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JD of -BJ Office

1.创意副总监(Associate Creative Director)

工作职责
• 有效带领和指导创意团队根据创意简述创作构思出符合客户要求的创意概念。
• 向客户阐述创意核心理念,解释设计意图,并使客户信服。
• 与客户保持良好关系以保证创意作品的交付。
• 控制初期创意输出,确保最终创意作品的统一性和质量。
• 充分理解并贯彻公司核心创意守则,遵循全球统一视觉及品牌理念系统,并辅助团队及全公司有效执行。
• 培训、激励并挖掘团队成员的潜能,预见并随时应对公司及客户要求的变化。
• 与汇报领导保持无缝沟通,辅助团队高效管理、工作安排、时间管理,及进度细节保持积极透明,使之浑然一体,真正成为一个团队。
• 辅助汇报领导建立更合理高效的工作机制,并进行员工培训,使所有团队成员能充分获得自我价值。
• 协调本部门与公司其他部门的各项工作,确保工作流程顺畅、高效。

任职资格
• 8年或以上同行业相关工作经验。
• 有深厚的美术设计功底,能在设计中将概念化的创意充分表现出来。
• 具备能成功管理多元化团队的领导能力。
• 良好的交流及表达能力。

简历投递:tracy.liang@hkstrategies.com, 并注明消息来源于麦迪逊邦。

2.创意组长 Creative Group Head

职责描述:
• 带领项目成员拟定创意策略、发想品牌创意概念。
• 与创意团队沟通项目进度,同时分配新项目。
• 领导创意执行工作,控制视觉、动态的风格符合品牌策略,跟踪、把控项目品质达到设定标准。
• 负责创意组成员分工和职责细化,协调项目执行;能独立负责或参与提案。
• 配合创意副总监工作,协调公司内部资源,与其他部门协同工作。

岗位要求:
• 5年左右广告公司平面创意工作经验,有独立完成案例执行的工作经验,能够很好地执行和监控创意效果, 控制创意出品,有效地呈现创意内容,符合客户的诉求点,,引导客户接受。
• 好的沟通技巧、表达能力和非凡的提案能力。
• 良好的视觉素养,思维活跃,长于创意。
• 熟练使用电脑及相关业务软件。

简历投递:tracy.liang@hkstrategies.com, 并注明消息来源于麦迪逊邦。

3. 设计师 Design Planner

Responsibilities:
• Assist in full range of presentation development and design functions.
• Research and analyze integrated trend direction in different media channels
• Delivering marketing presentations to customers & marketing material preparation
• Concept design and ideation – Lead the conceptualization of innovative new idea and play patterns through collaborative team brainstorming and exploration;
• Design sketching and rendering – hands on creation of holistic product design through renderings, control drawings material selection and color specifications;
• Definition of integrated marketing idea through written documents and diagrams and use of cutting edge technologies;
• Any additional works assigned by company.

Requirements:
• Diploma or above holder of visual communications studies
• Strong Visual Communication knowledge (e.g. Mac., Firework, Photoshop, Illustrator, video tools), as well as animatic, photography, motion graphics, videography, interactive and print-related.
• At least 1 year of working experience in advertising, digital or graphic design production industry
• Passion of internet environment and ready for implementing your next great idea
• Fluent in both spoken and written English, Cantonese and Mandarin is a must
• Proficient in MS Word, Excel and PowerPoint
• Full of sense of humor, proactive, innovative, well-organized & self-motivated
• Able to work independently & under pressure, and to work on multiple projects with tight schedule     
• Creative, well-organized, independent, self-initiate, hardworking and good personality.
• With Chinese experience, sense and local market insight is a must.

简历投递:tracy.liang@hkstrategies.com, 并注明消息来源于麦迪逊邦。

4. 流程管理 Traffic Executive

职责描述:
策略部分:

• 针对客户的需求做信息资料的调研和分析,包括品牌概况,市场概况,竞争对手分析,目标消费者,案例等;
• 从调研的信息中挖掘有价值的洞察,发现关键信息从中提炼观点;
• 从调研分析中总结发现和策略方向,引导协助创意人员开发概念和创意;
• 参与新项目的创意会议,提出和碰撞创意 。

流程部分:
• 整理归纳优质供应商, 在不同项目中有效推荐执行公司;
• 把握与供应商的沟通、协调、进度和议价;
• 跟进创意团队的工作进度,有效把握项目时间;
• 协助执行创意总监在北京开工作号;
• 协助执行创意总监开展与流程管理相关的其他工作事项。

岗位要求:
• 本科以上学历,大学英语六级以上水平;
• 一年以上流程管理经验,熟悉广告公司流程管理者优先;
• 具备较强的沟通能力和应变能力,能够有效协调公司内外部关系;
• 具备严谨的工作态度,清晰的逻辑思维,极强的学习能力;
• 抗压能力强,富有团队精神和责任感;
• 精通Excel,PPT,熟练使用电脑及相关业务软件。

简历投递:tracy.liang@hkstrategies.com, 并注明消息来源于麦迪逊邦。

5.资深文案 Senior Copywriter

岗位职责:
• 协助负责品牌整合传播相关的策略文案和创意文案的撰写;
• 把关创意文案内容执行;
• 确认交付完成作品的文字正确性; 
• 协助创意领导开发、编撰全公司客户及内部文字内容;
• 负责公司公共号内容。

任职资格:
• 新闻学、传播学、中文、广告类相关专业,本科以上学历;
• 5年以上知名品牌公司或4A广告公司从业经验;
• 有较强的创意发想和策略分析能力,优秀的文字编辑能力;
• 对品牌内涵理解透彻,文字描述精准,文笔顺畅;
• 具有团队合作精神以及服务协作意识,能承受较强的工作压力。

简历投递:tracy.liang@hkstrategies.com, 并注明消息来源于麦迪逊邦。

JD of – SH Office

1.Senior Consultant

Basic Function
• Account Management
• Serves as the day-to-day manager in executing strategic communication plans on multiple accounts.  Independently supervises SAEs, AEs, ACs and Interns. Has ability to delegate multiple assignments, supervise others and able to work with other departments, groups and offices. Thinks strategically and creatively. Works effectively with both senior and junior staff and possesses maturity, keen judgement, enthusiasm and strong people skills. Has an established industry niche.

Qualifications
• Four years of agency or equivalent experience
• Possesses capabilities and special knowledge of the unique communication needs in one or more specialties
• Proven ability to:
* write and edit documents
* present to clients
* implement communication programs
* manage budgets
• Has a strong understanding of what motivates the media
• Emerging leadership skills
• Ability to multi-task, prioritize and manage all work for self and subordinates

Duties and Responsibilities
Client Service

• Manages multiple accounts independently.
• Demonstrates clear understanding and interest in client’s business and the work H+K provides them.
• Able to identify, understand and resolve client issues.  
• Knows the limits of ones expertise and brings in appropriate senior staff as needed.
• Earns clients trust by continually meeting deadlines; being a proven advisor and always being strategic.
• Ensuring that client is briefed on all relevant account activity including status of budget.
• Demonstrates creative and detailed strategic thinking.
• Actively involved in representing clients to the media.
• Serves as liaison between client and other H+K offices.

Staff/Self Management 
• Responsible for the daily supervision of SAEs, AEs, ACs and Interns.  This includes being aware of their target utilization, working with other team members to ensure that monthly goals are achieved and addressing any problems with supervisor and subordinate.
• Assists H+K management in building top performing by teams serving as an effective coach to subordinates.
• Key liaison between junior and senior staff.
• Delegating effectively – knowing what tasks are appropriate for subordinates and assigning them.
• Works with supervisor to address personnel issues related to team.
• Manages time effectively, meets deadlines, pays attention to detail, and sets priorities for all 

assignments.
• Helps subordinates to understand what is expected and the next steps to promotion.
• Conducts informal evaluations to assess performance of subordinates providing them with constructive feedback.
• Strong sense of logic, writing, and ownership;
• Auto, Corp, B2B, and premium brand experience preferred.

Financial Management 
• Knowledge of client’s contract and budget and responsible for completion of monthly billing letters and activity reports.
• Oversees monthly and/or weekly budget status reports as part of budget tracking process.
• Reviews monthly JSRs, activity reports, and invoices for accuracy.
• Ensures team understands and meets account profitability goals and maintains high utilization numbers.
• Proficient in using Estimator and other H+K financial tools.
• Demonstrates financial accountability by building client and colleague team commitment to achieve impact resulting in high financial returns. 

New Business
• Identifies incremental business opportunities on current accounts and new business opportunities with prospects.
• Researches and prepares new business proposals for new and existing clients and participates in presentations
• Through networking, identifies potential new business and/or up-sell opportunities.

Staff/Self Development 
• Continues to build a strong network database with H+K staff, expanding media and industry contacts.
• Responsible for monitoring subordinates training participation to ensure goals are achieved.
• Participates in H+K training program.
• Participates in staff hiring by interviewing candidates when requested.
• Participates in one or more networking event or activity per month.

Firm Promotion
• Promotes the firm as appropriate, including identification of relevant outlets to publicize/promote current accounts and activities.

Others
• Any additional works assigned by company.

简历投递:Lily.wu@hkstrategies.com, 并注明消息来源于麦迪逊邦。

2.Art Director

Qualification:
-3-5 years design experience
-Skill: interface/illustration/print design   
-Industry from: either ALT/BTL/Digital/Social
Scope of work:
-Design relative work execution, layout/visual design, final artwork 
-Art direction/campaign art solution/project management

简历投递:Lily.wu@hkstrategies.com, 并注明消息来源于麦迪逊邦。

3.Account Director

Basic Function
• Responsible for the overall development, maintenance and growth of both the clients and H+K staff.   Provides overall strategy and direction for all client engagements. Analyzes and solves problems, develops strategic programs, ensures value-added products/services, oversees the development and execution of high-quality deliverables and continually relates the agency’s work back to the clients’ business objectives. Ability to utilize industry network to identify and secure new business wins. Responsible for employee satisfaction and retention. Works with human resources and finance resources in the office to position the office for success. • Annual team fees to be delivered and maintained.

Qualifications
• Ten plus years of agency experience or equivalent
• Specialized industry knowledge niche and has senior level industry and media contacts.
• Proven experience managing a team at the highest level from a financial, client delivery and staffing perspective 
• Proven ability to:  
* identify and secure new business 
* provide strategic, crisis communication counsel
* expand current client business
* develop and implement strategic communications programs
• Possesses solid presentation skills, including ability to communicate and sell ideas to prospects and current clients
• Ability to accurately project client revenues on a monthly, quarterly and annual basis 
• Ability to manage, retain, and grow clients at the highest level

Duties and Responsibilities
Client Service 

• Demonstrates compelling knowledge of the client, industry or function to address top management problems or opportunities. 
• Leverages the knowledge of others utilizing a vast network of H+K and WPP colleagues to develop and serve clients with the deepest possible expertise – truly models Best Team practices.
• Earns trust by positioning the firm with clients, and manages the relationship, in ways that build a true institutional partnership.
• Responsible for building and maintaining client relationships at the highest level.
• Provides strategic input and oversight to development of key deliverables (i.e. messaging, branding, executive coaching, communications/marketing plans, strategy documents).
• Reviews and approves key client deliverables.
• Tracks industry trends and activities and offers new ideas to clients.
• Is proactive with clients to address any issues of dissatisfaction. 

Self/Staff Management
• Serves as a positive role model by demonstrating a positive attitude, professionalism, and dedication to staff, which encourages teamwork and professionalism throughout the office.
• Knows the resources within office (i.e. HR Manager, IT staff, Financial Manager) and directs staff to appropriate resources to solve problems.
• Responsible for maximizing utilization of each team member on a monthly basis.
• Participates and reviews performance management process for all team members. 
• Proactively gives informal constructive feedback to subordinates on a regular and timely basis.
• Assists subordinates with defining a career path and identifying a niche in which each team member can succeed. 
• Documents all performance/personnel issues and reports them to human resources and general manager as appropriate.
• Works with general manager, human resources and financial manager to make recommendations concerning annual employee salary increases.
• Has a unique and compelling point of view that he or she shares with subordinates to help educate them to show how H+K differentiates itself from the competition.
• Identifies top performers and assigns client work and projects that will motivate, encourage, and retain them.
• Approves/reviews staffing assignments of direct reports on all applicable accounts.
• Helps direct or is integrally involved in a core service, asset group or practice niche.
• Manages time effectively, meets deadlines, pays attention to detail and sets priorities.
• Conducts fair and objective evaluations to assess the performance of staff.

Financial Management 
• Annual fees to be delivered and maintained.
• Accurately projects revenue by client on a monthly, quarterly and annual basis.
• Reviews actual revenue and utilization throughout month to ensure goals are being met.
• Delivers revenue and account profitability at least as much as projected for each client on a monthly basis.
• In the event that revenue and/or utilization goals are behind, provide and implement plan of action for addressing shortfalls.
• Write-offs for team clients should be 5% or less annually.
• Ensures that all account financial matters are handled in a timely manner.
• Shows strong financial accountability by continuously finding ways to improve operating margins, while enhancing our high performance culture.
• Ensures 100% of team JSRs are accurate and returned to accounting on time.
• Ensures 85% of accounts receivables for team clients are less than 60 days outstanding.
• Reviews and approves subordinates time sheets within 24 hours of the week/month closing.
• Ensures H+K is compensated fairly for its time by managing and limiting “R” time.

New Business
• Engages in discussions with key potential client executives to gain access into their industry.
• Converts opportunities by building stature as a strategic thought leader and demonstrating our value.  
• Evaluates and recommends pursuit of RFPs that are in line with H+K’s new business targets and skill sets.
• Proactively identifies opportunities by following local and U.S. management agenda; partners in allocating resources to execute strategies.
• Reconstitutes knowledge into marketable, reusable assets by drawing from H+K’s knowledge base to create innovative product offerings that attract new clients and open new markets.
• Ensures new product offerings are marketed effectively resulting in substantial new revenues and increased margins for H+K.
• Maintains an average new business pipeline.
• Participates in two networking activities per week, including lunches, seminars, direct marketing activities, cold calls, etc.
• Converts prospects to new clients.
• Reviews and approves all new business proposals for team before they are submitted.
• Assists General Manager and practice leader in identifying and pursuing new business opportunities.
• Works with other H+K offices and practices on new business opportunities in a Best Teams approach to providing client with a winning solution.
• Always on top of RFPs that exist and pursue the opportunity or refer business to other H+K offices as appropriate.
• Keeps financial team informed of new prospects and projects.
• Keeps General Manager apprised of latest developments regarding new business on a weekly basis.
• Serves as senior counselor in responding to RFPs.
• Plays major role in new business pitches and presentations. 

Staff/Self Development
• Exemplifies excellence by communicating the H+K vision and direction in a compelling manner, enabling others to see where they are going and how they fit in.  
• Assists in identifying professional development opportunities for staff and supports internal training program.  Leads one or more training sessions a year on a local and/or national level.
• Uses every lever to build a top performing team or group by managing a talent pipeline to build a high performance practice, office or client team.  
• Works with local Human Resources Manager to find and attract top talent.
• Assists in developing skills for subordinates.
• Able to effectively delegate tasks.
• Ensures that staff is working in the most cost-effective way to deliver high quality and timely results to the client or H+K.
• Participates in training sessions.

Firm Promotion
• Conducts external presentations/seminars (i.e. PRSA) or participates in executive visibility opportunities (i.e. Board leadership, writing/placing industry articles) at least one per quarter.
• Takes leadership role in entering team for awards (local, state and national level).
• Seeks and exploits high visibility opportunities to enhance reputation by participating in industry symposia, contributing to articles, and finds other highly visible means to enhance H+K’s reputation.         
                       
Others
• Any additional works assigned by company.

简历投递:Lily.wu@hkstrategies.com, 并注明消息来源于麦迪逊邦。

4.Consultant(Auto) 

Basic Function
• Account Management
• Serves as the day-to-day manager in executing strategic communication plans on multiple accounts.  Independently supervises SAEs, AEs, ACs and Interns. Has ability to delegate multiple assignments, supervise others and able to work with other departments, groups and offices. Thinks strategically and creatively. Works effectively with both senior and junior staff and possesses maturity, keen judgement, enthusiasm and strong people skills. Has an established industry niche.

Qualifications
• Four years of agency or equivalent experience
• Possesses capabilities and special knowledge of the unique communication needs in one or more specialties
• Proven ability to:
* write and edit documents
* present to clients
* implement communication programs
* manage budgets
• Has a strong understanding of what motivates the media
• Emerging leadership skills
• Ability to multi-task, prioritize and manage all work for self and subordinates

Duties and Responsibilities
Client Service

• Manages multiple accounts independently.
• Demonstrates clear understanding and interest in client’s business and the work H+K provides them.
• Able to identify, understand and resolve client issues.  
• Knows the limits of ones expertise and brings in appropriate senior staff as needed.
• Earns clients trust by continually meeting deadlines; being a proven advisor and always being strategic.
• Ensuring that client is briefed on all relevant account activity including status of budget.
• Demonstrates creative and detailed strategic thinking.
• Actively involved in representing clients to the media.
• Serves as liaison between client and other H+K offices.

Staff/Self Management 
• Responsible for the daily supervision of SAEs, AEs, ACs and Interns.  This includes being aware of their target utilization, working with other team members to ensure that monthly goals are achieved and addressing any problems with supervisor and subordinate.
• Assists H+K management in building top performing by teams serving as an effective coach to subordinates.
• Key liaison between junior and senior staff.
• Delegating effectively – knowing what tasks are appropriate for subordinates and assigning them.
• Works with supervisor to address personnel issues related to team.
• Manages time effectively, meets deadlines, pays attention to detail, and sets priorities for all assignments.
• Helps subordinates to understand what is expected and the next steps to promotion.
• Conducts informal evaluations to assess performance of subordinates providing them with constructive feedback.

Financial Management 
• Knowledge of client’s contract and budget and responsible for completion of monthly billing letters and activity reports.
• Oversees monthly and/or weekly budget status reports as part of budget tracking process.
• Reviews monthly JSRs, activity reports, and invoices for accuracy.
• Ensures team understands and meets account profitability goals and maintains high utilization numbers.
• Proficient in using Estimator and other H+K financial tools.
• Demonstrates financial accountability by building client and colleague team commitment to achieve impact resulting in high financial returns. 

New Business
• Identifies incremental business opportunities on current accounts and new business opportunities with prospects.
• Researches and prepares new business proposals for new and existing clients and participates in presentations
• Through networking, identifies potential new business and/or up-sell opportunities.

Staff/Self Development 
• Continues to build a strong network database with H+K staff, expanding media and industry contacts.
• Responsible for monitoring subordinates training participation to ensure goals are achieved.
• Participates in H+K training program.
• Participates in staff hiring by interviewing candidates when requested.
• Participates in one or more networking event or activity per month.

Firm Promotion
• Promotes the firm as appropriate, including identification of relevant outlets to publicize/promote current accounts and activities.

Others
• Any additional works assigned by company.

简历投递:Lily.wu@hkstrategies.com, 并注明消息来源于麦迪逊邦。

5.Consultant(B2B) 

Basic Function
• Account Management
• Serves as the day-to-day manager in executing strategic communication plans on multiple accounts.  Independently supervises SAEs, AEs, ACs and Interns. Has ability to delegate multiple assignments, supervise others and able to work with other departments, groups and offices. Thinks strategically and creatively. Works effectively with both senior and junior staff and possesses maturity, keen judgement, enthusiasm and strong people skills. Has an established industry niche.

Qualifications
• Four years of agency or equivalent experience
• Possesses capabilities and special knowledge of the unique communication needs in one or more specialties
• Proven ability to:
* write and edit documents
* present to clients
* implement communication programs
* manage budgets
• Has a strong understanding of what motivates the media
• Emerging leadership skills
• Ability to multi-task, prioritize and manage all work for self and subordinates

Duties and Responsibilities
Client Service

• Manages multiple accounts independently.
• Demonstrates clear understanding and interest in client’s business and the work H+K provides them.
• Able to identify, understand and resolve client issues.  
• Knows the limits of ones expertise and brings in appropriate senior staff as needed.
• Earns clients trust by continually meeting deadlines; being a proven advisor and always being strategic.
• Ensuring that client is briefed on all relevant account activity including status of budget.
• Demonstrates creative and detailed strategic thinking.
• Actively involved in representing clients to the media.
• Serves as liaison between client and other H+K offices.

Staff/Self Management 
• Responsible for the daily supervision of SAEs, AEs, ACs and Interns.  This includes being aware of their target utilization, working with other team members to ensure that monthly goals are achieved and addressing any problems with supervisor and subordinate.
• Assists H+K management in building top performing by teams serving as an effective coach to subordinates.
• Key liaison between junior and senior staff.
• Delegating effectively – knowing what tasks are appropriate for subordinates and assigning them.
• Works with supervisor to address personnel issues related to team.
• Manages time effectively, meets deadlines, pays attention to detail, and sets priorities for all assignments.
• Helps subordinates to understand what is expected and the next steps to promotion.
• Conducts informal evaluations to assess performance of subordinates providing them with constructive feedback.

Financial Management 
• Knowledge of client’s contract and budget and responsible for completion of monthly billing letters and activity reports.
• Oversees monthly and/or weekly budget status reports as part of budget tracking process.
• Reviews monthly JSRs, activity reports, and invoices for accuracy.
• Ensures team understands and meets account profitability goals and maintains high utilization numbers.
• Proficient in using Estimator and other H+K financial tools.
• Demonstrates financial accountability by building client and colleague team commitment to achieve impact resulting in high financial returns. 

New Business
• Identifies incremental business opportunities on current accounts and new business opportunities with prospects.
• Researches and prepares new business proposals for new and existing clients and participates in presentations
• Through networking, identifies potential new business and/or up-sell opportunities.

Staff/Self Development 
• Continues to build a strong network database with H+K staff, expanding media and industry contacts.
• Responsible for monitoring subordinates training participation to ensure goals are achieved.
• Participates in H+K training program.
• Participates in staff hiring by interviewing candidates when requested.
• Participates in one or more networking event or activity per month.

Firm Promotion
• Promotes the firm as appropriate, including identification of relevant outlets to publicize/promote current accounts and activities.

Others
• Any additional works assigned by company.

简历投递:Lily.wu@hkstrategies.com, 并注明消息来源于麦迪逊邦。

By: Summer Zheng


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