Senior Digital Planner / Associate Digital Planning Director 

Assist the Chief Strategy Officer to drive thought leadership in strategy of digital marketing communications and integrated marketing communications to help business grow up.
* Daily digital planning scope of work including:
a)  Insights & trends study and analysis of marketing communication and customer behavior changed in digital era.
b)  Brand / product digital marketing communication concepts development.
c)  Creative brief development and ideation facilitation.
d)  Integrated communication strategy and plan development.
e)  Work together with Creatives and Accounts to develop innovative content and help to grow relationships with clients.
* Be an inspiring team player in delivering idea innovation and thinking about content in new ways.
* Provide up-to-date knowledge & perspective on digital marketing communication trends.

Creative Director(Copy Base)

* Develop creative concepts cross platforms (TV/print/digital/PR).
* Work hand in hand with the team to develop strong conceptual campaigns.
* Mentor and groom the junior staff in the team to produce work of international standards as creative lead.
* Responsible for the overall level of quality and results.

Senior Copywriter / Group Head copy base
资深文案 / 文案创意组长(消费品组)

* Help to develop concepts that are strategically on target.
* Write imaginative copy in variety of styles.
* Present creative work effectively.

Group Head(Art base)

* 与文案一起讨论并执行所负责品牌的创意构想及形成,共同确定创意的画面与文字的设计编排。
* 着重从画面方面的发想创意,负责执行并指导创意脚本、字幕、设计稿、色稿、摄影、插画、完稿等其它美术元素之形成及其美术质量。
* 对设计人员及完稿人员进行美术指导及品质控制。

Group Head(Art base)

* 创意并执行产出汽车KV、设计物料,把关后期平面修图,及时应对客户要求的变化。
* 具有良好的美术功底,良好的审美意识和艺术修养,精通使用设计软件,熟练操作各种软件完稿。

Art Director 

* 与文案一起讨论并执行所负责品牌的创意构想及形成,共同确定创意的画面与文字的设计编排。
* 执行创意脚本、字幕、设计稿、色稿、摄影、插画、完稿等其它美术元素的形成。

Sr. Account Manager / Associate Account Director  
资深客户经理 / 助理客户总监(消费品组)

* Develop a good relationship with client to serve as a trusted consultant.
* Control and management of respective client’s daily jobs such as taking client brief, debrief, work with creative team for creative work development, co-ordination. 
* Maintain regular contact with key clients; proactively offer and implement new ways to meet clients’ needs.
* Develop in-depth knowledge of clients’ business and their competitive environments, and help foster such development among junior staff.
* Discuss and develop client monthly plan and activities.
* Troubleshoot clients problems as they arise; seek senior management input whenever appropriate. Strive to develop the best communication and presentation skills possible to effectively articulate ideas to clients, colleagues and others.

Account Manager / Senior Account Manager
客户经理 / 资深客户经理(消费品组)

* 实施客户项目,负责公司日常活动的执行,扮演客户和公司之间的纽带,推动有效的信息沟通和交流。
* 辅助并监测品牌,产品和活动策略的战略开展和创意过程。
* 撰写激发灵感的创意简报,协调激励跨部门创意团队的讨论会。 
* 对草稿,完稿和计划进行质量控制,获得主管审核后送达客户
* 在广告创作的不同阶段,整理并提供必要具体的文件,以供广告审查及取得投放许可之用。 
* 按客户批示提供及时的作品和媒介发票,定期跟踪付款和工作关闭。




By: Summer Zheng


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