Serviceplan Group is Europe´s largest independent, and most diversified communications agency. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a "House of Communication". A fully integrated agency, combining all manners of communication disciplines under one roof: brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists. Serviceplan supports their clients at over 30 locations worldwide, among others with 2 offices in Mainland China (Beijing and Shanghai) and a Hong Kong Office.

The focus in Asia Pacific is on international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-end technical devices. At Serviceplan we utilize the power of the integration of all communication and distribution channels, on- and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for colleagues to support them on the way to become China’s leading independent agency!

We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. Please send your full resume together with some references, present and expected salary to

Planning Director(策略总监)

Location: Shanghai

Key Responsibilities
• Establish and maintain a knowledge base and presentations of our automotive clients’ business and markets with key statics such as market size, growth, penetration rate, client’s market share, product sales, etc. Identify key automotive market trends and key initiatives that clients should undertake.
• Synthesize research and insights into strategy and planning recommendations for individual marketing campaigns or annual marketing plans.
• Provide analytics and insights to help guide our client’s marketing strategy.
• Work regularly with account, creative, digital and operations teams to provide strategy and planning insight and recommendations on pitches and for existing projects.
• Interface directly with clients for whom we provide Strategy and Planning services.
• Develop and implement measurement of ROI and marketing impact.

• This role requires minimum 8 years’ experience with an understanding of the communications industry, confident with strategy development and consulting in the digital field as well as business consulting.
• Degree holder in Business Administration / Marketing / Information Technology related discipline
• Excellent in analytical skills but still ready to generate ideas out of the findings
• Strong communication and presentation skills
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Proactive, independent, responsible and detail-oriented

Senior Planner(资深策划)

Location: Shanghai

Key responsibilities:
• We need an experienced Creative Strategist who is self-motivated and passionate about creating content led strategies that are driven by our brand’s needs and by culture insights.
• We need a hands-on Creative Strategist who will work hard on making sure, that strategy is not only guiding the content, but actually landing itself through the work we put out.
• Our Creative Strategist must think as a Creative to make sure that the right content comes through amazing design & the right executional cues.  
• Internally, you will work with Creatives and Designers to come up with strategy & innovative content. We are setting up a collaborative creative community and we need someone who is autonomous enough to work independently but comfortable enough to work as part of a team.
• Externally, our Creative Strategist needs to help us grow relationships with clients, being able to present strategy with a clear and assertive pulse. We need a Strategist who will help building up the confidence and excitement that makes client say yes to amaze cutting edge work.
• Our Creative Strategist will help us inspire people to think about content in new ways, always pushing for excellence and clarity in everything we do at the agency.

• Degree in Business Administration / Marketing / Information Technology related discipline
• Strong background, leading content strategy in digital platforms and different media landscapes with working experience (5+ years)
• Ability to interpret research findings and analyse data into compelling communication insights.
• Confidence to work directly with clients, and manage their clarity and enthusiasm about content strategies.
• Rigorous standards, when it comes to pushing for only, and nothing less than excellent work.
• Ability to independently manage multiple projects simultaneously. Good sense of what’s priority when making decisions.
• Strong visual and verbal presentations skills, from self-expression to document preparation.
• Fluent Mandarin spoken and written skills
• Relevant design strategy experience
• Relevant media planning experience

Account Manager (客户经理)

Location: Shanghai

Key responsibilities:
• Project management: Manage and implement project progress; ensure timely delivery; quality focus and excellence centric
• Account Management: Building healthy agency-client relationships; Bridging clients’ request and internal deliverables; Able to report / handle issue and urgency; Proposal and idea generation; Guide and review with client on project development       
• Internal Responsibilities: Proper documentation and filing; Budget control and reporting on project basis   
• Take ownership and drive a project

• Creative mindset with eMarketing sense and “out of the box “ thinking
• At least 3-5 years working experience in advertising / digital media industry / social media related industry related field
• University graduate in communication / languages / journalism or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Work with a SMILE

Account Executive (客户主任)

Location: Shanghai

Key responsibilities:
• Support in project management: manage and implement project progress; draft timings, prepare decks.
• Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself.
• Internal Responsibilities: assist the account director in proper documentation and filing.

• Creative mindset with E-Marketing sense and “out of the box “thinking.
• At least 1-3 years working experience in advertising / digital media industry / social media related industry related field.
• University graduate in communication / languages / journalism or related discipline.
• True team player who value and believe in effectiveness and efficiency.
• Good command of spoken and written Mandarin Chinese and English.
• Speak up, problem solving and multi-tasking.
• Good interpersonal and communications skills.
• Proactive, independent, responsible and detail-oriented.
• Work with a SMILE.

Social Writer(社交文案)

Location: Shanghai

Key Responsibilities:
• Daily social media community management, content delivery management, as well as influencer outreach management;
• Social media communication idea contribution, documentation, and execution;
• Actively join in the client related social media information collection and desk research;
• Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight.
• Make branding recommendations when needed. Sells ideas to client and team
• Recommend ideas around brand vision.
• Ensure strategic execution while collaborating closely with Art Director
• Write effective and compelling short or long-form copy for all communication channels.
• Develop compelling content ideas and copy requirements

• Around 1 year’ experience in digital marketing or Social Media field
• Familiar with social media and iWOM on Weibo, Wechat, BBS, etc.
• Good understanding of social media strategy.
• Ability to effectively communicate with partners;
• Diligent, passionate and creative
• Fluent in English and Chinese.
• Strong ability in PPT and Excel.

Senior Art Director(资深美术指导)

Location: Shanghai

Key Responsibilities
• Report to Creative Director, you will participate in creative development and become creative-lead over time
• Maintain and enhance the quality of the overall art / design ideas
• Provide excellent design artwork under guidance of senior
• Inspire our content & client service to execute and defend your ideas

• Over 5 years experiences of working in digital and advertising agency
• Digital minded, fully understand how to evolve an initial concept and able to execute it throughout all digital platforms (website, social media, etc.)
• Experience in designing responsive website and smartphone app is a bonus
• Full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client

Senior UX Designer(资深用户体验设计师)

Location: Shanghai

Key Responsibilities:
• Clarify and streamline the interface and elevate the user experience
• Create wireframes and navigation flows
• Use quantitative and qualitative feedback to iterate and refine functionality
• Advocate for the user across dev and design teams and make things happen
• Participate in the development of prototype usability tests and the creation of reports.
• Develop user archetypes: search, personas, scenarios of tasks and mental models.
• Conduct competitive analysis on ergonomics, digital communications, strategy and design

• Proven UX and design skills and an amazing portfolio
• A focus on functionality + a brilliant aesthetic sensibility
• A collaborative, get-it-done attitude
• Experience with ecommerce or consumer-facing internet
• Develop the architecture for transactional, informational and promotional sites.
• Understand user behaviors, needs, motivations and objectives – and turn them into functional and communicational elements within a stimulating, user-friendly digital environment.
• Work closely with clients to craft interactive solutions that serve their business needs.
• 5 years of professional experience in online information architecture.
• University degree in graphic design, communications, cognitive science or a related field.
• Excellent communication and presentation skills.
• Self-starter, proactive, cooperative and dynamic.
• Excellent writing skills (reports, analyses, proposals).
• Excellent knowledge of current technologies.
• Excellent knowledge of Office and Axure (Photoshop and Illustrator an asset).

Senior Project Manager(资深项目经理)

Location: Shanghai

Key Responsibilities
• Has the ability to apply structured thinking in a creative environment and have an innovative approach to problem solving.
• Be able to define the scope of work, manage functional specifications, timelines and budgets, as well as the quality assurance for projects.
• Manage operational aspects of projects on a day-to-day basis, including communications to teams, stakeholders and executives.
• Participate in daily and weekly Scrum meetings and updates with internal teams, development partners and clients.    
• Manage multiple projects simultaneously and understand project priorities in relation to the overall deliverables, ensuring the project has sufficient internal governance and senior management visibility.
• Establish good relationships with clients and external suppliers.

• Degree holder in Computer Science / Information Technology related discipline or any relevant work experience in the industry.
• Good technical understanding with more than 5 years experience in the IT or digital media industry, preferably with Scrum/Agile and development experience.
• A good understanding of current technical development components for websites (HTML, PHP, JS), WeChat campaigns and mobile applications.
• Ability to produce technical specifications documents.
• Proven track record of delivering digital solutions.
• Experience with Scrum/Agile methodologies and other project management tools.
• Strong communication skills with excellent planning and organisational skills.
• Proactive, solution-driven, out-of-the-box thinker with strong negotiation skills.
• Well-organized and pays attention to details.
• Good command of English, Chinese communication skills are a plus.
• Positive “can do” attitude.
• Self-motivated team player and enthusiastic individual.

Talent Acquisition Manager(人才招聘经理)

Location: Shanghai

Key Responsibilities
• Being responsible for the placement of the right candidates within the right timeline, ensuring that the existing team feels cared for and is supported in building productive teams.
• Handle everything from understanding and gathering the position requirements, acquiring talent, handling pre-screening, reports on the right candidates as well as conducting thorough reference checks.
• Prepare detailed JD for all positions, including clear definition of the role within the teams
• Work closely with the group heads to clarify recruiting requisitions and ensure that all the recruitment processes are conducted efficiently to meet all assigned KPIs, and in accordance with company policies and standards.
• Conduct the first round interview with the candidates, recommend high quality candidates to line manager with detailed comments.
• Take initiatives to communicate with hiring managers about the recruiting status, provide complete and transparent analysis of recruiting status.
• Prepare and issue offer letter to the confirmed candidate and inform relevant team of the on board date of new employee.
• Build pipeline of candidates and maintain relationships with qualified candidates and contacts. Work closely with HR Colleagues to establish/maintain talent pool. Maintain interview records for all potential candidates.
• Use recruiting tools/systems to manage the complete recruiting process.

• Bachelor degree in HR Management, Business Administration or related subject required
• Minimum 5+ years experience as recruiter either in house or in consulting firm, preferable with a focus on advertising business
• General HR knowledge and practice
• Understanding of China local government regulations related to recruiting
• Strong influencing, interaction, communication skills
• Strong relationship-building skills especially with hiring managers and candidates
• Must be comfortable cold calling and hunting actively for talent. A passive “let’s post the job and see what comes in” mentality does not work in the highly competitive advertising business
• Ability to drive cultural change, integration experience is preferred
• Ability to work under pressure and deal with all levels staff
• True team player who value and believe in effectiveness and efficiency
• Fluency in spoken and written Mandarin Chinese as well as English
• Well experienced in using MS tools or equivalent

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. Please send your full resume together with some references, present and expected salary to

By: Summer Zheng


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