Y&R Shanghai seeks you
If you are interested in the opportunity at Y&R Shanghai, please send your resume to shanghai.hr@yr.com and let us know it’s from Madison Boom. For positions at Creative department, please provide your portfolio by mail or web link.

Creative Department:
• 创意总监 Creative Director- Art/Copy base
• 助理美术指导 Associate Art Director

Account Department:
• 业务总监 Business Director
• 资深客户总监  Senior Account Director

Planning Department:
• 资深策划  Senior Planner

Creative Director  – Art/Copy base
Major Contacts:
• Ensures all creative work produced by team is integrated with all marketing materials produced by other disciplines and lines of business.
• Provides creative direction and insight on agency projects and oversees execution of all creative efforts to assure they are on strategy.
• Provides leadership and motivation and conveys the vision of the agency to the staff.
• Participates in planning sessions regarding annual client strategy as well as campaign strategy and the approach to any significant and/or integrated client project.
• Maintains awareness of important trends in advertising/marketing (legal, moral, creative, technology, business) and disseminates pertinent information on such subjects to the creative staff.
• Works, in conjunction with senior management, to cultivate an increasingly effective and profitable client/agency relationship.
• Maintains a high level of “new business sensitivity” – with regard to both present clients and outside prospects. Contributes to new business activity, as required.
• Evaluates creative personnel, establishing creative account assignments, making final decisions on terminating or adding people.
• Supports other regional/global offices in a creative capacity, as required.
• Conducts, in conjunction with ACDs, performance reviews of entire staff.
• May include other duties as assigned.

Qualifications / Specific Skill Requirements:
• College degree or commensurate experience required.
• Agency experience desired, with a proven track record in leading and managing a department.
• Demonstrate solid conceptual and design skills with an acumen for solving complex business problems.
• Present and sell ideas effectively. Ability to talk about our expertise and our work both internally and externally.
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions.
• Ability to create and execute ideas in an efficient, organized way. Able to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Delegate work making everyone’s time more productive. Also delegate to give others in the group opportunities for growth.
• Strong leadership, communication and team building skills.
• Highly knowledgeable of branding and conceptual development.
• Have physical and mental requirements to meet the above listed job responsibilities.

Associate Art Director

Major Responsibilities:  
• Responsible for securing approval for all work from their CD.
• Create own concepts, words and visual ideas for agency clients that are responsive to marketing/creative objectives and strategies.
• Actively work with Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team.
• Produce the final assets necessary for sending over to the Studio. This includes preparing and directing files for mock-ups and presentation boards.
• Create and document final design parameters, style guides and visual standards
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor of Fine Arts in Design preferred.
• At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
• Demonstrate conceptual and design skills.
• Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
• A command of Typography, Color, Composition, Hierarchy.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously.
• Knowledgeable of branding and conceptual development.
• Knowledge of Illustrator, PhotoShop, and related Mac creative programs.

Business Director

Job Summary:
• Operational management of communication planning for clients
• Responsible for delivering an excellent service for clients – which aims to exceed clients’ expectations
• Ensures delivery of business goals and company/department vision

Major Responsibilities:
• Dedicated Account Lead for an international FMCG client
• Partner with Creative Director and Account Planning Leader to be responsible for overall the client’s business management within the agency.
• This person is responsible for driving brand and business opportunities, including overseeing quality of execution for creative production.
• Acting in concert with the other leaders that include clients, account managers and creatives, the Account Leader spear heads resources management, business opportunities for the brand and harmoniously bringing creative and planning solutions to the table for the brand’s business challenges.
• He or she will be actively involved throughout the planning and creative process, helping the team arrive at the most powerful work by making sure the work meets briefs and its challenges, as well as maximize the production value that meets budgets and timing requirements.
• This person will also be responsible for harnessing all local and regional resources needed to ensure client enjoys a fruitful partnership with the network, balancing global advice with China’s input, from the agency’s end.

Preferred skills and background:
• FMCG experience
• Beverage category
• Integrated media implementation skills
• Local consumer insights and media habits knowledge
• Manage and motivate employees, clients and suppliers.
• Local (China market) experience

Qualifications / Specific Skill Requirements:
• BA/BS degree.
• 8 years relevant working experience in 4A agency or marketing field
• Excellent business development and project management skills
• Successful track record managing multiple client assignments
• Proven track record of developing client business
• Man-management experience essential
• Excellent written and verbal communication skills
• Ability to handle multiple projects through effective organizational skills

Senior Account Director

Major Responsibilities:
1.Internal:  The Senior Account Director is managing the growth and development of the team as a partnership with Creative and Planning.
2.External:  The Senior Account Director works to build and maintain relationships across all levels of Client Management.  The SAD is also responsible for resolution of significant Client/Agency issues at any level that may arise.

More specifically, the Senior Account Director has eight key areas of responsibility:
1.Ensure Strong Client Relationships
• Build and maintain partnership with Clients at all management levels.
• Involve multiple Client contacts where appropriate.
• Involve senior Y&R management at appropriate times.
• Listen and understand Client’s business and objectives.
• Monitor Client satisfaction with Agency performance.
2.Provide Strategic Marketing Counsel to Clients at all Management Levels
• Adopt a broad perspective in viewing Client’s businesses and integrate that into the day-to-day management.
• Maintain stewardship of the Brand Vision.
• Identify most critical issues or problems.
• Manage best Agency resources to solve Client’s problems.
• Work closely with senior Clients to steward Brand and product positioning and strategies.
• Initiate business building ideas.
3.Understand and Communicate Client’s Business Objectives
• Develop and maintain “intimate” knowledge of Client’s business and key Client personnel.
• Remain closely in touch with day-to-day Client needs and long term Brand/business strategies and visions.
• Ensure understanding of Client’s objectives/needs, while working with the Agency Brand Team.
4.Identify and Cultivate Business-Building Opportunities (for Y&R and the Client)
• Stay ahead of the Client.
• Develop recommendations to advertise and/or promote new products or services via incremental funding or expansion into other Y&R subsidiaries.
• When applicable, play an important role in the development of new business proposals.
5.Represent Agency Objectives and Initiatives to Account Team
• Clearly communicate Agency objectives, policy and focus.
• Understand and convey Agency priorities.
• Manage the application of Agency initiatives to Client’s business.
6.Lead Agency Account Team towards Strategic and Creative Excellence
• Work with Planning and Creative Groups to identify and establish correct strategic direction for Brand(s).
• Ensure all work is strategically sound.
• Transfer understanding of consumer trends and behavior to strategic and creative work.
• Work with Creative Directors to facilitate creative excellence in all work.
• Maintain highest quality of execution.
• Provide support for position which is in Client’s and Agency’s best interests.
• Monitor individual and/or account performance.
7.Be a Mentor and Role Model for Account Management
• Provide clear and consistent feedback to all Account Management personnel.
• Work with Brand Team Leader, GAD to insure that proper training is available for Account Team.
• Have an “open door” policy that encourages open and frank communication with all members of the Agency Account Team.
• Always act with integrity and in the Agency’s best interest.
• Responsible for the career development, motivation and guidance of the members of the Agency Account Team.
• Establish performance objectives and provide evaluations.
• Work with Business Director or Brand Team Leader to identify compensation and advancement within Agency Account Team.
8.Manage Financial Performance of Account
• Work with Business Director or Band Team Leader to establish operating budgets and set profit goals for the account.
• Assist Business Director or Band Team Leader in negotiating agreements with top-level Clients to ensure financial goals are achievable.
• Shares in delivery of financial goals.

Qualifications / Specific Skill Requirements:
• BA/BS degree.
• Over 10 years relevant working experience in 4A agency.
• Excellent business development and project management skills.
• Successful track record managing multiple client assignments.
• Knowledge of all agency functional areas.
• Proven track record of developing client business.
• Agency and account management experience required.
• Man-management experience essential.
• Excellent written and verbal communication skills.
• Ability to handle multiple projects through effective organizational skills.

Senior Planner

Major Responsibilities:  
• Responsible for the consumer relevance of the brand communication ideas.
• Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
• Develop consumer-driven creative briefs, and strategy presentation materials.
• Evaluate the effects of the campaign in the marketplace.

To fulfill these responsibilities, the incumbent will need to:
• Explore and analyze consumer behavior and attitudes.
• Monitor consumer trends.
• Work with research partners in proposing and designing the most appropriate research studies.
• Make the complex simple.
• Work independently with partial supervision.

Qualifications / Specific Skill Requirements:
• College degree.
• Curiosity about human behavior.
• Analytical skills.
• Explorative research techniques.
• Strong writing and presentation skills.
• The ability to inspire creative teams.

By: Summer Zheng


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