Y&R Shanghai seeks you
If you are interested in the opportunity at Y&R Shanghai, please send your resume to shanghai.hr@yr.com and let us know it’s from Madison Boom. For positions at Creative department, please provide your portfolio by mail or web link.

Creative Department:
• 创意总监 Creative Director- Art/Copy base
• 资深/文案 Senior/ Copywriter
• 助理美术指导 Associate Art Director

Account Department:
• 资深客户经理  Senior Account Manager

Planning Department:
• 资深策划  Senior Planner

Creative Director  – Art/Copy base
Major Contacts:
• Ensures all creative work produced by team is integrated with all marketing materials produced by other disciplines and lines of business.
• Provides creative direction and insight on agency projects and oversees execution of all creative efforts to assure they are on strategy.
• Provides leadership and motivation and conveys the vision of the agency to the staff.
• Participates in planning sessions regarding annual client strategy as well as campaign strategy and the approach to any significant and/or integrated client project.
• Maintains awareness of important trends in advertising/marketing (legal, moral, creative, technology, business) and disseminates pertinent information on such subjects to the creative staff.
• Works, in conjunction with senior management, to cultivate an increasingly effective and profitable client/agency relationship.
• Maintains a high level of “new business sensitivity” – with regard to both present clients and outside prospects. Contributes to new business activity, as required.
• Evaluates creative personnel, establishing creative account assignments, making final decisions on terminating or adding people.
• Supports other regional/global offices in a creative capacity, as required.
• Conducts, in conjunction with ACDs, performance reviews of entire staff.
• May include other duties as assigned.

Qualifications / Specific Skill Requirements:
• College degree or commensurate experience required.
• Agency experience desired, with a proven track record in leading and managing a department.
• Demonstrate solid conceptual and design skills with an acumen for solving complex business problems.
• Present and sell ideas effectively. Ability to talk about our expertise and our work both internally and externally.
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions.
• Ability to create and execute ideas in an efficient, organized way. Able to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Delegate work making everyone’s time more productive. Also delegate to give others in the group opportunities for growth.
• Strong leadership, communication and team building skills.
• Highly knowledgeable of branding and conceptual development.
• Have physical and mental requirements to meet the above listed job responsibilities. 

Senior/ Copywriter

Major Responsibilities:  
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (print, TV, etc.)
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications
• Work as a team with art director
• Contribute to the new business activities of the agency
• Recommend measures to improve work process methods and quality of product
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor’s degree preferred
• At least 3 years of relevant working experience in agency
• Must have strong writing abilities–articulate and persuasive across advertising disciplines
• Ability to work under pressure and meet deadlines
• Word processing skills–able to use Microsoft Word or other word processing programs
• Strong presentation and negotiation skills
• Have physical and mental requirements to meet the above listed job responsibilities

Associate Art Director

Major Responsibilities:  
• Responsible for securing approval for all work from their CD.
• Create own concepts, words and visual ideas for agency clients that are responsive to marketing/creative objectives and strategies.
• Actively work with Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
• Produce the final assets necessary for sending over to the Studio. This includes preparing and directing files for mock-ups and presentation boards.
• Create and document final design parameters, style guides and visual standards
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor of Fine Arts in Design preferred.
• At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
• Demonstrate conceptual and design skills.
• Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
• A command of Typography, Color, Composition, Hierarchy.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously.
• Knowledgeable of branding and conceptual development.
• Knowledge of Illustrator, PhotoShop, and related Mac creative programs.

Senior Account Manager

Major Responsibilities:
• Development and presentation of ideas and strategies to client and stakeholders.
• Responsible for the day-to-day management of the account ensuring the campaigns are on brief, on time, on budget and delivered to a high level of quality.
• Briefing, debriefing and presenting creative – being able to confidently assess creative.
• Evaluate creative, studio and production output – manage both client and internal expectations.
• Maintain thorough up-to-date knowledge of client’s business and develop strong client relationships.
• Proactively seek out innovative solutions for clients.
• Become an expert on the client’s brand and products, as well as the industry, market trends and competitors.
• Ensure financial management and control, including client budget, expense reporting, campaign profits/losses and monthly agency forecasting, tracking and billing.
• Shows enthusiasm for their client’s business.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly.

Qualifications / Specific Skill Requirements:
• 3-5 years relevant working experience in 4A agency.
• Excellent project execution and client management skills.
• Good presentation, verbal and writing skills – both Chinese and English.
• Microsoft Office competent.
• Excellent team player, respect for process.

Senior Planner

Major Responsibilities:  
• Responsible for the consumer relevance of the brand communication ideas.
• Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
• Develop consumer-driven creative briefs, and strategy presentation materials.
• Evaluate the effects of the campaign in the marketplace.

To fulfill these responsibilities, the incumbent will need to:
• Explore and analyze consumer behavior and attitudes.
• Monitor consumer trends.
• Work with research partners in proposing and designing the most appropriate research studies.
• Make the complex simple.
• Work independently with partial supervision.

Qualifications / Specific Skill Requirements:
• College degree.
• Curiosity about human behavior.
• Analytical skills.
• Explorative research techniques.
• Strong writing and presentation skills.
• The ability to inspire creative teams.

By: Summer Zheng

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