mobile-radio-design-1

今年的Design Lions(设计狮)颁出70座奖杯,包括金奖7座、银奖25座、铜奖37座和全场大奖。同日发布的Mobile Lions(移动狮)共颁出43座奖杯,其中金奖9座,银奖12座,铜奖21座,全场大奖1座。Radio & Audio Lions(广播音频狮)共颁出95座奖杯,其中金奖13座,银奖40座,铜奖41座和1座全场大奖。

麦迪逊邦特别整理出其中的全场大奖和金奖中的优秀作品:

Design Lions 全场大奖

Trash Isles
Client:DEXCOM
Idea Creation:MCCANN

Design Lions 金狮

SAVE OUR SPECIES
Client:
LACOSTE
Idea Creation:BETC

lacoste-2

INTEL DRONE LIGHT SHOW AT THE OLYMPICS
Client:
INTEL
Idea Creation:INTEL CORPORATION SANTA CLARA

#SHARETHELOVE
Client:
AIDES
Idea Creation:TBWA

The Archaeologist
Client:EHINGER KRAFTRAD
Idea Creation:EHINGER

Mobile Lions Grand 全场大奖

CORRUPTION DETECTOR
Client:RECLAME AQUI
Idea Creation:GREY BRAZIL

Mobile Lions 金狮

SAMSUNG SMARTSUIT
Client:SAMSUNG
Idea Creation:SAMSUNG ELECTRONICS BENELUX

MY LINE​
Client:MINISTRY OF COMMUNICATIONS&INFORMATION
Idea Creation:MULLENLOWE SSP3

DESTINATION  PRIDE
Client:PFLAG CANADA
Idea Creation:FCB/SIX

#TrollingisUgly
Client:CYBERSMILE
Idea Creation:ADAM&EVEDDB

SELFIESTIX
Client:MARS
Idea Creation:COLENSO BBDD

Radio & Audio Lions 全场大奖

SOCCER SONG FOR CHANGE​
Client:AB INBEV​
Idea Creation:OGILVY

Radio & Audio Lions 金狮

WEBEEFIN CAMPAIGN:REST IN GREASE
Client:WENDY'S
Idea Creation:VML

THE VOICE OF CHANGE
Client:EUROPRIDE
Idea Creation:AKESTAM HOLST NOA

JFKUNSILENCED
Client:THE TIMES/NEWS UK & IRELAND
Idea Creation:ROTHCO I ACCENTURE INTERACTIVE

 

【延伸阅读】

更多戛纳2018系列报道请点击阅读,了解更多。

麦迪逊邦编辑部出品,Ellie Zhang、Yvonne Jiang对本文亦有贡献。

By: Serena.Yang


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