A NEW ERA – and YOU can be PART of it.

Serviceplan Group is Europe´s largest independent, and most diversified communications agency. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a "House of Communication". A fully integrated agency, combining all manners of communication disciplines under one roof: brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists. Serviceplan supports their clients at over 30 locations worldwide, among others with 2 offices in Mainland China (Beijing and Shanghai) and a Hong Kong Office.

The focus in Asia Pacific is on international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-­end technical devices. At Serviceplan we utilize the power of the integration of all communication and distribution channels, on-­ and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for colleagues to support them on the way to become China’s leading independent agency!

• 资深美术指导
• 资深策划


• 资深美术指导
• 创意组长-文案方向
• 资深文案
• UX/UI设计师
• 客户部实习生


Senior Art Director (资深美术指导)

Location: Shanghai

Key responsibilities:
• Report to Creative Director, you will participate in creative development and become creative-lead over time
• Maintain and enhance the quality of the overall art / design ideas
• Provide excellent design artwork under guidance of senior
• Inspire our content & client service to execute and defend your ideas

• Over 5 years’ experiences of working in digital and advertising agency
• Experience in designing responsive website and smartphone app is a bonus
• Digital minded, full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client

Senior Planner (资深策划)

Location: Shanghai 

Key Responsibilities:
• We need an experienced Senior Planner who is self-motivated and passionate about creating content led strategies that are driven by our brand’s needs and by culture insights.
• We need a hands-on Creative Strategist who will work hard on making sure, that strategy is not  only  guiding  the  ideas,  but  actually  landing itself through the work we put out.
• Our Creative Strategist must support the creative team to make sure that the right content comes through amazing design & the right executional cues.
• Internally, you will work with creative teams to come up with strategy & innovative ideas and content. We are setting up a collaborative strategic and creative community, and we need someone who is autonomous enough to work independently but comfortable enough to work as part of a team.
• Externally, our Creative Strategist needs to help us grow relationships with clients, being able to present strategy with a clear and assertive pulse. We need a Strategist who will help building up the confidence and excitement that makes client say yes to amaze cutting edge work.
• Our Creative Strategist will help us inspire people to think about content in new ways, always pushing for excellence and clarity in everything we do at the agency.

• Degree in Business Administration / Marketing / Information Technology related discipline
• Strong background, leading content strategy in digital platforms and different media landscapes with working experience (5+ years)
• Ability to interpret research findings and analyze data into compelling communication insights.
• Confidence to work directly with clients, and manage their clarity and enthusiasm about content strategies.
• Rigorous standards, when it comes to pushing for only, and nothing less than excellent work.
• Ability to independently manage multiple projects simultaneously. Good sense of what’s priority when making decisions.
• Strong visual and verbal presentations skills, from self-expression to document preparation.
• Fluent Mandarin spoken and written skills
• Relevant design strategy and media planning experience
• Relevant experience working on awarded projects at top agencies

Senior Art Director 资深美术

Location: Beijing

Key Responsibilities:
• Personally work on the graphic development of at least one product. • Interact with Copywriters to develop creative concepts and executions of assigned product(s).
• Possess solid understanding of the science and market dynamics of assigned product(s).
• Work closely with account executives to schedule and monitor all projects. 
• Provide accurate time and cost estimates for each tactic. 
• Perform miscellaneous tasks, as directed by Creative Director.
• Advise client on all technical visual recommendations and/or issues. 
• Help facilitate both the input and creative meetings. 
• Assist in making presentations to client

• Assist in making presentations to client
• Comprehensive computer photo-retouching and image development skills. 
• Demonstrated complete understanding of. 
• Color theory and color relationships. 
• Perspective and space relationships. 
• Page composition and grid structures.
• Communicate thorough knowledge of assigned product(s). 
• Effectively handle multiple assignments at one time.
• Manage challenging situations both internally and with the client. 
• Command respect of freelancers and designers and be able to effectively oversee their work.



Group Head-Copy (创意组长-文案)

Location: Beijing

Key responsibilities:
• Must be a skilled writer who is able to perform in a broad spectrum of advertising disciplines (digital, print, TV, etc.).
• Must be able to conceptualize creative concept for all digital touch point and integrate it with better communication.
• Must be able to translate strategic direction (as outlined in a Creative Brief) into powerful advertising communications.
• Create concept for Web-based products, optimizing the use of screen design and user interface;
• Work as a team with Art partner;
• Contribute to the new business activities of the agency; ·
• Recommend measures to improve work process methods and quality of product.
• May include other duties as assigned;
• Has great knowledge of the latest digital trends;
• Coordinate team and direct how final copy is visually implemented.

• Journalism communication or related major, college or above;
• 5 years’ work experience in 4A company;
• Good responsibility and communication ability, strong spirit of teamwork, ability of team management, can take the work pressure;
• Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients
• Milk powder client experience



Senior Copywriter(资深文案)

Location: Beijing

Key Responsibilities:
• Cooperate with the art staff, independent of the daily work of the creative development and execution, if necessary, should the proposal.
• From strategy stage participation is an important project, and can continue to participate in the creative and performing.
• Guide and lead junior Copywriter
• Take the initiative to seek means of communication with the way of traditional advertising, and actively participate in the creative department, has a significant contribution to overall growth. 

• Journalism, communication or related major, college or above;
• 3 years’ work experience in 4A company;
• Good responsibility and communication ability, strong spirit of teamwork, ability of team management, can take the work pressure;
• Strong presentation skills and the ability to communicate effectively with the internal team as well as our partners and clients



UX/UI Designer (UX/UI设计师)

Location: Beijing

2.有Art sense,可以做平面设计和icon设计,可以看懂基本的英语Style guide &CI.



Account Service Intern

Location: Beijing

Key Responsibilities:
• Support in project management: manage and implement project progress; draft timings, prepare decks
• Account Management: Support to bridge client requests and internal deliverables; this includes answering clients’ request and assure a open and informative client communication and grow with the challenges to final be able to handle smaller projects by yourself
• Internal Responsibilities: assist the account director in proper documentation and filing;

• Creative mindset with eMarketing sense and “out of the box “ thinking
• University graduate in communication / languages / journalism or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Work with a SMILE

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. 

Please send your full resume and expected salary to if you want to apply for position at Serviceplan Shanghai and to if you want to apply for position at Serviceplan Beijing.

By: Summer Zheng


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