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IPG盟博广告公司介绍:
IPG盟博广告是一家新兴的全球代理机构,以动态营销为核心。公司旗下的媒体机构包括优盟媒体(UM)、极致传媒(Initiative)等。IPG 盟博广告公司,Dynamic by Design。
盟博广告由IPG集团于2007年创立,全球媒体承揽额达370亿美元,于130多个国家拥有 8500 余名营销传播专家,帮助客户实现营销投资收益最大化。盟博中国创造着年均30亿人民币的营业额,在北京、上海和广州办公室拥有300余名员工。
了解更多“新鲜事”请见官方微信→ 

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招聘职位:

• Digital Business Director 数字营销业务总监
• Planning Director 媒介策划总监
• Associate Programmatic Director 程序化购买副总监
• SEM Supervisor  SEM主管

有意者请将简历发送至:jessica.ding@mbww.com,并注明消息来源于麦迪逊邦。

Digital Business Director 数字业务总监

工作地点:上海

职位描述:
1.Develop winning China digital strategy for JJVC
2.Work closely with data, programmatic expert and creative/brand agency to drive excellence for precision marketing
3.Leverage media partnership to drive innovation
4.Work closely with strategy, search, research cross functional teams to come up with first class media solution and drive client satisfactions
5.Understand and learn from regional digital ideas/executions, feedback and drive China market expertise

任职要求:
1.8+ years digital experience (agency background preferred)
2.Good command of English writing and speaking skills
3.An independent, self-driven individual with highly responsible nature
4.Ability to work in a matrix organization, managing complexity and challenges
5.Good understanding on programmatic and search
6.Deep understanding of China digital landscape, basic understanding for China media environment
7.Understand digital technology, experience on providing creative solutions

Planning Director 媒介策划总监

工作地点:上海

职位描述:
1.Demonstrate strong understanding, trust and relationship with senior level Clients;
2.Produce, seeks and able to sell quality plans and media opportunity to contribute to Client’s business;
3.Capable of being a persuasive presenter to clients;
4.Initiative on media opportunity seeking and evaluate to client;
5.Delivery client’s request exactly and track to make sure all revision will be followed to action;
6.Takes the initiative to learn media strategy to be a proactive Media Specialist instead of being a reactive Media specialist;
7.Be sensitive to new business opportunity and supportive to new business development for Planning Directors Demonstrate ability to delegate the planning team’s understanding and execution of resources within a Media Agency and it’s relationships;
8.Demonstrate ability to manage and coach a Planning team on personal and work issues;
9.Focus on team member growth with business.

任职要求:
1.Minimum 8+ years media experience (preferably in Planning) in 4As agency;
2.Solid interpretation and competency of media concepts, of media research software programs and of system, ie monitoring, invoicing, placement of orders, briefing etc;
3.Fluency in English oral and written, familiar in computer operation;
4.Strong strategic thinking skills
5.Bachelor degree and above.

Associate Programmatic Director 程序化购买副总监

工作地点:上海

职位描述:
1.Working closely with planning team in strategic way – developing accounts, planning and shaping display strategies .
2.Responsible for execution and delivery of campaigns by delivery teams – coordinating and ensuring campaigns meet and exceed client goals.
3.Manage programmatic execution team.

任职要求:
1.At least 5 years experience in the AdTech space with a background of at least 3 years in people management.
2.Strong understanding and experience with DSPs, DMPs, ad servers, video platforms and hands on experience on trading, media buying and planning.
3.Solid knowledge of the digital media buying ecosystem.
4.High-energy, drive and ability to adapt and succeed in the fast-paced and volatile industry.
5.Exceptional communication and interpersonal skills

SEM Supervisor  

工作地点:上海

职位描述:
1.为客户提供专业SEM (SEO) 服务
2.与策划团队紧密合作提供客户整合营销方案及策略支持
3.与各大搜索引擎媒体沟通协调投放及政策事宜
4.制定计划和有效管理SEM账户广告投放;
5.通过逻辑及数据分析对投放的SEM广告进行分析和优化,整理优化策略,最大化投放的转化率;
6.搜集分析客户项目数据、协助关键词选择和创意撰写;
7.报告总结:定期为客户汇报项目数据情况。
8.配合相关部门顺利完成目标;

任职要求:
1.大学本科以上学历
2.2年以上SEM管理优化经验
3.充分了解各大搜索引擎(百度、Google、搜狗、搜搜等)系统及产品,并能熟练操作后台
4.逻辑思维能力强,了解GA等SEM追踪工具,具有一定数据分析能力;
5.责任心强,为人诚实、热情、有毅力、富有团队精神;
6.精通Excel,有缜密的思维分析能力,能够使用各种工具软件进行数据分析并熟练制作统计报告。    

By: Summer Zheng


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