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Who we are

Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

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公司地址:上海。
有意者请将简历发送至:recruit-china@artefact.com,并注明消息来源于麦迪逊邦。


SEM Manager

JOB SUMMARY 
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC). 

The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

KEY AREAS OF RESPONSIBILITY
▪ Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
▪ Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
▪ Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
▪ Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
▪ Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
▪ Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
▪ Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
▪ Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
▪ Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
○Keyword research and specifications throughout web site pages
○Keywords recommendations for SEO Link building activities
○SEM navigation and conversion analysis (path to purchase)
▪ Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
▪ Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

WHAT WE ARE LOOKING FOR 
▪ Bachelor's Degree required; Marketing Degree preferred
▪ 4-5 years’ experience managing paid and natural search programs in-house or agency environment
▪ Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
▪ Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
▪ Experience managing SEM campaigns in Baidu at least 
▪ Ability to write an attractive Ad copy based on the understanding of the product
▪ Analytical skills with ability to drive meaningful actions from data gathered
▪ Proficiency in MS Office – especially Excel and PowerPoint
▪ Ability to multi-task and prioritize in a fast-paced and dynamic work environment
▪ An organized individual with great attention to detail and focus on quality of results
▪ A self-motivated individual; a good team player
▪ Takes accountability and ownership of his/her own work


Art Designer

KEY AREAS OF RESPONSIBILITY
▪ Meeting your creative head or account managers to discuss the business objectives and requirements of the job;
▪ Estimating the time required to complete the work
▪ Thinking creatively to produce new ideas and concepts and developing interactive design;
▪ Presenting finalized ideas and concepts to creative head or account managers;
▪ Proofreading to produce accurate and high-quality work;
▪ Demonstrating illustrative skills with rough sketches and working on layouts ready for print;
▪ Commissioning illustrators and photographers;
▪ Working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists.

WHAT WE ARE LOOKING FOR 
▪ Bachelor Degree – creative major preferred
▪ Designing mostly for web, apps, and banners, and occasionally print
▪ Excellent skills in Microsoft PowerPoint, Adobe Photoshop and Illustrator. Ideally a Mac user
▪ Able to think creatively to develop original designs
▪ Strong attention to detail
▪ Good communication skills with ability to communicate in English preferred


Copywriter-Gaming Client

KEY AREAS OF RESPONSIBILITY
客户名称:育碧(UBISOFT)-电脑主机类和手游类

▪ 制定所负责游戏项目的新闻计划(市场方向、新闻策略、执行方案等);
▪ 撰写所负责游戏项目的相关新闻;
▪ 对产品的各种推广活动进行全面的文字曝光;
▪ 观察、反馈各种宣传效果,做到总结提升;
▪ 撰写微信公众号 / 微博文案,做月报。

WHAT WE ARE LOOKING FOR 
▪ 知识面宽,文学功底强,具有出色的想象力与表达力,能抓住目前热点与游戏结合;
▪ 对游戏有理解,善于发掘宣传点,能站在游戏设计角度,完成各种文案的创作;
▪ 对主流游戏产品有所了解,对三款以上任何平台的游戏产品有独特见解;
▪ 熟知游戏产品,对于玩家以及受众群体比较了解;
▪ 熟练使用OFFICE办公软件(如Word、Excel 、Photoshop等);
▪ 有文案工作经验和有过撰写游戏攻略者优先;熟悉双微排版及内容撰写;
▪ 具备优秀的英语听说读写能力,能够独立进行英文方案的撰写。


Media Account Director  

JOB SUMMARY  
▪ Media Account Director of Digital Advertising Services (Search and Display Expertise background) 
▪ With at least 6-8 years of experience. Our ideal candidate is someone who has expertise working with Media but with also knowledge on Search, Display and Paid Social campaigns and strategy.  
▪ This person also has at least years of experience managing and growing other team members and, again, is willing and able to be very hands on in accounts. We place a lot of value on a very supportive attitude with a real interest by transmitting knowledge, expertise and passion. 
 
KEY AREAS OF RESPONSIBILITY 
▪ Lead account strategy and partner with clients as a trusted consultant; educate and inspire team members to do the same.  
▪ Assist in other online marketing initiatives such as media buying; help team members develop into similarly multi-disciplinary experts.  
▪ Constantly assess and follow-up Media daily work to insure quality delivery to client. 
▪ Efficiently launch, manage and strategically optimize paid search campaigns across a diverse client base.  
▪ Analyze campaign data and provide meaningful, actionable insights.  
▪ Share best practices in Search and paid advertising by constantly be aware of Market news and tools.  
▪ Responsible for the recommendation and purchase of project resources of the company's agency brands Control project progress and control project cost; 
▪ Have a certain foundation of media strategy and can assist in completing the project strategy plan and department planning strategy; 
▪ Be familiar with the trends of media industry and update my industry knowledge in real time; 
 
WHAT WE ARE LOOKING FOR  
▪ The ideal candidate will be well-rounded and want to learn—and educate others—about other areas of customer acquisition and marketing, beyond SEM. 
▪ At least 6-8 years of experience in online marketing with an emphasis in media, ideally managing International Client or ROI driven campaigns.  
▪ English communication skills – written and oral, presentation skills are key for this role – as is speaking to clients in their own language.  
▪ Strong knowledge of Baidu, Tencent, Alibaba echosystem.  


Media Business Development Director 

JOB SUMMARY 
The desired candidate will build relationships with prospective clients and business partners to develop the company's business opportunities and contribute to raising sales and develop the company's image.

KEY AREAS OF RESPONSIBILITY
▪ Find and develop opportunities, lead pursuits and own the commercial negotiations to close new contracts.
▪ Key stakeholder of media strategy deploy and development.
▪ Support manage the business unit sales pipeline to achieve targets.
▪ Liaising with the local teams regarding of all relevant business
▪ Support to deliver the business unit new business P&L

SPECIFIC TASKS
▪ Search and compose potential lead contacts from various resources (industry network, offline events and online business platforms)
▪ Identify and qualify sales leads 
▪ Lead media strategy conduction, considering consumer insight, business insight to deliver value for our client and close leads.
▪ Keeper of new business lists and following up each Business Leaders for results  
▪ Run and organize company marketing events (Data marketing, performance channels -SEO, SEM, RTB, SMM) – not specifically the speaker but be able to dig new business opportunities after event. 

WHAT WE ARE LOOKING FOR 
▪ Fluent in both English and Mandarin 
▪ At least 7 years related working experience, with a good team player attitude. 
▪ Sales driven and good discipline in following up sales leads (nurturing leads)
▪ Strong communication and organizational skills, able to manage requirements in different type of projects at the same time. 
▪ Can work under high pressure
▪ Detail-oriented and easy going
▪ Technical Skills: Familiar with all aspects of digital channels.( incl. SEO, SEM, Social, Programmatic Buying, E-commerce)
▪ New business opportunities exploration skills.
▪ Exhibiting strong strategic and operational decision making skills.
▪ Negotiation skills: ability to use a range of approaches and strategies to build a stronger negotiation base and form long-term relationships.
▪ Language skills: fluent in both speaking and written English.
▪ avvy in identifying potential challenges for the business and comfort taking the lead in solving them.


Data Engineer

What you will be doing: Key responsibilities

As a Data Engineer, your role will encompass:
▪ Conducting ambitious projects in the transformation of clients through data
▪ Collaborating with the other Divisions (Activation, Creativity, and Strategy) to provide comprehensive services to your clients
▪ Developing privileged relationships with our clients, using your technical abilities to assist in the transformation of their marketing department

Among your responsibilities as a Data Engineer, you will be responsible for:

Performing data projects
▪ Securing delivery on your projects 
▪ Communicating the success of your projects among the company
▪ Working closely with your Consulting counterpart to build and maintain strong relationships with your clients and best understand their needs
▪ Ensuring that your solutions are bringing values to the client problematic
▪ Being a good team player, knowing your role and responsibility in the global ambition
▪ Caring for the happiness of the team, ensuring work is delivered to a high standard and providing feedback and mentoring

Being a great tech person
▪ Demonstrating the skill and credibility required to ensure the success of our clients’ initiatives
▪ Researching and developing new technical approaches to address problems efficiently
▪ Sharing best practices and contributing to Artefact’s institutional knowledge
▪ Embodying Artefact’s values and inspiring others to do the same
▪ Experience working with Big Data technologies such as Hadoop, Spark, Kafka…
▪ Delivering Data Lake / Big Data projects including (data ingestion, machine learning model application, code deployment)
▪ Being able to adapt your solutions and approaches to technical environment (security, access, tools)

Qualifications :Education and Experience
▪ Bachelor’s degree in computer science, computer engineering, or related fields
▪ 1+ years of hands-on experience developing and applying data-driven solutions
▪ Strong experience and knowledge of computer science, data processing and data architecture
▪ Intellectual curiosity and excellent problem-solving skills, including the ability to structure and prioritise an approach for maximum impact
▪ Experience in designing Data Integration / ETL
▪ Experience with Python, Linux, SQL, Cloud infrastructure and Docker
▪ Experience with Spark, BigQuery/ Redshift, Devops and Javascript is a plus


Senior SEM Consultant

JOB SUMMARY 
Senior Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result. 

The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

KEY AREAS OF RESPONSIBILITY
▪ Independent SEM campaign project management
▪ Independent SEM strategy generation
▪ Responsible for setting up accounts in Baidu, 360, Sogou and Google
▪ Daily management of PPC campaign PPC
▪ Help prepares analyse data of client during monthly reports development
▪ Assist on tracking URLs for
▪ Following up campaign status
▪ Performance reporting presentation with client
▪ Working with several different platforms and also internal tools

WHAT WE ARE LOOKING FOR 
▪ Experience managing SEM Campaigns – minimum 2 years
▪ Can do Attitude – willingness to support employees and be proactive in their approach to tasks
▪ University Degree Educated
▪ Excellent communication skills, both written and verbal
▪ IT skills, particularly Microsoft Office, Excel, Word Office
▪ Ability to work on own initiative, and as part of a team
▪ Ability to prioritize & manage multiple priorities


Social Media Planner

KEY AREAS OF RESPONSIBILITY
▪ Use latest and most innovative methods for obtaining market and consumer insight; includes conducting quantitative and qualitative data research 
▪ Familiar with Chinese social media and be able to build platform strategy by draw up the platform role, content plan and activity plan 
▪ Be able to use your own methodology to build up a social media planning strategy from scratch with the help of team members
▪ Be able to cooperate with creative team to build a executional social media plan how to enlarge the creative idea and how to cirulate the brand message via utilization of KOL, social activity mechanism, different platforms, content seeding and paid social AD, etc.  
▪ Confers with different Business Leaders, Digital Marketing Teams and/or Clients to establish digital marketing strategies based on data driven online marketing research
▪ Deliver social media strategies, content plans and Key Opinion Leader plans

WHAT WE ARE LOOKING FOR 
▪ At least 2 years of experience in insights generation and strategic planning (acquired in a digital marketing agency is a plus)
▪ Solid understanding of integrated digital marketing and performance digital marketing planning (knowledge in brand digital planning is a plus)
▪ Capability of presentation in English is a must
▪ Familiarity in data marketing and data science a plus
▪ Strong attention to detail and a strong analytical mind
▪ Good organisational skills and a methodical approach to work
▪ Experience in web and media analytics is a plus
▪ Experience in use of survey and other marketing research tools is a plus
▪ Self-motivated, results-driven with excellent attention to detail
▪ Good written and oral English communication skills  
▪ Confident presentation skills


Junior Accountant

KEY AREAS OF RESPONSIBILITY
▪ Reviewing staff payroll slip and reimbursements, making payments on time. 
审核员工工资单和报销,并及时安排付款
▪ Making online contribution payment for KL and AUS staff monthly.
每月按时为马来西亚及澳大利亚员工社保付款
▪ Handling vendor and supplier payments for APAC companies (KL, SG, HK, AUS).
负责马来西亚,新加坡,香港及澳大利亚供应商的付款
▪ Updating cash book for APAC companies and also Netbooster Asia/8Matic timely.
按时更新APAC,NB Asia / 8Matic的银行表格
▪ Preparing bank vouchers and also reimbursement record in U8 for above companies
制作银行以及报销凭证
▪ Raise invoices to client and follow the AR balance.
开具客户发票并及时跟进客户的付款情况
▪ Checking intercompany transactions.
检查公司往来账目
▪ Other issues from leader.
其他上级安排的事情
▪ Good spoken and written English is needed.
良好的英语书面以及沟通能力

WHAT WE ARE LOOKING FOR 
▪ Spoken and Written Fluency in English is a PLUS
英语听说读写流利者优先
▪ University Degree Educated and Major in Accounting or related
大学本科毕业,会计或相关专业
▪ At least 3 years working experience
至少3年相关工作
▪ Can do Attitude – Willingness to support employees and be proactive in their approach to tasks
愿意支持员工并积极主动地对待他们的任务
▪ IT skills, particularly Microsoft Office, Excel, Word, Outlook
熟练使用Microsoft Office, Excel, Word, Outlook

By: Summer Zheng

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