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About Ketchum

Ketchum is a leading global communications firms with operations in more than 70 countries across six continents. The winner of 26 Cannes Lions and an unprecedented five PR Week Campaign of the Year Awards, Ketchum partners with its clients to deliver strategic programming, game-changing creative and measurable results that build brands and reputations. Ketchum is part of Omnicom Public Relations Group.

Ketchum’s service offering is aligned around its Global Practices arranged as follows:
• Specialty Expertise Practices: Corporate Communications, Brand Communications, Ketchum Digital, Ketchum Sports and Entertainment, Daggerwing (offering business management consultancy services) and Ketchum Global Research and Analytics.
• Industry Practices: nine vertical industry specialism, which include Technology, Food and Nutrition, Healthcare, Consumer Packaged Goods, Luxury and Travel and Hospitality.

For more information go to www.ketchum.com

开放职位:
• Senior Account Executive, Shanghai
• Corporate Practice – Account Manager / Senior Account Manager, Shanghai
• Account Manager, Beijing

有意者请将简历发送至: recruit.china@ketchum.com,并注明消息来源于麦迪逊邦。

上海分公司目前的主要客户和项目与吃喝玩乐有关,如booking.com, 开心果等。


Senior Account Executive

Location: Shanghai
Reporting Line: Account Manager

Responsibilities:
-Work in the Corporate Team, Shanghai Office. Clienteles spams across F&B, aviation and others industries.
-Maintain regular contact with clients; look for new ideas and ways to meet client needs.
-Develop clear understanding and knowledge of the clients' business, industries and their competitive environments.
-Actively participate/contribute to the development of account plans/ideas.
-Participate in program presentations to clients.
-Draft full range written materials including press releases, articles, speeches, presentations, project/event reports, meeting minutes, client correspondence etc.
-Verify information to assure accuracy of media materials and contacts.
-Coordinate events such as press conference, media briefings, media tours, product launches, store openings etc.
-Develop and maintain media contacts and leverage them for clients’ needs.
-Implement specific account plans under the strategic direction of immediate supervisors and senior management.
-Support supervisors and senior management as and when necessary.
-Coordinate with vendors.
-Draft project budgets or estimates, invoices etc.
-Assist in research projects and gathering information for new business proposals, research papers etc.

Minimum Qualifications:
-3+ year experience in agency/in-house, corporate client service background is a must.
-Fluent in English is a plus.
-Passionate about the role about public relations.
-Clear track record of delivering strategic and creative communications programs.


Corporate Practice – Account Manager / Senior Account Manager

Location:Shanghai
Reporting Line: Account Director

Responsibilities:
• Support senior team members in client counsel in both traditional PR and digital PR.
• Create and develop documents for clients including news releases, features, opinion pieces, by-lined articles, briefing books, and proposals.
• Manage client teams and support the development of plans for client work with Account Director. Project Management: Communicate to the team any priorities, deadlines, developments and decisions made, involving key senior staff as needed.
• Review team’s work and provide constructive feedback on the creative direction of the work, effectively brief team members on revising materials appropriately.
• Maintain, develop, and share key media contacts with team. Develop excellent relationships with influencers, third parties, key senior client contacts and Ketchum colleagues to provide appropriate skills and input to programmes and activities.
• Continuously update and maintain understanding and knowledge of the media and market in which clients operate.
• Contribute towards the construction of creative brainstorm sessions, share new ideas and support and encourage colleagues.
• Demonstrate growing competencies in project management and leadership skills through running the day to day implementation of client events and programmes.
• Ensure the delivery of campaigns and events across the team at the highest standard through reviewing materials on a regular basis and advising on inconsistencies
• Own opportunities to demonstrate client counsel and strategic skills.
• Work with the client on a day to day basis to ensure accurate budget management.
• Explore opportunities for any additional projects.
• Support the team in delivering the brief by driving the quality and direction of the team on a day to day basis, highlight any potential issues to Senior Account Manager(s).
• Maintain regular communication with junior and senior team members ensuring the team operates in most effective and efficient way to meet client needs.
• Maintain involvement in team/management/group initiatives.
• Provide suggestions to Senior Account Manager for opportunities to grow and expand our work with existing clients.

Minimum Qualifications:
• A bachelor’s degree or above in business, communications, marketing, journalism, or translation.
• 5+ years of experience in public relations or equivalent.
• Having experience in corporate communications and familiarity with business media is an advantage.
• 1 year Team Management experience
• Clear track record of delivering strategic and creative communications programs
• Candidates with more experience can apply for Account Manager


Account Manager

Location:Ketchum Beijing, China
Reporting Line:  Account Manager / Senior Account Manager

Responsibilities:
• Work in the Integrated Marketing Communication Team
• Maintain regular contact with clients; look for new ideas and ways to meet client needs. 
• Develop clear understanding and knowledge of the clients’ business, industries and their competitive environments. 
• Actively participate/contribute to the development of account plans/ideas.
• Participate in program presentations to clients.
• Draft full range written materials including press releases, articles, speeches, presentations, project/event reports, meeting minutes, client correspondence etc.  
• Verify information to assure accuracy of media materials and contacts.
• Coordinate events such as press conference, media briefings, media tours, product launches, store openings etc. 
• Develop and maintain media contacts and leverage them for clients’ needs.  
• Implement specific account plans under the strategic direction of immediate supervisors and senior management. 
• Support supervisors and senior management as and when necessary.  
• Coordinate with vendors.  
• Draft project budgets or estimates, invoices etc. 
• Assist in research projects and gathering information for new business proposals, research papers etc. 

Minimum Qualifications:
• 5+ year experience in agency/in-house, lifestyle/luxury/FMCG client service background is a must
• 1 year Team Management experience
• Passionate about the role about public relations 
• Clear track record of delivering strategic and creative communications programs

By: Summer Zheng


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