serviceplan-logo-2017

A NEW ERA – and YOU can be PART of it.

Serviceplan Group is Europe´s largest independent, and most diversified communications agency. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a "House of Communication". A fully integrated agency, combining all manners of communication disciplines under one roof: brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists. Serviceplan supports their clients at over 30 locations worldwide, among others with 2 offices in Mainland China (Beijing and Shanghai) and a Hong Kong Office.

The focus in Asia Pacific is on international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-­end technical devices. At Serviceplan we utilize the power of the integration of all communication and distribution channels, on-­ and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for colleagues to support them on the way to become China’s leading independent agency!

上海职位:
• 创意组长-copy base
• 资深美术指导
• 策略策划

邮箱:jobs_sh@serviceplan.com,注明消息来源于麦迪逊邦。

北京职位:
• 创意组长- copy base
• 策略总监/策略副总监
• 资深策略
• 资深文案
• 客户执行
• 资深客户执行
• 客户部实习生
• 前台

邮箱:china-hr@serviceplan.com,注明消息来源于麦迪逊邦。


Group Head-Copy (创意组长-文案)

Location: Shanghai, Beijing

Key responsibilities:
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface;
• Work as a team with Art partner;
• Contribute to the new business activities of the agency; ·
• Recommend measures to improve work process methods and quality of product.
• May include other duties as assigned;
• Has great knowledge of the latest digital trends;
• Coordinate team and direct how final copy is visually implemented.

Requirements:
• Journalism communication or related major, college or above;
• 5 years’ work experience in 4A company;
• Good responsibility and communication ability, strong spirit of teamwork, ability of team management, can take the work pressure;
• Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients
• Milk powder client experience


Senior Art Director (资深美术指导)

Location: Shanghai

Key responsibilities:
• Report to Creative Director, you will participate in creative development and become creative-lead over time
• Maintain and enhance the quality of the overall art / design ideas
• Provide excellent design artwork under guidance of senior
• Inspire our content & client service to execute and defend your ideas

Requirements:
• Over 5 years’ experiences of working in digital and advertising agency
• Experience in designing responsive website and smartphone app is a bonus
• Digital minded, full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client


Strategic Planner (策略策划)

Location: Shanghai

Key Responsibilities
• We need a Planner who is self-motivated and passionate about creating content led strategies that are driven by our brand’s needs and by culture insights.
• We need a Planner who will work hard on making sure, that strategy is not only guiding the content, but actually landing itself through the work we put out. 
• Our Planner must think as a Creative to make sure that the right content comes through amazing design & the right executional cues.  
• Internally, you will work with Creatives and Designers to come up with strategy & innovative content. We are setting up a collaborative creative community and we need someone who is autonomous enough to work independently but comfortable enough to work as part of a team. 
• Externally, our Planner needs to help us grow relationships with clients, being able to present strategy with a clear and assertive pulse. We need a Strategist who will help building up the confidence and excitement that makes client say yes to amaze cutting edge work. 
• Inspire people to think about content in new ways, always pushing for excellence and clarity in everything we do at the agency.

Requirements
• Degree in Business Administration / Marketing / Information Technology related discipline
• Strong background, leading content strategy in digital platforms and different media landscapes with working experience (2+ years) 
• Ability to interpret research findings and analyze data into compelling communication insights.
• Confidence to work directly with clients, and manage their clarity and enthusiasm about content strategies.
• Rigorous standards, when it comes to pushing for only, and nothing less than excellent work. 
• Ability to independently manage multiple projects simultaneously. Good sense of what’s priority when making decisions.
• Strong visual and verbal presentations skills, from self-expression to document preparation.
• Fluent Mandarin spoken and written skills
• Relevant design strategy experience


Planning Director/ Associate Planning Director(策略总监/策略副总监)

Location: Beijing

Summary:
• Team Leadership – Lead planning team in winning and delivering business
• Efficient Management – Provide effective solutions and to optimize resources to deliver the best business result efficiently
• Training & Talent Cultivation – Provide inspirations and trainings to improve team quality

Key responsibilities:
• Take full responsibility for planning and directing, and variety of planning tasks, including daily planning work, and new business pitches. 
• Relies on extensive experience and judgment to think and plan the work ahead.
• Partner with the Account Directors and Creative Directors in identifying the right business needs and opportunities.
• Bring deep consumer knowledge and insights, develop and drive the brand/ communication strategies, help develop big simple communication ideas and finally help evolve and take forward the campaign ideas to tackle client's issue. 
• Selling and closing of ideas internally and externally. Strategically and diplomatically handling frustration and discrepancies, adds clarity and scale to both strategies and creative ideas. 
• Standardize and supervise the planning process, role & responsibilities, paving the path for success for each individual member. 
• Raise the bar of service quality and creativity, constantly challenge the status quo, inspire and motivate, push the team to go further and be the best.
• Think managerially and put quality and team efficiency as the first priority, establish the planning team as an idea aggregator, China knowledge Centre & think tank, and make it the catalyst for crafting the company culture. 
• Identify specific knowledge topics that company can own, and Identify the opportunities to promote the company beyond the daily planning work.  
• Be the role-model and mentor of the team.

Requirements:
• Proficiency in Microsoft Word, Excel, PowerPoint
• University degree and above. 
• Fluent Mandarin and English (Written and Spoken)
• Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
• Minimum 7 years working experience in marketing, communication and related strategy development field
• Solid and superior planning skills (Account Planning + Creative Planning) with wide exposure and familiarities in variety of strategy/ concept development, practices, and procedures. 
• Extensive experience with original thinking and visions for making strategic judgment and plans. 
• Good understanding of technology and automobile industry.

Personalities:
• Curious, passionate & resourceful
• Self-motivated, have the strong urge to explore truth and push boundaries for the best solutions. 
• Team motivator and mentor, able to spot the strength and weakness of team members, give clear directions, and make plans to pave their path for growth. 
• Strategic and flexible, able to express different opinion and interact with client and colleagues with tact, discretion and diplomacy when necessary.


Senior Planner (资深策略)

Location: Beijing

Key Responsibilities:
• Handle projects independently with minimum guidance from superior. 
• Digest client's brief, identify real issue, challenges, and the communication objective and goals.
• Analyzing the economic, political, social and technical environment, pinpoint strength, weaknesses, forecast trends and identify opportunities.
• Draft research proposals, conducting interviews, market research and opinion polling on consumer behavior and mindset.
• Detect consumer insights, craft strategic concept/ideas based on Consumer Insights
• Compile and run creative brief, brainstorm, project updates.
• Give creative support and clarifications during the creative development.

Requirements:
• Proficiency in Microsoft Word, Excel, PowerPoint
• University degree and above. 
• Fluent Mandarin an d English (Written and Spoken)
• Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
• Minimum 3 years working experience in marketing, communication or other strategy development related field.
• Wide exposure and good overall understanding of marketing, branding and advertising.
• Grasped the fundamental planning skills, i.e. competitive analysis, benchmark study, identify client's real issue and challenges) 
• Good understanding of technology and automobile industry.

Personalities:
• Curious, passionate & resourceful
• Analytical and flexible
• Clear & confident self-expression
• Team player
• Have original opinion, and dare to speak up when there is a different POV.
• Self-motivated, have a strong urge to explore truth and push boundaries for the best solutions. 


Senior Copywriter(资深文案)

Location: Beijing

Key Responsibilities:
• Cooperate with the art staff, independent of the daily work of the creative development and execution, if necessary, should the proposal.
• From strategy stage participation is an important project, and can continue to participate in the creative and performing.
• Guide and lead junior Copywriter
• Take the initiative to seek means of communication with the way of traditional advertising, and actively participate in the creative department, has a significant contribution to overall growth. 

Requirements:
• Journalism, communication or related major, college or above;
• 3 years’ work experience in 4A company;
• Good responsibility and communication ability, strong spirit of teamwork, ability of team management, can take the work pressure;
• Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients


Account Executive(客户执行)

Location: Beijing

Key Responsibilities:
• Prepare accurate call reports and distribute to applicable client and internal team members.
• Effective execution of relationship marketing programs including written communication of program changes and updates to all team members.
• Consult with Creative, Account Management and other internal departments to communicate client objectives and to develop strategic solutions. Develop draft of creative and project brief.  Submit to Supervisor for review.
• Job files and completion of various process-related forms.
• Set agendas for scheduling and running meetings.
• Maintain schedules and ensuring timely completion of projects.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly. 

Requirements:
• University studies in marketing / innovation / languages or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Familiarity with excel is a plus


Senior Account Executive(资深客户执行)

Location: Beijing

Key Responsibilities
• Ensure smooth implementation of all major deliverables within timeline and budget (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
• Ensures that client issues are dealt with in an efficient manner, informing the Account Director of any problems that may arise. 
• Reports to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis.
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
• Aware and in pursuit of opportunities for account growth and new business, involving the Account Director
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations. 
• Prepare regular correspondence, Contact Report, Status Report and Production Estimate

Requirements:
• University studies in marketing / innovation / languages or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Familiarity with excel is a plus


Account Service Intern

Location: Beijing

Key Responsibilities:
• Support in project management: manage and implement project progress; draft timings, prepare decks
• Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
• Internal Responsibilities: assist the account director in proper documentation and filing;

Requirements:
• Creative mindset with eMarketing sense and “out of the box “ thinking
• University graduate in communication / languages / journalism or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Work with a SMILE


Reception (前台)

Location: Beijing

Key Responsibilities:
• Responsible for the registration, reception and introduction of visitors and guests
• Familiar with company profile, can answer the general questions raised by guest, provide regular non-confidential information
• Responsible for the phone, mail, letters received and dispatched work,
• Cooperate with the manager to complete the printing, copying and writing of some documents
• Be responsible for the cleaning and maintenance of office supplies and office equipment
• Responsible for booking airline tickets, train tickets and guest rooms
• Express delivery receipt and registration
• Assist in planning and organizing office activities

Requirements:
• Bachelor Degree, major in business administration or related.
• 2-3 years’ experience in administration management.
• Strong communication and coordination skills, cross-cultural Sensitivity.
• Problem solving skill and Analytical skills.
• Project management skill.
• Ability to work under pressure and deal with all levels staff 
• True team player who value and believe in effectiveness and efficiency
• Fluency in spoken and written English
• Speak up, problem solving and multi-tasking
• Work with a SMILE

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. 

Please send your full resume and expected salary to jobs_sh@serviceplan.com if you want to apply for position at Serviceplan Shanghai and to china-hr@serviceplan.com if you want to apply for position at Serviceplan Beijing.

By: Summer Zheng

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