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Who is NetBooster Asia team?
• We are an international digital marketing agency, partner of the NetBooster global network composed of 25 offices and 800 people around the world
• In Asia, we are a team of 80 expert digital marketers based in Shanghai, Hong Kong, and Seoul offices to cover the whole APAC region
• We deliver one stop digital marketing solutions from strategy to execution.
• We are expert in gathering consumer and market insight, and we make good use of this data to deliver outstanding media and creative campaigns to generate sales, leads, and engagement
• We operate our campaigns in real-time: rethinking and adapting incoming data to decode, predict, and react to consumer behaviour – as it happens.

Our Vision is to become the most desirable digital agency by integrating data and creativity.

We’re looking for ambitious team players, razor-sharp and curious professionals who can teach us a thing or two. We promise to return the favor.
Like us, you are passionate about marketing and the digital world; you believe that the winning agency of tomorrow will be the one able to mix seamlessly data and creativity, and that China will lead the world to the next digital revolution.
We embrace those who see things differently, with an ingenious mind, who thinks limitations are just an opportunity to be more creative.

Key Clients in Asia

NetBooster-20170825

公司地址:上海。
有意者请将简历发送至:
sochen@netbooster.com,并注明消息来源于麦迪逊邦。


Graphic Designer

Location: NetBooster Shanghai Office
Report to: Head of Insights and Strategy

Responsibilities of the Role:
• Meeting your creative head or account managers to discuss the business objectives and requirements of the job
• Estimating the time required to complete the work
• Thinking creatively to produce new ideas and concepts and developing interactive design
• Participating in ideation process with the Social Media team to make contents more engaging and “share worthy”
• Creating graphic design elements for digital and social media projects
• Designing banners, graphics and infographics for social media posts, articles and web pages
• Demonstrating illustrative skills with rough sketches and working on layouts;
• Presenting finalized ideas and concepts to internal teams

Required skills and competencies:
• BA/BS degree in Graphic Design, advertising or related field
• Minimum 3 years relevant experience as a web designer, graphic designer and illustrator
• Portfolio with a minimum of 5 modern web designs using modern design techniques
• Able to think creatively to develop original designs
• Understanding of creative Social Media contents and best practices
• Excellent skills in Microsoft PowerPoint, Adobe Photoshop and Illustrator
• Strong attention to detail
• Good communication skills with ability to communicate in English preferred


SEM Manager

Location: NetBooster Shanghai Office
Division: SEM
Report to: The Head of Search

Overview of job:
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC).
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
• Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
• Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
o Keyword research and specifications throughout web site pages
o Keywords recommendations for SEO Link building activities
o SEM navigation and conversion analysis (path to purchase)
• Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
• Bachelor's Degree required; Marketing Degree preferred
• 4-5 years’ experience managing paid and natural search programs in-house or agency environment
• Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns in Baidu at least
• Ability to write an attractive Ad copy based on the understanding of the product
• Analytical skills with ability to drive meaningful actions from data gathered
• Proficiency in MS Office – especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work


Senior SEM Consultant

Location: NetBooster Shanghai Office
Division: Search
eport to: SEM Manager

Overview of job:
Senior Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

Responsibilities of the Role:
• Independent SEM campaign project management
• Independent SEM strategy generation
• Responsible for setting up accounts in Baidu, 360, Sogou and Google
• Daily management of PPC campaign PPC
• Help prepares analyse data of client during monthly reports development
• Assist on tracking URLs for
• Following up campaign status
• Performance reporting presentation with client
• Working with several different platforms and also internal tools

Required skills and competencies:
• Experience managing SEM Campaigns – minimum 2 years
• Can do Attitude – willingness to support employees and be proactive in their approach to tasks
• University Degree Educated
• Excellent communication skills, both written and verbal
• IT skills, particularly Microsoft Office, Excel, Word Office
• Ability to work on own initiative, and as part of a team
• Ability to prioritize & manage multiple priorities


GA Web Analyst

Location: NetBooster Shanghai Office
Division: SEO
Report to: SEO Manager

Responsibilities of the Role:
• Implement Analysis development with the specific and various goals in order to support the projects and commercial decisions
• Analyze website data on traffic patterns, order volume, conversion tunnel, navigation behavior, and product selection
• Conduct stakeholder-specific analyses including campaign analysis, customer segmentation and profiling, retention analysis, and lifetime value analysis and competitive market research
• Create, manage and distribute data and insights via reporting
• Propose, Implement and Follow re-targeting strategy
• Maintain page tagging standards and build business processes to streamline tagging conventions across web properties
• Work and communicate with IT teams and IT 3rd party companies to create business requirements, test implementations and continuously monitor data integrity for web analytics part

What to achieve next
• 2 + year of web analytics and acquisition channels experience
• 2 + year of Web analytics experience.
• Excellent web analytics skills, extensive knowledge of Google Analytics.
• Knowledge of web performance monitoring tools will be plus
• Knowledge of GTM or similar tools will be a plus
• Solid understanding of performance marketing, conversion, and online customer acquisition


Senior Account Manager

Location: NetBooster Shanghai Office
Division: AMS
Report to: Business Development Director

Overview of job:
Senior Account Manager (SAM) is a responsible on leading the strategic development, and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts that he or she is handling.

Responsibilities of the Role:
Client Service and Implementation
• Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
• Works with the Client Service Director, ensuring that client requirements/project briefs are received, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner.
• Ensures that client issues are dealt with in an efficient manner
• Reports to the Business Development Director, providing regular input on all account activity, including status and call reports on a weekly basis.  
• Oversee the implementations of all channels
• Will be in charge to develop one product/ service line of NetBooster portfolio

Business Acumen & Strategic Thinking
• Working with social strategist, an account manager should be able to provide valuable contribution in strong concepts for social media engagement on all channels (including but not limited to: SEM, SEO, Social Media, Programmatic Buying, E-commerce)
• Challenges the strategies of internal team, and provide recommendations to improve campaign performance
• Understanding of company’s digital capabilities and services, and effectively communicates all offerings to the client

New Business Development
• Work with the team in pitches for new clients
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• Owns the contract and contract renewals for new work for an existing client

Finance Management
• Approves Change Orders and invoices, and is responsible for payment collections
• Ensures timely billing and recovery of project fees

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships
• With a minimum 2-3 years of Account/project management experience
• 1 year experience managing social communities on Chinese social media sites.
• Extremely detail oriented
• Strong writing skills and creative mind-set – Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment
• Excellent written and oral communication skills (English) is not required but a plus
• Handles stressful situations and deadline pressures well
• Plans and carries out responsibilities with minimal direction
• New skills to have:  SEO, SEARCH and RTB.


Client Service Director

Location: NetBooster Shanghai Office
Division: AMS
Report to: Managing Director

Overview of job:
The job scope covers: client service, development of customer insights, development of direct marketing and interactive communication strategies and lead generation programs, supervision of digital campaign executionsandmanagement of fulfilment.

• 4 Roles necessary when working closely with Channel Teams (incl. SEM, SEO, Programmatic, Social, E-commerce and Creative): A strategic thinker, an excellent communicator, a negotiator and Aself-starter team player.

• 5 Skills essential when working with Account Team: Leading, Inspiring, Coaching, Empowering and Developing.

Responsibilities of the Role:
Client Service:

1.Responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues.
2.Develop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channels.
3.Pro-active strategic proposals for customer management business opportunities.
4.Developing and keeping excellent relationships with all client contacts.
5.Contribute and if appropriate lead new business pitching opportunities.

Project Supervision:
1.Take responsibility for overall project management.
2.Drive profitable client relationships.
3.Effectively manage and interpret Client feedback.
4.Develop working relationship with Account Team to ensure that once briefed the campaign/project runs forward smoothly.

People Management:
1.Work with BDD to project future account team personnel requirements and overcome any existing issues.
2.Manage the workload, working with Account Team Members to optimise efficiency and spread the load as necessary, providing feedback to your BD/GAD on planning and any issues.
3.Take responsibility for management and motivation of account team members to allow them to achieve maximum potential.

Communication/Presentation:
1.Acting as a trusted communications integrator across teams, keeping client and our teams informed all the time and providing answers to any questions regarding the projects he/she is responsible for.
2.Maintain a consistently high standard of presentation and documentation by all team members.
3.Always endeavour to practice a major presentation with all participants prior to the event.

Financial Management:
1.Establish and communicate budgets and work back schedules for each project.
2.Demonstrate awareness of need to achieve quarterly targets and understanding of management of finances and Client budgets at year end.
3.Ensure adherence to the client contract agreements where appropriate for all man hours’ fees and third party costs.

Required skills and competencies:
• 7+ years of experience in Client Service of digital agency, international advertising agency.
• Managerial experience (leading, developing and motivating team members) is a must.
• Technical Skills: Familiar with all aspects of digitalchannels.(incl. SEO, SEM, Social, Programmatic Buying, E-commerce)
• New business opportunities exploration skills.
• Leadership skills: ability to guide, direct, or influence people; active listening, providing feedback, be accountable and transparent and earning credibility by role modelling – leading by examples.
• Strong project management skills: outstanding organizational and planning skills (ability to juggle multiple projects), great attention to detail and follow-through, ability to multi-task and consistently meet deadlines.
• Exhibiting strong strategic and operational decision making skills.
• Negotiation skills: ability to use a range of approaches and strategies to build a stronger negotiation base and form long-term relationships.
• Language skills: fluent in both speaking and written English.
• Good financial and budget control skills.
• Savvy in identifying potential challenges for the business and comfort taking the lead in solving them.
• Knowledge of the client’s business (organization chart, local and international contacts, structure) and brands (history, target groups, positioning, identity, product ranges and categories).


Senior SEO Consultant

Location: NetBooster Shanghai Office
Division: SEO
Report to: The Head of SEO

Overview of job:
Senior Search Optimization Consultant (Senior SEO Consultant) will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.

Responsibilities of the Role:
• Site Audit, deliver customized SEO strategy and optimization solutions to meet customer needs;
协助经理为客户制定并组织实施SEO优化策略方案;研究、监控客户网站关键字,进行流量及行为分析,达到流量及转化指标;
• Experience in SEO Project management, roadmap setting and process control;
管理外链策略,为客户获取高质量链接;确保优化质量;
• Quick respond to the customer's temporary needs, communicate and coordinate with customers and third parties to ensure the SEO projects running smoothly;
及时解答客户关于SEO方面的问题,跟进项目进展;
• Adjust optimization strategies based on project status;
追踪SEO动态;分析和总结竞争对手的SEO方法;不断提高SEO效果;
• Deliver monthly report.
根据分析数据撰写SEO报告及方案。

Required skills and competencies:
• Bachelor degree and above, computer science, mathematics, statistics related preferred
专科以上学历,专业不限,电子商务及计算机相关专业优先;
• Basic English communication skill, CET-4 and above;
良好的英文听、说、读、写能力和表达能力,有外企经验优先;
• Minimum one year SEO related work experience
具备1年以上较全面的SEO经验,有门户或大型B2C或B2B网站SEO经验优先;
• Familiar with search engines ranking mechanism and optimization principle, be familiar with various SEO tools;
了解百度和Google等主流搜索引擎;具有敏锐的观察力,能独立制定SEO方案,并有效的安排实施;
• At least familiar with one website analysis tool such as Google Analytics, Omniture, etc, data-driven insights and optimization recommendations;
具有较强的web analytics分析能力,善于数据分析,熟练使用常用SEO工具;
• Adept at MS Office, especially Excel and PPT;
熟练使用Excel、PowerPoint、Dreamweaver、等相关办公软件;
• Diligent, energetic self-starters with good communication skills;
自信大方;具备自主工作能力和良好的自学能力,有团队合作精神,能承受工作压力


Account Manager

Location: NetBooster Shanghai Office
Division: AMS
Report to: Account Director

Overview of job:
The Account Manager (AM) serves as the primary business contact for the client and is responsible for client satisfaction. The AM is expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. In addition, the AM will should build relationships with clients to encourage new and repeat business opportunities.

Responsibilities of the Role:

Project Management and Client Service
• Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
• Works with the Account Director, ensuring that client requirements/project briefs are received, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner.
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
• Ensures that client issues are dealt with in an efficient manner

Strategy and Planning
• An account manager should be able to provide valuable contribution in strong concepts on all types of platforms (including but not limited to: SEO, SEM, Social Media, E-Commerce, Programmatic Buying)
• Oversee the implementations of all channel strategies
• Provides regular input on all account activity, including status and call reports on a weekly basis.
• Provides recommendations to improve campaign performance

Communication and Presentation
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• Owns the contract and contract renewals for new work for an existing client
• Approves purchase orders and invoices, and is responsible for payment collections
• Ensures timely billing and recovery of project fees

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships
• With a minimum 2-3 years of Account/Project management experience
• Extremely detail oriented
• Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment
• Excellent written and oral communication skills (English) is not required but a plus
• Handles stressful situations and deadline pressures well
• Plans and carries out responsibilities with minimal direction
• SEO, Search, Programmatic Buying and E-Commerce knowledge is a plus


SEO Consultant

Location: NetBooster Shanghai Office
Division: SEO
Report to: Senior SEO Consultant

Overview of job:
Search Optimization Consultant (SEO Consultant) will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.

Responsibilities of the Role:
• 独立制定搜索引擎优化战略;
Independent SEO strategy generation
• 新客户开发和会议;
New Client's pitch and meeting
• 独立开发内容营销相关服务;
Build and develop content marketing services
• 客户行业及市场调研报告
Deliver category review
• 客户沟通和项目管理
Client coordination and project management
• 制订服务合同并跟进款项入账开销情况
Create service contracts and follow up the receiving & expense
• 独立与客户开会讨论月度表现
Monthly review meeting with client independently
• 为部分SEO部门新人提供培训
SEO training for new assigned employee

What to achieve next
• 新客户开发和会议;
New Client's pitch and meeting
• 独立制定项目KPI并达成KPI
Project KPI Setup and Follow up
• 独立与客户开会讨论月度表现
Monthly review meeting with client independently
• SEO培训
SEO Training For Whole Company


Marketing Manager

• Location: NetBooster Shanghai Office
• 
Division: Consumer Insights and Strategy Planning
• 
Report to: The Head of Strategy and Marketing

Overview of job:

The Marketing Manager is responsible for creating and implementing a year-round Marketing and PR program that helps build up the NetBooster brand, drive maximum exposure and recognition within the China Digital Marketing space, and ultimately drive new business leads.

Responsibilities of the Role:

1. Marketing and PR programstrategic planning and implementation
2. Marketing and promotions kit development
3. Identification of events, conferences, expos, RFPs, the company can participate in
4. Proactively generate new business leads; Identify potential customers &manage communication for new business opportunities.
5. Staying abreast on constantly changing digital marketing news, trends and technologiesto ensure competitiveness of the company against its competitors.
6. NetBooster branded article/PR writing and distribution 
7. Liaise with agencies/suppliers to implement the Marketing and PR program efficiently and effectively
8. Establish and maintain excellent relationships with strategic partners internally and externally

Required skills and competencies:

1. Background in Marketing or Community Relations;
2. Minimum 5 years work experience in Marketing for leading multi-national company or 4A ad agency preferred
3. Outgoing and approachable personality
4. Enjoys networking and relationship development
5. Flexible and adaptable, able to balance and (re)prioritize multiple tasks
6. Ability to work independently and as part of a team
7. Excellent office software skills
8. Local Chinese with English language proficiency a must


Project Manager

• Location: NetBooster Shanghai Office
• 
Division: RTB
• 
Report to: Head of RTB

Overview of job:

Project Manager is responsible for all aspects of the campaign lifecycle. The role will include campaign management; client service management involves maintaining the accuracy and organization of all bid management & trafficking processes and agency interactions related to assigned campaigns.

The ideal candidate will have prior digital planning or buying experience, DSP campaign management and optimization experience, strong analytical, writing and comprehension skills, and strong client management experience.  Prior experience with bid management platforms and active campaign optimization efforts is important.

Responsibilities of the Role:

Project Management and Strategy Planning

• Execute, manage and optimize digital media campaigns and programs (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) while meeting or surpassing client performance expectations.
• Propensity to eloquently speak to all digital media channels
• Responsible for communication of campaign performance including the ability to provide insightful feedback on questions related to technology, data and optimization & in-platform QA.
• Operate as the day-to-day lead for Agency partners to resolve issues, provide status, and ensure peak campaign performance while maintaining excellent client service
• Work with media partners to ensure accurate platform implementation, troubleshoot issues on all pre-production and live campaigns
• Build reports to accurately communicate campaign pacing and performance with the assistance of the Analytics team.

New Business Management and Client Serving

• Participate in new client on boarding as well as new employee on boarding
• Participate in organic & strategic new business pitches.

Team Management and Supporting

• Assist the Head of RTB in the strategic direction of existing accounts, offering first class support to ensure excellent delivery at all times and provide valuable takeaways to communicate to their client(s)
• Effective team management and communication with a focus on leading, delegating & prioritizing team deliverables

Required skills and competencies:

• Important: Can do attitude!
• Bachelor and above degree preferred
• Experience inclient servicing role with preference in digital, performance marketing and programmatic buying – minimum 4years
• Experience in project management and team management
• Native Chinese and good English communication skills
• Ability to work on own initiative as well as in a team
• Ability to prioritize & manage multiple priorities


Social Media Copywriter

• Location: NetBooster Shanghai Office
• 
Division: Social Media
• 
Report to: Head of Social Media

Overview of job:

Social Media Copywriter worked in Social team with an experienced Social Media Manager to concept, create, and produce creative contents which will be presented via official website and all kinds of social media channels.

Responsibilities of the Role:

• Write highly creative, engaging and consumer insight-driven contents for digital and social media platforms,including but not limited to WeChat, Weibo, Blogs, Microblogs, BBS/forums, ePR sites, Video Marketing sites.
• Research and source out contents online and create a fresh and interesting story around it
• Inspire and drive team members on content writing execution
• Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs
• Track UGCs, analyse and seed contents to create visibility and drive engagement for brands
• Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance ofassigned projects
• Create weekly and monthly reports, and present them to clients
• Be abreast with the latest technology, trends and techniques on China Social Media space and be able toapply them on assigned projects

Required skills and competencies:

• Academic Qualification: Graduate of journalism, marketing or related course.  MBA/Master degree holder a plus.
• Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media channels. Experience would be a plus.
• With a minimum 2 yearsof working experience.
• Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting story around it
• Can inspire and drive team members on content writing execution
• Experience as Digital Copywriter, Social Media or Community Manager a plus
• Knowledge in various Digital / Social Media channels including SNS, Blogs, Microblogs, BBS/forums, ePR, Video Marketing, and others would be a plus
• Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus.
• Owning and maintaining a blog with good traffic and interaction rate would be a plus
• Must be residing in Shanghai, China

By: Summer Zheng


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