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About us

NetBooster Asia – Artefact is a marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies, media and creative.

With 25 offices across 17 countries, and 1000+ employees, we deliver three key services: Data Consulting, Performance Digital Marketing and Technology Development (Big Data and Artificial Intelligence). 

With more than a hundred experts in China, Hong-Kong, Seoul, Malaysia, Australia and Singapore, we want to be your strong end-to-end digital and consulting partner in the APAC region.

Follow us on Wechat to learn more:

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公司地址:上海。
有意者请将简历发送至:recruit-china@artefact.com,并注明消息来源于麦迪逊邦。


SEO Consultant

JOB SUMMARY
Search Optimization Consultant (SEO Consultant) will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.

KEY AREAS OF RESPONSIBILITY
• 独立制定搜索引擎优化战略;
  Independent SEO strategy generation
• 新客户开发和会议;
  New Client's pitch and meeting
• 独立开发内容营销相关服务;
  Build and develop content marketing services
• 客户行业及市场调研报告
  Deliver category review
• 客户沟通和项目管理
  Create service contracts and follow up the receiving & expense
• 独立与客户开会讨论月度表现
  Monthly review meeting with client independently

WHAT WE ARE LOOKING FOR
• 新客户开发和会议;
  New Client's pitch and meeting
• 独立制定项目KPI并达成KPI
  Project KPI Setup and Follow up
• 独立与客户开会讨论月度表现
  Monthly review meeting with client independently
• SEO培训
  SEO Training For Whole Company

DOER​ : you get things done yourself and inspire your teams to do so 
ANALYTIC​ : you LOVE data and think every company should take their decisions with facts 
HUNTER​ : you identify business opportunities and enjoy 
MOVER AND SHAKER​ : you have a hacker mindset and always find the quick wins 
MENTOR​ : your clients and teams naturally seek for advice 
AUTONOMOUS​ : you’re an entrepreneur…


Campaign Executive

JOB SUMMARY 
The Campaign Executive is responsible for setting up, monitoring and ensuring the best in class process is adhered for all digital regular campaign & programmatic buying campaign implementations.

KEY AREAS OF RESPONSIBILITY
• Act as the link between account teams and internal operation teams to reach campaign objectives
• Operate different ad platforms and related tools such as WeChat MP, DSP, Google Analytics etc.
• Daily management of campaign setup and optimization
• Prepare campaign performance report and research insights regularly for clients
• Work with vendors on campaign briefing and catch up campaign KPI's
• Be informed about the latest market trends in Programmatic Buying
• Demonstrate knowledge by participating brainstorming sessions for programmatic strategies

WHAT WE ARE LOOKING FOR 
• Important: Can do attitude!
• Experience in digital and performance marketing (e.g. display, advertising others) – minimum half year
• Bachelor and above degree preferred
• Practiced in Excel and have data analysis skills
• Native Chinese and basic English communication skills
• Ability to work on own initiative as well as in a team
• Ability to prioritize & manage multiple priorities


Senior Display Manager

Location: Shanghai Office
Division: PB
Report to: Head of Performance

Responsibilities of the Role:
• Act as the link between client and internal operation teams to reach campaign objectives
• Assist on new business pitches and lead proposal creation
• Following up campaign status and prepare campaign reports regularly with support of operation team
• Be informed about the latest market trends in Programmatic Buying
• Demonstrate knowledge by participating brainstorming sessions for programmatic strategies
• Daily management of campaign setup and optimization
• Execute audience research insights for clients

Required skills and competencies:
• Important: Can do attitude!
• Experience in client servicing role with preference in digital and performance marketing (e.g. search, display, others) – minimum 3 years
• Bachelor and above degree preferred
• Native Chinese and basic English communication skills
• Ability to work on own initiative as well as in a team
• Ability to prioritize & manage multiple priorities
• Strong oral  English  and presentation skills


TSA (Tencent Social Ads) Campaign Manager

Location: Shanghai Office
Division: PB
Report to: Head of PB

Job Description& Responsibility
• Manage all types of TSA campaign (including but not limited to GDT, WeChat, Tencent News) 
• Independently handle all the campaign setup, tracking, operation, optimization, reporting and insights.
• Coordinate with internal creative and account team to ensure campaign deliveries. 
• Familiar with TSA campaign mechanism, ad policy and ad format products line.
• Understand the features (pricing, advantage, etc ) of all Tencent ad product and be able to give operational recommendation to planning team. 

Requirement
• Minimum of 1 year hands- on experience operating Tencent Social Ad Platform. 
• Minimum of 2 years’ experience in digital advertising adverting industry.
• Strong in data analysis, traffic management, campaign optimization, tracking and reporting. 
• Written English is a must. 
• Spoken English is favorable
• Preferably with proven project management skills
• Self-motivation and strong desire to learn.
• Good internal coordination and communication skills.
• Bachelor degree above. 


SEM Manager-Luxury

Location: Shanghai Office
Division: Performance-SEM
Report to: Head Performance Marketing

Overview of job:
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC).
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
• Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
• Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
o Keyword research and specifications throughout web site pages
o Keywords recommendations for SEO Link building activities
o SEM navigation and conversion analysis (path to purchase)
• Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
• Bachelor's Degree required; Marketing Degree preferred
• 4-5 years’ experience managing paid and natural search programs in-house or agency environment
• Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns in Baidu at least
• Ability to write an attractive Ad copy based on the understanding of the product
• Analytical skills with ability to drive meaningful actions from data gathered
• Proficiency in MS Office – especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work


Copywriter-Gaming Client

职位描述:
客户名称:育碧(Ubisoft)-PC端 或者 手游类

1. 制定所负责游戏项目的新闻计划(市场方向、新闻策略、执行方案等);
2. 撰写所负责游戏项目的相关新闻;
3. 对产品的各种推广活动进行全面的文字曝光;
4. 观察、反馈各种宣传效果,做到总结提升。

岗位要求:
1. 知识面宽,文学功底强,具有出色的想象力与表达力,能抓住目前热点与游戏结合;
2. 对游戏有理解,善于发掘宣传点,能站在游戏设计角度,完成各种文案的创作;
3. 对主流游戏产品有所了解,对三款以上任何平台的游戏产品有独特见解;
4. 熟知游戏产品,对于玩家以及受众群体比较了解;
5. 熟练使用OFFICE办公软件(如Word、Excel 、Photoshop等);
6. 有文案工作经验和有过撰写游戏攻略者优先;
7. 具备优秀的英语听说读写能力,能够独立进行英文方案的撰写。


Business Development Officer

JOB SUMMARY 
The desired candidate will build relationships with prospective clients and business partners to develop the company's business opportunities and contribute to raising sales and develop the company's image.

KEY AREAS OF RESPONSIBILITY
• Find and develop opportunities, lead pursuits and own the commercial negotiations to close new contracts.
• Support manage the business unit sales pipeline to achieve targets.
• Liaising with the local teams regarding of all relevant business
• Support to deliver the business unit new business P&L

SPECIFIC TASKS
• Search and compose potential lead contacts from various resources (offline events and online business platforms)
• Keeper of new business lists and following up each Business Leaders for results  
• Identify and qualify sales leads 
• Run and organize company trainings events (Data marketing, performance channels -SEO, SEM, RTB, SMM) – not specifically the speaker but organize 
• Able to receive and write reverse brief for clients and internal team 

WHAT WE ARE LOOKING FOR 
• Fluent in both English and Mandarin 
• At least 2 years related working experience, with a good team player attitude. 
• Sales driven and good discipline in following up sales leads (nurturing leads)
• Strong communication and organizational skills, able to manage requirements in different type of projects at the same time. 
• Can work under high pressure
• Detail-oriented and easy going


Digital Producer

Location: NetBooster Shanghai Office
Division: AMS
Report to: Senior Account Manager

Overview of job:
We are looking for someone with basic knowledge and interest/passion in programming and digital practices. You are willing to learn and gain some experience in digital marketing strategies, eager to move from active implementation to a more strategic project coordination in marketing for the FMCG and the luxury industries.

Responsibilities of the Role:
• Coordinating digital projects including websites, apps, HTML5, miniprograms 
• Planning and scheduling project deliverables and milestones
• Managing timelines and ensuring all materials are available and correct for development on time and within budget
• Monitor the progress of the project and make adjustments as necessary to ensure the successful completion of the project
• Understanding the client’s brief and debrief the development team
• Managing third party programmer vendors
• Assisting the Business Leader in delivering the final result to the client
• Conducting UAT 
• Uploading and Editing Content 
• Coordinating with customer interface throughout project lifecycle
• Understanding modern digital marketing landscape and user behavior

Required skills and competencies:
• Native Chinese speaker with good English proficiency,  
• 1-2 years’ experience in project management that involves programming language, hosting environments, integration flows, APIs etc..
• Be a self-starter, with the ability to work independently in a fast-paced environment
• Eager to move from active implementation to strategic project coordination
• Eager to learn strategic approach to digital marketing 
• Good organizational skills and client management skills
• High attention to details, precise, and punctual 
• Ability to communicate technical issues with non-technical customers
• Detail-oriented and highly motivated self-starter that is able to work closely in a collaborative role with other team members


Senior Account Manager – Social Client

Location: Shanghai Office
Division: AMS
Report to: Client Service Director

Overview of job:
Senior Account Manager (SAM) is a responsible on leading the strategic development, and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts that he or she is handling.

Responsibilities of the Role:
Client Service and Implementation
• Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
• Works with the Client Service Director, ensuring that client requirements/project briefs are received, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner. 
• Ensures that client issues are dealt with in an efficient manner
• Reports to the Business Development Director, providing regular input on all account activity, including status and call reports on a weekly basis.  
• Oversee the implementations of all channels
• Will be in charge to develop one product/ service line of NetBooster portfolio

Business Acumen & Strategic Thinking 
• Working with social strategist, an account manager should be able to provide valuable contribution in strong concepts for social media engagement on all channels (including but not limited to: SEM, SEO, Social Media, Programmatic Buying, E-commerce)

• Challenges the strategies of internal team, and provide recommendations to improve campaign performance
• Understanding of company’s digital capabilities and services, and effectively communicates all offerings to the client

New Business Development
• Work with the team in pitches for new clients
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• Owns the contract and contract renewals for new work for an existing client

Finance Management
• Approves Change Orders and invoices, and is responsible for payment collections
• Ensures timely billing and recovery of project fees

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships 
• With a minimum 2-3 years of Account/project management experience
• 1 year experience managing social communities on Chinese social media sites. 
• Extremely detail oriented 
• Strong writing skills and creative mind-set
- Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment 
• Excellent written and oral communication skills (English) is not required but a plus
• Handles stressful situations and deadline pressures well 
• Plans and carries out responsibilities with minimal direction 
• New skills to have:  SEO, SEARCH and RTB.


Senior SEM Consultant

Location: Shanghai Office
Division: Performance-SEM
Report to: SEM Manager

Overview of job:
Senior Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result. 
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

Responsibilities of the Role:
• Independent SEM campaign project management
• Independent SEM strategy generation
• Responsible for setting up accounts in Baidu, 360, Sogou and Google
• Daily management of PPC campaign PPC
• Help prepares analyse data of client during monthly reports development
• Assist on tracking URLs for
• Following up campaign status
• Performance reporting presentation with client
• Working with several different platforms and also internal tools

Required skills and competencies:
• Experience managing SEM Campaigns – minimum 2 years
• Can do Attitude – willingness to support employees and be proactive in their approach to tasks
• University Degree Educated
• Excellent communication skills, both written and verbal
• IT skills, particularly Microsoft Office, Excel, Word Office
• Ability to work on own initiative, and as part of a team
• Ability to prioritize & manage multiple priorities

By: Summer Zheng


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