A NEW ERA – and YOU can be PART of it.

Serviceplan Group is Europe´s largest independent, and most diversified communications agency. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a "House of Communication". A fully integrated agency, combining all manners of communication disciplines under one roof: brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists. Serviceplan supports their clients at over 30 locations worldwide, among others with 2 offices in Mainland China (Beijing and Shanghai) and a Hong Kong Office.

The focus in Asia Pacific is on international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-­end technical devices. At Serviceplan we utilize the power of the integration of all communication and distribution channels, on-­ and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for colleagues to support them on the way to become China’s leading independent agency!

Associate Planning Director(策略副总监)

Location: Shanghai

Key Responsibilities

• Curious, passionate & resourceful
• Self-motivated, have the strong urge to explore truth and push boundaries for the best solutions.
• Team motivator and mentor, able to spot the strength and weakness of team members, give clear directions, and make plans to pave their path for growth.
• Strategic and flexible, able to express different opinion and interact with client and colleagues with tact, discretion and diplomacy when necessary.

• Take full responsibility for planning and directing, and variety of planning tasks, including daily planning work, and new business pitches.
• Rely on extensive experience and judgment to think and plan the work ahead.
• Partner with the Account Directors and Creative Directors in identifying the right business needs and opportunities.
• Bring deep consumer knowledge and insights, develop and drive the brand/ communication strategies, help develop big simple communication ideas and finally help evolve and take forward the campaign ideas to tackle client's issue.
• Selling and closing of ideas internally and externally. Strategically and diplomatically handling frustration and discrepancies, adds clarity and scale to both strategies and creative ideas.
• Standardize and supervise the planning process, role & responsibilities, paving the path for success for each individual member.
• Raise the bar of service quality and creativity, constantly challenge the status quo, inspire and motivate, push the team to go further and be the best.
• Think managerially and put quality and team efficiency as the first priority , establish the planning team as an idea aggregator, China knowledge Centre & think tank, and make it the catalyst for crafting the company culture.
• Identify specific knowledge topics that company can own, and Identify the opportunities to promote the company beyond the daily planning work.  
• Be the role-model and mentor of the team.

• Proficiency in Microsoft Word, Excel, PowerPoint
• University degree and above.
• Fluent Mandarin and English (Written and Spoken)
• Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
• Minimum 7 years working experience in marketing, communication and related strategy development field
• Solid and superior planning skills (Account Planning + Creative Planning) with wide exposure and familiarities in variety of strategy/ concept development, practices, and procedures.
• Extensive experience with original thinking and visions for making strategic judgment and plans.
• Good understanding of technology and automobile industry.

Social Writer (社交文案)

Location: Shanghai

Key responsibilities:
• Daily social media community management, content delivery management, as well as influencer outreach management;;
• Social media communication idea contribution, documentation, and execution;;
• Actively join in the client related social media information collection and desk research;;
• Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight.
• Make branding recommendations when needed. Sells ideas to client and team
• Recommend ideas around brand vision.
• Ensure strategic execution while collaborating closely with Art Director
• Write effective and compelling short or long-­form copy for all communication channels.
• Develop compelling content ideas and copy requirements

• Around 3 years’ experience in digital marketing or Social Media field
• Familiar with social media and iWOM on Weibo, Wechat, BBS, etc.
• Good understanding of social media strategy.
• Ability to effectively communicate with partners;;
• Diligent, passionate and creative
• Fluent in English and Chinese.
• Strong ability in PPT and Excel.

Project Manager (项目经理)

Location: Shanghai

Key responsibilities:
• Has the ability to apply structured thinking in a creative environment and have an innovative approach to problem solving.
• Be able to define the scope of work, manage functional specifications, timelines and budgets, as well as the quality assurance for projects.
• Manage operational aspects of projects on a day-­to-­day basis, including communications to teams, stakeholders and executives.
• Participate in daily and weekly Scrum meetings and updates with internal teams, development partners and clients.
• Manage multiple projects simultaneously and understand project priorities in relation to the overall deliverables, ensuring the project has sufficient internal governance and senior management visibility.
• Establish good relationships with clients and external suppliers.

• Degree holder in Computer Science / Information Technology related discipline or any relevant work experience in the industry.
• Good technical understanding with more than 3 years experience in the IT or digital media industry, preferably with Scrum/Agile and development experience.

• A good understanding of current technical development components for websites (HTML, PHP, JS), WeChat campaigns and mobile applications.
• Ability to produce technical specifications documents.
• Proven track record of delivering digital solutions.
• Experience with Scrum/Agile methodologies and other project management tools.
• Strong communication skills with excellent planning and organisational skills.
• Proactive, solution-driven, out-of-the-box thinker with strong negotiation skills.
• Well-organized and pays attention to details.
• Good command of English, Chinese communication skills are a plus.
• Positive “can do” attitude.
• Self-motivated team player and enthusiastic individual.

Digital Art Director (数字美术指导)

Location: Shanghai

Key responsibilities:
• Report to Creative Director, you will participate in creative development and become creative-lead over time
• Maintain and enhance the quality of the overall art / design ideas
• Provide excellent design artwork under guidance of senior
• Inspire our content & client service to execute and defend your ideas

• Over 3 years’ experiences of working in digital and advertising agency
• Digital minded, fully understand how to evolve an initial concept and able to execute it throughout all digital platforms (website, social media, etc.)
• Experience in designing responsive website and smartphone app is a bonus
• Full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client

Digital Account Director (数字客户总监)

Location: Shanghai

Key responsibilities:
• Lead and guide your own Account Service team.
• Oversee all client communications, conflict resolution, and compliance on client deliverables and revenue. Communicate client goals and represent client interests to the team.
• Review all major deliverables (i.e. strategic brief, presentation decks, quotations, etc.) to ensure quality standards and client expectations are met.
• Develop together with your team comprehensive and inspirational creative briefs with appropriate timelines.
• Oversee and lead the creation and execution of comprehensive digital communication and e-commerce strategies (incl. social media, direct user communication, business plan and organizational structure and processes) as well as traditional communication strategies together with the strategic planning and the production teams.
• Ensure that the projects assigned to your team are profitable, working closely with the finance department for efficient and joint processes to optimize the projects and improve profitability.
• Identify and win new opportunities with existing clients. Understand company and group capabilities and services, and effectively communicate all offerings to the client.
• Leading and conducting new business pitch presentations.

• Degree holder in Business Administration / Marketing / Information Technology related discipline.
• Minimum 6-8 Years’ experience with multi-national marketing consultants, advertising / communication agency, or related business units.
• Proven Knowledge in digital media and CRM is a plus.
• Strong organizational and communication skills with sound ability to develop effective professional networks and relationships.
• Ability to develop and present proposals with support of the strategy and creative team.
• To follow the latest market trends and developments, understand BT products and services and apply these within the customer context.
• Experience in team management and training and guidance of junior team members.
• Ability to work under pressure and deal with all levels staff.

HR Intern

Key Responsibilities:
• Implement New staff onboarding process.
• Assist Staff/Intern Recruitment, including CV screening, telephone interview, interview arrangement and Talent pool maintenance etc
• Assist Expatriate Specialist with work permit and residence permit related affairs.
• Support training organization and employee activities
• Other tasks assigned by Supervisor

• University graduate in HR / languages or related discipline
• Willing to help others
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Well organized, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Work with a SMILE
• At least 3 days base in office

What we offer:
• Bachelor 120/day, Master 150/day
• Free and open environment

AE Intern

Key Responsibilities:
• Support in project management: manage and implement project progress; draft timings, prepare decks
• Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
• Internal Responsibilities: assist the account director in proper documentation and filing;

• Creative mindset with eMarketing sense and “out of the box “ thinking
• University graduate in communication / languages / journalism or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Work with a SMILE

What we offer:
• Bachelor 120/day, Master 150/day
• Free and open environment

Designer Intern

Key Responsibilities:

• Maintain and enhance the quality of the overall art / design ideas
• Provide excellent design artwork under guidance of senior

• Diploma holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
• Capable of producing excellent artwork independently from draft mock-up to output-file.
• Be able to understand brief from seniors and complete the work under tight timeline.
• With good digital/ social media campaign experience, knowledge in output, artwork & printing is a plus.
• Solid experience with photo retouching and design skill. Illustration, video editing and animation skill is an advantage
• Proficient in designing software (Photoshop, Illustrator, InDesign, etc).
• Good communications skills, including ability to share creative idea with others.
• Good command of spoken and written Mandarin Chinese and English
• Passionate about the creative industry and fast pace environment
• Self-motivated and a good team player, able to work on multiple projects in tight deadlines, independently or under guidance of seniors.
• Work with a SMILE

What we offer:
• Bachelor 120/day, Master 150/day
• Free and open environment

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. Please send your full resume together with some references, present and expected salary to

By: Summer Zheng


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