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About us

NetBooster Asia – Artefact is a marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies, media and creative.

With 25 offices across 17 countries, and 1000+ employees, we deliver three key services: Data Consulting, Performance Digital Marketing and Technology Development (Big Data and Artificial Intelligence). 

With more than a hundred experts in China, Hong-Kong, Seoul, Malaysia, Australia and Singapore, we want to be your strong end-to-end digital and consulting partner in the APAC region.

Follow us on Wechat to learn more:

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公司地址:上海。
有意者请将简历发送至:recruit-china@artefact.com,并注明消息来源于麦迪逊邦。


SEO Consultant

JOB SUMMARY
Search Optimization Consultant (SEO Consultant) will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result.

KEY AREAS OF RESPONSIBILITY
• 独立制定搜索引擎优化战略;
  Independent SEO strategy generation
• 新客户开发和会议;
  New Client's pitch and meeting
• 独立开发内容营销相关服务;
  Build and develop content marketing services
• 客户行业及市场调研报告
  Deliver category review
• 客户沟通和项目管理
  Create service contracts and follow up the receiving & expense
• 独立与客户开会讨论月度表现
  Monthly review meeting with client independently

WHAT WE ARE LOOKING FOR

▪ Bachelor degree and above, computer science, mathematics, statistics related preferred
本科以上学历,专业不限,电子商务及计算机相关专业优先;

▪ Basic English communication skill, CET-4 and above;
良好的英文听、说、读、写能力和表达能力,有外企经验优先;

▪ Minimum 1 years SEO related work experience
具备1 年以上较全面的SEO 经验,有门户或大型B2C 或B2B 网站SEO 经验优先;

▪ Familiar with search engines ranking mechanism and optimization principle, be familiar with
various SEO tools;
了解百度和Google 等主流搜索引擎;具有敏锐的观察力,能独立制定SEO 方案,并有效的安排实
施;

▪ At least familiar with one website analysis tool such as Google Analytics, Omniture, etc, data-driven insights and optimization recommendations;
具有较强的web analytics 分析能力,善于数据分析,熟练使用常用SEO 工具;

▪ Adept at MS Office, especially Excel and PPT;
熟练使用Excel、PowerPoint、Dreamweaver、等相关办公软件;

▪ Diligent, energetic self-starters with good communication skills;
自信大方;具备自主工作能力和良好的自学能力,有团队合作精神,能承受工作压力


SEM Manager-Luxury

Location: Shanghai Office
Division: Performance-SEM
Report to: Head Performance Marketing

Overview of job:
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC).
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
• Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
• Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
• Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
• Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
• Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
• Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
• Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
• Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
• Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
o Keyword research and specifications throughout web site pages
o Keywords recommendations for SEO Link building activities
o SEM navigation and conversion analysis (path to purchase)
• Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
• Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
• Bachelor's Degree required; Marketing Degree preferred
• 4-5 years’ experience managing paid and natural search programs in-house or agency environment
• Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
• Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
• Experience managing SEM campaigns in Baidu at least
• Ability to write an attractive Ad copy based on the understanding of the product
• Analytical skills with ability to drive meaningful actions from data gathered
• Proficiency in MS Office – especially Excel and PowerPoint
• Ability to multi-task and prioritize in a fast-paced and dynamic work environment
• An organized individual with great attention to detail and focus on quality of results
• A self-motivated individual; a good team player
• Takes accountability and ownership of his/her own work


Senior Display Manager

Location: Shanghai Office
Division: PB
Report to: Head of Performance

Responsibilities of the Role:
• Act as the link between client and internal operation teams to reach campaign objectives
• Assist on new business pitches and lead proposal creation
• Following up campaign status and prepare campaign reports regularly with support of operation team
• Be informed about the latest market trends in Programmatic Buying
• Demonstrate knowledge by participating brainstorming sessions for programmatic strategies
• Daily management of campaign setup and optimization
• Execute audience research insights for clients

Required skills and competencies:
• Important: Can do attitude!
• Experience in client servicing role with preference in digital and performance marketing (e.g. search, display, others) – minimum 3 years
• Bachelor and above degree preferred
• Native Chinese and basic English communication skills
• Ability to work on own initiative as well as in a team
• Ability to prioritize & manage multiple priorities
• Strong oral  English  and presentation skills


Copywriter-Alcohol

KEY AREAS OF RESPONSIBILITY
• Write highly creative, engaging and consumer insight-driven contents for digital and social media platforms,including but not limited to WeChat, Weibo, Blogs, Microblogs, BBS/forums, ePR sites, Video Marketing sites.
• Research and source out contents online and create a fresh and interesting story around it
• Inspire and drive team members on content writing execution
• Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs
• Track UGCs, analyse and seed contents to create visibility and drive engagement for brands
• Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance ofassigned projects
• Create weekly and monthly reports, and present them to clients
• Be abreast with the latest technology, trends and techniques on China Social Media space and be able toapply them on assigned projects

WHAT WE ARE LOOKING FOR 
• Academic Qualification: Graduate of journalism, marketing or related course.  MBA/Master degree holder a plus.
• Capability of understand the objective and KPIs of F&B industry and have the ability to meet internal and external deadlines for contents with accurate understanding on content flow.
• Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media channels. Experience would be a plus.
• With a minimum 2 years of working experience.
• Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting story around it. Logical and critical thinking woule be a plus.
• Can inspire and drive team members on content writing execution with clear flow and positive attitude.
• Experience as Digital Copywriter, or work closely with srcm is a plus
• Knowledge in various Digital / Social Media channels including SNS, Blogs, Microblogs, BBS/forums, ePR, Video Marketing, and others would be a plus
• Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus.
• Owning and maintaining a blog with good traffic and interaction rate would be a plus
• Must be residing in Shanghai, China


Copywriter-Luxury

KEY AREAS OF RESPONSIBILITY
• Write highly creative, engaging and consumer insight-driven contents for digital and social media platforms,including but not limited to WeChat, Weibo, Blogs, Microblogs, BBS/forums, ePR sites, Video Marketing sites.
• Research and source out contents online and create a fresh and interesting story around it
• Inspire and drive team members on content writing execution
• Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs
• Track UGCs, analyse and seed contents to create visibility and drive engagement for brands
• Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance ofassigned projects
• Create weekly and monthly reports, and present them to clients
• Be abreast with the latest technology, trends and techniques on China Social Media space and be able toapply them on assigned projects

WHAT WE ARE LOOKING FOR 
• Academic Qualification: Graduate of journalism, marketing or related course.  MBA/Master degree holder a plus.
• Capability of understand the objective and KPIs of luxury industry and have the ability to meet internal and external deadlines for contents with accurate understanding on content flow.
• Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media channels. Experience would be a plus.
• With a minimum 2 yearsof working experience.
• Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting story around it. Logical and critical thinking woule be a plus.
• Can inspire and drive team members on content writing execution with clear flow and positive attitude.
• Experience as Digital Copywriter, or work closely with srcm is a plus
• Knowledge in various Digital / Social Media channels including SNS, Blogs, Microblogs, BBS/forums, ePR, Video Marketing, and others would be a plus
• Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus.
• Owning and maintaining a blog with good traffic and interaction rate would be a plus
• Must be residing in Shanghai, China


SCRM Manager

KEY AREAS OF RESPONSIBILITY
• Manage Wechat Social CRM programs on both operation and strategy
• Build Wechat segments and create corresponding SCRM tactics
• Design Wechat user experiences logic to enhance followers engagement and content relevance
• Monthly and weekly report based on the Wechat followrs’ behavior analytics 
• Align client’s global and local direct-to-consumer-communications via Wechat (Wechat, Wechat E-shop, Wechat mini program/H5) and ensure that all communication processes are consistent with their global policies and China regulations.
• Manage clients of assigned Social Media/Social CRM projects and achieve set KPIs
• Work with the Social Media Team in driving strategies and executions, especially in the area of Communication/Content Planning of Social CRM programs. 
• Be abreast with the fast changing technology, trends and techniques on China Digital/Social Media space and be able to apply them on assigned projects
• Participate in sales pitches/proposal creation and presentations to effectively sell the Social CRM service

WHAT WE ARE LOOKING FOR 
• At least 3 years of social marketing experience, with hands on experience in Wechat marketing campaigns and Wechat management
• Be familiar with Wechat backend 
• Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
• Solid experience on Wechat SCRM (segmented post, membership programs) highly preferred
• Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
• Experience in effective consumer communication including creative strategy and messaging
• Strong analytic skills , very good at insights finding 
• Strong leadership, creativity & innovation, and priority-setting
• Negotiation and partner management skills
• Good written and oral English and Mandarin communication skills 
• Self-motivated, results-driven with excellent attention to detail


TSA (Tencent Social Ads) Campaign Manager

Location: Shanghai Office
Division: PB
Report to: Head of PB

Job Description& Responsibility
• Manage all types of TSA campaign (including but not limited to GDT, WeChat, Tencent News) 
• Independently handle all the campaign setup, tracking, operation, optimization, reporting and insights.
• Coordinate with internal creative and account team to ensure campaign deliveries. 
• Familiar with TSA campaign mechanism, ad policy and ad format products line.
• Understand the features (pricing, advantage, etc ) of all Tencent ad product and be able to give operational recommendation to planning team. 

Requirement
• Minimum of 1 year hands- on experience operating Tencent Social Ad Platform. 
• Minimum of 2 years’ experience in digital advertising adverting industry.
• Strong in data analysis, traffic management, campaign optimization, tracking and reporting. 
• Written English is a must. 
• Spoken English is favorable
• Preferably with proven project management skills
• Self-motivation and strong desire to learn.
• Good internal coordination and communication skills.
• Bachelor degree above. 


Campaign Executive

JOB SUMMARY 
The Campaign Executive is responsible for setting up, monitoring and ensuring the best in class process is adhered for all digital regular campaign & programmatic buying campaign implementations.

KEY AREAS OF RESPONSIBILITY
• Act as the link between account teams and internal operation teams to reach campaign objectives
• Operate different ad platforms and related tools such as WeChat MP, DSP, Google Analytics etc.
• Daily management of campaign setup and optimization
• Prepare campaign performance report and research insights regularly for clients
• Work with vendors on campaign briefing and catch up campaign KPI's
• Be informed about the latest market trends in Programmatic Buying
• Demonstrate knowledge by participating brainstorming sessions for programmatic strategies

WHAT WE ARE LOOKING FOR 
• Important: Can do attitude!
• Experience in digital and performance marketing (e.g. display, advertising others) – minimum half year
• Bachelor and above degree preferred
• Practiced in Excel and have data analysis skills
• Native Chinese and basic English communication skills
• Ability to work on own initiative as well as in a team
• Ability to prioritize & manage multiple priorities


Senior Account Manager – Social Client

Location: Shanghai Office
Division: AMS
Report to: Client Service Director

Overview of job:
Senior Account Manager (SAM) is a responsible on leading the strategic development, and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts that he or she is handling.

Responsibilities of the Role:
Client Service and Implementation
• Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
• Works with the Client Service Director, ensuring that client requirements/project briefs are received, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner. 
• Ensures that client issues are dealt with in an efficient manner
• Reports to the Business Development Director, providing regular input on all account activity, including status and call reports on a weekly basis.  
• Oversee the implementations of all channels
• Will be in charge to develop one product/ service line of NetBooster portfolio

Business Acumen & Strategic Thinking 
• Working with social strategist, an account manager should be able to provide valuable contribution in strong concepts for social media engagement on all channels (including but not limited to: SEM, SEO, Social Media, Programmatic Buying, E-commerce)

• Challenges the strategies of internal team, and provide recommendations to improve campaign performance
• Understanding of company’s digital capabilities and services, and effectively communicates all offerings to the client

New Business Development
• Work with the team in pitches for new clients
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
• Owns the contract and contract renewals for new work for an existing client

Finance Management
• Approves Change Orders and invoices, and is responsible for payment collections
• Ensures timely billing and recovery of project fees

Required skills and competencies:
• Proven Account Management skills required in order to create, maintain and enhance customer relationships 
• With a minimum 2-3 years of Account/project management experience
• 1 year experience managing social communities on Chinese social media sites. 
• Extremely detail oriented 
• Strong writing skills and creative mind-set
- Good knowledge of social media analytics, comfortable working with data
• High level of initiative and work well in a team environment 
• Excellent written and oral communication skills (English) is not required but a plus
• Handles stressful situations and deadline pressures well 
• Plans and carries out responsibilities with minimal direction 
• New skills to have:  SEO, SEARCH and RTB.


Senior SEM Consultant

Location: Shanghai Office
Division: Performance-SEM
Report to: SEM Manager

Overview of job:
Senior Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result. 
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

Responsibilities of the Role:
• Independent SEM campaign project management
• Independent SEM strategy generation
• Responsible for setting up accounts in Baidu, 360, Sogou and Google
• Daily management of PPC campaign PPC
• Help prepares analyse data of client during monthly reports development
• Assist on tracking URLs for
• Following up campaign status
• Performance reporting presentation with client
• Working with several different platforms and also internal tools

Required skills and competencies:
• Experience managing SEM Campaigns – minimum 2 years
• Can do Attitude – willingness to support employees and be proactive in their approach to tasks
• University Degree Educated
• Excellent communication skills, both written and verbal
• IT skills, particularly Microsoft Office, Excel, Word Office
• Ability to work on own initiative, and as part of a team
• Ability to prioritize & manage multiple priorities

By: Summer Zheng


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