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妙得品牌设计|北京

全职Full time
1.资深品牌顾问Senior Brand Consultant

Freelancer  
1.资深设计师 Senior Designer ( 1-3 months, 3D experience, event design skills, signage design )

邮箱:jobs.bjs@metadesign.com,并注明消息来源于麦迪逊邦。


资深品牌顾问Senior Brand Consultant

Responsibilities:
Brand Strategy品牌策略
1.Conceptualize and conduct insight-driven primary and secondary research (quantitative & qualitative)
概念化且实施洞察力驱动的主次研究(定量和定性的)
2.Analyse results and formulate strategic implications for brands
分析研究结果并且制定品牌应用策略
3.Analyse competitive environments, target markets and consumer needs to develop meaningful and distinctive brand platforms
分析竞争环境、目标市场和消费者需求, 建立有意义且与众不同的品牌平台
4.Assist in new brand development, repositioning of brands or brand relaunches for different industries and consumer segments 
协助针对不同行业和消费者细分市场的新品牌的拓展、品牌的重新定位或者品牌的重新启动
5.Facilitate the development of brand communication concepts, content concepts, naming concepts and as well as creative communication ideas
促进品牌传播理念、内容理念、命名理念以及创造性沟通观的发展
6.Formulate briefings and the strategic foundation for further creative offline and online applications
针对未来创造性的线上线下应用来制定简报和战略方向
7.Take part in creative brainstorming with designers, project managers and brand strategists 
与设计师、项目经理和品牌策划师一道参与创造性的头脑风暴
8.Take part in client meetings and assist your team members in the preparation of presentations and workshops
参与客户洽谈会并协助你的团队成员筹备展示会和研讨会

Client Management客户管理
1.Managing client projects by:
管理客户项目通过:
2.Ensuring optimal project processes for the client and the agency, including accurate communication with clients, project tracking and project profitability
确保客户和代理公司的项目过程保持最佳状态,这其中包括准确与客户沟通, 项目进展跟进以及项目的利润
3.Coordinating internal project processes and progress, also across teams
协调内部项目的过程与进展,也包含跨团队的项目
4.Preparing and taking part in client appointments and meetings
准备与客户会议的预约以及现场参与
5.Managing internal meetings, provide support in coordinating and monitoring project resources
管理内部会议,为协调和监控项目资源提供支持
6.Supporting other team members (New Biz Director, Senior Brand Consultant, Account Director etc.) in the preparation of proposals for clients including definition of Scope of Work, service fee calculations, timelines, and contracts preparations
为其他团队成员(比如业务拓展总监,资深品牌顾问,客户总监)为客户准备提案提供支持,这其中包括工作范围的定义,服务费用计算,制定时间表和准备合同
7.Supporting creation of presentations and coordination of appointments/deadlines
为创作展示和协调预约/截止时间提供支持
8.Supporting project invoicing 
为项目开方票提供支持

Other responsibilities 其它职责
1.Performs duties as assigned by immediate supervisor or any member of the MetaDesign management team, subject to approval by direct manager and/or departmental Head.
在得到直线经理或者部门副总的许可下,执行其他部门管理人员指派的任务。
2.Performs tasks necessary to complete performance objectives.
为达到绩效目标而执行的必要的工作。
3.Assists team members as needed.
依据需要为团队人员提供帮助。

Requirements:
1.A Master´s degree in business management, psychology, sociology or communication sciences
企业管理、心理学、社会学或者传播学硕士学位
2.Experienced in insight-driven qualitative primary and secondary research and targeted consolidation of information and interpretation 
在洞察力驱动的主次研究以及信息和阐释的目标整合方面富有经验
3.Professional experience in strategic planning or brand strategy in an agency (CI/CD agency, advertising agency), or business consultancy focusing on brand management 
在构里面有战略规划与品牌战略的经验 (公司标志/公司设计机构,广告公司,或者商业咨询公司)
4.First experience in creative concept development, Chinese copywriting and translation of brand strategies into communication plans and concepts 
在创造性理念的发展、中文宣传文案以及转化品牌策略为沟通方案和观念方面有第一手经验
5.Good understanding of Chinese consumer landscape and local market specifications
熟稔中国消费者布局和当地市场规范
6.Experience within the automotive industry is a plus
具有汽车制造业相关经验的优先考虑
7.Has the independent led brand strategy project experience is preferred
有较独立领导过品牌策略项目的经验优先考虑
8.Confident in moderation of workshops and holding presentations in English and Chinese
研讨会上能自信表达且能用中英文进行业务陈述
9.Chinese native speaker with excellent communication skills in English (oral and written)
具有优秀的英语沟通能力(说写俱佳)且母语为普通话
10.Stress-resistant, flexible and open-minded mentality 
具有抗压能力、头脑灵活且思想开明
11.Motivated self-starter, proactive, inquisitive long-term thinker, clear in both mindset and approach
有自主能动性,积极主动,充满好奇心的思考者,思维模式与做事方法都清晰明了

By: Summer Zheng


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