YR-HRLOGOIN-2012

客服部
• 客户副总监 Associate Account Director
• 资深客户经理 Senior Account Manager
• 客户执行 Account Executive

实习部
• 实习生(客户/文案/美术/策划)Intern (AE/Copy/Art/Planner)

创意部
• 创意组长(Copy Base)Group Head (Copy base)
• 资深美术指导 Senior Art Director
• 资深文案 Senior Copywriter

策划部
• 资深策划 Senior Planner

有意者请将简历发送至:Ann.Shi@yr.com,并注明消息来源于麦迪逊邦。


Associate Account Director (客户副总监)

Responsibilities:
 1. Internal:  The Associate Account Director is managing the growth and development of the team as a partnership with Creative and Planning. The internal contacts include:  
·General Manager
·Brand Team Leader
·Group Account Directors
·Creative Directors
·Planning Director 
 2. External:  The Associate Account Director works to build and maintain relationships across all levels of Client Management. The AAD is also responsible for resolution of significant Client/Agency issues at any level that may arise.
 
More specifically, the Associate Account Director has eight key areas of responsibility:
 
1.Ensure Strong Client Relationships
 ·Build and maintain partnership with Clients at all management levels.
 ·Involve multiple Client contacts where appropriate.
 ·Involve senior Y&R management at appropriate times.
 ·Listen and understand Client’s business and objectives.
 ·Monitor Client satisfaction with Agency performance.
2.Provide Strategic Marketing Counsel to Clients at all Management Levels
 ·Adopt a broad perspective in viewing Client’s businesses and integrate that into the day-to-day management.
 ·Maintain stewardship of the Brand Vision.
 ·Identify most critical issues or problems.
 ·Manage best Agency resources to solve Client’s problems.
 ·Work closely with senior Clients to steward Brand and product positioning and strategies.
 ·Initiate business building ideas.
3. Understand and Communicate Client’s Business Objectives
 ·Develop and maintain “intimate” knowledge of Client’s business and key Client personnel.
 ·Remain closely in touch with day-to-day Client needs and long term brand/business strategies and visions.
 ·Ensure communication/understanding of Client’s objectives/needs, while working with the Agency Brand Team and within the Agency’s objectives.
4. Identify and Cultivate Business-Building Opportunities (for Y&R and the Client)
 ·Stay ahead of the Client.
 ·Develop recommendations to advertise and/or promote new products or services via incremental funding or expansion into other Y&R subsidiaries.
 ·When applicable, play an important role in the development of new business proposals.
5. Represent Agency Objectives and Initiatives to Account Team
 ·Clearly communicate Agency objectives, policy and focus.
 ·Understand and convey Agency priorities.
 ·Manage the application of Agency initiatives to Client’s business.
6. Lead Agency Account Team towards Strategic and Creative Excellence
 ·Work with Planning and Creative Groups to identify and establish correct strategic direction for Brand(s).
 ·Ensure all work is strategically sound.
 ·Transfer understanding of consumer trends and behavior to strategic and creative work.
 ·Work with Creative Directors to facilitate creative excellence in all work.
 ·Maintain highest quality of execution.
 ·Provide support for position which is in Client’s and Agency’s best interests.
 ·Establish and monitor indicators of individual and/or account performance.
7. Be a Mentor and Role Model for Account Management
 ·Provide clear and consistent feedback to all Account Management personnel.
 ·Work with Brand Team Leader, GAD to insure that proper training is available for Account Team.
 ·Have an “open door” policy that encourages open and frank communication with all members of the Agency Account Team.
 ·Always act with integrity and in the Agency’s best interest.
 ·Responsible for the career development, motivation and guidance of the members of the Agency Account Team.
 ·Establish performance objectives and provide evaluations.
 ·Work with Business Director or Band Team Leader to identify compensation and advancement within Agency Account Team.
8. Manage Financial Performance of Account
 ·Work with Business Director or Band Team Leader to establish operating budgets and set profit goals for the account.
 ·Assist Business Director or Band Team Leader in negotiating agreements with top-level Clients to ensure financial goals are achievable.
 ·Shares in delivery of financial goals.
 
Qualifications / Specific Skill Requirements:
 ·BA/BS degree.
 ·6 years relevant working experience in 4A agency.
 ·Excellent business development and project management skills.
 ·Successful track record managing multiple client assignments.
 ·Knowledge of all agency functional areas.
 ·Proven track record of developing client business.
 ·Agency and account management experience required.
 ·Man-management experience essential.
 ·Excellent written and verbal communication skills.
 ·Ability to handle multiple projects through effective organizational skills.
 ·Have physical and mental requirements to meet the above listed job responsibilities. 


客户经理(Account Manager)

Job Summary:
The Account Manager will work closely with other team members to develop innovative, cost-effective concepts, ideas and solutions for clients as well as manage to the day to day aspects of the account.

Major Responsibilities:
• Development and presentation of ideas and strategies to client and stakeholders.
• Responsible for the day-to-day management of the account ensuring the campaigns are on brief, on time, on budget and delivered to a high level of quality.
• Briefing, debriefing and presenting creative – being able to confidently assess creative.
• Evaluate creative, studio and production output – manage both client and internal expectations.
• Maintain thorough up-to-date knowledge of client’s business and develop strong client relationships.
• Proactively seek out innovative solutions for clients.
• Become an expert on the clients brand and products, as well as the industry, market trends and competitors.
• Ensure financial management and control, including client budget, expense reporting, campaign profits/losses and monthly agency forecasting, tracking and billing.
• Shows enthusiasm for their client’s business.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly.

Qualifications / Specific Skill Requirements:
• 3 years relevant working experience in 4A agency.
• Excellent project execution and client management skill.
• Good presentation, verbal and writing skills – both Chinese and English.
• Microsoft Office competent.
• Team player, respect for process.
• Show initiative.
​• Experience with Auto brands will be highly regarded.


客户执行 (Account Executive)

Responsibilities:
• Produces a regular status report on each of his/her accounts.
• Organizes regular internal status meetings.
• Responsible for organizing client meetings and requirements thereof (e.g. booking rooms, lunch, room layout/presentation, etc.).
• Shows enthusiasm for their client’s business.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly.
• Provides creative teams with help to produce stimulus to assist generation of top quality work.
• Collects competitive work and shares it with the Client Team.
• Shadows Account Manager.
• Develops an expert understanding of the agency’s financial systems.
• Takes over specific financial responsibility delegated by the Account Manager.
• Delegates effectively to members of their team/other departments.
• He/she must learn and understand the production process and how work progresses from a written brief to the finished creative product.
• Management, with the team, of the day to day delivery of jobs is a critical area.
• He/she must learn the agency systems and how to assist in implementing them to ensure sound management of projects.
• Acts as a central point of contact for all client team issues.
• Is a trusted and effective team administrator.
• Collects and maintains information required by the client team (brand, product, internal procedures, brand guidelines, etc.).

Requirements:
• Bachelor’s Degree in Advertising or Marketing major.
• At least 1 years of digital Account Executive experience.
• Proven track record of exceptional service.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.
• Have physical and mental requirements to meet the above listed job responsibilities.
​• Experience with Auto brands will be highly regarded.


实习生-AE

岗位职责:
1. 支持团队,负责现有客户的维护,对客户与执行项目人员的协调和沟通;
2. 维护客户工作流程的正常运行;
3. 与客户保持良好的沟通与联络,随时了解客户状态,收集客户需求;
4. 为客户项目跟踪及效果反馈报告及其他服务等    

任职要求:
1. 本科及以上学历,广告、传播、美术类均可;  
2. 有责任心,工作积极高效,善于沟通与协作;  
3. 较强的创意能力,思路开阔;  
4. 优秀的团队合作和敬业精神,成熟的心态和职业素质;  
5. 有良好的英文沟通能力或一定的市场分析能力优先考虑;
6. 有海归背景为佳。


实习生-Copy

岗位职责:
1.有文字基础,良好的文案撰写能力及良好沟通能力;
2.保持对工作热情,对自己出品有追求,能协调配合团队工作。

任职要求:
1. 本科及以上学历,广告、传播、美术类均可;
2. 有责任心,工作积极高效,善于沟通与协作;
3. 较强的创意能力,思路开阔;
4. 优秀的团队合作和敬业精神,成熟的心态和职业素质;
5. 有一定的英文沟通能力或一定的市场分析能力优先考虑;
6. 有海归背景为佳。

此岗位只接受在校学生,投递时请附上作品。


实习生-Art

岗位职责:
1.美术基础,有手绘创作及良好沟通能力;
2.保持对工作热情,对自己出品有追求,能协调配合团队工作。

任职要求:
1. 本科及以上学历,广告、传播、美术类均可;
2. 有责任心,工作积极高效,善于沟通与协作;
3. 较强的创意能力,思路开阔;
4. 优秀的团队合作和敬业精神,成熟的心态和职业素质;
5. 有一定的英文沟通能力或一定的市场分析能力优先考虑;
6. 有海归背景为佳。

此岗位只接受在校学生,投递时请附上作品。


实习生-Planner

Major Responsibilities:
· Responsible for the consumer relevance of the brand communication ideas.
· Evaluate the effects of the campaign in the marketplace.
· Explore and analyze consumer behavior and attitudes.
· Monitor consumer trends.
· 有海归背景为佳。


Group Head (Copy Base)

Job Summary:

Help create communications that will deliver client’s message in the most persuasive manner possible.

Major Responsibilities:
· Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
· Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
· Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
· Create concept for Web-based products, optimizing the use of screen design and user interface;
· Work as a team with Art partner.
· Contribute to the new business activities of the agency.
· Recommend measures to improve work process methods and quality of product.
· May include other duties as assigned.
· Has great knowledge of the latest digital trends.
· Coordinate team and direct how final copy is visually implemented;

Qualifications / Specific Skill Requirements:
· Bachelor’s degree preferred.
· Must have strong writing abilities–articulate and persuasive across advertising disciplines.
· Ability to work under pressure and meet deadlines.
· Strong presentation and negotiation skills.
· 5 years Agency experience, with a comprehensive understanding of Direct Marketing; 2 years team management experience;
· Proven track record of managing multiple Creative assignments;
· Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
· Have physical and mental requirements to meet the above listed job responsibilities.

职责简介:
以富有说服力的语言向创意部小组成员传达客户要求。

主要职责:
· 写作经验丰富,能够从宏观的角度展示广告的各个方面(互动、平面、电视等等)。
· 能够使所有互动画面的创意思路概念化,并通过较好的交流将之整合在一起。
· 能够将策划方向(如创意简报中所概括的那样)转化成富有力量的广告语言。
· 为在互联网上播放的产品创造理念,将屏幕设计和用户界面的使用达到最佳效果。
· 注重与部门中美术小组的同事沟通合作。
· 促进公司新业务的发展。
·  为改善工作方法和作品质量出谋划策。
· 处理其他份内工作。
· 对最新的数字趋势把握到位。
· 协调小组各成员并指导如何将最终的文案作品形象地体现出来。

职位要求/专业技能要求:
· 拥有学士学位的人士优先考虑。
· 写作能力一流——能用清晰且富有说服力的语言阐述广告的各个方面。
· 能承受高压、在截止日期前完成工作。
· 口才良好。
· 注重过程,团队合作能力强。
· 对工作积极主动。
· 五年工作经验,对直销有综合全面的理解;两年团队管理经验。
· 能力卓越、业绩可靠,能妥善处理各项创意工作。
· 精通Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash等相关图形及图像处理软件。
· 体力与脑力都能满足上述各项职责需求。


资深美术指导 SAD/AD

Major Responsibilities:
1. Responsible for securing approval for all work from their ACD.
2. Create own concepts, words and visual ideas for agency clients that are responsive to marketing/creative objectives and strategies.
3. Actively work with Art Directors, Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
4. Produce the final assets necessary for sending over to the Studio. This includes preparing and directing files for mock-ups and presentation boards.
5. Create and document final design parameters, style guides and visual standards
6. May include other duties as assigned

Qualifications / Specific Skill Requirements:
1. Bachelor of Fine Arts in Design preferred.
2. At least 5 years agency experience desired, with a thorough understanding of Art Direction/ Design.
3. Demonstrate conceptual and design skills.
4. Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
5. A command of Typography, Color, Composition, Hierarchy.
6. Create and execute ideas in an efficient, organized way.
7. Capable of working on multiple projects simultaneously.
8. Knowledgeable of branding and conceptual development.
9. Knowledge of Illustrator, PhotoShop, and related Mac creative programs.
10.Experience with Auto brands will be highly regarded.


资深策划文案(Senior Copywriter)

Responsibilities:
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface;
• Work as a team with Art partner;
• Contribute to the new business activities of the agency; ·
• Recommend measures to improve work process methods and quality of product.
• May include other duties as assigned;
• Has great knowledge of the latest digital trends;
• Coordinate team and direct how final copy is visually implemented.

Requirements:
• Journalism,communication or related major, college or above;
• 3 years’ work experience in 4A company;
• Good responsibility and communication ability,strong spirit of teamwork , ability of team management, can take the work pressure;
• Have good English communication ability or marketing analyzing ability is preferred;
• Good English writing is plus.
• Experience with Auto brands will be highly regarded.


资深策划 ( Senior Planner)

Major Responsibilities:
1. Be responsible for the consumer relevance of the brand communication strategy and execution for his/her brands. Acting in concert with a team that includes clients, account managers and creatives, the Sr.Planner takes a lead role in formulating consumer-driven creative briefs – documents that help the copywriters and art directors with the message, style and tone of the campaign. To do this, the AP will analyze consumer data and conduct primary research with a trained, sensitive eye for those insights that spark the creative process.
2. The Senior Planner will also be actively involved throughout the creative process, helping the agency arrive at the most powerful work by using consumers as a sounding board for ideas. Again, this stage of research requires highly developed interpretive skills on the part of the Senior Planner, since he/she is on the front-line conducting and analyzing what people say about the work.
3. Brand communications takes many forms beyond advertising and the Senior Planner plays an important role in focusing graphic design, media, PR, interactive and promotional activities or the critical consumer insights and overall brand communication strategy.
4. The Senior Planner must also take primary responsibility within the agency for evaluating the effects of the campaign in the marketplace. This requires superimposing sales and share data with consumer research tracking brand saliency and image over time. In some cases, computer modeling is used to isolate the specific impact of advertising, pricing, promotions and other elements in the marketing mix.
5. The successful Senior Planner will be a strong team player whose opinion is valued and respected by creative people and account people at the agency, and by clients in both the marketing and research areas.
6. The Senior Planner maintains and supports all company standards as specified within the Quality Management System, and supports/facilitates the mandatory adherence to ISO9001 requirements, processes and procedures.
7. Job responsibilities may include other duties as assigned.

Qualifications / Specific Skill Requirements:
1. College degree preferred.
2. Interpretive and Strategic thinking skills, with experience in the creation of integrated marketing efforts.
3. 3-5 years account planning or related advertising experience.
4. Understanding of the effective use of media (direct, viral, print, internet, broadcast).
5. Up to date experience with new and innovative research techniques.
6. Strong writing and presentation skills.
7. The ability to inspire creative teams.
​8. Experience with Auto brands will be highly regarded.

有意者请将简历发送至:Ann.Shi@yr.com,并注明消息来源于麦迪逊邦。

By: Summer Zheng


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