Siegel+Gale is the simplicity company. We seek it, defend it, and embrace it in everything we do to help brands reach their true potential. Simplicity is the centerpiece of the strategies we develop that reveal the unique truths of an organization, the engaging stories we create that connect brands with their audiences, and the meaningful experiences we deliver that are both unexpectedly fresh and remarkably clear.

Since 1969, Siegel+Gale has championed simplicity for leading corporations, nonprofits and government organizations worldwide. We have offices in New York, Los Angeles, San Francisco, London, Dubai, Tokyo and Shanghai, but we're willing to fly just about anywhere. We’re also not alone. As part of Brand Consulting Group, a division of Omnicom Group Inc., we have strong partners all around the world.

Our internal, global marketing & business development team is seeking a Marketing Coordinator to serve the Shanghai region. The person in this role will report to and assist the Associate Director, Marketing (LA-based) in executing all marketing programs and supporting the marketing and sales activities of Siegel+Gale in China.
As a Marketing Coordinator you will play a critical part in coordinating the strategy for and execution of key demand generation programs and content and public relations (PR) campaigns that will build awareness for Siegel+Gale, and ultimately drive new business.

We are looking for an agile “simplifier”, experienced in coordinating and executing a range of marketing initiatives—from supporting the management of an events program and localizing outbound marketing campaigns, to being an active coordinator of content & PR to contribute to our global thought leadership program, all in the service of providing support to new business activities & driving revenue growth.

As a Marketing Coordinator at Siegel+Gale, you will:
• Drive and support the management of the Marketing Plan for S+G Shanghai
• Work in close collaboration with the Associate Director, Marketing and global marketing team and work closely with Managing Director & ECD, Shanghai and President, Pacific Rim
• Assist with building and maintaining an accurate and well-organized database
• Create and produce new marketing materials – including case studies, blog posts, research studies, brochures, and event/conference/trade show materials
• Organize and maintain marketing and business development digital archives (client case studies, client lists, marketing materials, etc.)
• Assist with coordinating third-party vendors and freelancers (e.g. writers & translators for case studies and thought leadership) as needed to help push forward key initiatives and marketing activities
• Work and interact with team members across Siegel+Gale offices and practice areas
• Proactively present new ways of thinking and analyzing
• Communicate concerns or issues with direct manager immediately
• Seeks and receives feedback in a professional manner

As part of the Pacific Rim marketing plan, you will focus on:
• Supporting the development of a robust digital marketing program with a focus on demand generation via S+G WeChat account and SG.CN
• Localization of outbound activities including direct and digital marketing programs
• Coordination of marketing activities and knowledge transfer among offices (gathering information, writing case studies, etc.)
• Providing research for key business development and marketing activities – including prospect lists, event management and content development
• Assisting in production of new business materials – including GetSmarts, PowerPoint presentations and supporting collateral materials
• Increasing the output of intellectual capital and thought leadership (i.e. e-mail campaigns, Point of Views etc.) that reinforces our key business verticals and builds image development of S+G Shanghai practitioners
• Quality assurance for proposals, presentations, outbound letters and marketing materials ensuring materials are translated, spell checked, formatted properly, and of the highest quality
• Coordinating regional events program consisting of owned and partner events; assisting with speaker and attendance prep and onsite support
• Supporting the management of submission process for chosen awards

You're a great fit for this position if you have:
• 1 year experience in a marketing related role & Bachelor’s degree in communications, public relations, journalism, marketing or related field
• Strong interpersonal, communications, time management and attention to detail skills
• Excellent communication skills – verbally and in writing (Fluent in English and Chinese)
• Interested in launching a career in marketing
• The ability to manage multiple tasks as priorities change daily
• Fluency in all Microsoft business applications (Word, PowerPoint, Excel, Outlook)
• Experience with WeChat,, Act-On, DiscoverOrg, LinkedIn, Slack & Box preferred
• Ability to simplify
• Digital expertise

Siegel+Gale continually seeks to advance the principles of equal employment opportunity to all applicants and employees. As such, Siegel+Gale does not discriminate on the basis of race, color, religion, sex, national origin, age, mental or physical disability, or status as a protected veteran. This policy applies to all personnel activities and conditions of employment.

Please apply online at, or email to

By: Summer Zheng


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