A NEW ERA – and YOU can be PART of it.

Serviceplan Group is Europe´s largest independent, and most diversified communications agency. Founded in 1970 as a traditional advertising agency, Serviceplan swiftly developed the concept of a "House of Communication". A fully integrated agency, combining all manners of communication disciplines under one roof: brand strategists, creative professionals, media or online specialists, web designers, dialogue or CRM experts, market researchers, PR consultants or sales specialists. Serviceplan supports their clients at over 30 locations worldwide, among others with 2 offices in Mainland China (Beijing and Shanghai) and a Hong Kong Office.

The focus in Asia Pacific is on international clients, including leading European Luxury Fashion and Car Brands, FMCG, International Service Providers, as well as high-­end technical devices. At Serviceplan we utilize the power of the integration of all communication and distribution channels, on-­ and offline, to leverage the market potential, and thus gain a real competitive advantage for our clients.

Serviceplan is looking for colleagues to support them on the way to become China’s leading independent agency!

• 资深美术指导
• 资深策划
• 创意总监-文案方向


• 策略总监
• 策略策划
• 客户执行
• 美术指导


• 策略策划
• 美术指导

Senior Art Director (资深美术指导)

Location: Shanghai

Key responsibilities:
• Report to Creative Director, you will participate in creative development and become creative-lead over time
• Maintain and enhance the quality of the overall art / design ideas
• Provide excellent design artwork under guidance of senior
• Inspire our content & client service to execute and defend your ideas

• Over 5 years’ experiences of working in digital and advertising agency
• Experience in designing responsive website and smartphone app is a bonus
• Digital minded, full of awesome ideas and being able to complete the work independently as well as with the team members
• Be skilled in designing software (Photoshop, Illustrator), basic understanding of certain development software (Flash, Dreamweaver) is a plus
• Well-developed communications skills, including ability to present independently creative concepts to the team and the client

Senior Planner (资深策划)

Location: Shanghai 

Key Responsibilities:
• We need an experienced Senior Planner who is self-motivated and passionate about creating content led strategies that are driven by our brand’s needs and by culture insights.
• We need a hands-on Creative Strategist who will work hard on making sure, that strategy is not  only  guiding  the  ideas,  but  actually  landing itself through the work we put out.
• Our Creative Strategist must support the creative team to make sure that the right content comes through amazing design & the right executional cues.
• Internally, you will work with creative teams to come up with strategy & innovative ideas and content. We are setting up a collaborative strategic and creative community, and we need someone who is autonomous enough to work independently but comfortable enough to work as part of a team.
• Externally, our Creative Strategist needs to help us grow relationships with clients, being able to present strategy with a clear and assertive pulse. We need a Strategist who will help building up the confidence and excitement that makes client say yes to amaze cutting edge work.
• Our Creative Strategist will help us inspire people to think about content in new ways, always pushing for excellence and clarity in everything we do at the agency.

• Degree in Business Administration / Marketing / Information Technology related discipline
• Strong background, leading content strategy in digital platforms and different media landscapes with working experience (5+ years)
• Ability to interpret research findings and analyze data into compelling communication insights.
• Confidence to work directly with clients, and manage their clarity and enthusiasm about content strategies.
• Rigorous standards, when it comes to pushing for only, and nothing less than excellent work.
• Ability to independently manage multiple projects simultaneously. Good sense of what’s priority when making decisions.
• Strong visual and verbal presentations skills, from self-expression to document preparation.
• Fluent Mandarin spoken and written skills
• Relevant design strategy and media planning experience
• Relevant experience working on awarded projects at top agencies

Creative Director-Copy base (创意总监-文案方向)

Location: Shanghai

Key Responsibilities:
• Conceive the development of all materials (copy) to ensure that creative concepts are strategically on target and art meets company standards of creative excellence.
• Work closely with the art based creative Director, as well as the Strategy team.
• Lead and supervise the creative copy development for the offline and online projects for Serviceplan
• Take project lead and responsibility on campaign ideas and copy direction
• Lead, nurture & supervise the copy team on the projects from inception stage, idea generation and production stages
• Assure creative projects meet briefs and/or company objectives, as well as timelines and budgets. 
• Guide the client from a creative point of view.
• Maintain and enhance the quality of the overall project in terms of copy.
• Inspire our content & client service to execute and defend your ideas and creativity. Constantly encourage creative, inspirational team spirit.
• Strategic planning and detail minded.

• Degree holder, preferably in Marketing, Communication, Advertising, Art or equivalent.
• Outstanding Chinese copy with auto background. English copy is a plus.
• Over 8-10 years experiences of working in digital and classical advertising agencies, among which minimal 6 years creative management experience in China
• Excellent track record in award winning performance with famously effective works
• Full of awesome ideas and being able to complete work independently, as well as with the team members.
• Good knowledge in literature, art and history
• Understand modern and traditional culture
• Familiar with Mainland China, digital ecosystem and latest trends.
• Excellent communications, presentation and problem solving skills. Able to present creative concepts to the team and the clients in their language
• Passionate about the creative industry and fast pace environment
• Self-motivated and a good team player, good leadership skill.
• Very responsible, able to manage multiple projects in tight deadlines
• Able to determine and monitor project schedule in conjunction with internal departments and external parties.

Planning Director 策略总监

Location: Beijing

Key Responsibilities:
1.Take full responsibility for planning and directing, and variety of planning tasks, including daily planning work, and new business pitches. 
2.Relies on extensive experience and judgment to think and plan the work ahead.
3.Partner with the Account Directors and Creative Directors in identifying the right business needs and opportunities.
4.Bring deep consumer knowledge and insights, develop and drive the brand/ communication strategies, help develop big simple communication ideas and finally help evolve and take forward the campaign ideas to tackle client's issue. 
5.Selling and closing of ideas internally and externally. Strategically and diplomatically handling frustration and discrepancies, adds clarity and scale to both strategies and creative ideas. 
6.Standardize and supervise the planning process, role & responsibilities, paving the path for success for each individual member. 
7.Raise the bar of service quality and creativity, constantly challenge the status quo, inspire and motivate, push the team to go further and be the best.
8.Think managerially and put quality and team efficiency as the first priority , establish the planning team as an idea aggregator, China knowledge Centre & think tank, and make it the catalyst for crafting the company culture. 
9.Identify specific knowledge topics that company can own, and Identify the opportunities to promote the company beyond the daily planning work.  
10.Be the role-model and mentor of the team. 

1.Proficiency in Microsoft Word, Excel, PowerPoint
2.University degree and above. 
3.Fluent Mandarin and English (Written and Spoken)
4.Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
5.Minimum 7 years working experience in marketing, communication and related strategy development field
6.Solid and superior planning skills (Account Planning + Creative Planning) with wide exposure and familiarities in variety of strategy/ concept development, practices, and procedures. 
7.Extensive experience with original thinking and visions for making strategic judgment and plans. 
8.Good understanding of technology and automobile industry.

Strategic Planner  策略策划

Location: Hangzhou/Beijing

Key Responsibilities:
1.Handle projects independently with minimum guidance from superior. 
2.Digest client's brief, identify real issue, challenges, and the communication objective and goals.
3.Analyzing the economic, political, social and technical environment, pinpoint strength, weaknesses, forecast trends and identify opportunities.
4.Draft research proposals, conducting interviews, market research and opinion polling on consumer behavior and mindset.
5.Detect consumer insights, craft strategic concept/ideas based on Consumer Insights
6.Compile and run creative brief, brainstorm, project updates.
7.Give creative support and clarifications during the creative development.

1.Proficiency in Microsoft Word, Excel, PowerPoint
2.University degree and above. 
3.Fluent Mandarin and English (Written and Spoken)
4.Preferred Major: Marketing, Communication, Business Administration, Statistics & Psychology
5.Minimum 3 years working experience in marketing, communication or other strategy development related field.
6.Wide exposure and good overall understanding of marketing, branding and advertising.
7.Grasped the fundamental planning skills, i.e. competitive analysis, benchmark study, identify client's real issue and challenges) 
8.Good understanding of technology and automobile industry.

Account Executive(客户执行)


Key Responsibilities:
•Prepare accurate call reports and distribute to applicable client and internal team members.
•Effective execution of relationship marketing programs including written communication of program changes and updates to all team members.
•Consult with Creative, Account Management and other internal departments to communicate client objectives and to develop strategic solutions. Develop draft of creative and project brief. Submit to Supervisor for review.
•Job files and completion of various process-related forms.
•Set agendas for scheduling and running meetings.
•Maintain schedules and ensuring timely completion of projects.
•Regularly monitors and analyses competitive advertising and competitive product activity.
•Answers all client queries promptly. 

•University studies in marketing / innovation / languages or related discipline
•True team player who value and believe in effectiveness and efficiency
•Good command of spoken and written Mandarin Chinese and English
•Speak up, problem solving and multi-tasking
•Good interpersonal and communications skills
•Proactive, independent, responsible and detail-oriented
•Familiarity with excel is a plus

Art Director (美术指导)


•Supervises and monitors artists to ensure the quality and time lines of print layouts and online PP 
•Provides technical and creative support in generating layouts and finished ads 
•Reviews and assesses existing ads based on the principles of effective advertising suggests/implements improvements as needed; 
•Provides training to artists on creating effective business ads: implements the principles of effective business advertising in all work generated by the artists
•Assists in management planning by providing reports on team member productivity, ad exceptions, deadline compliance, and hardware and software requirements
•Undertakes any special project or duty as signed by superiors 

•Bachelor of Fine Arts in Design preferred
•At least over 1 years 4A agency experience desired, with a thorough understanding of Art Direction/ Design.
•Demonstrate conceptual and design skills.
•Present ideas effectively. Ability to talk about your work internally. And, just as important, the ability to listen and understand client feedback and feedback from internal critiques.
•A command of Typography, Color, Composition, Hierarchy.
•Create and execute ideas in an efficient, organized way.

Sounds like you? We offer an attractive package, comprehensive training and excellent career development opportunity to the right candidate. 

Please send your full resume and expected salary to if you want to apply for position at Serviceplan Shanghai and to if you want to apply for position at Serviceplan Beijing and Hangzhou.

By: Summer Zheng


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