expanding the scope of the client relationship based on the opportunities observed.
• Shows enthusiasm for their client’s business.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly.

Qualifications / Specific Skill Requirements:
• Bachelor’s Degree in Advertising or Marketing major.
• At least 2 years of Account Executive experience.
• Proven track record of exceptional service.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.
• Have physical and mental requirements to meet the above listed job responsibilities.


Planning Director

Major Responsibilities:   
• The PD is responsible for the consumer relevance of the brand communication strategy and execution for his/her brands. Acting in concert with a team that includes clients, account managers and creatives, the PD takes a lead role in formulating consumer-driven creative briefs — documents that help the copywriters and art directors with the message, style and tone of the campaign. To do this, the PD will analyze consumer data and conduct primary research with a trained, sensitive eye for those insights that spark the creative process.
• The PD will also be actively involved throughout the creative process, helping the agency arrive at the most powerful work by using consumers as a sounding board for ideas.  Again, this stage of research requires highly developed interpretive skills on the part of the PD, since he/she is on the front-line conducting and analyzing what people say about the work.
• Brand communications takes many forms beyond advertising and the PD plays an important role in focusing graphic design, media, PR, interactive and promotional activities or the critical consumer insights and overall brand communication strategy.
• The PD must also take primary responsibility within the agency for evaluating the effects of the campaign in the marketplace.  This requires superimposing sales and share data with consumer research tracking brand saliency and image over time.  In some cases, computer modeling is used to isolate the specific impact of advertising, pricing, promotions and other elements in the marketing mix.
• The successful PD will be a strong team player whose opinion is valued and respected by creative people and account people at the agency, and by clients in both the marketing and research areas.
• Job responsibilities may include other duties as assigned.

Qualifications / Specific Skill Requirements:
• Bachelor‘s degree preferred.
• Interpretive and Strategic thinking skills, with experience in the creation of integrated marketing efforts.
• At least 8-10 years account planning or related advertising experience.
• Understanding of the effective use of media (direct, viral, print, internet, broadcast).
• Up to date experience with new and innovative research techniques.
• Strong writing and presentation skills.
• The ability to inspire creative teams.
• Have physical and mental requirements to meet the above listed job responsibilities.


Sr. Planner/ Planning Manager

Major Responsibilities:
• Responsible for the consumer relevance of the brand communication ideas.
• Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
• Develop consumer-driven creative briefs, and strategy presentation materials.
• Evaluate the effects of the campaign in the marketplace.

To fulfill these responsibilities, the incumbent will need to:
• Explore and analyze consumer behavior and attitudes.
• Monitor consumer trends.
• Work with research partners in proposing and designing the most appropriate research studies.
• Make the complex simple.
• Work independently with partial supervision.

Qualifications / Specific Skill Requirements:
• Bachelor‘s degree preferred.
• At least 3-5 years of relevant working experience in agency
• Curiosity about human behavior.
• Analytical skills.
• Explorative research techniques.
• Strong writing and presentation skills.
• The ability to inspire creative teams.

By: Summer Zheng


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