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Who we are

Artefact (formerly Artefact-NetBooster SA) is a digital marketing agency built on the perfect union of marketers and engineers. The agency works with the largest global brands to redefine the future of customer experience through new technologies. The company has 25 offices across 17 countries, with 1000+ employees delivering three service offers : Data Consulting, Digital Marketing Expertise and Technology Development (Big Data and Artificial Intelligence). Artefact was awarded the most innovative agency of 2017.

In Shanghai and Hong-Kong, we are building the Data Consulting business, and are looking for talented future consultants. It is about supporting brands in how to adapt to the ever-changing world of Data and AI. To achieve that, we need to have ambitious profiles, who understand the business and are familiar with technology. 

Over 600 clients, including 100+ blue chip clients such as Samsung, AccorHotels, Orange, Carrefour, Emirates, Deutsche Telekom and Monoprix, rely on the agency’s profound marketing experience. Artefact has sustained a steady growth rate since its creation in 2015 and has multiplied its turnover threefold in 2016. Artefact is listed on the Euronext Growth Paris Stock Exchange. 



Project Manager  – Digital Business Strategy

What you will be doing: Key responsibilities

Reporting directly to the Partner Consulting, your role will be :
▪ Manage projects, or commercial proposal preparation process, involving the management of multi-disciplinary teams, including Business Consultants, Data Scientists, Creatives, Media experts… 
▪ Handle clients directly on project assignments (run workshops, client meetings, formal presentations…)
▪ Bring the best of our expertise from the other Departments to your clients on Data Science, Activation ( e.g., media buying, CRM, …) and Creativity.
▪ Impact-driven with real sales abilities, you will have to embark our clients into a transformation of their marketing, CRM, Supply Chain departments and make sure Artefact/NetBooster is their preferred partner in this endeavour.
你需要有真正的销售能力,做到效果驱动。你将为我们的客户改革他们的市场营销部门,客户关系管理部门,供应链部门并以此确保Artefact/NetBooster 成为他们的优先合作伙伴。

Among your responsibilities as Project Manager, you will :

Develop client portfolio (hunting)

▪ Constantly stay on top of the Data, AI, Marketing content 
▪ Support a commercial strategy to develop the country client portfolio through personal contacts, events, cold calls, …
▪ Monitor the commercial pipeline
▪ Build proposals supporting the client needs

Deliver the highest standards of quality on your projects

▪ Pilot multidisciplinary teams (consultants, data scientists, strategic planners, media traders)
▪ Ensure the highest level of quality of output to your clients
▪ Accountable for the success of the projects from a client and team perspective 

Develop our Global Knowledge platform

▪ Build stronghold of knowledge through your clients engagements (frameworks, methodologies, technologies, …)
▪ Ensure the spread of the Consulting Department knowledge across the company at local and Global level (in coordination with the Consulting Practice)

What we are looking for 

▪ Demonstrated success in your first 4+ years of career at a tier 1 consulting firm and have 2+ years of experience managing projects and/or clients. 
▪ Graduated from a top University of Shanghai / Beijing / Hong-Kong 
▪ Mandarin native speaker, and fluent in English 
▪ Strong interest and appetite in Data, Marketing, Technology topics 
▪ Highly adaptable, able to cope with different topics and situations 

HR Assistant

▪ Recruitment
▪ Assist on recruitment, ads posting/interview arrangement/screen and select resume for junior positions
▪ And other task related to recruitment.
▪ Assist to update and clarify candidates’ information via system and sheets.

Employee Relationship and Staffing
▪ Assist on foreigners permit application, renew/new create process
▪ Assist on employees’ attendance management
▪ Assist on daily documents collection and employee personal file maintenance
▪ Assist to update and clarify staff’s information via system and sheets
▪ Assist on other task related to employee relationship

Other Project
▪ Assist on HR project-Training Program/Trainee Program/Business Partner Program

▪ Bachelor degree or above
▪ Good command of English
▪ High passion on HR field, detailed-oriented, a good team player
▪ Basic knowledge of HR, HR intern experience/ 1+ years relevant experience is preferred

Graphic Designer

▪ Meeting your creative head or account managers to discuss the business objectives and requirements of the job
▪ Estimating the time required to complete the work
▪ Thinking creatively to produce new ideas and concepts and developing interactive design
▪ Participating in ideation process with the Social Media team to make contents more engaging and “share worthy”
▪ Creating graphic design elements for digital and social media projects 
▪ Designing banners, graphics and infographics for social media posts, articles and web pages
▪ Demonstrating illustrative skills with rough sketches and working on layouts;
▪ Presenting finalized ideas and concepts to internal teams

▪ BA/BS degree in Graphic Design, advertising or related field
▪ Minimum 3 years relevant experience as a web designer, graphic designer and illustrator
▪ Portfolio with a minimum of 5 modern web designs using modern design techniques
▪ Able to think creatively to develop original designs
▪ Understanding of creative Social Media contents and best practices 
▪ Excellent skills in Microsoft PowerPoint, Adobe Photoshop and Illustrator
▪ Strong attention to detail
▪ Good communication skills with ability to communicate in English preferred

GA Web Analyst

▪ Implement Analysis development with the specific and various goals in order to support the projects and commercial decisions
▪ Analyze website data on traffic patterns, order volume, conversion tunnel, navigation behavior, and product selection
▪ Conduct stakeholder-specific analyses including campaign analysis, customer segmentation and profiling, retention analysis, and lifetime value analysis and competitive market research
▪ Create, manage and distribute data and insights via reporting
▪ Propose, Implement and Follow re-targeting strategy
▪ Maintain page tagging standards and build business processes to streamline tagging conventions across web properties
▪ Work and communicate with IT teams and IT 3rd party companies to create business requirements, test implementations and continuously monitor data integrity for web analytics part

▪ At least 6 months working experience.
▪ Ability to use Google Analytics, including base code settings, custom report settings, goal settings, utm code settings, and more.
▪ Have the ablility to learn and explore, can solve cross-domain tracking, cross-device tracking and other special needs.
▪ Proficiency in Microsoft Office, especially Excel.
▪ Ability to produce reports independently, preferably with presentation. 
▪ Being able to use Adobe Omniture and Baidu Tongji is a plus.

Senior Account Manager (Social and SCRM Strategy)

Senior Account Manager (SAM) is a responsible on leading the strategic development, and business development for the client, lead and guide the development of key client relationship organization, be responsible for the strategy and direction of the accounts that he or she is handling.

Client Service and Implementation
▪ Acts as team lead of assigned projects and ensures overall project objectives and targets are achieved
▪ Works with the Account Director, ensuring that client requirements/project briefs are well understood, converted to an internal version, and cascaded to the team in a clear, complete and accurate manner
▪ Ensures that client issues are dealt with in an efficient manner
▪ Reports to the Account Director and Account Service Director providing regular reports on all account activity, including status and call reports on a weekly basis  
▪ Oversee the implementations of all channels
▪ Provide support to the operations team with clear strategic directions to better serbe the client and lead the project succesfully 
▪ Will be in charge to develop one product/ service line of Artefact portfolio

Business Acumen & Strategic Thinking 
▪ Work with social strategist, an Senior Account Manager should be able to provide valuable contribution in strong concepts for social media engagement on all other channels (including but not limited to: SEM, SEO, Social Media, Programmatic Buying, E-commerce)

▪ Challenge the strategies of internal team, and provide recommendations to improve campaign performance
▪ Understanding of company’s digital capabilities and services, and effectively communicates all offerings to the client
New Business Development
▪ Work with the team in pitches to win new clients
▪ Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project
▪ Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations
▪ Owns the contract and contract renewals for new work for an existing client

Finance Management
▪ Approves Change Orders and invoices, and is responsible for payment collections
▪ Ensures timely billing and recovery of project fees

▪ Proven Excellent Account Management skills required in order to create, maintain and enhance customer relationships 
▪ With a minimum 2-3 years of Account/project management experience
▪ 1 year experience managing social communities on Chinese social media sites or SCRM
▪ Extremely detail oriented 
▪ Strong writing skills and creative mind-set
- Good knowledge of social media analytics, comfortable working with data
▪ High level of initiative and work well in a team environment 
▪ Excellent written and oral communication skills in both Chinese and English are a must
▪ Handles stressful situations and deadline pressures well 
▪ Plans and carries out responsibilities with minimal direction 
▪ New skills to grasp/learn:  SEO, SEARCH and RTB

Associate Account Director 

▪ Associate Account Director of Digital Advertising Services (Search and Display Expertise background)
▪ With at least 5-6 years of experience. Our ideal candidate is someone who has expertise working with Search but with also knowledge on Media, Display and Paid ▪ Social campaigns and strategy. This person also has at least years of experience managing and growing other team members and, again, is willing and able to be very hands on in accounts. 
▪ We place a lot of value on a very supportive attitude with a real interest by transmitting knowledges, expertise and passion.

▪ Lead account strategy and partner with clients as a trusted consultant; educate and inspire team members to do the same. 
▪ Assist in other online marketing initiatives such as media buying; help team members develop into similarly multi-disciplinary experts. 
▪ Constantly assess and follow-up Search daily work to insure quality delivery to client.
▪ Efficiently launch, manage and strategically optimize paid search campaigns across a diverse client base. 
▪ Analyze campaign data and provide meaningful, actionable insights. 
▪ Effectively communicate strategy and results to clients in reports and meetings—not just performance of keywords and ad copy, but rather, articulate insights on creative solutions, landing page strategy, and effectiveness of strategy beyond SEM-centric minutia. 
▪ Share best practices in Search and paid advertising by constantly be aware of Market news and tools. 

▪ The ideal candidate will be well-rounded and want to learn—and educate others—about other areas of customer acquisition and marketing, beyond SEM. 
▪ At least 5-6 years of experience in online marketing with an emphasis in SEM, ideally managing International Client or ROI driven campaigns. 
▪ English communication skills – written and oral, presentation skills are key for this role – as is speaking to clients in their own language. 
▪ Strong knowledge of Baidu, Tencent, Alibaba echosystem.
▪ Skilled at keyword research, writing compelling ad copy, efficiently building out organized campaigns—have an opinion of what else goes on the list of "important SEM qualifications.” 

Junior Digital Planner

▪ Use latest and most innovative methods for obtaining market and consumer insight; includes conducting quantitative and qualitative data research 
▪ Confers with different Business Leaders, Digital Marketing Teams and/or Clients to establish digital marketing strategies based on data driven online marketing research 
▪ Contribute in winning pitches for the agency
▪ Contribute to improve quality of the analysis on our monthly reporting
▪ Understand multi digital marketing channels and be able to recommend how to integrate them
▪ Create ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities
▪ Constantly recommend emerging digital and new technologies

▪ At least 2 years of experience in insights generation and strategic planning (acquired in a digital marketing agency is a plus)
▪ Solid understanding of integrated digital marketing and performance digital marketing planning (knowledge in brand digital planning is a plus)
▪ Familiarity in data marketing and data science a plus
▪ Strong attention to detail and a strong analytical mind
▪ Good organisational skills and a methodical approach to work
▪ Experience in web and media analytics is a plus
▪ Experience in use of survey and other marketing research tools is a plus
▪ Self-motivated, results-driven with excellent attention to detail
▪ Good written and oral English communication skills  
▪ Confident presentation skills

Junior Data Scientist

What you will be doing: Key responsibilities

As a Junior Data Scientist, your role will encompass:

▪ Conducting ambitious projects in the transformation of clients through data
▪ Collaborating with the other Divisions (Activation, Creativity, and Strategy) to provide comprehensive services to your clients
▪ Developing privileged relationships with our clients, using your technical abilities to assist in the transformation of their marketing department

Among your responsibilities as a Junior Data Scientist, you will be responsible for:

Performing data projects 

▪ Securing delivery on your projects 
▪ Communicating your work and achievements among the team
▪ Working closely with your Consulting counterpart to build and maintain strong relationships with your clients and best understand their needs
▪ Ensuring that your solutions are bringing values to the client problematic
▪ Being a good team player, knowing your role and responsibility in the global ambition

Being a great tech person

▪ Demonstrating the skill and credibility required to ensure the success of our clients’ initiatives
▪ Researching and developing new technical approaches to address problems efficiently
▪ Sharing best practices and contributing to Artefact’s institutional knowledge
▪ Embodying Artefact’s values and inspiring others to do the same

Qualifications: Education & experience required

▪ A Master's degree in machine learning, mathematics, computer science, or related fields
▪ Hands-on experience developing and applying data-driven solutions in a corporate or consulting setting, preferably in a consumer marketing context (experience in the web industry is a plus)
▪ Strong knowledge of data processing, data modeling, algorithms, and data architecture
▪ Intellectual curiosity and excellent problem-solving skills, including the ability to structure and prioritise an approach for maximum impact

Senior Account Executive

Senior Account Executive (SAE) help to Account Director/Account Manger serves as the primary business contact for the client and is responsible for client satisfaction. Support the day-to-day communication/information sharing and project support needs between the clients. The role will require strong communication, teamwork, project management and organization skills.

▪ Arrange meetings and liaise with clients to understand briefs 
▪ Provide quick response or solutions to client’s requests
▪ Manage numerous ongoing projects with clear priority allocation 
▪ Deal with several client contact persons in the same time 
▪ Debrief job requirements clearly to the internal team members 
▪ Monitor all project stages to guarantee that they run smoothly 
▪ Quality control of all work that is submitted to clients
▪ Create quotation, ensure timely billing and record all the finance status up to date.

▪ Multi-tasking & detailed driven are highly required 
▪ First class organisational skills
▪ Excellent oral and written communication skills in both Mandarin and English 
▪ A pro-active approach to all the ongoing projects and full awareness of processes 
▪ Experience of working as part of a team
▪ Ability to work under strong pressure whilst maintaining a cool outlook 
▪ The confidence to give clients trust in your work

SEM Manager-Luxury

Location: Shanghai Office
Division: Performance-SEM
Report to: Head Performance Marketing

Overview of job:
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC).
The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

Responsibilities of the Role:
▪ Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
▪ Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
▪ Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
▪ Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
▪ Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
▪ Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
▪ Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
▪ Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
▪ Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
o Keyword research and specifications throughout web site pages
o Keywords recommendations for SEO Link building activities
o SEM navigation and conversion analysis (path to purchase)
▪ Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
▪ Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

Required skills and competencies:
▪ Bachelor's Degree required; Marketing Degree preferred
▪ 4-5 years’ experience managing paid and natural search programs in-house or agency environment
▪ Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
▪ Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
▪ Experience managing SEM campaigns in Baidu at least
▪ Ability to write an attractive Ad copy based on the understanding of the product
▪ Analytical skills with ability to drive meaningful actions from data gathered
▪ Proficiency in MS Office – especially Excel and PowerPoint
▪ Ability to multi-task and prioritize in a fast-paced and dynamic work environment
▪ An organized individual with great attention to detail and focus on quality of results
▪ A self-motivated individual; a good team player
▪ Takes accountability and ownership of his/her own work

By: Summer Zheng


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