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About us

NetBooster Asia – Artefact is a marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies, media and creative.

With 25 offices across 17 countries, and 1000+ employees, we deliver three key services: Data Consulting, Performance Digital Marketing and Technology Development (Big Data and Artificial Intelligence). 

With more than a hundred experts in China, Hong-Kong, Seoul, Malaysia, Australia and Singapore, we want to be your strong end-to-end digital and consulting partner in the APAC region.

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公司地址:上海。
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TSA (Tencent Social Ads) Campaign Manager

Location: NetBooster Shanghai Office
Division: PB
Report to: Head of PB

Job Description& Responsibility
• Manage all types of TSA campaign (including but not limited to GDT, WeChat, Tencent News) 
• Independently handle all the campaign setup, tracking, operation, optimization, reporting and insights.
• Coordinate with internal creative and account team to ensure campaign deliveries. 
• Familiar with TSA campaign mechanism, ad policy and ad format products line.
• Understand the features (pricing, advantage, etc ) of all Tencent ad product and be able to give operational recommendation to planning team. 

Requirement
• Minimum of 1 year hands- on experience operating Tencent Social Ad Platform. 
• Minimum of 2 years’ experience in digital advertising adverting industry.
• Strong in data analysis, traffic management, campaign optimization, tracking and reporting. 
• Written English is a must. 
• Spoken English is favorable
• Preferably with proven project management skills
• Self-motivation and strong desire to learn.
• Good internal coordination and communication skills.
• Bachelor degree above. 


Marketing Manager

Location: NetBooster Shanghai Office
Division: Consumer Insights and Strategy Planning
Report to: The Head of Strategy and Marketing

Overview of job:
The Marketing Manager is responsible for creating and implementing a year-round Marketing and PR program that helps build up the NetBooster brand, drive maximum exposure and recognition within the China Digital Marketing space, and ultimately drive new business leads.

Responsibilities of the Role:
1.Marketing and PR programstrategic planning and implementation
2.Marketing and promotions kit development
3.Identification of events, conferences, expos, RFPs, the company can participate in
4.Proactively generate new business leads; Identify potential customers &manage communication for new business opportunities.
5.Staying abreast on constantly changing digital marketing news, trends and technologiesto ensure competitiveness of the company against its competitors.
6.NetBooster branded article/PR writing and distribution  
7.Liaise with agencies/suppliers to implement the Marketing and PR program efficiently and effectively
8.Establish and maintain excellent relationships with strategic partners internally and externally

Required skills and competencies:
1.Background in Marketing or Community Relations;
2.Minimum 5 years work experience in Marketing for leading multi-national company or 4A ad agency preferred
3.Outgoing and approachable personality
4.Enjoys networking and relationship development
5.Flexible and adaptable, able to balance and (re)prioritize multiple tasks
6.Ability to work independently and as part of a team
7.Excellent office software skills
8.Local Chinese with English language proficiency a must


SEO Manager

Location: NetBooster Shanghai Office
Division: SEO
Report to: Head of SEO

Responsibilities of the Role:
• Site Audit, deliver customized SEO strategy and optimization solutions to meet customer needs
• Experience in SEO Project management, roadmap setting and process control
• Quick respond to the customer's temporary needs, communicate and coordinate with customers and third parties to ensure the SEO projects running smoothly
• Adjust optimization strategies based on project status 
• Deliver monthly report 

Required skills and competencies:
• Minimum 3 year SEO related work experience 
• Bachelor degree and above, computer science, mathematics, statistics related preferred
• Basic English communication skill, CET-4 and above 
• At least familiar with one website analysis tool such as Google Analytics, Omniture, etc, data-driven insights and optimization recommendations 
• Familiar with search engines ranking mechanism and optimization principle, be familiar with various SEO tools 
• HTML, CSS code proficiency, familiar with JavaScript code is preferred 
• Adept at MS Office, especially Excel and PPT 
• Diligent, energetic self-starters with good communication skills 
• SEO copywriting skill is a plus


Creative Director

Location: NetBooster Shanghai Office
Division: Creative
Report to: Managing Director

Overview of job:
The Creative Director should make sure the creative direction and campaign on creativity base is complying with the clients' initiatives and requirements.
Working closely with digital team on different projects for clients for integrated strategy with concepts and design. Proactively deliver the creative solution for existing clients and also pitching the new business.

Responsibilities of the Role:
• Oversee the creative output of the agency;
• Manage creative workflows and resources; Set standards;
• Develop creative concepts;
• Work hand in hand with the team to develop strong conceptual campaigns;
• Responsible for the overall level of quality and results;
• Partner with account and planning in strategic thinking to achieve our international clients’ brand objectives and lead to “famously effective” work.
• Control the project progress and creative/execution quality.
• Present and sell ideas effectively.
• Provide accurate visual as appropriate by conducting brand and/or product research applying consistent style and message across brand documents
• Contribute to the design of campaigns on artistic aspects
• Work closely with the internal Team and the client
• Respond to clients’ needs in a timely manner
• Attitude for perfect and excellent art quality
• Have a sense for open mind, learning new art skills and explore new performance
• Responsible for hiring, coaching, evaluating and managing the creative team members.
• Maintain awareness of important trends in advertising/marketing;

Required skills and competencies:
• Bachelor’s degree or above. Overseas experience is a plus.
• 8+ years of professional creative experience; experience in digital/social agency is a plus.
• Ability to generate big ideas that can be adopted on multiple media touch points to provide brand experience to consumers.
• Strong presentation skills and effective client relations skills.
• Ability to mentor creative personnel and foster learning and excellence among team members.
• Excellent in spoken and written English (Chinese is a MUST)
• Has successfully directed/ managed 2-4 person multidisciplinary creative teams in the production of Internet and multimedia products, and has worked in multi-disciplinary teams that included artists, designers and writers
• Strong creative and conceptual vision for multimedia, and the ability to execute high quality integrated interactive communications against strategic business objectives
• Is an expert in graphic design including classic typography, composition, color theory
• Mastery of project concept creation, site architecture, user-interface specification, functionality specification and interactive design.
• Experience with the constraints and features of interaction and social media in China
• Ability to direct creative teams including user experience designers, visual designers, and writers
• Strong time management and creative resource management capabilities


Senior Web Analysist – Retail

Location: NetBooster Shanghai Office
Division: SEO
Report to: SEO Manager

Responsibilities of the Role:
• Implement Analysis development with the specific and various goals in order to support the projects and commercial decisions
• Analyze website data on traffic patterns, order volume, conversion tunnel, navigation behavior, and product selection
• Conduct stakeholder-specific analyses including campaign analysis, customer segmentation and profiling, retention analysis, and lifetime value analysis and competitive market research
• Create, manage and distribute data and insights via reporting
• Propose, Implement and Follow re-targeting strategy
• Maintain page tagging standards and build business processes to streamline tagging conventions across web properties
• Work and communicate with IT teams and IT 3rd party companies to create business requirements, test implementations and continuously monitor data integrity for web analytics part

What to achieve next
• 2 + year of web analytics and acquisition channels experience
• 2 + year of Web analytics experience. 
• Excellent web analytics skills, extensive knowledge of Google Analytics.
• Knowledge of web performance monitoring tools will be plus
• Knowledge of GTM or similar tools will be a plus
• Solid understanding of performance marketing, conversion, and online customer acquisition


Senior SEM Manager-Retail/FMCG

Location: NetBooster Shanghai Office
Division: SEM
Report to: The Head of Search

Overview of job:
The Senior Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC). 
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
• Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
• Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
oKeyword research and specifications throughout web site pages
oKeywords recommendations for SEO Link building activities
oSEM navigation and conversion analysis (path to purchase)
• Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
• Bachelor's Degree required; Marketing Degree preferred
• 4-5 years’ experience managing paid and natural search programs in-house or agency environment
• Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns in Baidu at least 
• Ability to write an attractive Ad copy based on the understanding of the product
• Analytical skills with ability to drive meaningful actions from data gathered
• Proficiency in MS Office – especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work


SEM Manager-Luxury

Location: NetBooster Shanghai Office
Division: SEM
Report to: The Head of Search

Overview of job:
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC).
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
• Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
• Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
o Keyword research and specifications throughout web site pages
o Keywords recommendations for SEO Link building activities
o SEM navigation and conversion analysis (path to purchase)
• Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
• Bachelor's Degree required; Marketing Degree preferred
• 4-5 years’ experience managing paid and natural search programs in-house or agency environment
• Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns in Baidu at least
• Ability to write an attractive Ad copy based on the understanding of the product
• Analytical skills with ability to drive meaningful actions from data gathered
• Proficiency in MS Office – especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work


Creative Copywriter-Luxury Brand

• Location: NetBooster Shanghai Office
• 
Division: Social Media
• 
Report to: Head of Social Media

Overview of job:

Social Media Copywriter worked in Social team with an experienced Social Media Manager to concept, create, and produce creative contents which will be presented via official website and all kinds of social media channels.

Responsibilities of the Role:

• Write highly creative, engaging and consumer insight-driven contents for digital and social media platforms,including but not limited to WeChat, Weibo, Blogs, Microblogs, BBS/forums, ePR sites, Video Marketing sites.
• Research and source out contents online and create a fresh and interesting story around it
• Inspire and drive team members on content writing execution
• Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs
• Track UGCs, analyse and seed contents to create visibility and drive engagement for brands
• Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance ofassigned projects
• Create weekly and monthly reports, and present them to clients
• Be abreast with the latest technology, trends and techniques on China Social Media space and be able toapply them on assigned projects

Required skills and competencies:

• Academic Qualification: Graduate of journalism, marketing or related course.  MBA/Master degree holder a plus.
• Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media channels. Experience would be a plus.
• With a minimum 2 yearsof working experience.
• Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting story around it
• Can inspire and drive team members on content writing execution
• Experience as Digital Copywriter, Social Media or Community Manager a plus
• Knowledge in various Digital / Social Media channels including SNS, Blogs, Microblogs, BBS/forums, ePR, Video Marketing, and others would be a plus
• Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus.
• Owning and maintaining a blog with good traffic and interaction rate would be a plus
• Must be residing in Shanghai, China


Account Executive – Social/Search

Location: NetBooster Shanghai Office
Division: AMS
Report to: Account Manager

Overview of job:
Account Executive (AE) help to Account Manager serves as the primary business contact for the client and is responsible for client satisfaction. Support the day-to-day communication/information sharing and project support needs between the clients. The role will require strong communication, teamwork, project management and organization skills.

Responsibilities of the Role:
Execution and Monitor
• Be able to receive a brief from client along with the account manager. Coordinates work schedule across the different departments of the agency. 
• Be able to establish work plan schedule for client campaigns, with the help of the production team 
• Assist the Account Managers in preparing quotations and simple sales deck.
• Be able to schedule meetings with different suppliers/partners/client meetings when necessary, account manager or business director.
• Assure flawless execution of client projects, prioritize resources, and keep team and other groups informed of progress and changes.

Marketing and Strategy
• Monitors and reports information flow through production and client
• Gathers information on industry or market trends 
• Market checks to better understand client's business and reports to agency team.
• Reviews all client-facing materials for accuracy.
• Demonstrated strategic or consultative approach to account management.

Required skills and competencies:
• With a minimum 1 year of Account Management experience
• 1 year experience managing social communities on Chinese social media sites. 
• Experience in website development working process.
• Extremely detail oriented 
• Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment 
• Excellent written and oral communication skills (English) is not required but a plus


Junior Media Planner 

Location: NetBooster Shanghai Office
Division: RTB/PB
Report to: Operation Manager

Responsibilities of the Role:
As junior media planner you’ll usually work on several projects at the same time, often for a number of different clients. Duties are as followed:
• Work with planning manager to understand client’s business and media objectives. 
• Liaising with planning manager to develop media strategies and campaigns;
• Full support for planning team in data collection, data analysis and data insights. 
• Identifying target audiences and analyzing their characteristics, behavior and media habits;
• Liaising with functional departments to understand the full scope and adjust media strategy to fit company’s overall digital strategy. 
• Maintain all planning records, such as PPT and Data sheet, and build planning resource pool to improve better efficiency of planning department. 

Required skills and competencies:
• 1-2 year of experience in digital planning, display advertising or creative area.
• Proficient in PowerPoint and excel;
• Excellent comprehension and logical thinking;
• Strong desire to learn and can work under pressure;
• Good in Written English.
• Collaboration with multiple digital channels so that to develop a systematic understanding of digital marketing.
• Enhancing your strategic thinking and planning skills.


Client Service Director

Location: NetBooster Shanghai Office
Division: AMS
Report to: Managing Director

Overview of job:
The job scope covers: client service, development of customer insights, development of direct marketing and interactive communication strategies and lead generation programs, supervision of digital campaign executionsandmanagement of fulfilment.

• 4 Roles necessary when working closely with Channel Teams (incl. SEM, SEO, Programmatic, Social, E-commerce and Creative): A strategic thinker, an excellent communicator, a negotiator and Aself-starter team player.

• 5 Skills essential when working with Account Team: Leading, Inspiring, Coaching, Empowering and Developing.

Responsibilities of the Role:
Client Service:

1.Responsible for ensuring Client satisfaction and handling strategic issues or problem resolution of one-to-one marketing issues.
2.Develop a comprehensive understanding of the marketplace and our Client’s business including various media and distribution channels.
3.Pro-active strategic proposals for customer management business opportunities.
4.Developing and keeping excellent relationships with all client contacts.
5.Contribute and if appropriate lead new business pitching opportunities.

Project Supervision:
1.Take responsibility for overall project management.
2.Drive profitable client relationships.
3.Effectively manage and interpret Client feedback.
4.Develop working relationship with Account Team to ensure that once briefed the campaign/project runs forward smoothly.

People Management:
1.Work with BDD to project future account team personnel requirements and overcome any existing issues.
2.Manage the workload, working with Account Team Members to optimise efficiency and spread the load as necessary, providing feedback to your BD/GAD on planning and any issues.
3.Take responsibility for management and motivation of account team members to allow them to achieve maximum potential.

Communication/Presentation:
1.Acting as a trusted communications integrator across teams, keeping client and our teams informed all the time and providing answers to any questions regarding the projects he/she is responsible for.
2.Maintain a consistently high standard of presentation and documentation by all team members.
3.Always endeavour to practice a major presentation with all participants prior to the event.

Financial Management:
1.Establish and communicate budgets and work back schedules for each project.
2.Demonstrate awareness of need to achieve quarterly targets and understanding of management of finances and Client budgets at year end.
3.Ensure adherence to the client contract agreements where appropriate for all man hours’ fees and third party costs.

Required skills and competencies:
• 7+ years of experience in Client Service of digital agency, international advertising agency.
• Managerial experience (leading, developing and motivating team members) is a must.
• Technical Skills: Familiar with all aspects of digitalchannels.(incl. SEO, SEM, Social, Programmatic Buying, E-commerce)
• New business opportunities exploration skills.
• Leadership skills: ability to guide, direct, or influence people; active listening, providing feedback, be accountable and transparent and earning credibility by role modelling – leading by examples.
• Strong project management skills: outstanding organizational and planning skills (ability to juggle multiple projects), great attention to detail and follow-through, ability to multi-task and consistently meet deadlines.
• Exhibiting strong strategic and operational decision making skills.
• Negotiation skills: ability to use a range of approaches and strategies to build a stronger negotiation base and form long-term relationships.
• Language skills: fluent in both speaking and written English.
• Good financial and budget control skills.
• Savvy in identifying potential challenges for the business and comfort taking the lead in solving them.
• Knowledge of the client’s business (organization chart, local and international contacts, structure) and brands (history, target groups, positioning, identity, product ranges and categories).


Account Manager

Location: NetBooster Shanghai Office
Division: AMS
Report to: Account Director

Overview of job:
The Account Manager (AM) serves as the primary business contact for the client and is responsible for client satisfaction. The AM is expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. In addition, the AM will should build relationships with clients to encourage new and repeat business opportunities.

Responsibilities of the Role:

Project Management and Client Service
• Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
• Works with the Account Director, ensuring that client requirements/project briefs are received, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner.
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
• Ensures that client issues are dealt with in an efficient manner

Strategy and Planning
• An account manager should be able to provide valuable contribution in strong concepts on all types of platforms (including but not limited to: SEO, SEM, Social Media, E-Commerce, Programmatic Buying)
• Oversee the implementations of all channel strategies
• Provides regular input on all account activity, including status and call reports on a weekly basis.
• Provides recommendations to improve campaign performance

Communication and Presentation
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• Owns the contract and contract renewals for new work for an existing client
• Approves purchase orders and invoices, and is responsible for payment collections
• Ensures timely billing and recovery of project fees

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships
• With a minimum 2-3 years of Account/Project management experience
• Extremely detail oriented
• Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment
• Excellent written and oral communication skills (English) is not required but a plus
• Handles stressful situations and deadline pressures well
• Plans and carries out responsibilities with minimal direction
• SEO, Search, Programmatic Buying and E-Commerce knowledge is a plus

By: Summer Zheng


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