About NetBooster:

• We are an International leading digital performance marketing agency part of the NetBooster network composed of 25 offices and 800 peoples.
• Based in China to cover the Asian markets.
• We deliver one stop shop end to end strategies and executions.
• We deliver creative campaigns based on consumer insights to generate sales, leads or engagements.

We operate in real time; rethinking and adapting live data to decode, predict and react to consumer behaviour – as it happens.

Our Vision

We want to be the most desired digital agency by integrating creativity and data.

Key Clients in Asia:



Client Service Director

Location: NetBooster Shanghai Office
Division: AMS
Report to: Managing Director

Overview of job:
The job scope covers: client service, development of customer insights, development of direct marketing and interactive communication strategies and lead generation programs, supervision of digital campaign executionsandmanagement of fulfilment.

• 4 Roles necessary when working closely with Channel Teams (incl. SEM, SEO, Programmatic, Social, E-commerce and Creative): A strategic thinker, an excellent communicator, a negotiator and Aself-starter team player.

• 5 Skills essential when working with Account Team: Leading, Inspiring, Coaching, Empowering and Developing.

Responsibilities of the Role:
Client Service:

1.Responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues.
2.Develop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channels.
3.Pro-active strategic proposals for customer management business opportunities.
4.Developing and keeping excellent relationships with all client contacts.
5.Contribute and if appropriate lead new business pitching opportunities.

Project Supervision:
1.Take responsibility for overall project management.
2.Drive profitable client relationships.
3.Effectively manage and interpret Client feedback.
4.Develop working relationship with Account Team to ensure that once briefed the campaign/project runs forward smoothly.

People Management:
1.Work with BDD to project future account team personnel requirements and overcome any existing issues.
2.Manage the workload, working with Account Team Members to optimise efficiency and spread the load as necessary, providing feedback to your BD/GAD on planning and any issues.
3.Take responsibility for management and motivation of account team members to allow them to achieve maximum potential.

1.Acting as a trusted communications integrator across teams, keeping client and our teams informed all the time and providing answers to any questions regarding the projects he/she is responsible for.
2.Maintain a consistently high standard of presentation and documentation by all team members.
3.Always endeavour to practice a major presentation with all participants prior to the event.

Financial Management:
1.Establish and communicate budgets and work back schedules for each project.
2.Demonstrate awareness of need to achieve quarterly targets and understanding of management of finances and Client budgets at year end.
3.Ensure adherence to the client contract agreements where appropriate for all man hours’ fees and third party costs.

Required skills and competencies:
• 7+ years of experience in Client Service of digital agency, international advertising agency.
• Managerial experience (leading, developing and motivating team members) is a must.
• Technical Skills: Familiar with all aspects of digitalchannels.(incl. SEO, SEM, Social, Programmatic Buying, E-commerce)
• New business opportunities exploration skills.
• Leadership skills: ability to guide, direct, or influence people; active listening, providing feedback, be accountable and transparent and earning credibility by role modelling – leading by examples.
• Strong project management skills: outstanding organizational and planning skills (ability to juggle multiple projects), great attention to detail and follow-through, ability to multi-task and consistently meet deadlines.
• Exhibiting strong strategic and operational decision making skills.
• Negotiation skills: ability to use a range of approaches and strategies to build a stronger negotiation base and form long-term relationships.
• Language skills: fluent in both speaking and written English.
• Good financial and budget control skills.
• Savvy in identifying potential challenges for the business and comfort taking the lead in solving them.
• Knowledge of the client’s business (organization chart, local and international contacts, structure) and brands (history, target groups, positioning, identity, product ranges and categories).

GA Web Analyst Intern

Location: NetBooster Shanghai Office
Division: SEO
Report to:Senior SEO Consultant

Responsibilities of the Role:
• Analyze website data on traffic patterns, order volume, conversion tunnel, navigation behavior, and product selection.
• Conduct stakeholder-specific analyses including campaign analysis, customer segmentation and profiling, retention analysis, and lifetime value analysis and competitive market research
• Create, manage and distribute data and insights via reporting
• Propose, Implement and Follow re-targeting strategy

Required skills and competencies:
• Junior student only
• Good skills of office software.

Senior SEM Consultant

Location: NetBooster Shanghai Office
Division: SEM
Report to: The Head of SEM

Overview of job:
Senior Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

Responsibilities of the Role:
• Independent SEM campaign project management
• Independent SEM strategy generation
• Responsible for setting up accounts in Baidu, 360, Sogou and Google
• Daily management of PPC campaign PPC
• Help prepares analyse data of client during monthly reports development
• Assist on tracking URLs for
• Following up campaign status
• Performance reporting presentation with client
• Working with several different platforms and also internal tools

Required skills and competencies:
• Experience managing SEM Campaigns – minimum 2 years
• Can do Attitude – willingness to support employees and be proactive in their approach to tasks
• University Degree Educated
• Excellent communication skills, both written and verbal
• IT skills, particularly Microsoft Office, Excel, Word Office
• Ability to work on own initiative, and as part of a team
• Ability to prioritize & manage multiple priorities


Senior SEO Consultant

Location: NetBooster Shanghai Office
Division: SEO
Report to: The Head of SEO

Overview of job:
Senior Search Optimization Consultant (Senior SEO Consultant) will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.

Responsibilities of the Role:
• Site Audit, deliver customized SEO strategy and optimization solutions to meet customer needs;
• Experience in SEO Project management, roadmap setting and process control;
• Quick respond to the customer's temporary needs, communicate and coordinate with customers and third parties to ensure the SEO projects running smoothly;
• Adjust optimization strategies based on project status;
• Deliver monthly report.

Required skills and competencies:
• Bachelor degree and above, computer science, mathematics, statistics related preferred
• Basic English communication skill, CET-4 and above;
• Minimum one year SEO related work experience
• Familiar with search engines ranking mechanism and optimization principle, be familiar with various SEO tools;
• At least familiar with one website analysis tool such as Google Analytics, Omniture, etc, data-driven insights and optimization recommendations;
具有较强的web analytics分析能力,善于数据分析,熟练使用常用SEO工具;
• Adept at MS Office, especially Excel and PPT;
• Diligent, energetic self-starters with good communication skills;

Regional Account Executive (Intern)

Location: NetBooster Shanghai Office
Division: BD/AMS
Report to: BD Manager

Overview of job:
This regional Account Executive (AE) position will support regional BD / Account Manager to serve as the primary business contact for regional clients and coordinate regional projects in Asian markets (Japan, S. Korea). Main responsibilities will be day-to-day communications and project management. The role will require strong communication, teamwork, project management skills. Japanese language is a must. (Japanese native speaker is preferred). There is a possibility to be relocated to NB Tokyo office in the future.

Responsibilities of the Role:
Execution and Monitor

• Receive/identify brief from client along with BD /account manager. Coordinate working schedule across different departments of the agency as well as our global offices in other countries.
• Establish working schedule for campaigns with the help of the production team
• Assist the BD / Account Managers in preparing proposals and sales deck.
• Arrange meetings with suppliers/partners/clients.
• Review all materials before sending to client for quality control.
• Assure flawless execution of projects, prioritize resources, and update progress across working team. Make sure client needs are met.

Marketing and Strategy
• Collect industry information or market trends and report regularly
• Help Account/BD manager to build a strategic approach to help client achieve its business goals.
Required skills and competencies:
• Detail oriented, self-motivated, team player with good communication skills
• Good Microsoft office skills to draft up proposals and reports based on data
• Digital marketing experience is a plus (Account service, social media, SEM, SEO, etc.)
• Proficient in written and oral Japanese as a working language.
• Native Japanese speaker is preferred.
• Good English/Korean/Chinese is a plus.
• Based on the candidate’s experience this position can be an intern or a full time AE.

Account Manager

Location: NetBooster Shanghai Office
Division: AMS
Report to: Account Director

Overview of job:
The Account Manager (AM) serves as the primary business contact for the client and is responsible for client satisfaction. The AM is expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. In addition, the AM will should build relationships with clients to encourage new and repeat business opportunities.

Responsibilities of the Role:

Project Management and Client Service
• Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
• Works with the Account Director, ensuring that client requirements/project briefs are received, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner.
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
• Ensures that client issues are dealt with in an efficient manner

Strategy and Planning
• An account manager should be able to provide valuable contribution in strong concepts on all types of platforms (including but not limited to: SEO, SEM, Social Media, E-Commerce, Programmatic Buying)
• Oversee the implementations of all channel strategies
• Provides regular input on all account activity, including status and call reports on a weekly basis.
• Provides recommendations to improve campaign performance

Communication and Presentation
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• Owns the contract and contract renewals for new work for an existing client
• Approves purchase orders and invoices, and is responsible for payment collections
• Ensures timely billing and recovery of project fees

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships
• With a minimum 2-3 years of Account/Project management experience
• Extremely detail oriented
• Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment
• Excellent written and oral communication skills (English) is not required but a plus
• Handles stressful situations and deadline pressures well
• Plans and carries out responsibilities with minimal direction
• SEO, Search, Programmatic Buying and E-Commerce knowledge is a plus

SEO Consultant

Location: NetBooster Shanghai Office
Division: SEO
Report to: Senior SEO Consultant

Overview of job:
Search Optimization Consultant (SEO Consultant) will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.

Responsibilities of the Role:
• 独立制定搜索引擎优化战略;
Independent SEO strategy generation
• 新客户开发和会议;
New Client's pitch and meeting
• 独立开发内容营销相关服务;
Build and develop content marketing services
• 客户行业及市场调研报告
Deliver category review
• 客户沟通和项目管理
Client coordination and project management
• 制订服务合同并跟进款项入账开销情况
Create service contracts and follow up the receiving & expense
• 独立与客户开会讨论月度表现
Monthly review meeting with client independently
• 为部分SEO部门新人提供培训
SEO training for new assigned employee

What to achieve next
• 新客户开发和会议;
New Client's pitch and meeting
• 独立制定项目KPI并达成KPI
Project KPI Setup and Follow up
• 独立与客户开会讨论月度表现
Monthly review meeting with client independently
• SEO培训
SEO Training For Whole Company

Marketing Manager

• Location: NetBooster Shanghai Office
Division: Consumer Insights and Strategy Planning
Report to: The Head of Strategy and Marketing

Overview of job:

The Marketing Manager is responsible for creating and implementing a year-round Marketing and PR program that helps build up the NetBooster brand, drive maximum exposure and recognition within the China Digital Marketing space, and ultimately drive new business leads.

Responsibilities of the Role:

1. Marketing and PR programstrategic planning and implementation
2. Marketing and promotions kit development
3. Identification of events, conferences, expos, RFPs, the company can participate in
4. Proactively generate new business leads; Identify potential customers &manage communication for new business opportunities.
5. Staying abreast on constantly changing digital marketing news, trends and technologiesto ensure competitiveness of the company against its competitors.
6. NetBooster branded article/PR writing and distribution 
7. Liaise with agencies/suppliers to implement the Marketing and PR program efficiently and effectively
8. Establish and maintain excellent relationships with strategic partners internally and externally

Required skills and competencies:

1. Background in Marketing or Community Relations;
2. Minimum 5 years work experience in Marketing for leading multi-national company or 4A ad agency preferred
3. Outgoing and approachable personality
4. Enjoys networking and relationship development
5. Flexible and adaptable, able to balance and (re)prioritize multiple tasks
6. Ability to work independently and as part of a team
7. Excellent office software skills
8. Local Chinese with English language proficiency a must

Project Manager

• Location: NetBooster Shanghai Office
Division: RTB
Report to: Head of RTB

Overview of job:

Project Manager is responsible for all aspects of the campaign lifecycle. The role will include campaign management; client service management involves maintaining the accuracy and organization of all bid management & trafficking processes and agency interactions related to assigned campaigns.

The ideal candidate will have prior digital planning or buying experience, DSP campaign management and optimization experience, strong analytical, writing and comprehension skills, and strong client management experience.  Prior experience with bid management platforms and active campaign optimization efforts is important.

Responsibilities of the Role:

Project Management and Strategy Planning

• Execute, manage and optimize digital media campaigns and programs (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
• Propensity to eloquently speak to all digital media channels
• Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data and optimization & in-platform QA.
• Operate as the day-to-day lead for Agency partners to resolve issues, provide status, and ensure peak campaign performance while maintaining excellent client service
• Work with media partners to ensure accurate platform implementation, troubleshoot issues on all pre-production and live campaigns
• Build reports to accurately communicate campaign pacing and performance with the assistance of the Analytics team.

New Business Management and Client Serving

• Participate in new client on boarding as well as new employee on boarding
• Participate in organic & strategic new business pitches.

Team Management and Supporting

• Assist the Head of RTB in the strategic direction of existing accounts, offering first class support to ensure excellent delivery at all times and provide valuable takeaways to communicate to their client(s)
• Effective team management and communication with a focus on leading, delegating & prioritizing team deliverables

Required skills and competencies:

• Important: Can do attitude!
• Bachelor and above degree preferred
• Experience inclient servicing role with preference in digital, performance marketing and programmatic buying – minimum 4years
• Experience in project management and team management
• Native Chinese and good English communication skills
• Ability to work on own initiative as well as in a team
• Ability to prioritize & manage multiple priorities

Social Media Manager

• Location: NetBooster Shanghai Office
Division: Social Media Team
Report to: The Head of Social Media

Overview of job:

Social Media Manager will manage day to day requirements of Dior client (client coordination, creation of content direction, daily WeChat content copywriting, WeChat monthly report and daily maintenance of Dior).

Responsibilities of the Role:

Strategy and Planning

• Create strategic, insights-driven digital/social media marketing plans.
• Participate in proposal creation and presentations with Business Development team.
• Manage Social Media projects to create and grow Online Communities around brands.
• Work with Strategic Planner in conceptualizing and creating innovative ideas on existing/owned projects, as well new business initiatives.

Campaign Execution and Content Creation

• Write highly creative and engaging contents for WeChat, Weibo Q&A, BBS/forums, and other user generated platforms.
• Track user generated mentions online, analyse and convert them to actionable and measurable results to meet project objectives.
• Achieve objectives of increasing awareness, engagement, actions (contribution to sales/leads, intent to purchase, etc.) and advocacy/WOM.

Insights, Community Management and Reporting

• Answer inquiries and resolve issues within the communities.
• Create weekly and monthly reports, and present them to clients.
• Be abreast with the latest technology, trends and techniques on China Social Media space and be able to apply them on managed projects.

Required skills and competencies:

• Minimum 3 years of solid work experience in digital marketing strategic planning, and excellent knowledge with China social media landscape
• Creative problem solver. Ability to build, lead and deliver results with a clear sense of urgency.
• Ability to collaborate, partner and influence people up, down and across the organization.
• Knowledgeable and passionate about interactive social marketing concepts, practices and channels, including SNS, O2O, Blogs, Microblogs, IM, Forums, BBS, Q&A, Wiki, Video Marketing, Mobile Commerce, etc.
• Experience in Online Community Management using popular Chinese social media platforms, especially WeChat and Weibo.
• Possess highly creative and engaging writing skills.
• In frequent contact and have good following with WeChat, Weibo and other popular social network friends/fans.
• Fun and sociable both online and in real life.
• Outstanding communication and leadership skills, both in English and Chinese Mandarin with emphasis on cross-functional work
• Proficient in MS Office tools including Excel and PowerPoint, and must be comfortable presenting findings to internal and external audiences
• Owning and maintaining a blog with good traffic and interaction rate would be a plus.
• Experience in O2O marketing would be a plus.

Social Media Copywriter

• Location: NetBooster Shanghai Office
Division: Social Media
Report to: Head of Social Media

Overview of job:

Social Media Copywriter worked in Social team with an experienced Social Media Manager to concept, create, and produce creative contents which will be presented via official website and all kinds of social media channels.

Responsibilities of the Role:

• Write highly creative, engaging and consumer insight-driven contents for digital and social media platforms,including but not limited to WeChat, Weibo, Blogs, Microblogs, BBS/forums, ePR sites, Video Marketing sites.
• Research and source out contents online and create a fresh and interesting story around it
• Inspire and drive team members on content writing execution
• Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs
• Track UGCs, analyse and seed contents to create visibility and drive engagement for brands
• Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance ofassigned projects
• Create weekly and monthly reports, and present them to clients
• Be abreast with the latest technology, trends and techniques on China Social Media space and be able toapply them on assigned projects

Required skills and competencies:

• Academic Qualification: Graduate of journalism, marketing or related course.  MBA/Master degree holder a plus.
• Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media channels. Experience would be a plus.
• With a minimum 2 yearsof working experience.
• Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting story around it
• Can inspire and drive team members on content writing execution
• Experience as Digital Copywriter, Social Media or Community Manager a plus
• Knowledge in various Digital / Social Media channels including SNS, Blogs, Microblogs, BBS/forums, ePR, Video Marketing, and others would be a plus
• Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus.
• Owning and maintaining a blog with good traffic and interaction rate would be a plus
• Must be residing in Shanghai, China

Design Intern

• Location: NetBooster Shanghai Office
Division: Consumer Insight and Strategy Planning
Report to: Senior Designer





By: Summer Zheng


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