A NEW ERA – and YOU can be PART of it.

Serviceplan Group is Europe´s largest independent, and most diversified communications agency. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a "House of Communication". A fully integrated agency, combining all manners of communication disciplines under one roof: brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists. Serviceplan supports their clients at over 30 locations worldwide, among others with 2 offices in Mainland China (Beijing and Shanghai) and a Hong Kong Office.

The focus in Asia Pacific is on international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-­end technical devices. At Serviceplan we utilize the power of the integration of all communication and distribution channels, on-­ and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for colleagues to support them on the way to become China’s leading independent agency!

• 资深美术指导
• 资深策划


• 客户执行
• 客户经理
• 客户副总监
• 美术指导


Senior Art Director (资深美术指导)

Location: Shanghai

Key responsibilities:
• Report to Creative Director, you will participate in creative development and become creative-lead over time
• Maintain and enhance the quality of the overall art / design ideas
• Provide excellent design artwork under guidance of senior
• Inspire our content & client service to execute and defend your ideas

• Over 5 years’ experiences of working in digital and advertising agency
• Experience in designing responsive website and smartphone app is a bonus
• Digital minded, full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client

Senior Planner (资深策划)

Location: Shanghai 

Key Responsibilities:
• We need an experienced Senior Planner who is self-motivated and passionate about creating content led strategies that are driven by our brand’s needs and by culture insights.
• We need a hands-on Creative Strategist who will work hard on making sure, that strategy is not  only  guiding  the  ideas,  but  actually  landing itself through the work we put out.
• Our Creative Strategist must support the creative team to make sure that the right content comes through amazing design & the right executional cues.
• Internally, you will work with creative teams to come up with strategy & innovative ideas and content. We are setting up a collaborative strategic and creative community, and we need someone who is autonomous enough to work independently but comfortable enough to work as part of a team.
• Externally, our Creative Strategist needs to help us grow relationships with clients, being able to present strategy with a clear and assertive pulse. We need a Strategist who will help building up the confidence and excitement that makes client say yes to amaze cutting edge work.
• Our Creative Strategist will help us inspire people to think about content in new ways, always pushing for excellence and clarity in everything we do at the agency.

• Degree in Business Administration / Marketing / Information Technology related discipline
• Strong background, leading content strategy in digital platforms and different media landscapes with working experience (5+ years)
• Ability to interpret research findings and analyze data into compelling communication insights.
• Confidence to work directly with clients, and manage their clarity and enthusiasm about content strategies.
• Rigorous standards, when it comes to pushing for only, and nothing less than excellent work.
• Ability to independently manage multiple projects simultaneously. Good sense of what’s priority when making decisions.
• Strong visual and verbal presentations skills, from self-expression to document preparation.
• Fluent Mandarin spoken and written skills
• Relevant design strategy and media planning experience
• Relevant experience working on awarded projects at top agencies

Account Executive (客户执行)


Key Responsibilities:
• Prepare accurate call reports and distribute to applicable client and internal team members.
• Effective execution of relationship marketing programs including written communication of program changes and updates to all team members.
• Consult with Creative, Account Management and other internal departments to communicate client objectives and to develop strategic solutions. Develop draft of creative and project brief. Submit to Supervisor for review.
• Job files and completion of various process-related forms.
• Set agendas for scheduling and running meetings.
• Maintain schedules and ensuring timely completion of projects.
• Regularly monitors and analyses competitive advertising and competitive product activity.
• Answers all client queries promptly. 

• University studies in marketing / innovation / languages or related discipline
• True team player who value and believe in effectiveness and efficiency
• Good command of spoken and written Mandarin Chinese and English
• Speak up, problem solving and multi-tasking
• Good interpersonal and communications skills
• Proactive, independent, responsible and detail-oriented
• Familiarity with excel is a plus

Account Manager 客户经理

Location: Hangzhou

Key Responsibilities:
• Ensure smooth implementation of all major deliverables within timeline and budget (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met.
• Ensures that client issues are dealt with in an efficient manner, informing the Account Director of any problems that may arise. 
• Reports to the Account Director, providing regular input on all account activity, including status and call reports on a weekly basis.
• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.
• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.
• Aware and in pursuit of opportunities for account growth and new business, involving the Account Director
• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations. 
• Prepare regular correspondence, Contact Report, Status Report and Production Estimate.

• University studies in marketing / innovation / languages or related discipline
• Good command of spoken and written Mandarin Chinese and English
• Strong interpersonal and communications skills
• Able to handle project independently and efficiently (event planning, budgeting)
• Strong organizational & team management skills

Associate Account Director (客户副总监)

Location: Hangzhou

Key Responsibilities:
• Assists the team leader to manage the key accounts
• Provides logistic support to both the account and creative teams
• Ensures high quality and timely delivery of all projects
• Providing strategic directions in the development of total communication services
• Managing and optimizing resources to achieve revenue goals for the business
• Developing business partner relationships with key people in the designated client organizations
• Striving for the long lasting and sustainable success of our client
• Handles the financials from quotation to billing 

• Above 4 years of advertising in 4A agency working experience and auto client experience
• Excellent communication and presentation skills.
• Be able to convince and influence others effectively;
• High energy level.
• Be able to manage multiple tasks and initiatives simultaneously;
• Fluent in written and spoken English and Mandarin Chinese

Art Director 美术指导


• Supervises and monitors artists to ensure the quality and time lines of print layouts and online PP 
• Provides technical and creative support in generating layouts and finished ads 
• Reviews and assesses existing ads based on the principles of effective advertising suggests/implements improvements as needed; 
• Provides training to artists on creating effective business ads: implements the principles of effective business advertising in all work generated by the artists
• Assists in management planning by providing reports on team member productivity, ad exceptions, deadline compliance, and hardware and software requirements
• Undertakes any special project or duty as signed by superiors 

• Bachelor of Fine Arts in Design preferred
• At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
• Demonstrate conceptual and design skills.
• Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
• A command of Typography, Color, Composition, Hierarchy.
• Create and execute ideas in an efficient, organized way.

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. 

Please send your full resume and expected salary to if you want to apply for position at Serviceplan Shanghai and to if you want to apply for position at Serviceplan Hangzhou.

By: Summer Zheng


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