Y&R Shanghai seeks you
If you are interested in the opportunity at Y&R Shanghai, please send your resume to shanghai.hr@yr.com and let us know it’s from Madison Boom. For positions at Creative department, please provide your portfolio by mail or web link.

Creative Department:
• 创意总监       Creative Director- Art base
• 资深/美术指导  Senior/ Art Director
• 创意组长(文案) Group Head- Copy base
• 创意技术专家   Creative Technologist

Planning Department:
• 资深互动策划  Senior Digital Planner 

Creative Director 
Major Responsibilities: 
• Ensures all creative work produced by team is integrated with all marketing materials produced by other disciplines and lines of business. 
• Provides creative direction and insight on agency projects and oversees execution of all creative efforts to assure they are on strategy. 
• Provides leadership and motivation and conveys the vision of the agency to the staff.
• Participates in planning sessions regarding annual client strategy as well as campaign strategy and the approach to any significant and/or integrated client project.
• Maintains awareness of important trends in advertising/marketing (legal, moral, creative, technology, business) and disseminates pertinent information on such subjects to the creative staff.
• Works, in conjunction with senior management, to cultivate an increasingly effective and profitable client/agency relationship.
• Maintains a high level of “new business sensitivity” – with regard to both present clients and outside prospects. Contributes to new business activity, as required.
• Evaluates creative personnel, establishing creative account assignments, making final decisions on terminating or adding people.
• Supports other regional/global offices in a creative capacity, as required.
• Conducts, in conjunction with ACDs, performance reviews of entire staff.
• May include other duties as assigned.

Qualifications / Specific Skill Requirements:
• College degree or commensurate experience required.
• Agency experience desired, with a proven track record in leading and managing a department.
• Demonstrate solid conceptual and design skills with an acumen for solving complex business problems.
• Present and sell ideas effectively. Ability to talk about our expertise and our work both internally and externally. 
• A command of Typography, Color, Composition and an understanding of how they need to work together in developing on-brand, on-target solutions.
• Ability to create and execute ideas in an efficient, organized way. Able to evaluate what ideas/concepts are valid and those that are not worth pursuing.
• Delegate work making everyone’s time more productive. Also delegate to give others in the group opportunities for growth.
• Strong leadership, communication and team building skills.
• Highly knowledgeable of branding and conceptual development.
• Have physical and mental requirements to meet the above listed job responsibilities.  

Senior/Art Director

Major Responsibilities:  
• Responsible for securing approval for all work from their CD.
• Create own concepts, words and visual ideas for agency clients that are responsive to marketing/creative objectives and strategies.
• Actively work with Copywriters, Designers in the creation of visual solutions incorporating his concepts/ideas and the concepts/ideas of his/her team. 
• Produce the final assets necessary for sending over to the Studio. This includes preparing and directing files for mock-ups and presentation boards.
• Create and document final design parameters, style guides and visual standards
• May include other duties as assigned

Qualifications / Specific Skill Requirements:
• Bachelor of Fine Arts in Design preferred.
• At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
• Demonstrate conceptual and design skills.
• Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
• A command of Typography, Color, Composition, Hierarchy.
• Create and execute ideas in an efficient, organized way.
• Capable of working on multiple projects simultaneously. 
• Knowledgeable of branding and conceptual development.
• Knowledge of Illustrator, PhotoShop, and related Mac creative programs.

Group Head- copy base

Major Responsibilities:
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication. 
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface;
• Work as a team with Art partner.
• Contribute to the new business activities of the agency.
• Recommend measures to improve work process methods and quality of product.
• May include other duties as assigned.
• Has great knowledge of the latest digital trends.
• Coordinate team and direct how final copy is visually implemented;

Qualifications / Specific Skill Requirements:
• Bachelor’s degree preferred.
• Must have strong writing abilities–articulate and persuasive across advertising disciplines.  
• Ability to work under pressure and meet deadlines.
• Strong presentation and negotiation skills.
• 3 years Agency experience, with a comprehensive understanding of Direct Marketing; 2 years team management experience;
• Proven track record of managing multiple Creative assignments;
• Knowledge of Mac, Quark, Adobe, Illustrator, Photoshop, Flash and Dreamweaver, Front Page Director, JavaScript, Flash.
• Have physical and mental requirements to meet the above listed job responsibilities.

Creative Technologist

Major Responsibilities:   
• To solve the technical problems in the development, constantly promote product innovation and process optimization, and improve the user experience from the technical level.
• Advocate within the agency for the role of technology thinking in the strategic and creative development of ideas.
• To ensure technology solutions are aligned with client’s production realities.
• Build creative technology concepts into fully-integrated marketing campaigns, both in the context of specific briefs but also more broadly by finding and exploiting opportunities for adopting, adapting, and integrating technology.
• To realize the system architecture design, system analysis, product development, platform building and performance optimization.
• Complete the design and coding independently
• A deep understanding of the various design patterns

Qualifications / Specific Skill Requirements:
• 5+ years of experience in a digital-tech or pure-play digital shop.
• BA/BS Degree in related field (MA/MS/MBA preferred). Minimum Bachelors in Interaction Design, Software Development, Computer Science or Creative Technology preferred.
• Experience with personalization and targeting technologies, data-warehousing/big data technologies.
• Experience with core development technologies including Object Oriented Programming, SQL Server, HTML, JavaScript, iOS, Android, OLTP and OLAP database design and web solutions including CMS, portal engines, mobile technologies, marketing technology.
• Motion Graphic design in After Effects, CS6 and Flash.
• Ability to clearly articulate complex technology solutions and recommendations both internally and to clients. 
• Proven track record of working with client’s technology leadership to help sell creative technology solutions. 
• Experience with enterprise and web architecture, software methodology, frameworks, and design patterns.
• Understanding of web languages, both client and server side. 
• Keen eye for design.
• Ability to multi-task, prioritize and be adaptable to change.

Senior Digital Planner

Major Responsibilities:  
• Responsible for the consumer relevance of the brand communication ideas.
• Lead the strategy development process, working with a team including clients, account managers, and creatives, helping the agency arrive at the most powerful work.
• Develop consumer-driven creative briefs, and strategy presentation materials.
• Evaluate the effects of the campaign in the marketplace.

To fulfill these responsibilities, the incumbent will need to: 
• Explore and analyze consumer behavior and attitudes.
• Monitor consumer trends.
• Work with research partners in proposing and designing the most appropriate research studies.
• Make the complex simple.
• Work independently with partial supervision.

Qualifications / Specific Skill Requirements:
• College degree.
• Curiosity about human behavior.
• Analytical skills.
• Explorative research techniques.
• Strong writing and presentation skills.
• The ability to inspire creative teams.

By: Summer Zheng

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