YR-HRLOGOIN-2012

Y&R Beijing seeks you
If you are interested in the opportunity at Y&R BeiJing, please send your resume to maggie.zhao@yr.com and let us know it’s from MadisonBoom. For positions at Creative department, please provide your portfolio by mail or web link.

Planning Department:
• 资深策划  Senior Planner 


Senior Planner

Major Responsibilities:  
• Responsible for the consumer relevance of the brand communication ideas.
• Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
• Develop consumer-driven creative briefs, and strategy presentation materials.
• Evaluate the effects of the campaign in the marketplace.

To fulfill these responsibilities, the incumbent will need to: 
• Explore and analyze consumer behavior and attitudes.
• Monitor consumer trends.
• Work with research partners in proposing and designing the most appropriate research studies.
• Make the complex simple.
• Work independently with partial supervision.

Qualifications / Specific Skill Requirements:
• Curiosity about human behavior.
• Analytical skills.
• Explorative research techniques.
• Strong writing and presentation skills.
• The ability to inspire creative teams.

By: Summer Zheng

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