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About us

NetBooster Asia – Artefact is a marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies, media and creative.

With 25 offices across 17 countries, and 1000+ employees, we deliver three key services: Data Consulting, Performance Digital Marketing and Technology Development (Big Data and Artificial Intelligence). 

With more than a hundred experts in China, Hong-Kong, Seoul, Malaysia, Australia and Singapore, we want to be your strong end-to-end digital and consulting partner in the APAC region.

Follow us on Wechat to learn more:

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公司地址:上海。
有意者请将简历发送至:Sophie.chen@artefact.com,并注明消息来源于麦迪逊邦。

SEM Consultant

Location: Shanghai Office
Division: Performance-SEM
Report to: Senior SEM Manager

Overview of job:
Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result. 
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

Responsibilities of the Role:
• Independent SEM campaign project management
• Independent SEM strategy generation
• Responsible for setting up accounts in Baidu, 360, Sogou and Google
• Daily management of PPC campaign PPC
• Help prepares analyse data of client during monthly reports development
• Assist on tracking URLs for
• Following up campaign status
• Performance reporting presentation with client
• Working with several different platforms and also internal tools

Required skills and competencies:
• Experience managing SEM Campaigns – minimum 2 years
• Can do Attitude – willingness to support employees and be proactive in their approach to tasks
• University Degree Educated
• Excellent communication skills, both written and verbal
• IT skills, particularly Microsoft Office, Excel, Word Office
• Ability to work on own initiative, and as part of a team
• Ability to prioritize & manage multiple priorities


Account Director (AD)

Location: Shanghai Office
Division: AMS
Report to: Client Service Director

Overview of job:
AD is responsible on leading the strategic development, and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts that he or she is handling.

Responsibilities of the Role:
• CLIENT RELATIONSHIP/ ACCOUNT MANAGEMENT
• AD position should be able to act as independently throughout his/her client requirements and troubleshooting.
• Communicates with client regularly to obtain updates on client's business
• Provide insightful Digital Marketing recommendations when communicating with client and filters questions and requests from client before involving the the internal project team for planning and execution
• Gathers information on industry or market trends and assist internal project team, which will be later used in creating brief development.
• Market checks to better understand client's business and reports to agency team.
• Experiences client operations to better understand client's business.
• Tracks and analyzes competitive information and handles client competitive requests.
• Reviews all client-facing materials for accuracy.
• Understands client's communications measurement tools and participates actively in discussions about results.
• Creates production estimates and review with client to obtain approval.
• Support Business Development Director as required in new business development as required
• Be abreast with the latest technology, trends and techniques on China Digital Marketing and be able to apply them on assigned projects

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships 
• Minimum 3 to 5 years of Account/project management experience acquired in a Digital Marketing/Advertising Agency
• Understanding of business and industry, identifying issues, providing sound marketing direction and solutions
• Strong knowledge on digital channels, especially Social Media and Search
• Demonstrated strategic or consultative approach to account management.
• Strong aptitude for building "partner" relationships with clients and colleagues.
• Good understanding of overall marketing strategy and integrated communications.
• Strong account management, analytical, and problem solving skills.
• Proven track record executing complex projects
• Ability to effectively interact with all levels of an organization, from project manager to executive, while still introducing elements of fun and humor in the workplace.
• Strong listening skills and the ability to be open to new ideas from team members, coworkers, industry sources and clients.
• Ability to manage several projects at once and with keen attention to details and process
• Motivated, goal oriented, persistent and a skilled negotiator 
• Excellent written and oral communication skills (English and Chinese)
• Handles stressful situations and deadline pressures well 
• Plans and carries out responsibilities independently and with minimal direction


Senior Account Manager – Social Client

Location: Shanghai Office
Division: AMS
Report to: Client Service Director

Overview of job:
Senior Account Manager (SAM) is a responsible on leading the strategic development, and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts that he or she is handling.

Responsibilities of the Role:
Client Service and Implementation
• Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
• Works with the Client Service Director, ensuring that client requirements/project briefs are received, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner. 
• Ensures that client issues are dealt with in an efficient manner
• Reports to the Business Development Director, providing regular input on all account activity, including status and call reports on a weekly basis.  
• Oversee the implementations of all channels
• Will be in charge to develop one product/ service line of NetBooster portfolio

Business Acumen & Strategic Thinking 
• Working with social strategist, an account manager should be able to provide valuable contribution in strong concepts for social media engagement on all channels (including but not limited to: SEM, SEO, Social Media, Programmatic Buying, E-commerce)

• Challenges the strategies of internal team, and provide recommendations to improve campaign performance
• Understanding of company’s digital capabilities and services, and effectively communicates all offerings to the client

New Business Development
• Work with the team in pitches for new clients
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• Owns the contract and contract renewals for new work for an existing client

Finance Management
• Approves Change Orders and invoices, and is responsible for payment collections
• Ensures timely billing and recovery of project fees

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships 
• With a minimum 2-3 years of Account/project management experience
• 1 year experience managing social communities on Chinese social media sites. 
• Extremely detail oriented 
• Strong writing skills and creative mind-set
- Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment 
• Excellent written and oral communication skills (English) is not required but a plus
• Handles stressful situations and deadline pressures well 
• Plans and carries out responsibilities with minimal direction 
• New skills to have:  SEO, SEARCH and RTB.


Legal Counsel

Location: Shanghai Office
Report to: Finance Director

Overview of job:
Legal Counsel requires supporting its company governance and its dynamic business growth in China.
Responsibilities of the Role:
1.Contract review/ draft/establish, make legal advice to all the team (e.g. AMS, Finance, Human Resources, etc.)
2.Provide legal advice on a range of commercial and compliance related matters as required 
3.Responsible for taking meeting minutes of board or shareholder meetings of all acquired companies in bilingual, and execution of resolutions and making sure that resolutions and decisions are implemented
4.Coordinate or deal with the inquiry or inspection from judiciaries and regulators
5.Assist in trainings relevant to legal knowledge and risk prevention
6.Assist in updating and improving internal policies and rules
7.Deal with other related legal matters

Required skills and competencies:
• Bachelor degree or above (preferably in Law with a focus on English) from the premier universities
• Fluency in Mandarin and English are essential (written & spoken)
• Thorough understanding of the Chinese legal environment and regulations
• Independent, energetic and customer-focused individual 
• Willing to work under pressure and enjoys having a diverse coverage and the challenge of providing practical & commercial legal solutions
• Experience in an international or reputable domestic law firm is a plus


HR Assistant 

Location: Shanghai Office
Division: HR
Report to: HR Manager

Responsibilities of the Role:
• Recruitment-Shanghai Office
• Assist on recruitment, ads posting/interview arrangement/screen and select resume for junior positions
• And other task related to recruitment.
• Assist to update and clarify candidates’ information via ZOHO system/Workbook.

Employee Relationship-Shanghai Office
• Assist on foreigners permit application, renew process
• Assist on employees’ attendance management
• Assist on daily documents collection and employee personal file maintenance
• Assist to update and clarify staff’s information via ZOHO system
• Assist on other task related to employee relationship

Other Project-Shanghai Office
• Assist on HR project-Training Program/Trainee Program

Required skills and competencies:
1. Bachelor degree or above
2. Good command of English
3. High passion on HR field, detailed-oriented, a good team player
4. Basic knowledge of HR, HR intern experience/ 1+ years relevant experience is preferred


Graphic Designer-Luxury Brand

Location: Shanghai Office
Report to: Art Director

Responsibilities of the Role:
• Meeting your creative head or account managers to discuss the business objectives and requirements of the job
• Estimating the time required to complete the work
• Thinking creatively to produce new ideas and concepts and developing interactive design
• Participating in ideation process with the Social Media team to make contents more engaging and “share worthy”
• Creating graphic design elements for digital and social media projects 
• Designing banners, graphics and infographics for social media posts, articles and web pages
• Demonstrating illustrative skills with rough sketches and working on layouts;
• Presenting finalized ideas and concepts to internal teams

Required skills and competencies:
• BA/BS degree in Graphic Design, advertising or related field
• Minimum 3 years relevant experience as a web designer, graphic designer and illustrator
• Portfolio with a minimum of 5 modern web designs using modern design techniques
• Able to think creatively to develop original designs
• Understanding of creative Social Media contents and best practices 
• Excellent skills in Microsoft PowerPoint, Adobe Photoshop and Illustrator
• Strong attention to detail
• Good communication skills with ability to communicate in English preferred


Senior SEM Consultant

Location: Shanghai Office
Division: Performance-SEM
Report to: SEM Manager

Overview of job:
Senior Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result. 
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

Responsibilities of the Role:
• Independent SEM campaign project management
• Independent SEM strategy generation
• Responsible for setting up accounts in Baidu, 360, Sogou and Google
• Daily management of PPC campaign PPC
• Help prepares analyse data of client during monthly reports development
• Assist on tracking URLs for
• Following up campaign status
• Performance reporting presentation with client
• Working with several different platforms and also internal tools

Required skills and competencies:
• Experience managing SEM Campaigns – minimum 2 years
• Can do Attitude – willingness to support employees and be proactive in their approach to tasks
• University Degree Educated
• Excellent communication skills, both written and verbal
• IT skills, particularly Microsoft Office, Excel, Word Office
• Ability to work on own initiative, and as part of a team
• Ability to prioritize & manage multiple priorities


TSA (Tencent Social Ads) Campaign Manager

Location: Shanghai Office
Division: PB
Report to: Head of PB

Job Description& Responsibility
• Manage all types of TSA campaign (including but not limited to GDT, WeChat, Tencent News) 
• Independently handle all the campaign setup, tracking, operation, optimization, reporting and insights.
• Coordinate with internal creative and account team to ensure campaign deliveries. 
• Familiar with TSA campaign mechanism, ad policy and ad format products line.
• Understand the features (pricing, advantage, etc ) of all Tencent ad product and be able to give operational recommendation to planning team. 

Requirement
• Minimum of 1 year hands- on experience operating Tencent Social Ad Platform. 
• Minimum of 2 years’ experience in digital advertising adverting industry.
• Strong in data analysis, traffic management, campaign optimization, tracking and reporting. 
• Written English is a must. 
• Spoken English is favorable
• Preferably with proven project management skills
• Self-motivation and strong desire to learn.
• Good internal coordination and communication skills.
• Bachelor degree above. 


Creative Director

Location: Shanghai Office
Division: Creative
Report to: Managing Director

Overview of job:
The Creative Director should make sure the creative direction and campaign on creativity base is complying with the clients' initiatives and requirements.
Working closely with digital team on different projects for clients for integrated strategy with concepts and design. Proactively deliver the creative solution for existing clients and also pitching the new business.

Responsibilities of the Role:
• Oversee the creative output of the agency;
• Manage creative workflows and resources; Set standards;
• Develop creative concepts;
• Work hand in hand with the team to develop strong conceptual campaigns;
• Responsible for the overall level of quality and results;
• Partner with account and planning in strategic thinking to achieve our international clients’ brand objectives and lead to “famously effective” work.
• Control the project progress and creative/execution quality.
• Present and sell ideas effectively.
• Provide accurate visual as appropriate by conducting brand and/or product research applying consistent style and message across brand documents
• Contribute to the design of campaigns on artistic aspects
• Work closely with the internal Team and the client
• Respond to clients’ needs in a timely manner
• Attitude for perfect and excellent art quality
• Have a sense for open mind, learning new art skills and explore new performance
• Responsible for hiring, coaching, evaluating and managing the creative team members.
• Maintain awareness of important trends in advertising/marketing;

Required skills and competencies:
• Bachelor’s degree or above. Overseas experience is a plus.
• 8+ years of professional creative experience; experience in digital/social agency is a plus.
• Ability to generate big ideas that can be adopted on multiple media touch points to provide brand experience to consumers.
• Strong presentation skills and effective client relations skills.
• Ability to mentor creative personnel and foster learning and excellence among team members.
• Excellent in spoken and written English (Chinese is a MUST)
• Has successfully directed/ managed 2-4 person multidisciplinary creative teams in the production of Internet and multimedia products, and has worked in multi-disciplinary teams that included artists, designers and writers
• Strong creative and conceptual vision for multimedia, and the ability to execute high quality integrated interactive communications against strategic business objectives
• Is an expert in graphic design including classic typography, composition, color theory
• Mastery of project concept creation, site architecture, user-interface specification, functionality specification and interactive design.
• Experience with the constraints and features of interaction and social media in China
• Ability to direct creative teams including user experience designers, visual designers, and writers
• Strong time management and creative resource management capabilities


Senior SEM Manager-Retail/FMCG

Location: Shanghai Office
Division: Performance-SEM
Report to: Head Performance Marketing

Overview of job:
The Senior Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC). 
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
• Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
• Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
oKeyword research and specifications throughout web site pages
oKeywords recommendations for SEO Link building activities
oSEM navigation and conversion analysis (path to purchase)
• Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
• Bachelor's Degree required; Marketing Degree preferred
• 4-5 years’ experience managing paid and natural search programs in-house or agency environment
• Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns in Baidu at least 
• Ability to write an attractive Ad copy based on the understanding of the product
• Analytical skills with ability to drive meaningful actions from data gathered
• Proficiency in MS Office – especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work


SEM Manager-Luxury

Location: Shanghai Office
Division: Performance-SEM
Report to: Head Performance Marketing

Overview of job:
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC).
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
• Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
• Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
o Keyword research and specifications throughout web site pages
o Keywords recommendations for SEO Link building activities
o SEM navigation and conversion analysis (path to purchase)
• Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
• Bachelor's Degree required; Marketing Degree preferred
• 4-5 years’ experience managing paid and natural search programs in-house or agency environment
• Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns in Baidu at least
• Ability to write an attractive Ad copy based on the understanding of the product
• Analytical skills with ability to drive meaningful actions from data gathered
• Proficiency in MS Office – especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work

By: Summer Zheng

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