Y&R Shanghai seeks you
If you are interested in the opportunity at Y&R Shanghai, please send your resume to shanghai.hr@yr.com and let us know it’s from Madison Boom. For positions at Creative department, please provide your portfolio by mail or web link.

Planning Department:
• 资深策划  Senior Planner

Senior Planner

Major Responsibilities:   
• Responsible for the consumer relevance of the brand communication ideas.
• Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
• Identify communication opportunities based on the big idea that fits into the campaign
• Develop campaign plan that integrate multi-touch points / channels 
• Develop consumer-driven creative briefs, and strategy presentation materials.
• Evaluate the effects of the campaign in the marketplace.
• Explore and analyze consumer behavior and attitudes.
• Monitor consumer trends.
• Make the complex simple.
• Work independently with partial supervision.
• Provide leadership & perspective on key digital effectiveness measurement resources
• Conducted monthly sharing sessions for marketing trends / consumer trends / media trends

Qualifications / Specific Skill Requirements:
• 5+ years agency experience in a strategy, planning or similar role 
• Specific experience in marketing/advertising research; ability to proactively design research, recommend tools, customize approaches for clients. 
• Strong strategic & analytic skills (written & verbal) 
• Skilled brief writer with limited need for support to author strategy deliverables 
• Creative problem solver, proactive with ability to work individually, manage up, and with teams 
• Understands how to develop brand strategies and deliver them to market (proven experience is a plus) 
• Familiarity with wide range of research and intelligence sources 
• Passion for culture, pop-culture, tech, and trends; serve as a thought leader who translates trends into inspiration for agency teams 
• Must be comfortable with working on new business pitches 
• Understanding of media channels, context planning, go to market planning, inclusive of digital and social 
• Superior verbal, written communication and presentation & persuasion skills 
• Ability to adapt to changing priorities in a fast paced dynamic environment 
• Must be detail oriented 

By: Summer Zheng


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