Brand Union-hrlogo-in
公司介绍

扬特品牌识别咨询公司 (Brand Union) 是全球领先的品牌策略与识别形象咨询公司。身为WPP集团成员之一,扬特全球20多家办公室分布全球主要市场领域,拥有超过550名的员工,协助客户创造、规划或者重塑品牌,以满足不同阶段下企业的战略发展要求,让品牌成为增进商业经营绩效的助力。我们的理性思维和创意主张建立在调研和事实的基础上,帮助客户提炼清晰、独特、切实可行的品牌定位,并演绎为鲜明而恰如其分的品牌视觉形象,一方面符合组织或产品、服务的特征、能力和发展方向,同时是引人注目的、让企业突出于市场竞争中。

Presentation of the company

Since opening in 2007, Brand Union’s Beijing office has become a fast-developing hub of the company’s network in the Asia-Pacific region.

Located just a few blocks away from the Forbidden City, our studio hosts a collective of brand strategists and account managers servicing a variety of local and international clients across multiple industries: China Construction Bank, COFCO, Mengniu, China Fortune Land, Huarun, Reckitt Benckiser, and GSK.

Our vast experience in the field of corporate branding has established the Beijing office as a trusted partner for large Chinese companies facing the challenges and profound transformations of the local market, as well as for international enterprises looking to create unique brand propositions and experiences. Here, meeting Top 100 Chinese companies' CEOs or Chairmen once a month is quite normal. No big deal. Really.

Brand Union staff members are a lively bunch of passionate and creative people whose ideas and expertise are their lifeblood. Their professional life revolves around relationships based on understanding and respecting the views of clients and colleagues alike. Open, honest, and transparent in all interactions, they burn with ambition for their work, their company, and most importantly, themselves.

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招聘岗位:

客户总监
客户经理
资深客户执行
战略策划总监
设计总监
高级设计师

有意者请发简历至: Jeffery.pang@brandunion.com ,并注明消息来源于麦迪逊邦

客户总监 Account Director

角色:
Role:

■客户总监是企业中的重要职位,需要掌握企业要求的各种技能同时负责处理(有时候控制)日常客户关系,从而保证按时、在预算内高质量的完成品牌推广和设计方案。
■A key role within the agency, the Account Director will be responsible for harnessing the various skill sets within the business and managing (and in some case owning) the day-to-day client relationships in order to deliver the highest quality branding and design programs on time and to budget
■有效的管理(有时候是领导)客户关系以及企业资源从而成功完成品牌推广方案
■Effective management (and in some cases leadership) of Client relationships and agency resource to deliver great branding programs


主要职责:
Key Responsibilities:
客户管理:
Account Management:

■长期或日常管理一个大客户或多个客户
■Long-term and day-to-day management of one large account or multiple accounts
■负责高度知名国际组织董事会层面的交流和联络
■Communicate and network at Board Level with highly respected multinational organisations
■领导KCP关系
■Lead one KCP relationship

项目管理:
Project Management:
行政管理
Manage the Administration

■有效处理客户交流的所有方面,包括设置并超越所有项目的预期
■Effectively handle all aspects of client communications including setting and exceeding expectations for all projects
■寻找提升客户满意度、扩大客户关系网的途径。
■Seek out ways to improve client satisfaction as well as expand client relationships
■学习如何帮助咨询和设计流程
■Learns how to contribute to Consulting and Design process
■与高级客户总监合作以方式让公司更快速地、更加节省成本的完成高质量任务
■Working with Client Service Director to implement new ways of working that allow the Company to deliver quality work faster and cheaper
■在职业圈和客户圈提升公司的形象
■Helps raise the profile of the Company in the professional & Clients’ communities
■快速熟练掌握公司品牌推广和设计项目所需工具及方法
■Quickly acquiring proficiency in the tools and methods that we used to develop branding an design programs
■与其它部门同事合作,完成整合传播
■Works with peers in other disciplines to produce integrated communications that build Brands
■在项目完成后准备案例研究
■Prepare case studies upon the completion of projects

团队管理
Manage the team

■确保设计团队正确工作并达到正确级数
■Ensure design studio are working to correct job and stage number
■安排团队与创意工作室之间的工作移交
■Arrange transfer of work between team and Creative Studio
■向设计/数码工作室转达客户临时特别要求,比如bmps, pdfs, cds ISDNs
■Brief design studio of any ad hoc client requests
■预见项目中可能出现的问题,提高整体团队的工作表现
■Works to anticipate problems and improve performance of the overall team
■培训并且提高客户管理团队中年轻队员的客户服务技能
■Coaches and brings best practice in account service skills to the junior members of the Client Service team
■培养团队创新精神
■Encourages a climate of creativity and innovation in the team

信念管理
Manage the Brief

■参与内部工作审查
■Attend internal reviews of work
■协助策划/研发战略和简报
■Contribute to/develop strategies and briefs that inspire great work

财务管理
Manage the Finances

■在符合AD的情况下,估计额外的费用
■Raise ongoing estimates for any additional fees/costs in agreement with AD
■了解项目可能产生的折扣/优惠率
■Be aware of any discounted/favoured rates that a project may be working to
■确保所有客户files, pdfs CD-Roms要求费用计到客户帐上
■Ensure all on going client requests for files, pdfs CD-Roms are billed to client
■每周监测实际花费;向财务部门获得发票快递复印件等
■Monitor fee and cost spend against estimates on weekly basis; chase finance department for copies of invoices, couriers etc.
■每周付费会议上向财务部跟进付费状态
■Advise billing status to accounts departments at weekly billing meetings
■支持收账
■Support debt collection efforts
■确保客户为公司工作付费
■Ensures that Clients are efficiently charged for the work the Company has performed and that they pay for it
■与同事合作确保达到最佳财务表现,获得强大的客户基础以及行业领先的公司形象
■Works with peers within the network to apply best practice and deliver improved financial performance, a strong client base and industry-leading credentials

生产
Production

■每日管理生产流程
■Manage the production process on a day to day basis
■核对所有所需的客户信息——内容报告,复印件,合同细节等
■Collate all required client information – print specs, copy, print contract details etc
■审查创意工作流程和时间表
■Review create artwork schedules and timing charts
■协调生产/设计工作室与客户团队之间的变动和信息更新
■Liaise changes and information between production/design studio and client team
■预定第三方艺术家;填写采购单
■Book third party origination artists; raise purchase orders etc
■确保最终版本创新作品抵达正确目的地    
■Ensure delivery of artwork to correct destinations with final signatures
■将所有创意作品归档
■File all artwork


主要要求:
Main Requirements:

■学士学位及以上
■Bachelor Degree or above
■8年或以上行业或者类似经验,至少三年品牌公司工作经验
■8+ years agency experiences or equivalent, at least 3 years work experiences in brand agency
■优秀的中英文书面、口头沟通技巧
■Excellent communication skills with proficiency in oral and written English and Chinese
■优秀的从业记录,帮助赢得新的项目/客户
■A demonstrable track record in helping to pitch and win new projects / clients.
■做事有条不紊、注意细节
■Methodical with an eye for detail.
■有优秀的客户、活动管理经验,优秀的销售技能以及跨职能协调能力
■Good working experience on account and event management, good sales skills and cross-functional coordination.
■工作态度积极、充满热情
■Must have a very positive attitude and be passionate at work.
■用战略眼光和咨询方式处理客户管理
■Demonstrate strategic or consultative approach to account management.
■优秀的策划书写作、提议准备能力
■Demonstrate strong proposal writing and pitch preparation skills with team.
■与现有客户保持良好沟通并发展新的市场和客户
■Maintain good communication with existing clients and develop new market and clients.
■有良好的沟通以及展示能力,将创意清楚地传达给客户、同事和其他人
■Demonstrate strong communication and presentation skills to effectively articulate ideas to clients, colleagues and others.
■优秀的领导、协调和组织能力。可以独立领导团队完成项目,并对结果负责。
■Good leading, coordinating and organizing skills. Be able to independently lead team to complete event and responsible for the results.


我们看重人们的是:
What we value in our people:
■热衷于做好自己的事情,服务客户并且创造可衡量的差异
■Passionate about being the best at what they do, serving their clients and making a measurable difference.
■创意和专业知识是他们的命脉。他们提出大胆的想法并且能够成功的将其付诸实践
■Ideas and expertise are their lifeblood. They create bold ideas and have the expertise to apply them successfully.
■人际关系贯穿于他们职业生涯的核心。通过理解并尊重客户和同事的观点,帮助他们建立良好的人际关系和解决方案
■Relationships lie at the core of their professional life. Through understanding and respecting the views of their clients and colleagues helps them to build strong relationships and solutions.
■他们重视同事间的真诚以及开展业务的方式
■They value integrity in their colleagues and in the way they conduct their business.
■他们对自己、工作以及工作的公司具有雄心壮志
■They have ambition for themselves, their work and for the company they work for.
■他们的所有的交互都是开放、诚实和透明的。
■They are open, honest and transparent in all interactions.

客户经理 Account Manager

角色
Role:

■客户经理是企业中的重要职位,需要掌握企业要求的各种技能同时负责处理(有时候控制)日常客户关系,从而保证按时、在预算内高质量的完成品牌推广和设计方案。
■A key role within the agency, the Account Manager is responsible for harnessing the various skill sets within the business and managing (and in some cases owning) the day-to-day client relationships in order to deliver the highest quality branding and design programs on time and on budget
■有效沟通,协调项目进展顺利,增加客户满意度
■Communicate effectively, coordinate project to ensure smooth progress, and increase customer satisfaction
■为打造伟大的品牌项目进行有效的客户关系和机构资源管理(在某些情况下领导)。
■Effective management (and in some cases leadership) of Client relationships and agency resources to deliver high-quality branding services

关键职责:
Key Responsibilities:

客户管理:
Account Management:

■一个大客户或多个客户的长期和日常管理。
■Long-term and day-to-day management of one large account or multiple accounts
■准备提案,为项目制定预算和时间表。
■Prepare proposals, estimates and timelines for projects
■必要时需获得内部和客户的批准。
■Obtain required approvals from internal departments and client
■协助并在需要时开发新业务,并成为公司和客户之间沟通的桥梁。
■Drive or assist in driving new business and act as a window between company and prospective clients
■负责客户的日常管理(包括工作流程、质量监管、预算控制和发票)并使客户对我们的工作质量感到满意。
■Handle day-to-day management of accounts (including workflow, quality control, budget control & invoicing) and deliver high-quality products and services
■帮助推销大创意。
■Help selling the ‘great idea’ behind the product

项目管理:
Project Management:

Administration Management:
■有效地处理客户沟通的各个方面,包括项目预期和超出预期的部分。
■Effectively handle all aspects of client communications
■在寻找方法提高客户满意度的同时拓展客户关系。
■Seek out ways to improve client satisfaction and expand client relationships
■学习如何服务策划和设计过程。
■Learn how to contribute to consulting and design processes
■与业务主管一起落实新的工作方式,以更低的成本、更快的提高工作质量。
■Work with the Business Director to implement new working methods for the agency to deliver cost-efficient quality work faster
■帮助提升公司在专业和客户群体中的形象。
■Contribute in improving the image of the agency among professionals of the industry and prospective clients
■迅速熟练掌握在开发品牌设计中用到的工具和方法。
■Acquire proficiency with the tools and methods used to develop branding and design projects
■与在其他行业的伙伴一起建立品牌建设的综合通信。
■Work with colleagues from other departments to produce integrated brand-building communications
■准备在项目完成基础上的案例研究。
■Prepare case studies upon completion of projects

团队管理:
Team Management:

■确保设计和数码工作室在为正确选择和级数而努力。
■Ensure creative studios are working on the correct job and stage number
■安排团队和创意工作室之间的工作的转换。
■Arrange transfer of work between internal teams and creative studios
■满足一些特殊广告客户的尖端设计/数码工作室对工作中bmp, pdf, CD, ISDN等工作的需求。
■Brief creative studios of any ad hoc client requests e.g. bmp, pdf, CD, ISDN etc.
■预测工作中可能出现的问题,提高整个团队的表现。
■Anticipate problems and improve overall performance;
■为客户服务的新成员提供客服技能方面的最佳实践。
■Coach junior members of the department and encourage best practices in accounts services;
■激励团队里创新氛围的形成。
■Foster a climate of creativity and innovation within the team

信仰管理:
Brief Management:

■参加内部评审工作。
■Attend work performance review sessions
■满足客户对技术信息、产品等的需求。
■Chase clients for technical information, products, requirements etc.
■促进策略的开发,并激发大创意。
■Contribute to/develop strategies and briefs that inspire great work

财务管理:
Finance Management:

■在符合AD的情况下,估计额外的费用
■Raise on-going estimates for any additional fees/costs in agreement with AD
■了解项目中可能会出现的折扣和优惠率
■Be aware of any discounts or preferential pricing that may be applied to some projects
■每周监测实际花费;向财务部门获得发票快递复印件等
■Monitor costs against estimates on a weekly basis; chase finance department for copies of invoices, couriers, etc.
■每周付费会议上向财务部跟进付费状态
■Advise billing status to the Finance Department during weekly billing meetings
■支持债务收集工作。
■Support debt collection efforts
■确保客户为公司工作付费。
■Ensures clients are billed for the work the agency has performed and that they pay for it
■与同事合作确保达到最佳财务表现,获得强大的客户基础以及行业领先的公司形象
■Works with peers within the network to apply best practice and deliver improved financial performance, client base, and credentials

产品:
Production:

■管理日常的生产过程。
■Manage the production process on a day-to-day basis
■核对所需的所有客户信息——内容报告、拷贝、合同细节等。
■Collate all required client information – specs, contract details, etc.
■审查创意工作流程和时间表
■Review creative artwork schedules and timing charts
■协调生产/设计工作室与客户团队之间的变动和信息更新
■Liaise changes and information between creative studios and client
■预定第三方艺术家;填写采购单
■Book third party origination artists, raise purchase orders, etc.
■确保最终版本创新作品抵达正确目的地
■Ensure final delivery of artwork to correct destination
■将所有艺术品归档。
■File all artwork

主要要求:
Main Requirements:

■学士学位及以上。
■Bachelor’s degree or above
■5年或以上行业或者类似经验。
■5+ years’ work experience in agency or equivalent
■优秀的中英文书面、口头沟通技巧。
■Excellent communication skills with proficiency in spoken and written English and Chinese
■拥有在于客户接触时所必需的成熟的判断技巧。
■Necessary judgement skills for communicating with client
■管理客户预算和期限的能力。
■Ability to manage client budgets and deadlines
■良好的研究、写作和编辑能力,以及与客户交流专业的能力。
■Good research, writing and editing skills, as well as the ability to interact with clients professionally.
■良好的抗压能力。
■Ability to work well under pressure
■拥有强烈的学习表达能力技巧的意愿。
■Basic presentation skills with a strong willingness to improve them
■积极参与演讲的能力。
■Ability to actively participate in presentations

资深客户执行Senior Account Executive

角色:
Role:

■参与日常项目管理
■Participate in daily management of projects
■维持客户的满意度,管理客户的预期和交流
■Seek to maintain client satisfaction and manage client expectations and communications
■支持内部进程发展以提高效率
■Support the development of internal processes to improve efficiency

关键职责:
Key Responsibilities:
客户管理:
Account Management:

在团队不在的情况下接听客户电话;通知团队电话内容
■Manage client phone calls and emails and respond to them with professionalism
在团队不在和没有做出回复的情况下核对邮件
■Advise team members of any development or inquiries from the client

项目管理:
Project Management:
行政管理
Administration Management:

■与团队合作,创建工作计划、预算和时间安排
■Produce and review various accounts-related documents including work plans, budgets, schedules, monthly billing summaries, creative briefs, and artwork schedules in Chinese or English
■确保所有文件被复制,在团队中流通
■Share all relevant project-related documentation with other team members
■开放进行的工作/阶段数字并且给团队建议
■Open on-going job/stage numbers and advise the team
■确保文件是最新的
■Update and archive documentation efficiently;
■安排通信员传递,确保顾客得到正确的内容
■Organise deliveries to the client;
■确保客户告知进行中的客户需求
■Ensure all on-going client requests are billed to client
■与客户团队合作翻译或撰写创意简报来确保成功交付任务
■Manage client requests and subsequent billing, accurately brief design/digital studios according to client requests.

团队管理
Team Management:

■确保设计/数码工作室正常工作并得到正确的阶段数字
■Ensure design/digital studios are working to correct job and stage number
■协助经理安排团队和创意工作室的工作转移
■Assist manager to arrange transfer of work between team and creative studios
■帮助确认在整个会议期间全队的参与;准备会议室以及会议的所有必要书面文件
■Plan meetings ensuring a full attendance of the relevant teams and prepare all supporting documentation in prevision for the meetings
■协助经理简报设计/数码工作室任何特别的顾客需求,也就是bmp,pdf,CD, ISDN等一些工作。
■Assist manager to brief design/digital studio of any client requests regarding for instance BMP, PDF, CD, or ISDN

信念管理
Brief Management:

■参与内部工作审查-做记录等
■Attend internal work review sessions and take notes
■协助经理跟进客户技术信息、产品以及需求等
■Assist manager in requesting clients for technical specifications or other information.
■协助经理在任何会议中做记录以便确保会议记录的撰写以及在会议的24小时内发给团队成员
■Act as minute taker during meetings and internal debrief sessions and produce meeting minutes within 24 hours for distribution among the team;

财务管理
Finance Management:

■在符合AD的情况下,估计额外的费用
■Adjust on-going estimates for any additional fees/costs with manager
■了解项目可能产生的折扣/优惠率
■Be aware of any discounted/favoured rates that a project may be working under
■确保所有客户files, pdfs CD-Roms要求费用计到客户帐上
■Ensure all on going client requests for specific files or CDs are billed to client
■支持收账
■Support debt collection efforts

生产
Production:

■每日管理生产流程
■Assist manager overseeing production processes on a day-to-day basis
■核对所有所需的客户信息——内容报告,复印件,合同细节等
■Collate all required client information (print specs, copy, print contract details, etc.)
■审查创意工作流程和时间表
■Create artwork schedules and time sheets
■协调生产/设计工作室与客户团队之间的变动和信息更新
■Liaise changes and information between production/design studio and client
■预定第三方艺术家;填写采购单
■Book third-party artists and fill in purchasing orders;
■确保最终版本创新作品抵达正确目的地    
■Ensure delivery of artwork to correct destination with final signatures
■将所有创意作品归档
■Archive artwork.

主要需求:
Main Requirements:

■学士学位或以上
■Bachelor’s degree or above
■2-4年的工作经验或相关经验
■2-4 years’ experience working in agency or related industry
■具有精通的中/英文口语和书面交流能力
■Professional communication skills with proficiency in oral and written English and Chinese;
■必备与客户沟通时成熟的判断技巧
■Possesses maturity and judgment skills necessary for client contact
■管理客户预算和最后期限的能力
■Ability to manage client budgets and deadlines
■优秀的研究、撰写和编辑技能,以及与客户专业交流的能力
■Good research, writing and editing skills, as well as the ability to interact with clients professionally.
■良好的抗压能力
■Ability to work well under pressure
■掌握基本技能,强烈希望学会优秀的表达技能和技巧
■Basic presentation skills and willingness to improve in that aspect;
■支持和积极参加业务陈述的能力
■Ability to support and actively participate during presentations

Strategy Director

Role:
■Lead, manage and provide direction for the strategy team and their offer. Provide best in class strategic work and insights to Brand Union clients. Strengthen the role and appreciation for strategy with all colleagues
■Improve and maintain the standards of our strategic work and the performance of our people

Key Responsibilities:

Function leader
■Implement a compelling vision for the strategy offer
■Foster quality strategic thinking for all clients
■Adopt our new ‘Experience Framework’ belief and promote its development
■Formulate strategy-lead opinions, develop strategy tools and provide guidance for strategic thinking
■Provide input for business development, acquiring new business, and delivering pitch presentations
■Find innovative ways to develop tools and sharing knowledge
■Document and encourage best practices

Team leader:
■Capitalize on the strengths of all team members in close collaboration with the Resources Manager
■Plan and coordinate recruitment, career development, reviews, and training
■Review team structure with clear reporting lines
■Hold regular team meetings to share knowledge and information
■Share latest news and developments regarding the agency

Agency leader:
■Attend and contribute to management meetings
■Encourage integrative thinking and collaboration across functions/teams
■Maintain a close working relationship with the senior management team
■Contribute to the strategic direction of the agency
■Act as a role model, maintain standards, and embody our values

Key Requirements:
■15+ years of experience in brand strategy
■Proven experience in developing strong arguments and selling big strategic ideas
■Able to adapt thinking and approach to suit different sectors/industries/channels
■Appreciates other skills/disciplines and connect with them
■Good communicator, well rounded, motivating and inspiring to clients and colleagues alike

设计总监 Design Director

概念形成/大创意
Concept Generation / Big Idea

■与其他资深创意人员合作并领导概念发想的发展
■Work with other senior creatives and lead the development of concept generation
■启发他人去深入思考从而得出大创意
■Inspire others to think laterally to evolve the big idea
■坚持不懈地激发前沿的创意
■Continually drive leading edge creativity
■为设计团队成员规划项目责任范围,并了解目前的趋势
■Share responsibility for the team’s creative stimulation and exposure to current trends

设计与延展
Design & Development

■ 领导设计发展
■Lead design development
■ 负责创意发展,并完成特定客户的所有的设计工作
■Responsible for the creative growth, development, and completion of all design work on particular client assignments
■ 总览并与设计团队紧密合作并提供高质量的解决方案
■Oversee and work closely with the design team demanding creative and solid quality-driven solutions
■ 确保相关团队成员都了解总体的任务范围和时间点
■Ensure that relevant team members are informed of the overall scope of assignment and timing implications
■ 创造视觉形象板/视频, 用一种有启发的方式扑捉概念
■Create mood boards/videos capturing the concept in an inspiring way

客户 / 内部关系
Client / Internal Relationships

■协调提高公司内部的协作关系,确保项目任务的成功
■Enhance internal relationships across the agency, ensuring assignment success
■与同僚协作,参与与其他办公室互动的活动
■Liaise with peers and follow activities across the network
■为供应商做简报,要求有质量达标
■Brief suppliers and insist on quality
■建立并保持优良的客户关系
■Build and maintain strong client relationships
■建立并提升对项目的管理和决心
■Establish and enhance management and inspiration for the project

贯彻执行
Implementation

■与资深团队合作,确保最终的品牌解决方案与最初的目标和客户的实际需求一致
■Work in partnership with the senior team to ensure the final brand solution is in line with the original vision and the client's practical requirements
■必要时, 能独立完成设计工作
■Complete a design project individually when needed
■自信地提报作品,确保结果与创意团队的目标一致
■Confidently present work ensuring it builds upon the agreed vision
■发展,测试并执行应用项目的创意
■Develop, test, and implement ideas across a range of applications
■为交付的任务负责并担当领导角色
■Take ownership and a leading role as assignments develop
■协助制定预算并评估最合适的合作者,供应商
■Assist in budgeting design assignments and assessing most appropriate partners/suppliers
■确保创意被无暇地执行
■Ensure ideas are executed flawlessly

人员管理 / 简报
People Management/Team Briefing

■确保自身与团队人员与工作任务相关的技能能够适当地得以提升
■Ensure relevant skills are deployed effectively across assignments
■领导团队的简报和定期的review,确保在需要的时候解决问题
■Lead team briefings and regular progress reviews, ensuring issues are escalated where appropriate
■为团队提供方向,通过review确保成果
■Provide direction and development to the team, ensuring that performance is managed using the review process
■协助其他总监和其他资浅设计师⼀一起协调和归纳大家的创意想法
■Assist other Directors and more junior designers to fine-tune each other’s ideas

技能:
Requirements:

■出色的提案技巧和与客户高阶人员的合作
■Excellent presentation skills and ability to liaise with senior clientele
■成为使用相关设计软件的专家
■Expert in the use of relevant design software
■对设计前沿的趋势有知识
■Knowledge of emerging trends in design
■相关的技术专长,2D, 3D,等
■Relevant technical expertise (2D, 3D, etc.)
■能够理解各种制作工艺,并能够递交在各种媒体上可执行的方案
■Ability to understand a wide range of production processes and able to deliver workable solutions across a variety of media
■创意才华
■Creative flair
■自觉并有为公司贡献的意识
■Self-motivated with a desire to contribute to the company as a whole
■有领导能力
■Proven leadership ability
■好的时间管理能力
■Good time management ability
■是资深同事的有效的合作伙伴
■Effective partner to other senior colleagues
■辅佐ECD
■Act as the right arm of the Creative Director

工作经验:
■5-8年的设计和行业经验
■5-8 years’ experience in design or related industry.

高级设计师 Senior Designer

概念形成/大创意
Concept Generation / Big Idea

■从资深的层次发想创意和创新思考
■Drive ideas and innovative thinking at a senior level
■为新的任务发想多个概念
■Create multiple concepts for new assignments
■深入思考,根据品牌的本质和特质创建品牌表现策略
■Think laterally and in the abstract to help tease out the qualities and the essence of the brand

设计与延展
Design & Development

■制作创意简报来提供高质量设计
■Carry out the creative brief to deliver quality design
■承担项目的责任,为项目负责
■Take ownership, responsibility, and accountability of projects
■理解客户的商业和市场需求,发展满足他们需求的概念
■Interpret clients' business and marketing needs, developing a concept to suit their purpose
■负责品牌设计项目中,与空间、立体造型相关的任务需求
■Responsible for the requirements related to space and three-dimensional shape during the brand design project
■将品牌创意概念融入品牌传播的各个方面,用以增加更好的客户品牌体验
■Integrate the creative concept of the brand into all aspects of brand communication, in order to provide a better customer brand experience.
■将品牌策略概念以及平面图形概念,转化为可触可感的体验性方案
■Translate the brand strategy and the graphic concepts into a tangible experiential plan
■支援项目团队,提供从空间、3D、展示到互动等品牌体验的灵感,并且协同创作
■Support the project team, provide the inspiration for brand experience (space, 3D, display, interaction, etc.) and work collaboratively toward its realization
■探索品牌设计在平面视觉外的其它可能
■Explore other possibilities for brand design beyond the graphic vision

客户 / 内部关系
Client / Internal Relationships

■与相关同事⼀一起和客户会面,去讨论客户的商业目标和创意解决方案
■Meet clients with colleagues working on the same project to discuss business objectives and creative solutions
■与设计和制作团队合作确保持续产出有质量的作品
■Liaise with design and production teams to ensure continuity of quality delivery
■针对相关的设计问题与团队以及客户的项目负责人员沟通
■Communicate with team members and the person responsible for the project to report design issues

贯彻执行
Implementation

■无暇地执行创意
■Execute ideas flawlessly
■为内部和客户构建清晰和有说服力的提案
■Construct clear and convincing presentations for internal purpose and client presentations
■有自信地向客户提报作品
■Confidently present work to clients
■发展,测试并执行应用项目的创意
■Develop, test, and implement ideas across a range of applications
■确保工作能够达到最高标准
■Ensure that work in progress is set to the highest standards
■按设定的时限提交工作并为延迟交付的工作做出合理的解释
■Deliver work on time, or provide reasons as to why delivery should be delayed
■结案后以高标准总结每个案例的分析档案
■Assist in the preparation of the case study to a high creative standard
■协助制定预算并评估最合适的合作者、供应商
■Assist in the budgeting and assessing of the most appropriate partners/suppliers
■确保所有设计档案在结案后准确归档
■Archive all data and back up all files efficiently

人员管理 / 简报
People Management/Team Briefing

■支持junior团队成员了解简报,职责,和需要提交的工作成果
■Help junior team members understand the brief, the role, and the deliverables
■协助总监和设计师协调和归纳大家的创意想法
■Assist Directors and designers in the team to fine-tune each other’s ideas
■将之前的经验和知识与团队成员分享
■Share previous experience and learnings with other team members
■管理创意资源,有效协调各个项目现有的创意资源.
■Manage creative resources, coordinate each project’s existing creative resources efficiently.

技能:
Requirements:

■ 熟练使用相关设计软件
■Proficient with relevant design software
■ 了解设计前沿的趋势
■Awareness of emerging trends in design
■ 相关的技术专长,2D, 3D,等
■Relevant technical expertise (2D, 3D, etc.)
■ 制作,印刷,数字媒体的技术知识
■Sound technical knowledge across production, print, and digital media
■具有建筑设计、空间设计以及室内设计的经验
■Experience in architectural design, space design, and interior design
■ 自信和善于表达
■Confident and articulate
■ 创意才华
■Creative flair
■ 对材料和重要的高质量的制作流程有好的知识
■Good knowledge of material and production processes that are key to delivering quality solutions.
■ 好的提案,时间管理和项目管理技能
■Good presentation, time management, and project management skills

工作经验:
Work experience:

■3-5年的设计和行业经验
3-5 years’ experience in corporate branding

By: Summer Zheng


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