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公司介绍

扬特品牌识别咨询公司 (Brand Union) 是全球领先的品牌策略与识别形象咨询公司。身为WPP集团成员之一,扬特全球20多家办公室分布全球主要市场领域,拥有超过550名的员工,协助客户创造、规划或者重塑品牌,以满足不同阶段下企业的战略发展要求,让品牌成为增进商业经营绩效的助力。我们的理性思维和创意主张建立在调研和事实的基础上,帮助客户提炼清晰、独特、切实可行的品牌定位,并演绎为鲜明而恰如其分的品牌视觉形象,一方面符合组织或产品、服务的特征、能力和发展方向,同时是引人注目的、让企业突出于市场竞争中。

Presentation of the company

Since opening in 2007, Brand Union’s Beijing office has become a fast-developing hub of the company’s network in the Asia-Pacific region.

Located just a few blocks away from the Forbidden City, our studio hosts a collective of brand strategists and account managers servicing a variety of local and international clients across multiple industries: China Construction Bank, COFCO, Mengniu, China Fortune Land, Huarun, Reckitt Benckiser, and GSK.

Our vast experience in the field of corporate branding has established the Beijing office as a trusted partner for large Chinese companies facing the challenges and profound transformations of the local market, as well as for international enterprises looking to create unique brand propositions and experiences. Here, meeting Top 100 Chinese companies' CEOs or Chairmen once a month is quite normal. No big deal. Really.

Brand Union staff members are a lively bunch of passionate and creative people whose ideas and expertise are their lifeblood. Their professional life revolves around relationships based on understanding and respecting the views of clients and colleagues alike. Open, honest, and transparent in all interactions, they burn with ambition for their work, their company, and most importantly, themselves.

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招聘岗位:

■ 客户经理
■ 资深客户执行

有意者请发简历至: Jeffery.pang@brandunion.com ,并注明消息来源于麦迪逊邦

客户经理 Account Manager

角色
Role:

■客户经理是企业中的重要职位,需要掌握企业要求的各种技能同时负责处理(有时候控制)日常客户关系,从而保证按时、在预算内高质量的完成品牌推广和设计方案。
■A key role within the agency, the Account Manager is responsible for harnessing the various skill sets within the business and managing (and in some cases owning) the day-to-day client relationships in order to deliver the highest quality branding and design programs on time and on budget
■有效沟通,协调项目进展顺利,增加客户满意度
■Communicate effectively, coordinate project to ensure smooth progress, and increase customer satisfaction
■为打造伟大的品牌项目进行有效的客户关系和机构资源管理(在某些情况下领导)。
■Effective management (and in some cases leadership) of Client relationships and agency resources to deliver high-quality branding services

关键职责:
Key Responsibilities:

客户管理:
Account Management:

■一个大客户或多个客户的长期和日常管理。
■Long-term and day-to-day management of one large account or multiple accounts
■准备提案,为项目制定预算和时间表。
■Prepare proposals, estimates and timelines for projects
■必要时需获得内部和客户的批准。
■Obtain required approvals from internal departments and client
■协助并在需要时开发新业务,并成为公司和客户之间沟通的桥梁。
■Drive or assist in driving new business and act as a window between company and prospective clients
■负责客户的日常管理(包括工作流程、质量监管、预算控制和发票)并使客户对我们的工作质量感到满意。
■Handle day-to-day management of accounts (including workflow, quality control, budget control & invoicing) and deliver high-quality products and services
■帮助推销大创意。
■Help selling the ‘great idea’ behind the product

项目管理:
Project Management:
Administration Management:

■有效地处理客户沟通的各个方面,包括项目预期和超出预期的部分。
■Effectively handle all aspects of client communications
■在寻找方法提高客户满意度的同时拓展客户关系。
■Seek out ways to improve client satisfaction and expand client relationships
■学习如何服务策划和设计过程。
■Learn how to contribute to consulting and design processes
■与业务主管一起落实新的工作方式,以更低的成本、更快的提高工作质量。
■Work with the Business Director to implement new working methods for the agency to deliver cost-efficient quality work faster
■帮助提升公司在专业和客户群体中的形象。
■Contribute in improving the image of the agency among professionals of the industry and prospective clients
■迅速熟练掌握在开发品牌设计中用到的工具和方法。
■Acquire proficiency with the tools and methods used to develop branding and design projects
■与在其他行业的伙伴一起建立品牌建设的综合通信。
■Work with colleagues from other departments to produce integrated brand-building communications
■准备在项目完成基础上的案例研究。
■Prepare case studies upon completion of projects

团队管理:
Team Management:

■确保设计和数码工作室在为正确选择和级数而努力。
■Ensure creative studios are working on the correct job and stage number
■安排团队和创意工作室之间的工作的转换。
■Arrange transfer of work between internal teams and creative studios
■满足一些特殊广告客户的尖端设计/数码工作室对工作中bmp, pdf, CD, ISDN等工作的需求。
■Brief creative studios of any ad hoc client requests e.g. bmp, pdf, CD, ISDN etc.
■预测工作中可能出现的问题,提高整个团队的表现。
■Anticipate problems and improve overall performance;
■为客户服务的新成员提供客服技能方面的最佳实践。
■Coach junior members of the department and encourage best practices in accounts services;
■激励团队里创新氛围的形成。
■Foster a climate of creativity and innovation within the team

信仰管理:
Brief Management:

■参加内部评审工作。
■Attend work performance review sessions
■满足客户对技术信息、产品等的需求。
■Chase clients for technical information, products, requirements etc.
■促进策略的开发,并激发大创意。
■Contribute to/develop strategies and briefs that inspire great work

财务管理:
Finance Management:

■在符合AD的情况下,估计额外的费用
■Raise on-going estimates for any additional fees/costs in agreement with AD
■了解项目中可能会出现的折扣和优惠率
■Be aware of any discounts or preferential pricing that may be applied to some projects
■每周监测实际花费;向财务部门获得发票快递复印件等
■Monitor costs against estimates on a weekly basis; chase finance department for copies of invoices, couriers, etc.
■每周付费会议上向财务部跟进付费状态
■Advise billing status to the Finance Department during weekly billing meetings
■支持债务收集工作。
■Support debt collection efforts
■确保客户为公司工作付费。
■Ensures clients are billed for the work the agency has performed and that they pay for it
■与同事合作确保达到最佳财务表现,获得强大的客户基础以及行业领先的公司形象
■Works with peers within the network to apply best practice and deliver improved financial performance, client base, and credentials

产品:
Production:

■管理日常的生产过程。
■Manage the production process on a day-to-day basis
■核对所需的所有客户信息——内容报告、拷贝、合同细节等。
■Collate all required client information – specs, contract details, etc.
■审查创意工作流程和时间表
■Review creative artwork schedules and timing charts
■协调生产/设计工作室与客户团队之间的变动和信息更新
■Liaise changes and information between creative studios and client
■预定第三方艺术家;填写采购单
■Book third party origination artists, raise purchase orders, etc.
■确保最终版本创新作品抵达正确目的地
■Ensure final delivery of artwork to correct destination
■将所有艺术品归档。
■File all artwork

主要要求:
Main Requirements:

■学士学位及以上。
■Bachelor’s degree or above
■5年或以上行业或者类似经验。
■5+ years’ work experience in agency or equivalent
■优秀的中英文书面、口头沟通技巧。
■Excellent communication skills with proficiency in spoken and written English and Chinese
■拥有在于客户接触时所必需的成熟的判断技巧。
■Necessary judgement skills for communicating with client
■管理客户预算和期限的能力。
■Ability to manage client budgets and deadlines
■良好的研究、写作和编辑能力,以及与客户交流专业的能力。
■Good research, writing and editing skills, as well as the ability to interact with clients professionally.
■良好的抗压能力。
■Ability to work well under pressure
■拥有强烈的学习表达能力技巧的意愿。
■Basic presentation skills with a strong willingness to improve them
■积极参与演讲的能力。
■Ability to actively participate in presentations

资深客户执行 Senior Account Executive

角色:
Role:

■参与日常项目管理
■Participate in daily management of projects
■维持客户的满意度,管理客户的预期和交流
■Seek to maintain client satisfaction and manage client expectations and communications
■支持内部进程发展以提高效率
■Support the development of internal processes to improve efficiency

关键职责:
Key Responsibilities:
客户管理:
Account Management:

在团队不在的情况下接听客户电话;通知团队电话内容
■Manage client phone calls and emails and respond to them with professionalism
在团队不在和没有做出回复的情况下核对邮件
■Advise team members of any development or inquiries from the client

项目管理:
Project Management:
行政管理
Administration Management:

■与团队合作,创建工作计划、预算和时间安排
■Produce and review various accounts-related documents including work plans, budgets, schedules, monthly billing summaries, creative briefs, and artwork schedules in Chinese or English
■确保所有文件被复制,在团队中流通
■Share all relevant project-related documentation with other team members
■开放进行的工作/阶段数字并且给团队建议
■Open on-going job/stage numbers and advise the team
■确保文件是最新的
■Update and archive documentation efficiently;
■安排通信员传递,确保顾客得到正确的内容
■Organise deliveries to the client;
■确保客户告知进行中的客户需求
■Ensure all on-going client requests are billed to client
■与客户团队合作翻译或撰写创意简报来确保成功交付任务
■Manage client requests and subsequent billing, accurately brief design/digital studios according to client requests.

团队管理
Team Management:

■确保设计/数码工作室正常工作并得到正确的阶段数字
■Ensure design/digital studios are working to correct job and stage number
■协助经理安排团队和创意工作室的工作转移
■Assist manager to arrange transfer of work between team and creative studios
■帮助确认在整个会议期间全队的参与;准备会议室以及会议的所有必要书面文件
■Plan meetings ensuring a full attendance of the relevant teams and prepare all supporting documentation in prevision for the meetings
■协助经理简报设计/数码工作室任何特别的顾客需求,也就是bmp,pdf,CD, ISDN等一些工作。
■Assist manager to brief design/digital studio of any client requests regarding for instance BMP, PDF, CD, or ISDN

信念管理
Brief Management:

■参与内部工作审查-做记录等
■Attend internal work review sessions and take notes
■协助经理跟进客户技术信息、产品以及需求等
■Assist manager in requesting clients for technical specifications or other information.
■协助经理在任何会议中做记录以便确保会议记录的撰写以及在会议的24小时内发给团队成员
■Act as minute taker during meetings and internal debrief sessions and produce meeting minutes within 24 hours for distribution among the team;
财务管理
Finance Management:
■在符合AD的情况下,估计额外的费用
■Adjust on-going estimates for any additional fees/costs with manager
■了解项目可能产生的折扣/优惠率
■Be aware of any discounted/favoured rates that a project may be working under
■确保所有客户files, pdfs CD-Roms要求费用计到客户帐上
■Ensure all on going client requests for specific files or CDs are billed to client
■支持收账
■Support debt collection efforts

生产
Production:

■每日管理生产流程
■Assist manager overseeing production processes on a day-to-day basis
■核对所有所需的客户信息——内容报告,复印件,合同细节等
■Collate all required client information (print specs, copy, print contract details, etc.)
■审查创意工作流程和时间表
■Create artwork schedules and time sheets
■协调生产/设计工作室与客户团队之间的变动和信息更新
■Liaise changes and information between production/design studio and client
■预定第三方艺术家;填写采购单
■Book third-party artists and fill in purchasing orders;
■确保最终版本创新作品抵达正确目的地    
■Ensure delivery of artwork to correct destination with final signatures
■将所有创意作品归档
■Archive artwork.

主要需求:
Main Requirements:

■学士学位或以上
■Bachelor’s degree or above
■2-4年的工作经验或相关经验
■2-4 years’ experience working in agency or related industry
■具有精通的中/英文口语和书面交流能力
■Professional communication skills with proficiency in oral and written English and Chinese;
■必备与客户沟通时成熟的判断技巧
■Possesses maturity and judgment skills necessary for client contact
■管理客户预算和最后期限的能力
■Ability to manage client budgets and deadlines
■优秀的研究、撰写和编辑技能,以及与客户专业交流的能力
■Good research, writing and editing skills, as well as the ability to interact with clients professionally.
■良好的抗压能力
■Ability to work well under pressure
■掌握基本技能,强烈希望学会优秀的表达技能和技巧
■Basic presentation skills and willingness to improve in that aspect;
■支持和积极参加业务陈述的能力
■Ability to support and actively participate during presentation

By: Summer Zheng


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