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Who we are

Artefact is a new generation of a data service provider, specializing in data consulting and data-driven digital marketing, dedicated to transforming data into business impact across the entire value chain of organizations. We are proud to say we’re enjoying skyrocketing growth.

Our broad range of data-driven solutions in data consulting and digital marketing are designed to meet our clients’ specific needs, always conceived with a business-centric approach and delivered with tangible results. Our data-driven services are built upon the deep AI expertise we’ve acquired with our 1000+ client base around the globe.

We have 1000 employees across 20 offices who are focused on accelerating digital transformation. Thanks to a unique mix of company assets: State of the art data technologies, lean AI agile methodologies for fast delivery, and cohesive teams of the finest business consultants, data analysts, data scientists, data engineers, and digital experts, all dedicated to bringing extra value to every client.

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公司地址:上海。
有意者请将简历发送至:recruit-china@artefact.com,并注明消息来源于麦迪逊邦。


Junior Digital Planner

KEY AREAS OF RESPONSIBILITY
▪ Use latest and most innovative methods for obtaining market and consumer insight; includes conducting quantitative and qualitative data research 
▪ Confers with different Business Leaders, Digital Marketing Teams and/or Clients to establish digital marketing strategies based on data driven online marketing research 
▪ Contribute in winning pitches for the agency
▪ Contribute to improve quality of the analysis on our monthly reporting
▪ Understand multi digital marketing channels and be able to recommend how to integrate them
▪ Create ideas that bridge web, mobile, creative and digital media and provide solutions to drive growth opportunities
▪ Constantly recommend emerging digital and new technologies

WHAT WE ARE LOOKING FOR 
▪ At least 2 years of experience in insights generation and strategic planning (acquired in a digital marketing agency is a plus)
▪ Solid understanding of integrated digital marketing and performance digital marketing planning (knowledge in brand digital planning is a plus)
▪ Familiarity in data marketing and data science a plus
▪ Strong attention to detail and a strong analytical mind
▪ Good organisational skills and a methodical approach to work
▪ Experience in web and media analytics is a plus
▪ Experience in use of survey and other marketing research tools is a plus
▪ Self-motivated, results-driven with excellent attention to detail
▪ Good written and oral English communication skills  
▪ Confident presentation skills


Senior Social Media Planner

KEY AREAS OF RESPONSIBILITY
▪ Use latest and most innovative methods for obtaining market and consumer insight; includes conducting quantitative and qualitative data research 
▪ Master Chinese social media and be able to build platform strategy by draw up the platform role, content plan and activity plan 
▪ Be able to use your own methodology to build up a social media planning strategy from scratch with the help of team members
▪ Be able to cooperate with creative team to build a social media plan on how to enlarge the creative idea and how to cirulate the brand message via utilization of KOL, social activity mechanism, different platforms, content seeding and paid social AD, etc.  
▪ Confers with different Business Leaders, Digital Marketing Teams and/or Clients to establish digital marketing strategies based on data driven online marketing research
▪ Deliver social media strategies, content plans and Key Opinion Leader plans

WHAT WE ARE LOOKING FOR 
▪ At least 3-5 years of experience in insights generation and strategic planning (acquired in a digital marketing agency is a plus)
▪ Solid understanding of integrated digital marketing and performance digital marketing planning (knowledge in brand digital planning is a plus)
▪ Capability of presentation in English is a must
▪ Familiarity in data marketing and data science a plus
▪ Strong attention to detail and a strong analytical mind
▪ Good organisational skills and a methodical approach to work
▪ Experience in web and media analytics is a plus
▪ Experience in use of survey and other marketing research tools is a plus
▪ Self-motivated, results-driven with excellent attention to detail
▪ Good written and oral English communication skills  
▪ Confident presentation skills


Social CRM Executive

KEY AREAS OF RESPONSIBILITY
▪ Monthly and weekly data analyze and insights based on the Wechat followrs’ behavior analytics via WeChat and Mini Program backend.
▪ Manage Wechat Social CRM programs on operation status.
▪ Assit in designing Wechat user experiences logic to enhance followers engagement and content relevance, and sales performance.
▪ Work with the Social Media Team in driving strategies and executions, especially in the area of Communication/Content Planning of Social CRM programs. 
▪ Assit in sales pitches/proposal creation to effectively sell the Social CRM service

WHAT WE ARE LOOKING FOR 
▪ At least 1 year of social marketing experience, with hands on experience in Wechat marketing campaigns and Wechat management
▪ Be familiar with Wechat backend and Mini Program backend.
▪ Experience on Wechat SCRM (segmented post, membership programs) highly preferred
▪ Experience in effective consumer communication including creative strategy and messaging
▪ Strong analytic skills , very good at insights finding 
▪ Good written and oral English and Mandarin communication skills 
▪ Self-motivated, results-driven with excellent attention to detail


Copywriter-Food Brand

KEY AREAS OF RESPONSIBILITY
▪ Write highly creative, engaging and consumer insight-driven contents for digital and social media platforms,including but not limited to WeChat, Weibo, Douyin, Xiaohongshu, Xiachufang, Zhihu Blogs, Microblogs, BBS/forums, ePR sites, Video Marketing sites.
▪ Research and source out contents online and create a fresh and interesting story around it
▪ Inspire and drive team members on content writing execution
▪ Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs
▪ Track UGCs, analyse and seed contents to create visibility and drive engagement for brands
▪ Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance ofassigned projects
▪ Create weekly and monthly reports, and present them to clients
▪ Be abreast with the latest technology, trends and techniques on China Social Media space and be able toapply them on assigned projects

WHAT WE ARE LOOKING FOR 
▪ Academic Qualification: Graduate of journalism, marketing or related course.  MBA/Master degree holder a plus.
▪ Capability of understand the objective and KPIs of F&B industry and have the ability to meet internal and external deadlines for contents with accurate understanding on content flow.
▪ Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media channels. Experience would be a plus.
▪ With a minimum 2 years of working experience.
▪ Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting story around it. Logical and critical thinking woule be a plus.
▪ Can inspire and drive team members on content writing execution with clear flow and positive attitude.
▪ Experience as Digital Copywriter, or work closely with srcm is a plus
▪ Knowledge in various Digital / Social Media channels including WeChat Mini-program, WeChat article, Xiaohongshu bolg, Xiachufang, ePR, Video Marketing like Douyin, and others would be a plus
▪ Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus.
▪ Owning and maintaining a blog or Owned Media  with good traffic and interaction rate would be a plus
▪ Must be residing in Shanghai, China


SEM Manager

JOB SUMMARY 
The Search Engine Marketing Manager will be responsible for planning, optimizing, and implementing paid search engine marketing activities with cross referencing to natural search result. This position is key to future growth and will be responsible for the top-to-bottom management of our pay-per-click (PPC). 

The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template. Ideally in the agency background with a strong process knowledge in pay-per-click (PPC) management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, bidding strategies, creative AB testing, and analytics.

KEY AREAS OF RESPONSIBILITY
▪ Act as a strong business manager of the search engine-marketing channel. Manage the revenue or KPI performance of the channel by tracking, reporting, and analyzing all PPC initiatives and campaigns; responsible for forecasting and budgeting of channel.
▪ Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance Become a "product expert" in various type of industry, understand the hot issues and new developments, and create an associated keyword expansion roadmap, working with the client or internal account and social team to develop relevant ads and landing page content.
▪ Manage the day-to-day search marketing activities across multiple search engines (Baidu, 360 and Sogouetc) including the campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns.
▪ Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns.
▪ Grow and optimize our keywords portfolio through testing (A/B and Multivariate) with ad copy, landing pages, bidding strategies, negative keywording, etc.
▪ Develop near and long-term PPC account strategies, roadmaps and execute day-to-day tactics that increase revenue, site traffic, conversion and margins.
▪ Identify and report on key performance indicators, and opportunities for improvement on a regular basis.
▪ Drive continued innovation and best practice implementation, regularly sharing your knowledge with the rest of the search, accounts and business directors.
▪ Work with all team functions – Integrate strategies and recommendations into other active marketing channels such as RTB and Social Media, and the rest of SEO team to implement an integrated search engine optimization (SEO) recommendations such as:
○Keyword research and specifications throughout web site pages
○Keywords recommendations for SEO Link building activities
○SEM navigation and conversion analysis (path to purchase)
▪ Prepare and execute on a SEM plan to establish an international SEM strategy in targeted regions/countries.
▪ Stay current with new advances in search engine marketing, competitive landscape, and keyword research.

WHAT WE ARE LOOKING FOR 
▪ Bachelor's Degree required; Marketing Degree preferred
▪ 4-5 years’ experience managing paid and natural search programs in-house or agency environment
▪ Should hold some combination of the following certifications: Baidu Certifications, Google Analytics Certification is a plus but not mandatory
▪ Requires hands-on knowledge of best practices in SEM and a proven track-record of delivering qualified traffic from both an acquisition and conversion standpoint
▪ Experience managing SEM campaigns in Baidu at least 
▪ Ability to write an attractive Ad copy based on the understanding of the product
▪ Analytical skills with ability to drive meaningful actions from data gathered
▪ Proficiency in MS Office – especially Excel and PowerPoint
▪ Ability to multi-task and prioritize in a fast-paced and dynamic work environment
▪ An organized individual with great attention to detail and focus on quality of results
▪ A self-motivated individual; a good team player
▪ Takes accountability and ownership of his/her own work


Senior Consultant- Digital Business Strategy

What you will be doing: Key responsibilities
▪ Support the Partner and the Managing Consultant in growing our Consulting Department in country. The leadership structure for this Department is a partnership, similar to those found in Management Consulting firms;
▪ Develop clients portfolio (business development and hunting), leveraging on existing clients, Group clients, personal networks, cold calls etc.;
▪ Monitor the commercial pipeline and follow-up with leads appropriately;
▪ Build proposals identifying client’s needs, meeting client’s requirements, answering RFP’s;
▪ Embark our clients into a transformation of their marketing department and make sure Artefact/NetBooster is their preferred partner in this endeavour;
▪ Support your managers in defining HR needs and the process to attract and retain the best talents from the consulting and the data space;
▪ Deliver the highest standards of quality on your projects;
▪ Ensure the highest level of quality of output to your clients;

Among your responsibilities as Senior Consultant, you will:
▪ Support the Group on any admin tasks related to new office set up;
▪ Pursue continuing professional development in relation to the role and its duties and responsibilities;
▪ Undertake ad hoc assignments from time to time and other duties as requested by management;

What we are looking for
▪ You have demonstrated success in your first 2-3+ years of career at a tier 1 consulting firm and have 2+ years of experience managing projects and/or clients;


Copywriter-DFS SCRM 

KEY AREAS OF RESPONSIBILITY 
▪ Write highly creative, engaging and consumer insight-driven contents for digital and social media platforms,including but not limited to WeChat, Weibo, Blogs, Microblogs, BBS/forums, ePR sites, Video Marketing sites. 
▪ Research and source out contents online and create a fresh and interesting story around it 
▪ Inspire and drive team members on content writing execution 
▪ Manage Social Media projects to create, grow Online Communities around brands, and achieve set KPIs 
▪ Track UGCs, analyse and seed contents to create visibility and drive engagement for brands 
▪ Work with Social Media team in conceptualizing and creating innovative ideas to optimize performance ofassigned projects 
▪ Create weekly and monthly reports, and present them to clients 
▪ Be abreast with the latest technology, trends and techniques on China Social Media space and be able to apply them on assigned projects 
 
WHAT WE ARE LOOKING FOR  
▪ Academic Qualification: Graduate of journalism, marketing or related course.  MBA/Master degree holder a plus. 
▪ Capability of understand the objective and KPIs of luxury industry and have the ability to meet internal and external deadlines for contents with accurate understanding on content flow. 
▪ Ability to write highly creative, engaging and consumer insight-driven contents for digital and social media channels. Experience would be a plus. 
▪ With a minimum 2 yearsof working experience. 
▪ Passion for researching and sourcing out contents online, and the ability to create a fresh and interesting story around it. Logical and critical thinking woule be a plus. 
▪ Can inspire and drive team members on content writing execution with clear flow and positive attitude. 
▪ Experience as Digital Copywriter, or work closely with srcm is a plus 
▪ Knowledge in various Digital / Social Media channels including SNS, Blogs, Microblogs, BBS/forums, ePR, Video Marketing, and others would be a plus 
▪ Must be fluent in oral and written Chinese Mandarin. Knowledge in English would be a plus. 
▪ Owning and maintaining a blog with good traffic and interaction rate would be a plus 
▪ Must be residing in Shanghai, China 


Media Business Development Director 

JOB SUMMARY 
The desired candidate will build relationships with prospective clients and business partners to develop the company's business opportunities and contribute to raising sales and develop the company's image.

KEY AREAS OF RESPONSIBILITY
▪ Find and develop opportunities, lead pursuits and own the commercial negotiations to close new contracts.
▪ Key stakeholder of media strategy deploy and development.
▪ Support manage the business unit sales pipeline to achieve targets.
▪ Liaising with the local teams regarding of all relevant business
▪ Support to deliver the business unit new business P&L

SPECIFIC TASKS
▪ Search and compose potential lead contacts from various resources (industry network, offline events and online business platforms)
▪ Identify and qualify sales leads 
▪ Lead media strategy conduction, considering consumer insight, business insight to deliver value for our client and close leads.
▪ Keeper of new business lists and following up each Business Leaders for results  
▪ Run and organize company marketing events (Data marketing, performance channels -SEO, SEM, RTB, SMM) – not specifically the speaker but be able to dig new business opportunities after event. 

WHAT WE ARE LOOKING FOR 
▪ Fluent in both English and Mandarin 
▪ At least 7 years related working experience, with a good team player attitude. 
▪ Sales driven and good discipline in following up sales leads (nurturing leads)
▪ Strong communication and organizational skills, able to manage requirements in different type of projects at the same time. 
▪ Can work under high pressure
▪ Detail-oriented and easy going
▪ Technical Skills: Familiar with all aspects of digital channels.( incl. SEO, SEM, Social, Programmatic Buying, E-commerce)
▪ New business opportunities exploration skills.
▪ Exhibiting strong strategic and operational decision making skills.
▪ Negotiation skills: ability to use a range of approaches and strategies to build a stronger negotiation base and form long-term relationships.
▪ Language skills: fluent in both speaking and written English.
▪ avvy in identifying potential challenges for the business and comfort taking the lead in solving them.


Senior SEM Consultant

JOB SUMMARY 
Senior Search Engine Marketing Consultant will be responsible for planning, optimizing and implementing paid search engine marketing activities with cross referencing to natural search result. 

The ideal candidate must possess a keen understanding of local Chinese search engines such as Baidu, 360 and Sogou keywords search and other paid search solutions template.

KEY AREAS OF RESPONSIBILITY
▪ Independent SEM campaign project management
▪ Independent SEM strategy generation
▪ Responsible for setting up accounts in Baidu, 360, Sogou and Google
▪ Daily management of PPC campaign PPC
▪ Help prepares analyse data of client during monthly reports development
▪ Assist on tracking URLs for
▪ Following up campaign status
▪ Performance reporting presentation with client
▪ Working with several different platforms and also internal tools

WHAT WE ARE LOOKING FOR 
▪ Experience managing SEM Campaigns – minimum 2 years
▪ Can do Attitude – willingness to support employees and be proactive in their approach to tasks
▪ University Degree Educated
▪ Excellent communication skills, both written and verbal
▪ IT skills, particularly Microsoft Office, Excel, Word Office
▪ Ability to work on own initiative, and as part of a team
▪ Ability to prioritize & manage multiple priorities


Social Media Planner

KEY AREAS OF RESPONSIBILITY
▪ Use latest and most innovative methods for obtaining market and consumer insight; includes conducting quantitative and qualitative data research 
▪ Familiar with Chinese social media and be able to build platform strategy by draw up the platform role, content plan and activity plan 
▪ Be able to use your own methodology to build up a social media planning strategy from scratch with the help of team members
▪ Be able to cooperate with creative team to build a executional social media plan how to enlarge the creative idea and how to cirulate the brand message via utilization of KOL, social activity mechanism, different platforms, content seeding and paid social AD, etc.  
▪ Confers with different Business Leaders, Digital Marketing Teams and/or Clients to establish digital marketing strategies based on data driven online marketing research
▪ Deliver social media strategies, content plans and Key Opinion Leader plans

WHAT WE ARE LOOKING FOR 
▪ At least 2 years of experience in insights generation and strategic planning (acquired in a digital marketing agency is a plus)
▪ Solid understanding of integrated digital marketing and performance digital marketing planning (knowledge in brand digital planning is a plus)
▪ Capability of presentation in English is a must
▪ Familiarity in data marketing and data science a plus
▪ Strong attention to detail and a strong analytical mind
▪ Good organisational skills and a methodical approach to work
▪ Experience in web and media analytics is a plus
▪ Experience in use of survey and other marketing research tools is a plus
▪ Self-motivated, results-driven with excellent attention to detail
▪ Good written and oral English communication skills  
▪ Confident presentation skills

By: Summer Zheng


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