IPG盟博广告是一家新兴的全球代理机构,以动态营销为核心。公司旗下的媒体机构包括优盟媒体(UM)、极致传媒(Initiative)等。IPG 盟博广告公司,Dynamic by Design。
盟博广告由IPG集团于2007年创立,全球媒体承揽额达370亿美元,于130多个国家拥有 8500 余名营销传播专家,帮助客户实现营销投资收益最大化。盟博中国创造着年均30亿人民币的营业额,在北京、上海和广州办公室拥有300余名员工。


工作地点:上海  Shanghai

• Digital Business Director(FMCG) 数字业务总监
• Planning Director(FMCG)媒介策划总监
• Planning Manager 媒介策划经理
• E-commerce Director EC总监
• E-commerce Manager EC经理
• SEO Director SEO总监

工作地点:广州  Guangzhou

• Planning Supervisor 媒介策划主管
• Senior Planner 资深媒介策划
• Planner 媒介策划


Digital Business Director (FMCG) 数字业务总监


1.Develop winning China digital strategy for JJVC
2.Work closely with data, programmatic expert and creative/brand agency to drive excellence for precision marketing
3.Leverage media partnership to drive innovation
4.Work closely with strategy, search, research cross functional teams to come up with first class media solution and drive client satisfactions
5.Understand and learn from regional digital ideas/executions, feedback and drive China market expertise 

1.8+years digital experience (agency background preferred)
2.Good command of English writing and speaking skills
3.An independent, self-driven individual with highly responsible nature
4.Ability to work in a matrix organization, managing complexity and challenges
5.Good understanding on programmatic and search
6.Deep understanding of China digital landscape, basic understanding for China media environment 
7.Understand digital technology, experience on providing creative solutions

Planning Director (FMCG)媒介策划总监


1.Demonstrate strong understanding, trust and relationship with senior level Clients;
2.Produce, seeks and able to sell quality plans and media opportunity to contribute to Client’s business;
3.Capable of being a persuasive presenter to clients;
4.Initiative on media opportunity seeking and evaluate to client;
5.Delivery client’s request exactly and track to make sure all revision will be followed to action;
6.Takes the initiative to learn media strategy to be a proactive Media Specialist instead of being a reactive Media specialist;
7.Be sensitive to new business opportunity and supportive to new business development for Planning Directors Demonstrate ability to delegate the planning team’s understanding and execution of resources within a Media Agency and it’s relationships;
8.Demonstrate ability to manage and coach a Planning team on personal and work issues;
9.Focus on team member growth with business.

1.Minimum 8+ years media experience (preferably in Planning) in 4As agency;
2.Solid interpretation and competency of media concepts, of media research software programs and of system, ie monitoring, invoicing, placement of orders, briefing etc;
3.Fluency in English oral and written, familiar in computer operation;
4.Strong strategic thinking skills
5.Bachelor degree and above.

Planning Manager 媒介策划经理


1.Responsible for day to day planning on assigned brands;
2.Play active support roles in ensuring quality service and delivery;
3.Maintain quality control of all projects and plans of clients;
4.Supervise and instruct Media Planner/Senior Planner’s document writing;
5.Assist the (Associate) Planning Director in creation and implementation of a holistic communication plan and architecture for their brands
6.Have an in-depth knowledge of the client's business and its competitors to determine sufficient advertising and media needs and to ensure plans are properly executed and delivered
7.Ensure that projects are produced completely, accurately and with a maximum of manpower efficiency

1.Excellent general education with 4-5 years relevant experience;
2.Must have excellent communication and presentation skills;
3.Proficiency in Mandarin, English both in conversation & writing Computer knowledge, especially PPT in English is a must;
4.Always keep a cool head when facing numbers and pressure;
5.Detail-oriented, patient, independent and responsible for work;
6.Be a frequent user of OFFICE software and media tools software.

E-commerce Director EC总监


1.Minimum of 3 years of E-Commerce and / or Digital Performance Marketing experience,             preferably on major Chinese marketplaces such as TMall and JD.
2.Experience in leading a team with planning & campaign operation functions.
3.Minimum of 6 years combined experience in advertisement or digital marketing agency industry, E-Commerce or retail key account management, sales planning, account development, marketing and/or business development.
4.A good understanding of China eCommerce market and the ability to leverage key networks and contacts within the online space
5.Ability to drive strategy and change while managing, implementing, analyzing and reporting on E-Commerce projects. Ability to navigate well in the fast moving China eCommerce market.
6.Superior analytical skills and experience applying data to make decisions
7.Project management experience with demonstrated ability to prioritize work independently
8.Good written and oral communication skills (native Mandarin, strong English) is a must 

E-commerce Manager EC经理


1.The role is responsible for the client service, campaign management, partner relationship building and new product generation in Cadreon, Mediabrands Audience Platform. 
2.The role is to create, develop, and execute Programmatic Buying marketing strategies through various digital programs.
3.He will get the RTB newest develop trends in global and local market to build new product and service package for local business.

1.Over 3-4 years of experience in Search and Ecom advertising agency
2.Strong experience in driving new business and/or account management experience in ECOM and Search, a combination of both.
3.Experience in building relationships at various levels, along with written and verbal communications skills and the ability to influence others. 
4.Demonstrated success at working with cross-functional teams and building strong relationships with partners
5.Solid knowledge of advertising technologies including ECOM, Search.
6.Proven track record on the execution and development of ECOM and Search strategies for clients
7.Excellent project, people and client management skills

SEO Director SEO总监


• Responsible for the delivery of search engine optimization strategies for China market
• Co-ordinating the production of on-page SEO techniques as well as being involved in the hands-on production
• Research new exciting content ideas and formats that are unique and innovating 
• Liaise with tech teams to prioritize and push through technical SEO requirements which meet local optimization strategies
• Building a full set of report templates which can be used internally that provide clear visibility for key metrics 
• Remain current on the latest industry trends while demonstrating excellent SEO knowledge on guidelines and search algorithm changes
• Work together with paid search team and adapt any insights in organic strategies
• Lead the production of content through internal and external resources ensuring all internal stakeholders are briefed and feedback taken on board
• Provide regular training sessions to your direct reports as well as the bigger team and digital marketing department
• Continually discover new ways of building relationships with influencers – being revolutionary in the methods you use
• Manage the outreach budget for your team on a monthly basis and deliver invoicing
• Liaise with external agencies as the point of contact and ensure KPIs are being met
• Hitting optimization and workload targets on a quarterly basis

• Ideally 4+ years SEO Experience either in-house or agency side 
• Advanced understanding of Baidu’s algorithm 
• Proven track record of link building/outreach for organic search 
• Advanced understanding of all major social networks 
• Google Analytics – intermediate level 
• Excellent understanding of BrightEdge, Search Metrics, SEMRush, Majestic and Moz 
• Excellent communication skills, both in Chinese and English 

Planning Supervisor 媒介策划主管


1.Direct report to Planning Director
2.Assist to set media objective, analyze market/consumer dynamics, and formulate media strategy
3.Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy
4.Brief buying team to ensure an effective implementation of the approved media plan
5.Co-ordinate with clients and creative agencies in day-to-day account handling and media servicing

1.3-4 media planning experience with 4A agencies, good understanding of the work flow of advertising and preferably experience 
2.Experience in handling big FMCG clients and strong in TV planning skill
3.Good communication and presentation skills.  Able to convince and influence other effectively
4.Able to prioritize jobs & communicate these priorities to the team and motivate all members
5.Proficiency in Mandarin, English both in conversation & writing
6.Computer knowledge, especially PPT in English is a must
Senior Planner 资深媒介策划


1.Understand communication strategies and assist to carry out the key planning stages;
2.Monitor all spotplans and control accuracy and quality against the agreed brief;
3.Start to foster a relationship with client and agency counterparts;
4.Evaluate competitive spend data and attain key insights on the competitor's communication strategies;
5.Access media opportunities and provide a recommendation with a clear POV; 
6.Help on new business as required;

1.Numeracy, literacy and accuracy;
2.Efficiency, proactive and take ownership of work; 
3.Sound knowledge of the media market place and opportunities available; 
4.Be able to use research data, including client research; 
5.Understand how research is conducted for all the major media; 
6.Develop a comprehension of what is or isn't on strategy;
7.Be fully conversant with the role within 1-2 years。

Planner 媒介策划


1.Join the discussion and planning of media plan
2.Assist planner with evaluation on diverse media
3.Assist planner with spots booking procedure
4.Advertisement Material routine
5.Updating data for report, review, etc.
6.Advertisement monitoring report
7.Invoicing routine

1.University Graduates; 
2.Proficiency in English, both oral and written;
3.Good interpersonal, communication, and judgment skill; 
4.Excellent in computer skills, able to use MS Word, Excel, and PowerPoint efficiently;

By: Summer Zheng


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