Y&R Shanghai seeks you
If you are interested in the opportunity at Y&R Shanghai, please send your resume to shanghai.hr@yr.com and let us know it’s from Madison Boom. For positions at Creative department, please provide your portfolio by mail or web link.

Creative Department:
• 创意总监 Creative Director- Art/Copy base
• 资深/文案 Senior/ Copywriter
• 助理美术指导 Associate Art Director

Account Department:
• 资深客户总监  Senior Account Director
• 资深客户经理  Senior Account Manager

Planning Department:
• 资深策划  Senior Planner

Creative Director  – Art/Copy base
Major Contacts:
• Ensures all creative work produced by team is integrated with all marketing materials produced by other disciplines and lines of business.
• Provides creative direction and insight on agency projects and oversees execution of all creative efforts to assure they are on strategy.
• Provides leadership and motivation and conveys the vision of the agency to the staff.
• Participates in planning sessions regarding annual client strategy as well as campaign strategy and the approach to any significant and/or integrated client project.
• Maintains awareness of important trends in advertising/marketing (legal, moral, creative, technology, business) and disseminates pertinent information on such subjects to the creative staff.
• Works, in conjunction with senior management, to cultivate an increasingly effective and profitable client/agency relationship.
• Maintains a high level of “new business sensitivity” – with regard to both present clients and outside prospects. Contributes to new business activity, as required.
• Evaluates creative personnel, establishing creative account assignments, making final decisions on terminating or adding people.
• Supports other regional/global offices in a creative capacity, as required.
• Conducts, in conjunction with ACDs, performance reviews of entire staff.
• May include other duties as assigned.

Qualifications / Specific Skill Requirements:
• College degree or commensurate experience required.
• Agency experience desired, with a proven track record in leading and managing a department.
• Demonstrate solid conceptual and design skills with an acumen for solving complex business problems.
• Present and sell ideas effectively. Ability to talk about our expertise and our work both internally and externally.
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions.
• Ability to create and execute ideas in an efficient, organized way. Able to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Delegate work making everyone’s time more productive. Also delegate to give others in the group opportunities for growth.
• Strong leadership, communication and team building skills.
• Highly knowledgeable of branding and conceptual development.
• Have physical and mental requirements to meet the above listed job responsibilities. 

Senior/ Copywriter

Major Responsibilities:  
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (print, TV, etc.)
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications
• Work as a team with art director
• Contribute to the new business activities of the agency
• Recommend measures to improve work process methods and quality of product
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor’s degree preferred
• At least 3 years of relevant working experience in agency
• Must have strong writing abilities–articulate and persuasive across advertising disciplines
• Ability to work under pressure and meet deadlines
• Word processing skills–able to use Microsoft Word or other word processing programs
• Strong presentation and negotiation skills
• Have physical and mental requirements to meet the above listed job responsibilities

Associate Art Director

Major Responsibilities:  
• Responsible for securing approval for all work from their CD.
• Create own concepts, words and visual ideas for agency clients that are responsive to marketing/creative objectives and strategies.
• Actively work with Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
• Produce the final assets necessary for sending over to the Studio. This includes preparing and directing files for mock-ups and presentation boards.
• Create and document final design parameters, style guides and visual standards
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor of Fine Arts in Design preferred.
• At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
• Demonstrate conceptual and design skills.
• Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
• A command of Typography, Color, Composition, Hierarchy.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously.
• Knowledgeable of branding and conceptual development.
• Knowledge of Illustrator, PhotoShop, and related Mac creative programs.

Senior Account Director

Major Responsibilities:
1.Internal:  The Senior Account Director is managing the growth and development of the team as a partnership with Creative and Planning.
2.External:  The Senior Account Director works to build and maintain relationships across all levels of Client Management.  The SAD is also responsible for resolution of significant Client/Agency issues at any level that may arise.

More specifically, the Senior Account Director has eight key areas of responsibility:
1.Ensure Strong Client Relationships
• Build and maintain partnership with Clients at all management levels.
• Involve multiple Client contacts where appropriate.
• Involve senior Y&R management at appropriate times.
• Listen and understand Client’s business and objectives.
• Monitor Client satisfaction with Agency performance.
2.Provide Strategic Marketing Counsel to Clients at all Management Levels
• Adopt a broad perspective in viewing Client’s businesses and integrate that into the day-to-day management.
• Maintain stewardship of the Brand Vision.
• Identify most critical issues or problems.
• Manage best Agency resources to solve Client’s problems.
• Work closely with senior Clients to steward Brand and product positioning and strategies.
• Initiate business building ideas.
3.Understand and Communicate Client’s Business Objectives
• Develop and maintain “intimate” knowledge of Client’s business and key Client personnel.
• Remain closely in touch with day-to-day Client needs and long term Brand/business strategies and visions.
• Ensure understanding of Client’s objectives/needs, while working with the Agency Brand Team.
4.Identify and Cultivate Business-Building Opportunities (for Y&R and the Client)
• Stay ahead of the Client.
• Develop recommendations to advertise and/or promote new products or services via incremental funding or expansion into other Y&R subsidiaries.
• When applicable, play an important role in the development of new business proposals.
5.Represent Agency Objectives and Initiatives to Account Team
• Clearly communicate Agency objectives, policy and focus.
• Understand and convey Agency priorities.
• Manage the application of Agency initiatives to Client’s business.
6.Lead Agency Account Team towards Strategic and Creative Excellence
• Work with Planning and Creative Groups to identify and establish correct strategic direction for Brand(s).
• Ensure all work is strategically sound.
• Transfer understanding of consumer trends and behavior to strategic and creative work.
• Work with Creative Directors to facilitate creative excellence in all work.
• Maintain highest quality of execution.
• Provide support for position which is in Client’s and Agency’s best interests.
• Monitor individual and/or account performance.
7.Be a Mentor and Role Model for Account Management
• Provide clear and consistent feedback to all Account Management personnel.
• Work with Brand Team Leader, GAD to insure that proper training is available for Account Team.
• Have an “open door” policy that encourages open and frank communication with all members of the Agency Account Team.
• Always act with integrity and in the Agency’s best interest.
• Responsible for the career development, motivation and guidance of the members of the Agency Account Team.
• Establish performance objectives and provide evaluations.
• Work with Business Director or Brand Team Leader to identify compensation and advancement within Agency Account Team.
8.Manage Financial Performance of Account
• Work with Business Director or Band Team Leader to establish operating budgets and set profit goals for the account.
• Assist Business Director or Band Team Leader in negotiating agreements with top-level Clients to ensure financial goals are achievable.
• Shares in delivery of financial goals.

Qualifications / Specific Skill Requirements:
• BA/BS degree.
• Over 10 years relevant working experience in 4A agency.
• Excellent business development and project management skills.
• Successful track record managing multiple client assignments.
• Knowledge of all agency functional areas.
• Proven track record of developing client business.
• Agency and account management experience required.
• Man-management experience essential.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.

Senior Account Manager

Major Responsibilities:
• Development and presentation of ideas and strategies to client and stakeholders.
• Responsible for the day-to-day management of the account ensuring the campaigns are on brief, on time, on budget and delivered to a high level of quality.
• Briefing, debriefing and presenting creative – being able to confidently assess creative.
• Evaluate creative, studio and production output – manage both client and internal expectations.
• Maintain thorough up-to-date knowledge of client’s business and develop strong client relationships.
• Proactively seek out innovative solutions for clients.
• Become an expert on the client’s brand and products, as well as the industry, market trends and competitors.
• Ensure financial management and control, including client budget, expense reporting, campaign profits/losses and monthly agency forecasting, tracking and billing.
• Shows enthusiasm for their client’s business.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly.

Qualifications / Specific Skill Requirements:
• 3-5 years relevant working experience in 4A agency.
• Excellent project execution and client management skills.
• Good presentation, verbal and writing skills – both Chinese and English.
• Microsoft Office competent.
• Excellent team player, respect for process.

Senior Planner

Major Responsibilities:  
• Responsible for the consumer relevance of the brand communication ideas.
• Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
• Develop consumer-driven creative briefs, and strategy presentation materials.
• Evaluate the effects of the campaign in the marketplace.

To fulfill these responsibilities, the incumbent will need to:
• Explore and analyze consumer behavior and attitudes.
• Monitor consumer trends.
• Work with research partners in proposing and designing the most appropriate research studies.
• Make the complex simple.
• Work independently with partial supervision.

Qualifications / Specific Skill Requirements:
• College degree.
• Curiosity about human behavior.
• Analytical skills.
• Explorative research techniques.
• Strong writing and presentation skills.
• The ability to inspire creative teams.

By: Summer Zheng


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